Insight38
Insight38 is an Australian data, reporting, and automation consulting firm that designs, builds, and manages multi-cloud enterprise data platforms for medium-to-large organizations, serving clients across energy efficiency, automotive, non-profit, and sports verticals with Microsoft Azure, Power BI, and Snowflake-based solutions.
- Company typePrivate
- Founded2020
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Insight38 does
Insight38 is an Australian information technology consulting firm founded in 2020 and headquartered in Melbourne with a secondary office in Sydney. The company designs, builds, and manages enterprise data platforms for medium-to-large organizations that operate multiple disconnected business systems. Core services include data strategy consulting, multi-cloud data platform implementation (Microsoft Azure, Google Cloud Platform, Snowflake, AWS), ongoing managed data platform services, Power BI and Looker Studio report development, Microsoft PowerApps development, and Robotic Process Automation. Each customer is delivered an independent dedicated database that integrates 45+ source systems nightly, with automated reporting and Power BI subscription delivery. The company's commercial model combines recurring managed-service subscriptions (a single monthly fee with no caps on data sources or dashboards) with project-based professional services for platform implementations.
The firm has developed two product lines beyond pure consulting services. First, a suite of free public market analysis dashboards for Australian energy efficiency schemes — VEU (Victorian Energy Upgrades), ESS (NSW Energy Savings Scheme), and REC (Renewable Energy Certificate) — updated daily from government registries and used as a top-of-funnel channel into accredited providers. Second, the Insight38 Document Chat Bot, an AI-powered document Q&A tool launched in September 2024 that allows enterprise users to query uploaded PDFs and Word documents via natural language with source citations, SSO, and Microsoft Teams integration, hosted on Azure.
Customers include WCIG (non-profit, with two disclosed testimonials), Auspro (automotive/enterprise), Energy Makeovers (energy efficiency), and Evitech (field services technology), with additional exposure to Australian rules football leagues through a series of dashboard launches between 2025 and 2026. The firm operates as a Microsoft, Snowflake, and Google Cloud partner, and routes leads through a 12-partner ecosystem including Dataforce (energy efficiency field services), Pivot Data (government energy scheme consulting), and vWork (field service scheduling). Revenue, funding, and ownership structure are not publicly disclosed; the company appears founder-operated with 1-10 employees and no external investment on record.
Insight38 firmographics
Firmographics- Name
- Insight38
- Legal name
- Insight38
- Website
- https://insight38.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insight38 is an Australian data, reporting, and automation consulting firm that designs, builds, and manages multi-cloud enterprise data platforms for medium-to-large organizations, serving clients across energy efficiency, automotive, non-profit, and sports verticals with Microsoft Azure, Power BI, and Snowflake-based solutions.
- Ownership category
- akta.pro rank
Insight38 industry classification
Industry- Product category
- Data Analytics Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data Strategy & Governance Services (BPAEAHAA)
- akta.pro secondary industries
- Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC), Enterprise Architecture & IT Operating Model (BPAHAEAB), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where Insight38 is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Insight38 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed Data Platform Services: Monthly subscription service covering all activities required to run customer data platforms. Includes data sourcing automation, business rule updates, new report/dashboard creation, and ongoing platform management. Pricing is a single monthly dollar figure with no limits on data sources or dashboards/reports.
- Professional Services - Implementation: End-to-end project delivery for data platform design, build, and implementation. Includes business case development, data strategy, project management, and implementation services.
- PowerApps Development: Custom business app development using Microsoft PowerApps to fill gaps between existing systems, improve data capture, and integrate dashboards.
- Robotic Process Automation (RPA): Automation of repetitive manual tasks including data entry, web search/download, invoice extraction, and automatic email triggering based on business rules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Data Service - Monthly subscription covering all platform management activities |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Insight38 product offering
Product offeringCore offering
Insight38 is an Australian data, reporting and automation consultancy that designs, builds, and manages enterprise-grade data platforms for organizations with disconnected systems. Their core services span data strategy, platform implementation across Microsoft Azure, Google Cloud Platform, Snowflake, and AWS, ongoing platform management on a fixed monthly fee, custom report development using Power BI and Looker Studio, Microsoft PowerApps development, and Robotic Process Automation. They also produce proprietary energy efficiency market analysis dashboards and an AI-powered document chatbot.
Product overview
Insight38 is an Australian data, reporting, and automation business offering a portfolio of services and products. The core offering consists of data strategy consulting, data platform implementation (using Azure, GCP, Snowflake, AWS), data platform management, report development, Microsoft PowerApps development, and Robotic Process Automation (RPA). Two key product lines complement the services: (1) Energy Efficiency Sector Analysis dashboards - free public market analysis dashboards for VEU, ESS, and REC certificates in the Australian energy sector; and (2) the Insight38 Document Chat Bot - an AI-powered enterprise tool for document management allowing natural language queries against uploaded internal documents, built on Microsoft Azure with Microsoft Teams integration. Power BI and Looker Studio serve as the primary reporting and visualisation tools across all offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Strategy
Quantifiable outcome
- 11-30% savings in time and money for departments embracing automation
- +4 more outcomes
Companies that use Insight38
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Insight38 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature4 records
Insight38 partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft Partner status with deep integration into Azure cloud platform, Power BI, PowerApps, Power Automate, SQL Server, and Dynamics 365. Technology vendor providing core infrastructure and analytics tools used to build customer data platforms.
