What ART-MIX Group does

ART-MIX Group (ООО «АРТ-МИКС групп») is a Minsk, Belarus-headquartered marketing communications and event management agency founded in 2001. The firm operates as a private LLC and delivers a full-stack creative services offering spanning branding and design, digital marketing, content production, media planning, advertising fabrication, and end-to-end event management for corporate, MICE, and private clients. Production capability is anchored in specialized event technologies — 3D-mapping installations, synchronized drone shows (100+ units), corporate radio production, and hybrid event delivery — with documented flagship events scaling to 4,000 attendees, multi-day catering logistics (e.g., 37 hours, multi-ton food volumes), and full creative direction.

The company's customer base is enterprise-skewed, with publicly named clients including Alfa Bank, EPAM Systems, MTBank, Oriflame, Wargaming, Huawei, HP, Bosch, Viber, HILTI, British American Tobacco, VTB Bank, Belinvestbank, and IBA Group, spanning banking, IT, telecom, FMCG, manufacturing, and public-sector verticals. Revenue is generated primarily through project-based contracts for individual events and integrated marketing campaigns; the firm has cumulatively delivered 3,000+ events and 500+ New Year events over its operating history.

ART-MIX Group complements transactional event work with proprietary recurring platforms: the Club of Corporations (launched 2017) and HR-Camp (launched 2011/2014) generate ongoing corporate community engagement and business training revenue. The firm joined the Association of Communication and Marketing Agencies of Belarus in 2016 and operates across Belarus and CIS markets. It has accumulated 60+ industry awards, including Best CIS Agency and Global Event Awards recognition, and is led by Managing Partners Andrey Potapov (Creative Director) and Oksana Lipnitskaya (Director), with Irina Demyanenko as Deputy Director for Marketing.

Name

ART-MIX Group

Legal name

ООО «АРТ-МИКС групп»

Website

https://artmix.by

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

ART-MIX Group is a Minsk-based marketing communications and event management agency (founded 2001) delivering branding, design, digital marketing, and full-service event production — including 3D-mapping and drone shows — to enterprise clients across banking, IT, telecom, FMCG, and manufacturing sectors in Belarus and CIS markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Minsk

HQ country

Belarus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Organization Services: Full-service event planning and execution including concept development, venue selection, catering, entertainment, technical equipment, branding, and on-site coordination. Revenue generated through project-based fees for corporate events, conferences, team building, and special occasions.
2. Marketing Communications Services: Advertising campaigns, PR events, BTL (below-the-line) marketing, brand promotion, and brand zone development. Comprehensive marketing communications services delivered as turnkey projects.
3. Business Training and Conferences: Organization of conferences, seminars, corporate training, HR-camp, and Club of Corporations professional networking events. Includes venue arrangement, speaker coordination, and event logistics.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ART-MIX Group is a full-cycle corporate event management and marketing communications agency that delivers turnkey solutions including event planning, brand activations, PR campaigns, conferences, team building, and specialized event technology such as 3D mapping, drone shows, and corporate radio. The agency serves large enterprises, banks, IT firms, and manufacturers across Belarus and CIS countries, handling projects from concept development through execution for events of up to 4,000 participants.

Product overview

ART-MIX Group is a marketing communications and event management agency operating in Belarus and the CIS region since 2001. The company offers a comprehensive portfolio of services organized into three main categories: Event Services (corporate events, team building, conferences, MICE, drone shows, 3D mapping, weddings, anniversaries, festivals, sports events, corporate quests), Marketing Services (advertising, PR, BTL, crisis PR, brand promotion, brand zones), and Business Training (conferences, seminars, HR-Camp, Club Corporation). Core event offerings include New Year corporate parties, Family Day celebrations, client receptions, and special projects. Specialized technologies include drone shows (100+ synchronized drones), architectural 3D mapping, fireworks, and scenography. The company operates on a 'turnkey' basis, providing complete event organization from concept development to execution.

Differentiator

Problem solved

Functional benefit

Brands

• HR-Camp: Traditional annual in-house event bringing together HR specialists, marketers and company leaders to solve professional business problems. First held in 2014.
• Club of Corporations
• Mix Solution

