What Rush does

Rush (株式会社ラッシュ) is a privately held Japanese software company specializing in web systems and operational support for the travel agency vertical. Founded in February 2003 and headquartered in Shibuya, Tokyo, the company delivers a portfolio of eight ASP-based products targeting Japanese travel agencies — covering web operations support (Rush Support Service), multi-portal tour information publishing (T-UP), GDS/OTA-integrated inventory and booking, content/article writing, customer management, airline tariff management, and online travel consultation. The company serves over 60 travel agency clients and is led by Representative Director Kitano Yuji (北野祐司) and Director Furusawa Kenichi (古澤憲一), with reported capital of ¥10 million and no disclosed institutional investors, consistent with a bootstrapped, founder-controlled operating model.

The technology stack is a browser-based ASP/SaaS architecture, eliminating the need for customer-side installation, with code in Perl, PHP, ASP, and Java. Differentiated integration capabilities include real-time linkage to the INFINI Global Distribution System for airline inventory and booking, and to Hotelbeds for hotel inventory, plus Google Analytics for access analytics. The platform holds ISO/IEC 27001:2013 certification (since 2009, certificate IA150146) covering system development, site operations, ASP services, and rental server services, and the company is registered as a Type II telecommunications business operator under Japan's Telecommunications Business Act (A-14-5538). A 2021 product wave added three telework-ready systems explicitly built for remote travel agency operations.

Revenue derives primarily from recurring monthly subscriptions (for example, ¥30,000/month for the fixed web support plan) and usage-based support hours (¥3,500/hour), with a 6-month minimum contract. Go-to-market is direct B2B sales to Japanese travel agencies via the company website, phone, and email — no channel partners or resellers are evident. Several products are certified under Japan's IT導入補助金 (IT Introduction Subsidy) program, which subsidizes 1/2 to 2/3 of acquisition cost for qualifying SMEs, functioning as a quasi-distribution channel. Pricing is not publicly disclosed at the enterprise tier and varies per product.

Name

Rush

Legal name

株式会社ラッシュ

Website

https://rush.bz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Rush (株式会社ラッシュ) is a Japanese ASP/SaaS provider specializing in web systems for travel agencies. Founded in 2003 and headquartered in Tokyo, it serves 60+ travel agencies with products spanning content management, GDS/OTA inventory integration, and customer management.

Ownership category

akta.pro rank

Product category

Travel Agency Software

NAICS

Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate Travel CRM, Case/Ticketing & Service Workflow Tools (THAKANAL)

Keywords

• Travel agency software
• ASP web systems
• Travel inventory management
• GDS OTA integration
• Travel content publishing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Rush Support Service - Monthly Subscription: Monthly fixed-rate web operations support service. Two plans: usage-based (3,500 yen/hour) or fixed monthly (30,000 yen/month). Minimum contract period of 6 months.
2. T-UP - Travel Information Management: ASP service with monthly fixed-rate pricing based on number of managed travel products. Quick deployment within one month.
3. Various Travel Agency Systems: Multiple systems including inventory management, customer management, air tariff, and online consultation systems. Pricing varies; IT subsidies available.
4. IT導入補助金 Supported Sales: Government subsidy program supporting SME IT adoption. Products eligible for 1/2 to 2/3 subsidy (30万-450万円).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Rush develops and operates ASP (SaaS) web systems exclusively for the Japanese travel industry. Its core offerings include a monthly web operations support service (Rush Support Service) and the T-UP travel information management system, supplemented by complementary modules for inventory management, customer management, air tariff management, online travel consultation, and travel article creation, all designed to be deployed via browser on an ASP rental basis within approximately one month.

Product overview

Rush operates as a web system development company specializing in the travel industry, offering a portfolio of interconnected products and services. The core offerings consist of Rush Support Service (web operations support with monthly fixed-fee) and T-UP (travel information management system with multi-platform distribution capability). These are supplemented by add-on modules including: the Comprehensive Site Support System (centralized content management), Travel Product Inventory Management System (GDS/OTA integration), Travel Article Writing Tool, Telework-compatible Customer Management System, Airline Inventory/Tariff Management System, and Online Travel Consultation System. The products are designed to work independently or in combination, enabling travel agencies to manage websites, distribute travel information, handle inventory/booking, and support remote work operations.

