Waitemata Golf Club
Waitemata Golf Club is a historic 18-hole parkland golf club in Devonport, Auckland, serving individual golfers, juniors, social members, and corporate clients through tiered memberships, green fees, coaching, and clubhouse facilities.
- Company typePrivate
- Founded1905
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Waitemata Golf Club does
Waitemata Golf Club is a private, member-oriented golf club founded in 1905 and located at 15 Derby Street, Devonport, Auckland, New Zealand. It operates a single 18-hole parkland golf course with flat, walkable terrain, mature trees, shrubs, and water features, supported by a clubhouse containing the Derby Street Bistro, a bar, and function spaces. The club serves individual golfers across all age groups (including a tiered young-adult and junior structure), social members, and corporate clients hosting golf days. Its 2019 National Golf Awards Club of the Year recognition positions it as a regional brand leader in New Zealand golf.
The core technology stack is modest: a DotGolf-powered online tee booking and membership management system, a website, and a Facebook/Google Reviews presence. The club generates revenue through six primary streams: tiered annual membership subscriptions ($50–$1,730 plus $200 application and $300 joining fees), pay-as-you-go green fees for visitors ($25–$80), equipment hire (clubs, trundlers, carts), on-site food and beverage, corporate golf events, and a hole sponsorship/advertiser program (18 hole sponsors plus premium partners including Bayleys North Shore and Lexus of North Shore). Go-to-market is direct-to-consumer via website, Facebook, Google reviews, and local partnerships, with no indications of geographic expansion beyond the Auckland/North Shore catchment. No AI/ML capabilities, no funding rounds, and no headcount or revenue figures are disclosed.
Waitemata Golf Club firmographics
Firmographics- Name
- Waitemata Golf Club
- Legal name
- Waitemata Golf Club
- Website
- https://waitematagolf.co.nz
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waitemata Golf Club is a historic 18-hole parkland golf club in Devonport, Auckland, serving individual golfers, juniors, social members, and corporate clients through tiered memberships, green fees, coaching, and clubhouse facilities.
- Ownership category
- akta.pro rank
Waitemata Golf Club industry classification
Industry- Product category
- Golf Club Operations
- NAICS
- Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industries
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Clubs & Club Fitting Retail (CRAMAGAA)
Keywords
Where Waitemata Golf Club is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Waitemata Golf Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Membership Subscriptions: Annual membership fees for various categories including Full Playing, Off-Peak, 9-Hole, age-based tiers (19-24, 25-29, 30-35), Junior, and Non-Playing Social memberships. All playing memberships include Application Fee and Joining Fee.
- Green Fees: Per-round green fees charged to visitors and non-members, with different rates for 18-hole and 9-hole rounds, affiliate vs non-affiliate, adult vs junior
- Equipment Hire: Revenue from hiring golf clubs, trundlers, and golf carts to visitors and members
- Food and Beverage: Bar and restaurant/catering services within the clubhouse, including post-round drinks and dining, private functions, and corporate event catering
- Corporate Golf Events: Organised corporate golf days and events with dedicated event management and dining packages
- Advertising and Sponsorships: Revenue from hole sponsorship program where local businesses sponsor individual holes on the course, and advertiser offers program featuring partner businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Playing Membership |
| Subscription | Annual | Off-Peak Membership |
| Subscription | Annual | 9-Hole Membership |
| Subscription | Annual | FP 30 to 35 Years |
| Subscription | Annual | FP 25 to 29 Years |
| Subscription | Annual | FP 19 to 24 Years |
| Subscription | Annual | Junior (Under 19) |
| Subscription | Annual | Junior Under-11's Non-Playing |
| Subscription | Annual | Non-Playing Social |
| Unit Pricing | Pay-as-you-go | 18-Hole Green Fee - Members Guest |
| Unit Pricing | Pay-as-you-go | 18-Hole Green Fee - Affiliate Adult |
| Unit Pricing | Pay-as-you-go | 18-Hole Green Fee - Non-Affiliate Adult |
| Unit Pricing | Pay-as-you-go | 9-Hole Green Fee |
| Unit Pricing | Pay-as-you-go | Club Hire - 18 holes |
| Unit Pricing | Pay-as-you-go | Club Hire - 9 holes |
| Unit Pricing | Pay-as-you-go | Cart Hire - Members 18 holes |
| Unit Pricing | Pay-as-you-go | Cart Hire - Visitors 18 holes |
| Unit Pricing | Pay-as-you-go | Trundler Hire |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Waitemata Golf Club product offering
Product offeringCore offering
Waitemata Golf Club operates an 18-hole parkland golf course in Devonport, Auckland, and sells access through annual memberships, daily green fees, corporate event hosting, professional golf coaching, equipment hire, and clubhouse food and beverage. It also delivers a junior development programme and partners with local businesses through a hole-sponsorship and advertiser-offers programme.
