Human Resource Association of the Midlands

What Human Resource Association of the Midlands does

Human Resource Association of the Midlands (HRAM) is a non-profit professional membership association serving HR practitioners in the Omaha/Council Bluffs metropolitan area. Founded in 1948 and classified as a "super-mega" chapter of the Society for Human Resource Management (SHRM), the organization provides professional development, certification exam preparation (SHRM-CP/SCP, PHR/SPHR, and WorldatWork), networking events, a biennial wage/salary survey, and a career center to over 1,000 members representing more than 500 employers. HRAM has earned multiple SHRM Pinnacle (2014, 2019, 2022) and Excel awards and operates a podcast (HR Wine Bar) plus forums on Culture & Inclusion and Policy & Compliance.

HRAM operates a diversified revenue model built on individual membership dues supplemented by event registration fees, job posting charges, certification course fees, advertising/sponsorship packages, and biennial survey sales. Annual professional membership is priced at $125 for SHRM members and $135 for non-SHRM members, with retired ($67.50) and student (free with SHRM student membership) tiers, an enterprise group discount ($5 off per member for 3+), and promotional multi-month bundles such as the 18-month membership special at $150/$275. Additional revenue comes from PHR/SPHR study groups ($900–$1,050), job postings ($100/$125), custom email sponsorships ($400) reaching 800+ members at a 31% open rate, and the biennial wage survey ($300–$750). Member operations are powered by the YourMembership association management software platform, with virtual programs delivered via Zoom and content distributed through a YouTube/Transistor-hosted podcast and Spotify.

The organization is governed by a volunteer Executive Board and small office staff (1–10 employees) led by an Executive Director, with strategic reach extended through alliances with SHRM, HRCI, WorldatWork, the University of Nebraska Omaha (certification prep), HR Nebraska, LincolnHR (joint salary survey), the Women's Fund of Omaha (workplace safety toolkit), and the Fremont Area Management Association (FAMA, absorbed under HRAM in 2017). Sub-brands include FAMA and the HR Wine Bar Podcast. Membership is individual and portable, traveling with the HR professional across employers, creating recurring revenue continuity independent of any single corporate client.

Name

Human Resource Association of the Midlands

Legal name

Human Resource Association of the Midlands

Website

https://hram.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Human Resource Association of the Midlands (HRAM) is a 1948-founded non-profit SHRM-affiliated chapter serving over 1,000 HR professionals across 500+ employers in the Omaha/Council Bluffs metro through membership dues, certification exam prep, networking events, a biennial salary survey, and a career center.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from individual HR professionals. Dues vary by SHRM membership status, with discounts for SHRM members ($125 vs $135). Enterprise memberships offer group pricing with transfer benefits for companies with 3+ members.
2. Event Registration Fees: Revenue from chapter programs, certification study groups, and partnership events. Members receive deeply discounted rates compared to non-members. Bundle packages available for fall and spring programs.
3. Job Postings: HRAM Career Center charges employers to post HR job openings. Members pay $100 per posting, non-members pay $125. Nonprofit volunteer positions and HR internships post for free.
4. Advertising & Sponsorships: Custom email sponsorships, social media add-ons, and program sponsorships allow organizations to reach HRAM's membership. Custom email reaches 800+ members with 31% average open rate.
5. Wage/Salary & Benefits Survey: Biennial survey sold to employers and HR professionals. Survey Non-Participant: $750; Survey 2025 Participant: $500; Survey 2021/2023 and 2025 Participant: $300.
6. Certification Exam Prep: HRCI PHR/SPHR study group course: $900 for HRAM members, $1050 for non-members. Includes instructor materials but not exam fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Human Resource Association of the Midlands (HRAM) is a non-profit, SHRM-affiliated local chapter that provides HR professionals in the Omaha/Council Bluffs metropolitan area with individual and enterprise memberships, HR certification exam preparation study groups, networking events, special interest groups, professional development programs, and access to a local wage/salary and benefits survey. Founded in 1948, the chapter serves more than 1,000 members across 500+ employer organizations.

Product overview

HRAM operates as a membership-based professional association offering a comprehensive suite of services for HR professionals in the Omaha metro area. The core offering consists of individual Professional, Student, Retired, and Lifetime memberships that provide access to educational programs, networking events, and recertification credits. Key products include monthly Chapter Programs with keynote speakers, HR Certification Exam Prep Study Groups (SHRM-CP/SCP and PHR/SPHR), the biennial Wage/Salary & Benefits Survey, Career Center with job postings, HR Wine Bar Podcast, and FAMA (Fremont Area Management Association) programs. The organization also offers Enterprise Membership for companies with 3+ employees, advertising and sponsorship opportunities, and Special Interest Groups. Membership is managed through YourMembership association management software with events hosted via Zoom. HRAM is one of the largest affiliated chapters of SHRM, classified as a 'super-mega' chapter.