Differentiator

Problem solved

Functional benefit

Brands

• Rushサポートサービス: 月額固定料金でウェブ運用サポートを提供するサービス。
• T-UP

Products and services

• Rush Support Service (ウェブ運用サポート「Rushサポートサービス」) Monthly fixed-fee outsourced web operations support service for travel agencies, providing daily unlimited website updates with a 30-minute response guarantee during business hours. Two plans: usage-based (¥3,500/hour) or monthly fixed (¥30,000/month, ~15 hours included), with a 6-month minimum contract.
• T-UP Travel Information Management System (旅行情報管理システム「T-UP」) ASP-based multi-platform travel information management system that enables a travel agency to enter tour information once and publish it simultaneously to its own website and multiple portal sites. Supports self-domain operations for SEO optimization, with quick ASP deployment (within approximately one month) and monthly fixed-fee pricing scaled by number of managed travel products.
• Comprehensive Site Support System for Travel Agencies (旅行会社向け総合サイトサポートシステム)

Quantifiable outcome

• Over 60 travel agencies served since 2003

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• INFINI (GDS)coreTechnology or IntegrationIntegration with INFINI Global Distribution System for real-time inventory confirmation and automatic reservation processing. HOST-LINK contract required at travel agency side.
• Hotelbeds (OTA)coreTechnology or IntegrationIntegration with Hotelbeds OTA platform for hotel inventory management and booking. API contract required at travel agency side.

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Navan (formerly TripActions): Corporate travel and expense management platform combining booking, inventory, and workflow tools for business travelers and travel arrangers. Comparable as a direct peer offering integrated travel-management software for travel arrangers, overlapping with Rush's customer-management and travel-consultation products.
• TravelPerk: Corporate travel booking and management platform targeting SMEs with inventory, approval workflows, and traveler support. Comparable as a direct peer in SME travel-arranger software, addressing a similar end-buyer (travel-agency and corporate-arranger users) with subscription SaaS.

Emerging players

• Spotnana: Cloud-native travel platform delivering booking, servicing, and inventory APIs to travel management companies and corporate buyers. Comparable as an emerging travel-tech platform serving TMCs and agencies with modern SaaS — the type of well-capitalized competitor Rush faces on the travel-agency software frontier.
• Duffel: Modern travel API platform enabling travel agents and OTAs to access airline, hotel, and ancillary inventory through a single developer-first integration. Comparable as an emerging player delivering similar agency-facing inventory and booking functionality as Rush's GDS/OTA-integrated products, but at a more global and developer-led scale.
• Locomote: Corporate travel management platform for SMEs offering booking, approval, and supplier-management workflows. Comparable as an emerging player in corporate-travel workflow software overlapping with Rush's customer-management and online-consultation workflows.

Broad incumbents

• Hotelbeds: Global B2B bedbank and OTA-accommodation platform supplying hotel inventory to travel agencies and tour operators. Comparable as an upstream platform that Rush integrates with to deliver real-time hotel inventory to its travel-agency customers.
• Sabre Corporation: Global GDS and travel technology provider serving airlines, hotels, and travel agencies with reservations, inventory, and retailing software. Comparable as a broad incumbent in the same travel-IT ecosystem where Rush operates its INFINI-integrated agency software.
• Travelport (now part of Elucid): Global distribution system and travel-commerce platform providing booking, merchandising, and data services to travel agencies worldwide. Comparable as a broad incumbent GDS whose APIs and workflows Rush emulates in its Japan-focused agency products.
• Amadeus IT Group: Global GDS and travel technology platform serving travel agencies, airlines, and hospitality with booking, inventory, and merchandising solutions. Comparable as a much larger incumbent delivering travel-agency-facing software into the same GDS ecosystem Rush plugs into.

Regional players

• TravelSky Technology: China-domestic GDS and travel technology provider serving Chinese airlines, airports, and travel agencies with reservation and distribution software. Comparable as a regional incumbent in Asia providing travel-agency software integrated with a domestic GDS — analogous to Rush's INFINI-integrated position in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rush