Sunshine Coast Baseball
Sunshine Coast Baseball Association is a volunteer-run, incorporated community baseball organization on the Sunshine Coast of Queensland, Australia, providing tiered leagues (T-Ball, Juniors, Seniors) and representative teams (Riptides) for players aged 4 to 105.
- Company typePrivate
- Founded2017
- HeadquartersMudjimba, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sunshine Coast Baseball does
Sunshine Coast Baseball Association Inc. (SCBA) is an incorporated community baseball organization headquartered at the Mudjimba Multisports Complex in Queensland, Australia. Established in 2017 after a decade-long absence of organized baseball in the region, the association operates as the sole recognized baseball provider on the Sunshine Coast and is affiliated with Baseball Queensland and Baseball Australia. It runs a tiered league structure spanning four product lines: Aussie T-Ball (ages 4-7, 10-week introductory program), Junior Baseball via North Shore Development Leagues (ages 7-18, 20-week competitive season across Little League Minors, Majors, Intermediate, Big League, and Senior League divisions), Senior Baseball via the North Shore Champions Plate League (ages 16-105, 24-week social league), and the Sunshine Coast Riptides representative teams that compete at Queensland State Championships.
The organization is volunteer-governed through an elected committee (President, Vice President, Treasurer, Secretary, General Manager and assistants) and operates with no proprietary technology platform. Its tech stack consists of standard third-party SaaS: MyGameDay for self-service membership registration and league administration, GameChanger for game-day scoring and lineup management, and Notion as an internal knowledge base and communication hub. Registration, schedule, and program information are distributed via a Wix-hosted website, Facebook, Instagram, and a re-launched monthly email newsletter.
Revenue is generated through four streams: season-based membership and registration fees collected via MyGameDay; corporate sponsorships from four local businesses (Ken Mills Toyota Maroochydore, Massey Online, Miles Plastics, Balmain & Co) displayed on the association's website; grants for facility improvements (AUD 50,000 secured in 2024 for fencing and batting cage construction); and community fundraising activities such as BBQ events. The go-to-market motion is community-led and event-driven, anchored by annual free Come & Try Days (the next scheduled for August 9, 2026) and word-of-mouth referrals through volunteer and family networks. Pricing is not publicly disclosed and is provided on inquiry or at Come & Try Days. The organization is not backed by venture capital or private equity and operates as an independent not-for-profit community association.
Sunshine Coast Baseball firmographics
Firmographics- Name
- Sunshine Coast Baseball
- Legal name
- Sunshine Coast Baseball Association Inc.
- Website
- https://sunshinecoastbaseball.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sunshine Coast Baseball Association is a volunteer-run, incorporated community baseball organization on the Sunshine Coast of Queensland, Australia, providing tiered leagues (T-Ball, Juniors, Seniors) and representative teams (Riptides) for players aged 4 to 105.
- Ownership category
- akta.pro rank
Sunshine Coast Baseball industry classification
Industry- Product category
- Community amateur baseball leagues
- NAICS
- Spectator Sports (71121), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Sunshine Coast Baseball is headquartered
LocationHeadquarters
- HQ city
- Mudjimba
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sunshine Coast Baseball business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership and Registration Fees: Season-based membership fees collected from players participating in T-Ball, Junior, and Senior leagues. Registration occurs through the MyGameDay platform for the 26/27 season. Prices are not publicly disclosed and provided on demand or at Come & Try Days.
- Sponsorships: Corporate sponsors provide financial support in exchange for logo placement on the association's website and promotional materials. Current sponsors include Ken Mills Toyota Maroochydore, Massey Online, Miles Plastics, and Balmain & Co.
- Grants: The association actively pursues grant funding for facility improvements. Recent grants include $35,000 for main diamond fencing replacement and $15,000 for batting cage construction and junior dugout repairs.
- Fundraising: Community fundraising activities including BBQ fundraisers to support association operations and facility improvements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | T-Ball 10-week program (Ages 4-7) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Sunshine Coast Baseball product offering
Product offeringCore offering
Sunshine Coast Baseball Association runs organized community baseball leagues across all age groups, from introductory Aussie T-Ball (ages 4-7) through Junior Baseball in the North Shore Development Leagues (ages 7-18) to Senior Baseball in the North Shore Champions Plate League (ages 16-105). It also fields the Sunshine Coast Riptides representative teams that compete at Queensland State Championships and runs community Come & Try Days to introduce new players to the sport.
Product overview
Sunshine Coast Baseball Association operates as a community baseball organization offering a structured hierarchy of programs: Aussie T-Ball (ages 4-7) as the entry point, Junior Baseball via North Shore Development Leagues (ages 7-18) across multiple competitive divisions, and Senior Baseball via the North Shore Champions Plate League (ages 16-105) as a social league. The organization also fields representative Sunshine Coast Riptides teams for state championship competition. Community engagement events like Come & Try Day support participant recruitment across all programs.
Differentiator
Problem solved
Functional benefit
Brands
- Sunshine Coast Riptides: Representative baseball teams that represent the Sunshine Coast region at various state championships across juniors and seniors divisions.