Differentiator

Problem solved

Functional benefit

Brands

• HR Wine Bar Podcast: A podcast produced by HRAM featuring bold conversations about human resources, hosted by Amy Luckenbill and Jamie Mohrman, exploring topics like HR strategy, compliance, workplace culture, and professional development.
• FAMA (Fremont Area Management Association)

Products and services

• Professional Membership Individual SHRM-affiliated annual membership for HR practitioners in the Omaha/Council Bluffs metro, priced at $125/year for SHRM members and $225/year for non-SHRM members; includes chapter programming access.
• Student Membership Discounted annual membership for students pursuing HR-related studies, providing access to chapter programs and resources.
• Enterprise Membership Group membership package for companies with three or more HR employees, bundling multiple individual memberships for employer HR teams.
• HR Certification Exam Prep Study Groups Structured cohort-based study groups preparing members for SHRM-CP and SHRM-SP certification exams, typically meeting weekly over a defined course schedule.
• Wage/Salary & Benefits Survey Annual local compensation and benefits benchmarking survey covering HR positions in the Omaha/Council Bluffs metro area, distributed to participating employers and members.
• Career Center / Job Postings Online job board where employers can post HR-related openings and members can search for HR positions in the regional market.
• HR Wine Bar Podcast Recurring audio podcast featuring conversations with HR practitioners on topical issues, distributed via Spotify, YouTube, and other podcast channels.
• FAMA Programs Foundations of Association Management & Advancement-style programming delivered through HRAM, focused on association management topics relevant to HR leaders.
• WorldatWork Certification Courses Compensation-focused certification courses offered through HRAM, leveraging WorldatWork curriculum for members pursuing total rewards credentials.
• Advertising & Sponsorship Sponsorship and advertising packages allowing businesses to promote their brand, events, or services to the chapter's 1,000+ HR professional members.

