What StoreClerk does

StoreClerk is an AI-powered conversational sales and support chatbot built specifically for e-commerce merchants, with a primary focus on the Shopify ecosystem and additional waitlisted integrations for WooCommerce, BigCommerce, Magento and Webflow. Operated by the German legal entity InfinitAI Unternehmergesellschaft (haftungsbeschränkt) and headquartered in Ediger-Eller, the platform automatically ingests a merchant's product catalog, variants and inventory, and engages visitors in natural-language conversations to recommend products, check live stock and sizing, process order tracking and returns requests, escalate complex cases to a human team, and execute intelligent upsell and cross-sell plays. The product is positioned around vertical specializations including fashion and apparel, multi-brand and concept stores, footwear, jewelry, home and living, and health and beauty.

The underlying technology combines third-party large language model infrastructure from OpenAI and Anthropic with proprietary product-catalog indexing, vertical tuning, and an 'agentic' workflow layer that the company claims compresses SKU launch cycles from 5-7 days to 2 days. The chatbot installs with one click from the Shopify App Store, syncs to the live catalog without manual training, and exposes a customizable look-and-feel for brand consistency. Self-reported performance metrics include an average 27% conversion lift, sub-one-second response times, and a 70%+ reduction in content labor costs, with over 500 Shopify merchants cited as users.

Revenue is generated through a hybrid subscription and usage-based SaaS model with three monthly tiers: Basic at $49.99, Pro at $99.99 and Enterprise at $199.99, paired with usage overages at $0.01 per customer question and $1.00 per 1,000 products indexed. Distribution is product-led and marketplace-driven through the Shopify App Store with a 7-day free trial and no credit-card requirement, augmented by a direct enterprise sales motion for custom integrations and white-label deployments. The company is privately held, bootstrapped with no disclosed external funding, and has a small (1-10) employee footprint; the representative of the legal entity is Alexander Kahle.

Name

StoreClerk

Legal name

InfinitAI Unternehmergesellschaft (haftungsbeschränkt)

Website

https://storeclerkai.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

StoreClerk is an AI-powered conversational sales and support chatbot for Shopify and other e-commerce merchants, providing automatic product catalog learning, real-time recommendations and upselling to lift conversion rates among SMB and mid-market retailers.

Ownership category

akta.pro rank

Product category

Conversational AI for E-commerce

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• AI sales chatbot
• E-commerce automation
• Shopify app
• Conversational commerce
• Customer support AI

Headquarters

HQ city

Ediger-eller

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS (Basic, Pro, Enterprise tiers): Three-tier subscription model with base monthly fees. Includes generous usage credit per 30-day cycle. Plans: Basic $49.99/mo, Pro $99.99/mo, Enterprise $199.99/mo. Each tier includes increasing conversation limits and product indexing capacity.
2. Usage-based Overage Charges: Consumption-based charges beyond included monthly credit. $0.01 per customer question/interaction. $1.00 per 1,000 products indexed. Automatic pausing when spending limit reached. Optional 'Escalate to Email' add-on at $4.99/month for Basic plan.
3. Professional Services (Enterprise): Dedicated account manager and priority onboarding for Enterprise tier customers with high-volume operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

StoreClerk is an AI-powered sales and support chatbot built specifically for e-commerce merchants, primarily delivered as a one-click Shopify app. The product automatically learns a store's entire product catalog, answers product, sizing, stock and order-tracking questions 24/7, and proactively recommends products, upsells, and cross-sells to convert visitors into buyers. It serves SMB merchants via self-serve subscription tiers and larger merchants via custom enterprise integrations with white-label options.

Product overview

StoreClerk is a unified AI-powered sales assistant for e-commerce, consisting of a core Shopify chatbot app supplemented by tiered subscription plans (Basic, Pro, Enterprise). The product provides conversational AI that understands product catalogs, makes recommendations, and handles customer support. Enterprise Solutions add-on offers custom integrations and white-label options for larger operations. All plans include the same core chatbot functionality with varying usage limits and feature access.

Differentiator

Problem solved

Functional benefit

Products and services

• StoreClerk (Shopify App) AI-powered sales assistant chatbot for e-commerce merchants that engages visitors in real-time conversations, provides personalized product recommendations, handles order tracking and support 24/7, and intelligently upsells/cross-sells. Installs with one click on Shopify stores and automatically learns the merchant's product catalog, variants, sizing, and live inventory.
• StoreClerk Enterprise Solutions Custom-built deployment of StoreClerk for large-scale e-commerce operations, including custom integrations with existing tools and helpdesks, white-label branding options, dedicated account management, and priority onboarding. Targeted at merchants with unique requirements that exceed the standard subscription tiers.

Quantifiable outcome

• +27% average conversion lift
• +7 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationOpenAI processes conversation data as an AI service provider for StoreClerk's language model capabilities. Data shared with OpenAI is processed in accordance with OpenAI's privacy policies and terms of service.
• AnthropiccoreTechnology or IntegrationAnthropic processes conversation data as an AI service provider for StoreClerk's language model capabilities. Data shared with Anthropic is processed in accordance with their privacy policies and terms of service.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zendesk: Large incumbent helpdesk and customer service suite with AI agents for commerce and a broad customer base. Competes at the enterprise tier and increasingly bundles AI features that overlap with StoreClerk's value proposition.
• Shopify (Shopify Magic / Sidekick): Shopify's native AI capabilities (Magic, Sidekick) are embedded directly into the platform that StoreClerk depends on. Any meaningful native AI sales-assistant feature directly threatens StoreClerk's primary distribution channel.

Direct peers

• Octane AI: Shopify-specialized AI platform for quizzes, personalization, and conversational product discovery. Direct overlap with StoreClerk on AI-driven product recommendation and upselling for Shopify merchants.
• Tidio: AI chatbot and live chat SaaS targeting SMB e-commerce merchants on Shopify, WooCommerce, and other platforms. Competes head-to-head on AI sales assistant positioning, PLG onboarding, and entry-tier pricing near StoreClerk's Basic plan.
• Gorgias: Helpdesk + AI agent platform purpose-built for Shopify and other e-commerce merchants. Closest direct competitor: combines customer support automation, product Q&A, and conversion-driving responses, with overlapping pricing tiers and Shopify App Store distribution.
• Kustomer: CRM + AI customer service platform for e-commerce brands. Overlaps with StoreClerk on conversational commerce and order-tracking AI for Shopify and similar platforms, with a more enterprise-leaning motion.
• Re:amaze: Customer support and chat platform with Shopify-native integration and AI-assisted responses. Targets the same Shopify SMB merchant base with comparable pricing and overlapping feature set (chat, FAQ automation, order tracking).

Emerging players

• Chatfuel: AI chatbot builder for e-commerce and SMB messaging automation. Comparable SMB-targeting motion and PLG distribution, though weaker on e-commerce-specific catalog intelligence than StoreClerk.
• ManyChat: Conversational AI platform focused on messaging channels (Instagram, WhatsApp, Messenger) for SMB commerce. Partial overlap with StoreClerk on conversational selling, with a different channel emphasis (social/messaging vs. on-site chat).
• Jasper: Enterprise AI content and marketing platform with commerce-adjacent use cases. Adjacent rather than direct competitor, but a potential substitute for merchants looking to consolidate AI spend under a single vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StoreClerk