Product overview
Waitemata Golf Club is a traditional golf club offering an 18-hole parkland course in Devonport, Auckland. The club provides a comprehensive suite of services including online tee booking, multiple membership tiers (Full Playing, Off-Peak, 9-Hole, age-based categories, Junior, and Social), professional coaching by NZPGA members, equipment hire, and clubhouse amenities featuring the Derby Street Bistro restaurant, bar, and function spaces. The club supports corporate golf events, junior development programmes, and offers daily green fee access for visitors. The primary technology system is a DotGolf-powered tee booking platform for scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- 18-Hole Golf Course An 18-hole parkland golf course situated in Devonport, Auckland, featuring flat terrain, established trees, shrubs, and water features with easy walking access. Sold as a core access product via memberships and green fees to golfers of all ages and skill levels.
- Golf Membership Programs
Quantifiable outcome
- Club of the Year 2019 - National Golf Awards (based on innovation, inclusion, community impact, club growth)
Companies that use Waitemata Golf Club
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Waitemata Golf Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Waitemata Golf Club partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Bayleys North ShorecoreBayleys North Shore is the principal sponsor of Waitemata Golf Club. They offer club members who list and sell property through their team a one-year Waitemata Golf Club membership. Referrers receive $500 Prezzy Cards when properties sell.
- Lexus of North ShoreminorAdvertiser partner featured on the club's advertiser offers page, promoting Lexus vehicles to the golfing community.
- Fleet Street Panel BeatersminorHole sponsor for Hole 1. Local Devonport business providing panelbeating services.
- Precision PlumbingminorHole sponsor for Hole 2. Local plumbing services provider.
- Riddington BuildersminorHole sponsor for Hole 3. Award-winning residential construction team based in Devonport.
- Takapuna BarminorHole sponsor for Hole 4. Local bar and hospitality venue offering 10% discount to members.
- Fairway FindsminorHole sponsor for Hole 5. Online retailer of used golf clubs offering free shipping for Waitemata members.
- Kevin McDonald & Associates LawyersminorHole sponsor for Hole 6. Legal services firm supporting Devonport and Takapuna residents since 1990.
- Devonport Health CentreminorHole sponsor for Hole 7. Healthcare provider offering skin cancer checks to the community.
- Russell Gordon Contracting / BGEminorHole sponsor for Hole 8. Landscape contracting services.
- You Travel TakapunaminorHole sponsor for Hole 10. Travel agency offering exclusive deals to members.
- TreesafeminorHole sponsor for Hole 11. Trusted arboriculture partner for the club.
- DHC Structural CivilminorHole sponsor for Hole 12. Engineering consultancy firm.
- Summerset Retirement VillagesminorHole sponsor for Hole 13. Retirement living provider.
- Onfire DesignminorHole sponsor for Hole 14. Global award-winning branding and packaging design agency.
- Rowley FuneralsminorHole sponsor for Hole 15. Funeral home serving Devonport and North Shore since 1995.
- Devonport ElectricalminorHole sponsor for Hole 16. Local electrical services provider.
- Feature LandscapesminorHole sponsor for Hole 17. Landscape services provider.
- First Mortgage TrustminorHole sponsor for Hole 18. Investment and property finance company.
- Cobalt InteriorsminorAdvertiser offering premium office fit outs or retrofit upgrades with exclusive member deals.
- New Zealand Community TrustminorFunder supporting the club's community initiatives.