Quantifiable outcome

• Members earn $20K more on average
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• SHRM (Society for Human Resource Management)flagshipStrategic or Co-development PartnerHRAM is the local SHRM-affiliated chapter in the Omaha metro. SHRM provides national resources, white pages, policy examples, conferences, and educational programs. HRAM provides local education, networking, and career insight. SHRM members receive $10 discount on HRAM membership. HRAM Chapter Code: 0019.
• WorldatWorkcoreStrategic or Co-development PartnerHRAM is a WorldatWork Pro Affiliate bringing Total Rewards certification courses to the Omaha area at discounted rates. Offers CCP, CBP, GRP, and WLCP designations. WorldatWork courses provide up to 16 hours of recertification credits from HRCI and SHRM.
• HRCI (HR Certification Institute)coreStrategic or Co-development PartnerHRAM is a recognized HRCI provider offering recertification credits for PHRC and SPHR credentials. Hosts PHR/SPHR study groups and serves as a testing and certification preparation resource for local HR professionals.
• University of Nebraska Omaha (UNO) College of Business AdministrationcoreStrategic or Co-development PartnerHRAM partners with UNO to offer SHRM-CP/SHRM-SCP certification exam preparation courses. UNO provides instructors for the 12-week instructor-led online course.
• FAMA (Fremont Area Management Association)coreStrategic or Co-development PartnerFAMA became supported by HRAM in 2017 to increase membership and sustain the organization. FAMA provides quarterly networking programs with keynote speakers for the Fremont/West Omaha area. HRAM provides administrative support and resources.
• HR Nebraska (SHRM Nebraska State Council)coreStrategic or Co-development PartnerHR Nebraska serves as the liaison between SHRM National, Nebraska's local chapters, and the broader HR community. Organizes the annual HR Nebraska State Conference (August in La Vista, NE) offering SHRM and HRCI recertification credits.
• Lincoln Human Resource Management Association (LincolnHR)minorStrategic or Co-development PartnerPartnership to conduct the biennial Wage/Salary & Benefits Survey, allowing data collection from a broader audience for more localized and customized results beneficial to Nebraska companies.
• Women's Fund of OmahaminorStrategic or Co-development PartnerCollaboration to develop the 'Domestic and Sexual Violence in the Workplace: An Employee Toolkit' providing best practices for companies creating safe workplaces and addressing sex trafficking, domestic violence, and sexual assault.
• MindSet LLCminorStrategic or Co-development PartnerHRAM partners with MindSet LLC and the Greater Omaha Chamber to present MindSet Leadership, a two-day virtual session with practical tools, instruments, and processes for organizational impact.
• Heartland Workforce SolutionsminorStrategic or Co-development PartnerHRAM partnered with Heartland Workforce Solutions for Better Business Workshops connecting people with opportunities and educating employers on relevant HR topics.
• PaylocityminorGTM or Marketing PartnerSponsor of HRAM with logo displayed on homepage sponsor rotator. Provides HR and payroll technology services to the HR community.
• USIminorGTM or Marketing PartnerSponsor of HRAM with logo displayed on homepage sponsor rotator. Insurance and benefits consulting firm serving HR professionals.
• HUB InternationalminorGTM or Marketing PartnerSponsor of HRAM with logo displayed on homepage sponsor rotator. Insurance and employee benefits brokerage.
• UKG (Ultimate Kronos Group)minorGTM or Marketing PartnerSponsor of HRAM with logo displayed on homepage sponsor rotator. HR and workforce management technology provider.
• BetterCultureminorGTM or Marketing PartnerSponsor of HRAM with logo displayed on homepage sponsor rotator. Workplace culture improvement platform.
• Revela GroupminorGTM or Marketing PartnerSponsor of HRAM with logo displayed on homepage sponsor rotator. Custom strategy and training solutions provider based in Omaha.
• Ellerbrock-NorrisminorGTM or Marketing PartnerSponsor of HRAM and HR Wine Bar podcast. HR and benefits advisory firm.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• WorldatWork: WorldatWork is the national Total Rewards professional association and a partner of HRAM (HRAM is a Pro Affiliate). It is comparable as a larger HR-adjacent professional association offering certification (CCP, CBP, GRP) that HR professionals pursue for recertification credits.
• HRCI (HR Certification Institute): HRCI is the national HR certification body issuing PHR, SPHR, and other credentials. HRAM is an HRCI-preferred provider offering recertification credits and exam prep. HRCI is comparable as a national organization whose certifications drive demand for HRAM's exam prep and continuing education offerings.
• Society for Human Resource Management (SHRM): SHRM is the national parent affiliate of HRAM and the dominant HR professional association in the U.S. It serves as the umbrella under which HRAM operates as a local chapter, providing national resources, certification frameworks, and brand credibility.

Direct peers

• DallasHR: DallasHR is another SHRM super-mega chapter serving the Dallas-Fort Worth metro. It is structurally identical to HRAM as a large regional SHRM chapter offering membership, certification prep, events, and salary surveys.
• Chicago SHRM (ChSHRM): ChSHRM is one of the largest SHRM chapters in the country, serving the Chicago metro. It is a direct comparable to HRAM as a large metro SHRM chapter offering events, certification prep, and member services to HR professionals.
• Lincoln Human Resource Management Association (LincolnHR): LincolnHR is the Nebraska SHRM-affiliated chapter serving the Lincoln area. HRAM already partners with LincolnHR on the biennial Wage/Salary & Benefits Survey, and they are direct peers as fellow SHRM chapters serving Nebraska HR professionals.
• Atlanta SHRM (formerly HR Atlanta): Atlanta SHRM is a large SHRM-affiliated chapter serving the Atlanta metro. Comparable to HRAM as a regional SHRM chapter providing professional development, networking, and SHRM/HRCI certification support to local HR professionals.
• HR Houston: HR Houston is one of SHRM's largest 'super-mega' chapters, comparable to HRAM in scale and structure. Both operate as large, locally-focused SHRM-affiliated chapters offering certification prep, networking, and professional development.
• Greater Madison Area SHRM: Greater Madison Area SHRM is a Wisconsin SHRM chapter serving HR professionals in the Madison area. It is structurally analogous to HRAM as a regional SHRM-affiliated chapter providing networking, education, and recertification credits.

Regional players

• Fremont Area Management Association (FAMA): FAMA is now administratively supported by HRAM, serving HR professionals in the Fremont/West Omaha area. It is a comparable small regional HR association, but with much smaller scale than HRAM and operating under HRAM's umbrella.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HRWineBar
• LinkedInlinkedin.com/company/hram-human-resource-association-of-the-midlands

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Resource Association of the Midlands