Theater Zuidplein

What Theater Zuidplein does

Theater Zuidplein is a private performing arts venue located at Gooilandsingel 95 in Rotterdam-Zuid, Netherlands, founded in 1954 and employing 11-50 staff. It operates four performance spaces—a Grote Zaal (main hall), Kleine Zaal (small hall), Zaal Z, and Studios—hosting live theater, dance, music theater, cabaret, comedy, opera, puppetry, spoken word, and family shows. Programming includes self-presented productions, guest programming from local Rotterdam associations, and culturally specific events (e.g., Caribbean and Surinamese cultural programming in partnership with Passion & Skillz and Human Culture). The venue also runs talent development programs such as Lab-Z under its Makers & Talenten banner.

The business model is event-driven and multi-streamed. Primary revenue comes from ticket sales at €3–€69 per ticket (with family shows €9–€27 and community events priced pay-what-you-can at €0–€10), distributed through the Ticketmatic platform and a physical box office. Secondary streams include venue rental (Zaalverhuur) for external producers and private events, on-site dining at Restaurant Zed, children's birthday party packages (Kinderfeestje), and educational programming for primary, secondary, and vocational schools (Educatie). Marketing is conducted via organic social (Facebook, Instagram, LinkedIn, YouTube) and an email newsletter.

The core technology stack is light and operations-focused: Ticketmatic for ticketing, Google Analytics for web statistics, a Facebook tracking pixel for campaign measurement, and a CRM platform for newsletter management. The company is GDPR/AVG compliant. No AI/ML capabilities, proprietary software, patents, or funding rounds are documented. The theater serves three primary customer segments—families with children, schools (Primair Onderwijs, Voortgezet onderwijs, Beroepsonderwijs), and the broader Rotterdam-Zuid community—with the local community and educational institutions explicitly prioritized.

Name

Theater Zuidplein

Legal name

Theater Zuidplein

Website

https://theaterzuidplein.nl

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater Zuidplein is a performing arts venue in Rotterdam-Zuid, Netherlands, operating four halls (Grote Zaal, Kleine Zaal, Zaal Z, Studios) and presenting live theater, dance, music, cabaret, and family programming for local families, schools, and the surrounding community since 1954.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Children’s & Youth Theatre (MPAGABAE), Dance Performances (THAJAFAD)

Keywords

• Live theater performances
• Performing arts venue
• Venue rental services
• Educational theater programs
• Cultural event hosting

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue from selling tickets to performances and events through the theater's website and physical box office.
2. Venue Rental: The venue is available for rental for events and private functions.
3. Restaurant Zed: On-site restaurant service for theater visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Theater Zuidplein operates a performing arts venue in Rotterdam-Zuid presenting live theater, dance, music theater, cabaret, comedy, opera, puppetry, spoken word, and family shows across multiple halls. It also runs educational programs for primary, secondary, and vocational schools, children's birthday party packages, an on-site restaurant (Restaurant Zed), venue rental services for external productions, and talent development programs (Lab-Z). Tickets are sold directly through its website via Ticketmatic and at the physical box office.