- Auckland CouncilminorLocal government funder supporting club operations.
- North Harbour Golf AssociationminorRegional golf association providing competition pathways and representative opportunities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Waitemata Golf Club competitors and assessment
Company assessmentDirect peers
- Titirangi Golf Club: Historic Auckland member golf club with 18-hole course, tiered memberships, coaching, and clubhouse facilities; directly competes for the same Auckland member and corporate golf dollars.
- Omaha Golf Club: North Auckland member golf club offering memberships, green fees, coaching, and clubhouse amenities; directly comparable in scale, target demographic, and revenue mix to Waitemata.
- Royal Auckland and Grange Golf Club: Premier member-owned 18-hole club in the Auckland region offering memberships, green fees, F&B, and corporate golf days with similar pricing and target market to Waitemata; directly competes for Auckland/North Shore golfers.
- Gulf Harbour Country Club: Premium Auckland-region country club with 18-hole course, full membership tiers, F&B, and event hosting; competes for North Shore and wider Auckland premium golfers.
- Wairakei Golf + Sanctuary: Member-accessible New Zealand golf facility with 18-hole course, accommodation, F&B, and corporate event hosting; comparable full-service member club operating model at slightly larger scale.
- Cape Kidnappers (Farm at Cape Kidnappers): Top-ranked New Zealand member-accessible golf course with luxury accommodation, F&B, and corporate hospitality; a peer in the full-service member golf market but positioned at the premium/luxury end versus Waitemata.
Others
- NZ Golf (New Zealand Golf Incorporated): National governing body for golf in New Zealand that sanctions the Club of the Year award Waitemata won in 2019, runs handicapping and competition pathways, and acts as the industry ecosystem partner for member clubs.
- DotGolf: New Zealand-based golf technology vendor whose tee booking and member management platform Waitemata uses; a key infrastructure/technology partner rather than a direct competitor.
Regional players
- Bay of Islands Golf Club: Northland New Zealand golf club with membership tiers, green fees, and corporate event hosting; comparable member-club operating model but serves a distinct Northland tourism-driven market.
- Waiheke Island Golf Club: Auckland-region golf club with membership and visitor play offering similar 18-hole parkland experience; serves a different island geography but competes for the same Auckland casual and corporate golf demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Waitemata Golf Club social profiles
Digital presenceWaitemata Golf Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waitemata Golf Club leadership team
Management profileNumber of profiles
Profiles10 records
Waitemata Golf Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waitemata Golf Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waitemata Golf Club
What does Waitemata Golf Club do?
Waitemata Golf Club operates an 18-hole parkland golf course in Devonport, Auckland, and sells access through annual memberships, daily green fees, corporate event hosting, professional golf coaching, equipment hire, and clubhouse food and beverage. It also delivers a junior development programme and partners with local businesses through a hole-sponsorship and advertiser-offers programme.
Is Waitemata Golf Club a public or private company?
Waitemata Golf Club is a private company. It is classified as unknown and is currently operating.
When was Waitemata Golf Club founded?
Waitemata Golf Club was founded in 1905. It employs 11 to 50 people.
Where is Waitemata Golf Club based?
Waitemata Golf Club is headquartered in Auckland, New Zealand, in the Oceania region.
How does Waitemata Golf Club make money?
Six revenue lines are on record. Membership Subscriptions are the primary driver. The others are green Fees, equipment Hire, food and Beverage, corporate Golf Events and advertising and Sponsorships.
Who are Waitemata Golf Club's main competitors?
Direct peers on record are Titirangi Golf Club, Omaha Golf Club, Royal Auckland and Grange Golf Club, Gulf Harbour Country Club, Wairakei Golf + Sanctuary and Cape Kidnappers (Farm at Cape Kidnappers). Others are NZ Golf (New Zealand Golf Incorporated) and DotGolf. Regional players are Bay of Islands Golf Club and Waiheke Island Golf Club.
Does Waitemata Golf Club have an API?
No public API is recorded for Waitemata Golf Club.
What industry is Waitemata Golf Club in?
Waitemata Golf Club's product category is Golf Club Operations. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 713910 and its SIC code is 7997.