- North Shore Development Leagues (NSDL)
- North Shore Champions Plate League (NSCPL)
- Aussie T-Ball
Products and services
- Aussie T-Ball
Companies that use Sunshine Coast Baseball
Customer profileSegments4 records
Ideal customer profiles3 records
Sunshine Coast Baseball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunshine Coast Baseball partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Baseball QueenslandcoreState-level baseball governing body that SCBA is affiliated with, providing official recognition and pathway access for players to compete at Queensland state championships.
- Baseball AustraliacoreNational baseball governing body that SCBA is affiliated with, providing official recognition and governance framework.
- Ken Mills Toyota MaroochydoreminorLocal automotive dealership and corporate sponsor with logo displayed on SCBA website as part of sponsorship arrangement.
- Massey OnlineminorLocal business sponsor with logo displayed on SCBA website as part of sponsorship arrangement.
- Miles PlasticsminorLocal business sponsor with logo displayed on SCBA website as part of sponsorship arrangement.
- Balmain & CominorLocal business sponsor with logo displayed on SCBA website as part of sponsorship arrangement.
- AIS (Australian Institute of Sport)coreProvides free Community Coaching General Principles online certification course required for all SCBA coaches. Course is part of coaching accreditation requirements for insurance purposes.
- Baseball USAcoreProvides Level A & B coaching certifications required by Baseball Australia for all coaches. Certifications provide practical drills and techniques for coaches as part of accreditation requirements.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sunshine Coast Baseball competitors and assessment
Company assessmentBroad incumbents
- Perth Heat: Western Australia-based ABL franchise, part of the same national professional baseball ecosystem. Operates a community engagement arm that mirrors SCBA's grassroots T-Ball and junior development model.
- Brisbane Bandits: Professional Australian Baseball League franchise based in Brisbane, Queensland. While professional rather than amateur, the Bandits operate in the same state sport ecosystem and represent the highest tier of Queensland baseball that SCBA's Riptides feed into, making them the most relevant broader incumbent.
- Canberra Cavalry: Australian Capital Territory ABL franchise, comparable as a professional baseball organization in a smaller market that relies on community engagement to build its talent pipeline.
- Melbourne Aces: Victorian ABL franchise operating under the same national Baseball Australia framework. Comparable in running community development pathways and competing for participants in Australia's baseball talent funnel.
- Adelaide Giants: Australian Baseball League franchise in South Australia. Comparable as a professional baseball organization that draws on the same national Baseball Australia governance and amateur feeder system that supports SCBA.
- Sydney Blue Sox: New South Wales ABL franchise, the most established ABL team. Comparable as a professional organization running grassroots and community programs in parallel with the amateur club system that SCBA operates within.
Others
- Australian Baseball League: The professional national league itself. Relevant as the apex competition structure that SCBA's Riptides pathway feeds into, governing the competitive context and broadcasting profile of Australian baseball.
- Baseball Australia: National governing body for baseball in Australia, providing national affiliation, coaching certification requirements, and the framework for SCBA's Little League and senior divisions.
- Little League Australia: Operates the international Little League framework (Minors, Majors, Intermediate, Junior, Senior) under which SCBA's North Shore Development Leagues and Riptides teams are organized. Comparable as the upstream body defining SCBA's competitive structure.
- Baseball Queensland: State-level governing body for baseball in Queensland and SCBA's direct affiliation partner. Provides official recognition, pathway access to state championships, and the regulatory framework SCBA operates under.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunshine Coast Baseball social profiles
Digital presenceSunshine Coast Baseball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunshine Coast Baseball leadership team
Management profileNumber of profiles
Profiles7 records
Sunshine Coast Baseball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunshine Coast Baseball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunshine Coast Baseball
What does Sunshine Coast Baseball do?
Sunshine Coast Baseball Association runs organized community baseball leagues across all age groups, from introductory Aussie T-Ball (ages 4-7) through Junior Baseball in the North Shore Development Leagues (ages 7-18) to Senior Baseball in the North Shore Champions Plate League (ages 16-105). It also fields the Sunshine Coast Riptides representative teams that compete at Queensland State Championships and runs community Come & Try Days to introduce new players to the sport.
Is Sunshine Coast Baseball a public or private company?
Sunshine Coast Baseball is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sunshine Coast Baseball founded?
Sunshine Coast Baseball was founded in 2017. It employs 51 to 100 people.
Where is Sunshine Coast Baseball based?
Sunshine Coast Baseball is headquartered in Mudjimba, Australia, in the Oceania region.
How does Sunshine Coast Baseball make money?
Four revenue lines are on record. Membership and Registration Fees are the primary driver. The others are sponsorships, grants and fundraising.
Who are Sunshine Coast Baseball's main competitors?
Broad incumbents on record are Perth Heat, Brisbane Bandits, Canberra Cavalry, Melbourne Aces, Adelaide Giants and Sydney Blue Sox. Others are Australian Baseball League, Baseball Australia, Little League Australia and Baseball Queensland.
Does Sunshine Coast Baseball have an API?
No public API is recorded for Sunshine Coast Baseball.
What industry is Sunshine Coast Baseball in?
Sunshine Coast Baseball's product category is Community amateur baseball leagues. Its primary akta.pro industry code is MPAKACAJ, Sport-Specific Amateur Leagues & Circuits (Non-Professional), with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 71121 and its SIC code is 7997.