Priority Partnerships

What Priority Partnerships does

Priority Partnerships is a Portland, Oregon-based sponsorship consulting and sales firm founded in 2022 with 1-10 employees. The company serves sports and entertainment organizations with a specialized focus on the youth sports category. It operates as the exclusive sponsorship Agency of Record for Soccer Shots and Little Kickers, two of the larger youth-sports franchises in the U.S., and was selected as global sponsorship agency for Stronger Youth Brands in 2024.

The firm is organized around two service lines. Sponsorship Sales acts on behalf of rights-holders (sports teams, leagues, and events) to secure brand sponsorship revenue, including for clients such as the Portland Thorns and Portland Timbers. Brand Solutions works with advertisers to design and execute sponsorship strategies, with a brand-side roster that includes MINI USA, Procter & Gamble's Downy Rinse, First Tech Credit Union, and Trust & Will. The company also publishes a proprietary research product, the ROI of Youth Sports Report, which produces first-party data and category thought leadership targeted at the youth-sports sponsorship market.

Priority Partnerships operates as a professional services firm with a sales-led go-to-market motion built on direct outreach to rights-holders and brands. Revenue is generated through agency commissions on closed sponsorship deals and, likely, project-based and retainer fees for Brand Solutions work. The firm is privately held and bootstrapped (no funding rounds disclosed), with founder Dan Scheinman recognized on the Portland Business Journal 40 Under 40 list in 2023.

Name

Priority Partnerships

Legal name

Priority Partnerships LLC

Website

https://prioritypartnerships.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Priority Partnerships is a Portland-based sponsorship sales and consulting firm founded in 2022 that serves sports and entertainment organizations, with an exclusive focus on youth sports as Agency of Record for Soccer Shots and Little Kickers.

Ownership category

akta.pro rank

Product category

Sponsorship Services

NAICS

Media Representatives (541840), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Event Sponsorship Sales & Partnership Brokerage (THAHAGAB), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Sponsorship sales services
• Brand partnership consulting
• Youth sports sponsorship
• Sponsorship agency of record
• Sports marketing services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorship Sales Services: Securing new, sustainable sponsorship revenue for teams, events, youth sports programs, venues, and other rights-holders.
2. Brand Solutions Services: Developing, negotiating, implementing, and managing sponsorship strategies for local, regional, and national brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Priority Partnerships is a Portland-based sponsorship agency that sells Sponsorship Sales services (securing new, sustainable sponsorship revenue for teams, events, youth sports programs, venues, and rights-holders) and Brand Solutions (developing, negotiating, implementing, and managing sponsorship strategies for local, regional, and national brands). The firm specializes in youth sports sponsorship, serving as the exclusive Agency of Record for Soccer Shots and Little Kickers, and supplements its services with a proprietary ROI of Youth Sports research report.

Product overview

Priority Partnerships operates as a sponsorship agency offering two primary service lines: Sponsorship Sales (helping rights-holders secure sponsorship revenue) and Brand Solutions (helping brands develop sponsorship strategies). The company specializes in youth sports sponsorship, serving as the sponsorship agency of record for Soccer Shots and Little Kickers. A supplementary analytical product is the ROI of Sponsorship in Youth Sports Report, which provides data insights to support sponsorship decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship Sales Services

Quantifiable outcome

• Youth sports sponsorship outperforms pro sports and traditional media with parents
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered flagship, core, major and minor.

• Stronger Youth BrandsflagshipGTM or Marketing Partner · 1 January 2024Stronger Youth Brands selected Priority Partnerships as their Sponsorship Agency for their global youth soccer partnership program, representing a significant strategic partnership in the youth sports space.
• Soccer ShotscoreStrategic or Co-development PartnerPriority Partnerships serves as the exclusive sponsorship Agency of Record (AOR) for Soccer Shots, one of the top youth soccer enrichment programs in the world. The partnership enables brands to engage parents throughout their child's first sports experience.
• Little KickerscoreStrategic or Co-development PartnerPriority Partnerships represents Little Kickers as part of the combined youth soccer offering. Together, Soccer Shots and Little Kickers form one of the largest youth soccer enrichment programs globally.
• MINI USAmajorStrategic or Co-development PartnerMINI USA partnered with Soccer Shots for a National Match Day dealership activation, representing a major brand partnership facilitated by Priority Partnerships in the youth sports sponsorship space.
• Downy Rinse (Procter & Gamble)majorStrategic or Co-development PartnerDowny Rinse (P&G) partnered with Soccer Shots to target youth sports families through a new sponsorship deal facilitated by Priority Partnerships.
• First Tech Federal Credit UnionmajorStrategic or Co-development PartnerFirst Tech Federal Credit Union sponsored the new Portland Thorns statistician role and entered into partnerships with Portland teams, facilitated by Priority Partnerships.
• Trust & WillmajorStrategic or Co-development PartnerTrust & Will announced a national partnership with Soccer Shots, representing a significant youth sports sponsorship facilitated by Priority Partnerships.
• Power SponsorshipminorOthersRecommended resource for Sponsorship Best Practices on the Contact page.
• SqwadminorOthersRecommended resource for Digital Activation on the Contact page.
• SponsorCXminorOthersRecommended resource for Management Software on the Contact page.
• Sports GeekminorOthersRecommended resource for Amplify Services on the Contact page.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Peers

• Excel Sports Management:
• LeagueApps:
• Octagon:
• Wasserman:
• Front Row Marketing:
• Engine Shop:
• Leverage Agency:
• Stronger Youth Brands:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/priority-partnerships
• Xx.com/PriorityPDX

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority Partnerships