UIDesign Group

What UIDesign Group does

UIDesign Group (legal entity: ООО «Лаборатория интерактивного дизайна», LLC "Laboratory of Interactive Design") is a Russian UX/UI design consultancy founded in January 2003 and headquartered in Moscow. The firm provides professional services spanning interface design, usability testing and auditing, service design, gamification, cross-platform UX (web, mobile iOS/Android, SmartTV including Apple TV, set-top boxes, intranets, and specialized industrial devices), visual/graphical design standards, and ongoing development supervision and consulting. It operates an in-house usability testing laboratory that has conducted over 100 testing projects for global clients including Facebook, eBay, and Corel, and combines UX research, interface engineering, and visual design in an integrated offering delivered by a team of specialists led by Technical Director Alexey Kopylov and Commercial Director/Partner Natalya Kirillova.

The company's revenue model is project-based professional services billed to enterprise clients. Engagements range from short audits (2–3 days) to long-running redesigns (e.g., an 18-month DocUnity engagement) and are delivered through direct enterprise sales with on-site and remote collaboration. UIDG serves a concentrated roster of Russian and international enterprise clients across banking and financial services (Sberbank, VTB 24, Alfa Bank, Touch Bank, Banki.ru), telecommunications (Rostelecom, MTS/MGTS, Beeline, MegaFon, Tele2, Yota), energy and industrial (RZD, OT-Oil, TNK-BP, RAO UES), enterprise software (Microsoft, Yandex, Kaspersky, Intel, 1C, Samsung, LG), and other sectors, with a cumulative track record of 650+ completed projects. Distribution relies on direct enterprise engagement supplemented by thought-leadership channels (UX Masterclass conference, GUI.RU and Fresh.GUI.RU blogs, SlideShare, Vimeo, social media) and the firm's founding membership in the international UXalliance network of 25 usability companies, which has collectively conducted 250+ global studies with 15,000+ participants.

UIDG holds official accreditation from the Russian Ministry of Digital Development (Минцифры), positioning it for state and state-adjacent enterprise contracts. No external funding rounds, acquisitions, subsidiaries, or public listing are disclosed; the company operates as an independent, founder/partner-managed private limited liability company with no parent entity.

Name

UIDesign Group

Legal name

ООО «Лаборатория интерактивного дизайна»

Website

https://uidg.ru

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

UIDesign Group is a Moscow-based UX/UI design consultancy, founded 2003, providing interface design, usability testing, and service design across web, mobile, SmartTV, and industrial platforms for Russian and international enterprise clients in banking, telecom, energy, and software.

Ownership category

akta.pro rank

Product category

UX/UI Design Consulting

NAICS

Other Specialized Design Services (54149), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• UX design services
• Usability testing
• Interface design
• UX consulting
• Human-computer interaction

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. UX/UI Design Consulting Services: The company generates revenue through project-based professional services engagements, including interface design, usability auditing, usability testing, and consulting. Services are billed on a per-project basis with duration ranging from weeks (e.g., 2-week deposit calculator project) to months (e.g., 1.5-year document management system project).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

UIDesign Group is a UX/UI design consultancy specializing in user experience design, interface engineering, usability testing, and service design for web, mobile, SmartTV, and specialized hardware platforms. The firm delivers project-based engagements combining UX research, conceptual design, prototyping, usability testing, visual design, and development support for enterprise clients in banking, telecom, oil & gas, and enterprise software sectors.

Product overview

UIDesign Group operates as a UX/UI design consultancy offering a comprehensive suite of services rather than a single unified software product. The core offering consists of Interface Quality Audit (expert evaluation and usability testing), Interface Design and Standardization (concept development, prototyping, documentation), User Interface Design (graphic design, iconography, design standards), Development Support and Author Supervision, and Usability Consulting. The company also operates a dedicated usability testing laboratory. Projects span banking systems, telecommunications, media services, corporate applications, mobile interfaces, and specialized industrial systems across Russian and international clients.

Differentiator

Problem solved

Functional benefit

Brands

• GUI.RU: Blog dedicated to usability and interface design news, articles, and commentary maintained by UIDesign Group specialists.
• Fresh.GUI.RU

Products and services

• UX/UI Design Services

Quantifiable outcome

• Bank 'Severnaya Kazna' internet banking won 1st place in CNews Analytics rating for quality of retail internet banking systems and led the User Rating on Banki.ru after redesign by UIDG.
• +3 more outcomes

Named customers63 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• UXalliancecoreStrategic or Co-development Partner · 1 January 2003UIDesign Group is a founding member of UXalliance, an international alliance of 25 leading usability companies from different countries. Through this partnership, UIDG participates in global research studies (e.g., airline website localization analysis across 10 countries, Twitter account analysis across 17 countries), organizes the UX Masterclass international conference series, and shares methodology and best practices. The alliance has collectively conducted over 250 global studies with more than 15,000 participants.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Work & Co: Digital product agency focused on designing and building consumer-facing digital products for major brands. Comparable as a specialized product design firm serving enterprise clients with a project-based delivery model.
• ustwo: Global digital product studio with studios, product design, and engineering capabilities. Comparable in its integrated product design and multi-platform (including connected devices) expertise to UIDG's cross-platform practice.

Broad incumbents

• IDEO: Global design and innovation consultancy with deep UX research and human-centered design capabilities. Overlaps with UIDG's service design and UX research practice but operates at much broader scale and across innovation strategy as well.
• Huge: Global digital experience agency delivering UX, design, and technology services to large enterprise clients including banks and telecoms — directly comparable verticals to UIDG's banking and telecom focus.
• Frog Design: Global design and engineering firm with a strong UX and product design practice serving enterprise clients across multiple verticals. Comparable in its integrated design and technology delivery model to UIDG's project-based consulting.

Direct peers

• Cooper: Long-established product design consultancy (originators of 'Goal-Directed Design') offering UX strategy, research, and interface design services. Comparable as a senior, methodology-led UX consultancy serving enterprise clients.
• Nielsen Norman Group: Global authority on UX research, usability testing, and training — directly comparable service offering (UX research, training, consulting) and methodology. NN/g represents the global benchmark for the kind of specialized usability practice UIDG operates.
• Usabilitylab: Moscow-based usability research and UX consulting firm operating in the same Russian market with a comparable service model focused on usability testing, UX audits, and interface research. The closest head-to-head domestic competitor to UIDG.

Regional players

• AGIMA: Large Russian digital agency offering UX/UI design, web and mobile development, and digital transformation services to enterprise clients. Comparable Russian-based competitor serving similar enterprise verticals.
• Redmadrobot: One of the largest Russian digital product agencies, specializing in mobile and enterprise software design and development. A comparable Russian-headquartered digital product firm, though with broader engineering and product-build capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uidg
• YouTubevimeo.com/uidg
• Facebookfacebook.com/UIDGRU
• LinkedInlinkedin.com/company/uidesign-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UIDesign Group