PEO Brokers of America

What PEO Brokers of America does

PEO Brokers of America LLC is a privately held Professional Employer Organization brokerage founded in 2014 and headquartered in Jacksonville, Florida. The firm operates as an intermediary between small and medium-sized businesses (approximately 5 to 500+ employees) and a network of third-party PEO providers, matching each client with a PEO partner based on industry, size, coverage needs, and pricing. Service offerings span workers' compensation insurance (advertised savings of up to 40%), health insurance (20–25% savings via pooled buying), payroll administration, HR services including FLSA/FMLA/EEOC/I9 compliance support, ACA compliance navigation, and access to a cloud-based HR self-service platform operated by its PEO partners.

The underlying technology is not proprietary: PEO Brokers of America does not build or own HR/payroll software and instead delivers partner-provided cloud platforms with real-time access to payroll data, benefits enrollment, pay stubs, and W-2s under a pay-as-you-go model. The company does not develop AI/ML capabilities and does not expose APIs or SDKs. Its core technology footprint is the website quote engine, CRM-style intake form, and content/blog distribution system.

The business model is commission-based referral: revenue is earned as affiliate/referral fees from PEO partners based on client placements, with no publicly disclosed pricing tiers and no recurring SaaS fees. Go-to-market is sales-led and direct, relying on a website "Get a PEO Quote" funnel, phone outreach, email contact, a formal referral submission program, and content marketing via blog and social channels (Facebook, Twitter, LinkedIn, Google Plus). The firm is founder/owner-operated with 1–10 employees, no disclosed institutional investors, no acquisitions, no product launches beyond its foundational offerings, and a stated nationwide service footprint anchored from Jacksonville.

Name

PEO Brokers of America

Legal name

PEO Brokers of America LLC

Website

https://peobrokersofamerica.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

PEO Brokers of America is a privately held PEO brokerage founded in 2014 in Jacksonville, Florida, that matches small and medium-sized U.S. businesses with multiple PEO partners to deliver workers' compensation, health insurance, payroll, HR, and cloud-platform services on a commission basis.

Ownership category

akta.pro rank

Product category

PEO Brokerage Services

NAICS

Professional Employer Organizations (56133), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Workers’ Compensation Insurance for Staffing/PEO & Contingent Workforce (FSAJAEAE), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• PEO brokerage services
• Workers compensation insurance
• Health insurance pooling
• Payroll administration services
• HR outsourcing services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. PEO Brokerage Commissions / Referral Fees: PEO Brokers of America acts as an intermediary/broker between small and medium businesses and PEO providers. The company earns revenue by referring clients to PEO partners and facilitating workers' compensation insurance, health insurance, payroll, and HR service arrangements. Revenue is generated through commissions from PEO partners based on client placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PEO Brokers of America is a Professional Employer Organization (PEO) brokerage firm that connects small and medium-sized U.S. businesses with multiple PEO partners. It shops across multiple PEO providers on behalf of clients to deliver workers' compensation insurance (up to 40% off), health insurance pooling (20-25% savings), payroll administration, HR services (FLSA, FMLA, EEOC, I-9 compliance), ACA compliance support, and access to a web-based cloud HR self-service platform.

Product overview

PEO Brokers of America is a PEO brokerage offering a unified suite of HR and employee management services through partnerships with multiple Professional Employer Organizations. The core product portfolio consists of: What We Do! (main brokerage service), Employee Benefits, Workers' Compensation Insurance, Human Resources Services, Payroll Administration, and Cloud Platform. These services work together to provide small to medium businesses with comprehensive HR solutions including workers' comp (up to 40% savings), health insurance pooling, payroll administration, and web-based HR self-service capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• What We Do! (PEO Brokerage Service) Core PEO brokerage offering that shops multiple PEO partners on behalf of clients to deliver bundled workers' compensation, health insurance, payroll, and HR services to U.S. small and medium businesses nationwide.
• Employee Benefits Fortune 500-tier employee benefits access via PEO partners for SMBs, including group medical plans, 401(k) retirement plans, Section 125 cafeteria plans, COBRA compliance, and supplemental insurance programs to support recruitment and retention.
• Workers' Compensation Insurance Workers' compensation insurance with discounts of up to 40%, no upfront deposits, and pay-as-you-go payment options, accessed through PEO partners, to lower SMB workers' comp premiums immediately.
• Human Resources Services Dedicated HR service team support from PEO partners covering federal and state employment law compliance (FLSA, FMLA, EEOC, I-9), employee handbooks, pre-employment screening, job descriptions, and OSHA reporting to enhance in-house HR functions.
• Payroll Administration Web-based payroll processing delivered via PEO partners, including paper checks or direct deposit, tax filings, W-2 preparation, wage garnishment administration, and payroll reporting, optimizing payroll functions and mitigating tax-related risk.
• Cloud Platform Web-based HR self-service platform delivered through PEO partners, providing managers and employees real-time access to payroll information, benefit enrollment, pay stubs, W-2s, and other HR data on a pay-as-you-go basis.

Quantifiable outcome

• Save up to 40% on workers' compensation insurance premiums
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Multiple PEO PartnerscoreChannel Partner/ Reseller/ DistributorPEO Brokers of America works with multiple Professional Employer Organization (PEO) partners to find the best solution for each client. The company does not operate its own PEO but acts as a broker, shopping various PEOs to match clients with the right provider for their specific business needs, pricing, and coverage requirements. PEO partners provide workers' compensation insurance, health insurance, payroll services, HR administration, and cloud-based HR self-service platforms to client companies.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Justworks: Justworks is an HR, payroll, and benefits platform (functioning as a PEO for SMBs) with bundled health insurance, comparable to the underlying services PEO Brokers of America brokers access to.
• ADP TotalSource: ADP TotalSource is a leading PEO offered by ADP covering payroll, benefits, and HR for SMBs — an incumbent PEO whose partners are sometimes the very providers PEO Brokers of America shops on behalf of clients.
• TriNet: TriNet is a major PEO serving SMBs with HR, payroll, benefits, and workers' comp directly — a downstream PEO partner that competes for the same end client while also being a potential upstream supply partner to PEO Brokers of America.
• Paychex: Paychex is a major payroll/HR services incumbent that also offers PEO (Paychex PEO) and insurance agency services, broadly overlapping the SMB HR, payroll, and benefits ecosystem that PEO Brokers of America operates in.
• FrankCrum: FrankCrum is a PEO providing payroll, benefits, and HR outsourcing to SMBs — overlapping directly with the PEO services PEO Brokers of America resells.

Direct peers

• Insureon: Insureon is an online commercial insurance broker for small businesses, overlapping with PEO Brokers of America's workers' comp and group health brokerage activities for the SMB segment.
• NetPEO: NetPEO is a PEO brokerage that shops multiple PEO providers on behalf of SMB clients, virtually identical to PEO Brokers of America's core model, making it the most directly comparable peer.
• Simply Business: Simply Business is an SMB-focused commercial insurance brokerage platform, comparable on the small-business insurance brokerage side of PEO Brokers of America's offering.
• PEO Compare: PEO Compare is a PEO comparison and brokerage site that helps SMBs evaluate and select PEO partners — competing for the same multi-PEO brokerage buyer as PEO Brokers of America.

Emerging players

• Sequoia PEO (Sequoia One): Sequoia PEO provides HR outsourcing and PEO services to small and growing businesses and is a typical example of the type of partner PEO Brokers of America shops for its clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PEOBrokersOA
• Facebookfacebook.com/PEOBOA
• LinkedInlinkedin.com/company/peo-brokers-of-america-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEO Brokers of America