Products and services

• Corporate Event Management Comprehensive corporate event organization including New Year parties, Family Day, MICE, corporate quests, outdoor events, sports competitions, and special projects for large enterprises and corporations.
• Team Building Corporate team building activities including quests, creative events, intellectual games, and outdoor team building designed to develop trust and effective teamwork.
• MICE Services Meeting, Incentive, Conference, and Exhibition services combining corporate tourism with professional business events and training elements for international and domestic clients.
• Marketing Communications Full marketing communications services including advertising, PR events, BTL activities, brand promotion, and crisis PR aimed at creating positive brand image and increasing sales.
• Business Training & Conferences Professional business training including conferences, seminars, corporate forums, business lunches, and proprietary programs (HR-Camp, Club of Corporations, Mix Solution) for corporate clients.
• HR-Camp Proprietary annual in-house event bringing together HR specialists, marketers, and business leaders to solve professional business problems through discussions, trend analysis, and networking.
• Club of Corporations Proprietary professional communication platform for communication specialists providing networking, knowledge sharing, and informal business relationship building in a recurring community format.
• 3D Mapping 3D projection mapping service creating visual light shows on buildings, objects, and indoor spaces, including interior, architectural, and small object projection mapping for events and brand activations.
• Drone Show Light show using 100+ synchronized drones forming three-dimensional figures in night sky, with show duration up to 10 minutes and visibility from up to 10 km distance.
• Corporate Radio Corporate FM-wave radio station creating festive atmosphere for employees, featuring interviews, song requests, congratulations, and themed quizzes in online format.
• Digital Events Online event formats including music quizzes, master classes, cooking evenings, online games, interactive sessions, concerts, and hybrid online/offline event formats.
• New Year Corporate Party Annual New Year celebration organization with various formats including offline traditional events, online parties, hybrid events, pre-New Year PR campaigns, and Christmas radio.
• Family Day Corporate family celebration bringing together employees and their families with master classes, activities for all ages, entertainment programs, and children's events.
• Anniversary Projects Professional organization of company anniversaries including concept development, script writing, venue selection, banquet organization, fireworks, and celebrity performances.
• PR Events PR campaign development and execution for brand value communication, partner attraction, brand recognition increase, and reputation protection.
• BTL Marketing Below-the-line marketing events including sales promotion, direct marketing, dealer competitions, temporary discounts, and corporate image development.
• Crisis PR Crisis public relations services protecting brand image during challenging times with strategic communication approaches.
• Brand Zones Custom branded zones and activation spaces for festivals and events including design, production, and installation of branding elements and photo zones.
• Conferences Professional conference and congress organization including international events, scientific conferences, and economic forums with complete venue, catering, and media support.
• Wedding Organization Complete wedding celebration services including script writing, concept development, venue selection, decoration, specialist coordination, and transportation logistics.

Quantifiable outcome

• 90% of clients who contacted the agency once remained satisfied
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• SPA RivieraminorOthersVenue partner for Club of Corporations events. Used for professional networking events and corporate gatherings.
• Green Park Conference & Spa HotelminorOthersConference venue partner for HR-Camp events. Hosts the annual HR-Camp professional event.
• KOROLEVA (company)minorStrategic or Co-development PartnerCommercial Director Yulia Koroleva spoke at Club of Corporations events on topics of active longevity and corporate wellness programs.
• Modnyj Shkaff (fashion project)minorStrategic or Co-development PartnerImage-styling expert Victoria Modavina provided corporate dress code training at Club of Corporations events.
• Willing HotelminorOthersVenue partner for Club of Corporations meetings including the Marketing Events seminar.
• Sailing Center (Центр Парусного спорта)minorOthersVenue partner for outdoor Club of Corporations meeting 'In What is the Strength of Brand?'

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BI WORLDWIDE: Global engagement agency with corporate events, meetings, incentives, and loyalty practices serving multinational clients. Comparable full-service scope and enterprise customer profile to ART-MIX Group.
• Jack Morton Worldwide: Global brand experience agency owned by IPG that designs and produces live, virtual, and hybrid brand experiences for Fortune 500 clients. Comparable to ART-MIX as a full-service experiential agency, but operating at significantly larger scale and geographic footprint.
• Wasserman: Global sports, music, and entertainment marketing agency operating across talent, brand consulting, and experiences. Comparable to ART-MIX in talent booking, brand experience, and event production at enterprise scale.
• George P. Johnson Experience Marketing: Large global experience marketing agency (projector of AME Group) specializing in events, exhibitions, and immersive brand experiences for technology and B2B clients. Highly comparable to ART-MIX's full-cycle event services model, including MICE and corporate event production.
• BCD Meetings & Events: Global MICE agency providing strategic meetings management, events, and incentives for multinational clients. Closely comparable to ART-MIX's MICE services and enterprise corporate event focus.

Emerging players

• Cvent: Leading event management technology platform for corporate events, registration, and venue sourcing. Comparable in event management domain but operates as a SaaS platform rather than a creative agency, representing potential disintermediation or partnership angle for ART-MIX.

Direct peers

• MKG: Creative experience agency producing brand activations, corporate events, and immersive experiences. Closely comparable to ART-MIX's full-service creative + production approach with emphasis on audience engagement.
• ITA Group: US-headquartered engagement agency delivering corporate events, incentive programs, and loyalty solutions for enterprise clients. Closely matches ART-MIX's full-service event + business training + corporate engagement model.
• Sparks: Experience marketing agency specializing in corporate meetings, events, exhibits, and brand activations for enterprise clients. Direct comparable in delivery model and target customer (large corporate marketing/event buyers).

Regional players

• Instinct (Instinct Group / Instinct.ru): One of Russia's largest marketing communications agencies offering advertising, PR, events, and digital services to enterprise and government clients in the CIS region. Closest regional comparable to ART-MIX in geography and full-service marketing communications scope.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdsZ8tcII9s-HkkWPiu7b1w
• Xx.com/artmix_events
• Facebookfacebook.com/artmixcompany
• LinkedInlinkedin.com/company/artmix-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ART-MIX Group