- DataforcecoreAustralia's leading Field Services Platform for Energy Efficiency. Dataforce ASAP is trusted by Accredited Providers for managing installation and compliance of Energy Efficiency services. Provides data management solutions and refers customers to Insight38 for advanced analytics.
- vWorkminorJob scheduling and dispatch software for deliveries and mobile jobs. Partnership enables field service data integration into Insight38's data platforms.
- Pivot DatacoreTechnical and regulatory service partner for Government Energy Efficiency, Renewable Energy and Peak Demand Reduction Schemes. Consults to Government and provides strategic guidance on Australian energy schemes, referring clients to Insight38 for data platform services.
- Knight Vision AnalysisminorSports vision analysis company providing elite analysis to amateur sporting clubs and leagues. Refers sports analytics customers to Insight38 for data dashboards.
- GameFaceminorDigital media company providing affordable services to local community sport including social media, graphic design, video, and live streaming. May co-refer sports league customers.
- Cygnus ConsultingminorDigital transformation consultancy working with leading ASX companies. Provides IT and business services delivery through unique engagement model. May partner on enterprise implementations.
- Digital ResilienceminorCyber security and risk management services firm operating across Asia, North America, Europe, and Australia. Provides security guidance and may partner on security-hardened platform implementations.
- SnowflakecoreCloud data platform technology used by Insight38 for building customer data platforms alongside Microsoft Azure, Google Cloud Platform, and AWS.
- Google Cloud PlatformcoreCloud infrastructure platform used by Insight38 for customer data platform implementations alongside Azure, Snowflake, and AWS.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Insight38 competitors and assessment
Company assessmentBroad incumbents
- Accenture Australia: Global consulting incumbent with a substantial Australian data and analytics practice delivering Azure and Power BI transformations. Competes for the largest enterprise data platform engagements in Australia.
- Slalom: Global consulting firm with a strong Microsoft data and analytics practice covering Azure, Power BI, and AI. Targets mid-market and enterprise data modernization engagements comparable to Insight38's data platform implementations.
- Avanade: Large global Microsoft-focused joint venture (Accenture/Microsoft) delivering Azure, Power BI, and Dynamics 365 data platform implementations to enterprises. Competes for the same Microsoft-centric data consulting engagements that Insight38 pursues, but at significantly greater scale and geographic reach.
- Insight Enterprises: Large IT solutions provider offering Microsoft-centric data, cloud, and managed services. Competes with Insight38's managed data platform service on enterprise Power BI and Azure deployments at significantly broader scale.
Direct peers
- Kasna: Australian Power BI and data analytics consultancy delivering reporting automation and BI solutions to mid-market customers. Closely comparable boutique peer with similar services-led Microsoft BI delivery model.
- Velrada: Australian Microsoft Gold Partner specializing in Power Platform, Dynamics 365, and Azure data solutions. Closest direct competitor with comparable Microsoft stack focus, mid-market customer base, and Australian footprint.
- Bistech: Australian Microsoft BI and analytics consultancy offering Power BI and SQL Server solutions. Closely comparable boutique peer competing for similar Microsoft data platform engagements in the Australian mid-market.
- AgileBI: Australian data and analytics consultancy specializing in Power BI, Azure, and SQL Server data warehousing. Directly comparable boutique consultancy serving mid-market customers in Australia with similar Microsoft-stack delivery model.
- DyFlex Solutions: Australian Microsoft Dynamics 365 and Azure data integration specialist. Comparable mid-sized peer offering similar Dynamics 365 + Power BI implementations and managed services to Australian enterprises.
Emerging players
- Phocas Software: Australian-born BI and analytics SaaS for SMB and mid-market businesses. Competes in the same Australian business-intelligence market with a packaged analytics product, contrasting with Insight38's services-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Insight38 social profiles
Digital presenceInsight38 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insight38 leadership team
Management profileNumber of profiles
Insight38 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insight38 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insight38
What does Insight38 do?
Insight38 is an Australian data, reporting and automation consultancy that designs, builds, and manages enterprise-grade data platforms for organizations with disconnected systems. Their core services span data strategy, platform implementation across Microsoft Azure, Google Cloud Platform, Snowflake, and AWS, ongoing platform management on a fixed monthly fee, custom report development using Power BI and Looker Studio, Microsoft PowerApps development, and Robotic Process Automation. They also produce proprietary energy efficiency market analysis dashboards and an AI-powered document chatbot.
Is Insight38 a public or private company?
Insight38 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insight38 founded?
Insight38 was founded in 2020. It employs 1 to 10 people.
Where is Insight38 based?
Insight38 is headquartered in Melbourne, Australia, in the Oceania region.
How does Insight38 make money?
Four revenue lines are on record. Managed Data Platform Services are the primary driver. The others are professional Services - Implementation, powerApps Development and robotic Process Automation (RPA).
Who are Insight38's main competitors?
Broad incumbents on record are Accenture Australia, Slalom, Avanade and Insight Enterprises. Direct peers are Kasna, Velrada, Bistech, AgileBI and DyFlex Solutions. Phocas Software is listed as an emerging player.
Does Insight38 have an API?
No public API is recorded for Insight38.
What industry is Insight38 in?
Insight38's product category is Data Analytics Consulting. Its primary akta.pro industry code is BPAEAHAA, Data Strategy & Governance Services, with a secondary code of HDAEAHAC, Intelligent Document Processing (IDP) & OCR Automation. Its NAICS code is 54151 and its SIC code is 7370.