Product overview

Theater Zuidplein is a Rotterdam-based performing arts venue offering a diverse program of live theater performances, dance, music theater, and family shows across multiple venue spaces (Grote Zaal, Kleine Zaal, Zaal Z, and Studios). The venue operates as both a presenter of its own programming and a rental facility for external productions. Supporting services include ticket sales via Ticketmatic, venue rental, educational programs for schools, children's birthday parties, and on-site dining at Restaurant Zed. The theater also runs talent development initiatives including Lab-Z for emerging creators.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatervoorstellingen (Live Theater Performances) Live theater performances across multiple genres including theater, dance, music theater, comedy, opera, puppetry, and spoken word, presented in the venue's multiple halls. Targeted at theatergoers, families, and community audiences in the Rotterdam-Zuid region.
• Zaalverhuur (Venue Rental) Rental of venue spaces including the Grote Zaal (main hall), Kleine Zaal (small hall), Zaal Z, and Studios for external events, productions, and private functions. Targeted at theater companies, producers, associations, and private event organizers.
• Educatie (Educational Programs) Educational theater programs for primary, secondary, and vocational education including theater visits and curriculum-aligned productions. Targeted at schools (Primair Onderwijs, Voortgezet onderwijs, Beroepsonderwijs) in the Rotterdam area.
• Kinderfeestje (Children's Birthday Party Packages) Birthday party packages for children held at the theater venue. Targeted at families in the Rotterdam-Zuid region seeking unique children's party experiences.
• Restaurant Zed On-site restaurant providing dining services for theater visitors. Targeted at audience members attending performances at the venue.
• Makers & Talenten / Lab-Z (Talent Development Programs) Programs supporting emerging artists and talent development, including the Lab-Z initiative for creators and performers. Targeted at emerging creators, makers, and performers developing new work.
• Kaartverkoop (Ticket Sales via Ticketmatic) Online and box office ticket sales for performances via the Ticketmatic platform, supporting event registration and seat selection. Targeted at individual ticket buyers and the general public attending theater performances.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TicketmaticcoreTechnology or IntegrationTicketmatic is the ticketing platform used by Theater Zuidplein for online ticket sales and box office management.
• Passion & SkillzcoreStrategic or Co-development PartnerCo-organizer of Caribbean Day festival, bringing Caribbean culture and community events to Theater Zuidplein.
• Human CulturecoreStrategic or Co-development PartnerCo-organizer of Caribbean Day festival, partnering with Theater Zuidplein for cultural programming.
• Xclusiv CompanycoreStrategic or Co-development PartnerHouse ensemble (t)huisgezelschap of Theater Zuidplein, presenting urban dance performances.
• Bibliotheek RotterdamminorStrategic or Co-development PartnerPartner in Het Danspaleis program bringing music and dance events to the community.
• Theater Als Het WareminorStrategic or Co-development PartnerTheater company that has produced multiple performances at Theater Zuidplein including Het Kado als het ware.
• De ToneelmakerijminorStrategic or Co-development PartnerTheater company that has produced performances at Theater Zuidplein including De Koka Kola Rivier.
• Psychologie in TheaterminorStrategic or Co-development PartnerTheater company producing Lucky performance at Theater Zuidplein.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• DeLaMar Theater: Amsterdam theater presenting a mix of musicals, cabaret, and drama productions. Comparable as a Dutch theater offering diverse ticketed programming including family entertainment and cultural performances.
• Rotterdamse Schouwburg: Rotterdam's municipal theater presenting theater, dance, and performing arts programming. Comparable as a Dutch regional theater venue focused on live performance and community programming.
• Luxor Theater: Major Rotterdam-based theater presenting live performances, music shows, and family entertainment across multiple halls. Directly comparable as a multi-venue Rotterdam performing arts venue serving similar local audiences.
• De Doelen: Rotterdam concert and performing arts venue hosting theater, music, and dance performances. Comparable as a multi-hall Rotterdam cultural venue serving overlapping audiences.
• Internationaal Theater Amsterdam: Major Amsterdam theater producing and presenting theatrical performances, including international and Dutch productions. Comparable as a Dutch theater venue presenting diverse programming including musicals, drama, and dance.

Regional players

• Stadsschouwburg Utrecht: Utrecht's municipal theater presenting theater, dance, and live performance programming. Comparable as a Dutch city-level theater with mixed programming and educational programming for schools.
• NTGent: Flemish city theater producing and presenting contemporary theater and performing arts. Comparable as a regional European theater with educational programs and venue-based operations.
• Theater aan het Vrijthof: Maastricht-based theater presenting live theater, dance, and music programming. Comparable as a Dutch regional performing arts venue with mixed programming and educational outreach.

Broad incumbents

• Stage Entertainment: Largest commercial theater producer in the Netherlands producing musicals and large-scale shows. Comparable as a Dutch performing arts operator, though focused on commercial production rather than community venue operation.
• Carré (Amsterdam): Historic Amsterdam theater hosting musicals, cabaret, and large-scale performances. Comparable as a Dutch theater brand presenting ticketed live entertainment, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCP1f1VsyL0cRnDls6nhRqTQ
• Facebookfacebook.com/theaterzuidpleinrotterdam
• LinkedInlinkedin.com/company/theater-zuidplein
• Instagraminstagram.com/theaterzuidplein
• Xx.com/theaterz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater Zuidplein