MindSet Counseling, LLC

What MindSet Counseling, LLC does

MindSet Counseling, LLC is a licensed mental health counseling practice headquartered in White Plains, New York, operating from a single office at 180 S Broadway, Suite 310. The practice employs 14 staff, of whom 4 are licensed therapists providing direct clinical care: Grace Y. Lin (LMHC), Millie Chatelain (LMHC), Isis A. Flores (LMHC), and Liana Festo (MHC). It specializes in evidence-based cognitive behavioral therapy (CBT) and serves children, adolescents, adults, and couples across Westchester County, NY and Greenwich, CT. Clinical coverage spans 15+ therapy areas including anxiety, depression, ADHD, trauma, OCD, grief, relationship issues, and stress management.

Service delivery combines in-person sessions at the White Plains office with telehealth/video sessions, supported by extended operating hours of 8AM-9PM seven days a week. Client-facing technology is limited to a Brighter Vision-built practice website with online appointment scheduling and a content blog; there are no disclosed AI, data, or platform capabilities beyond standard SMB practice tooling. Revenue mechanics are straightforward fee-for-service at $225 per session, billed on an out-of-network basis with clients paying at point of service and receiving automated invoices to submit for insurance reimbursement.

The business model is a local services practice with no disclosed in-network payer contracts, subscription offerings, group programs, or ancillary revenue lines. There is no evidence of funding, investors, M&A activity, expansion to additional locations, or growth-oriented hiring. MindSet is structured and operated as a stable owner-operated professional services practice rather than a growth-stage or venture-backed entity.

Name

MindSet Counseling, LLC

Legal name

MindSet Counseling LLC

Website

https://mindsetcounselingllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MindSet Counseling, LLC is a White Plains, NY-based licensed therapy practice offering evidence-based CBT to children, adolescents, adults, and couples in Westchester County and Greenwich, CT, delivered by 4 licensed therapists at $225 per out-of-network session.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Mental health counseling
• Cognitive behavioral therapy
• Individual therapy services
• Couples therapy services
• Child adolescent therapy

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Therapy Sessions: Standard therapy sessions at $225 per session. Client pays out-of-pocket; practice provides automated invoices for insurance reimbursement as out-of-network provider. Cancellation policy requires 24-hour notice.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

MindSet Counseling, LLC delivers evidence-based cognitive behavioral therapy (CBT) and related modalities (ACT, REBT, DBT, EMDR, Narrative Therapy, mindfulness) to individuals, couples, children, and adolescents in Westchester County, NY. Core service lines are Individual Therapy and Couples Therapy, supplemented by Child & Adolescent Therapy and a broad portfolio of specialty counseling services (ADHD, anxiety, depression, trauma, OCD, behavioral challenges, self-esteem, social skills, sports psychology, gender identity/sexual orientation, borderline personality, and parenting coaching). Sessions are priced at $225 each on an out-of-network, fee-for-service basis, delivered in person at the White Plains office or via video/teleconferencing.

Product overview

MindSet Counseling, LLC is a mental health counseling practice offering evidence-based cognitive behavioral therapy services. The core offering consists of Individual Therapy and Couples Therapy as primary service lines, supported by a comprehensive range of specialty services including Child & Adolescent Therapy, ADHD Counseling, Anxiety Counseling, Depression Treatment, Trauma Therapy, OCD Treatment, Mindfulness Services, Parenting Coaching, Behavioral Challenges/ODD Treatment, Borderline Personality Treatment, Social Skills Training, Self-Esteem Counseling, Sports Psychology, and Gender Identity/Sexual Orientation Counseling. All services are delivered through a Cognitive Behavioral Therapy (CBT) framework, with additional therapeutic modalities including DBT, ACT, REBT, EMDR, and Narrative Therapy incorporated as clinically appropriate. The practice serves children, adolescents, adults, and couples in the Westchester County area.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy

Quantifiable outcome

• Trauma treatment can bring significant relief within a few months
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Talkspace: Online therapy and psychiatry platform serving individuals, couples, and teens via subscription. Directly comparable in target populations (children, adolescents, adults, couples) and condition coverage, with national reach and B2B payer contracts.
• Brightside Health: Telehealth mental health provider focused on anxiety and depression with combined therapy and medication management. Comparable in clinical scope (depression, anxiety, OCD) with measurable outcome claims, though operationally distinct as a virtual-first platform.
• BetterHelp: Largest online therapy platform connecting clients with licensed therapists via subscription messaging and live sessions. Comparable on clinical population and modalities, but competes for both clients (price-driven) and clinician supply (especially in NY metro).
• Cerebral: Telehealth mental health provider offering therapy, counseling, and medication management, with national reach. Comparable in clinical offerings (anxiety, depression, ADHD, OCD, BPD) and self-pay plus insurance model, though at much larger scale and with prior regulatory scrutiny.

Others

• Headway: Network platform that helps therapists accept in-network insurance and grow their practices. Comparable as an enablement layer for small therapy practices like MindSet; would be a natural partner or acquirer given MindSet's current out-of-network constraint.
• Alma: Provider network for licensed therapists offering insurance billing, credentialing, and client-matching support. Comparable as an infrastructure partner for independent therapy practices; could materially change MindSet's economics if it joined the network.
• Grow Therapy: Platform enabling independent therapists to run insurance-accepting practices with billing and marketing support. Comparable as an alternative growth path for a small private practice; represents both competitive threat and partnership opportunity.

Direct peers

• Octave: Outpatient therapy practice offering in-person and virtual sessions with licensed clinicians across multiple states. Directly comparable in clinical approach (evidence-based therapy, mixed populations, individual/couples work) and pricing model, with greater geographic breadth and technology infrastructure.
• Two Chairs: Outpatient therapy practice operating in multiple U.S. metros with employed therapists delivering evidence-based modalities (CBT, ACT, DBT). Highly comparable to MindSet in clinical model, evidence-based modality stack, and adult/couples/child focus, though at greater scale and with proprietary technology.

Broad incumbents

• Thriveworks: National multi-state outpatient therapy and counseling practice offering in-person and telehealth across the U.S. Comparable as a multi-clinician private-pay/counseling model serving mixed populations, though Thriveworks operates at far greater scale and includes psychiatry and life-coaching services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mindset-counseling-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindSet Counseling, LLC