What Kringloopwinkel "De Kring" does

Stichting Kringloopwinkel "De Kring" is a Dutch nonprofit thrift store (Stichting zonder winstoogmerk) founded on 19 December 1994 by three volunteers, initially operating from a small garage in Reeuwijk before relocating in 1998 to its current location at Koningin Wilhelminahof 1, 2811 SZ Reeuwijk. The foundation sells donated second-hand goods — small furniture, toys, glassware, books, records, CDs, DVDs, paintings, lamps, and clothing — through a single physical storefront open Mondays, Wednesdays, and Saturdays from 12:30 to 16:00. All sale proceeds are distributed to charitable causes; since inception in 1994, cumulative donations have exceeded €1,732,369, with €81,650 distributed in 2025 (including a record €28,605 in Q4) and €32,909 across H1 2026 across 50–60+ recipient organizations receiving €50–€1,000 each per quarter.

The foundation operates with minimal technology and no proprietary platform: a WordPress website with WPForms-based contact and pickup scheduling forms, plus PIN-preferred fixed-price retailing with occasional seasonal clearances (e.g., winter clothing at half price, spring/summer and ice-skate seasonal assortments). It is staffed by 28–30 unpaid volunteers working scheduled shifts and governed by a five-seat board (Chair Ria Langbein, Secretary/Treasurer Rob Verburgh, Board members Nel Groenendijk and Jan de Kok, plus one vacancy); only one part-time paid coordinator role (~16 hrs/week at €16 gross/hour, pension via Pensioenfonds Detailhandel) is documented. Distribution is supplemented by a donated-item pickup service and a home-clearance service delivered through a strategic partnership with Stichting Kringloop Gouda, an ANBI-designated foundation serving private individuals, landlords, real estate agents, notaries, and housing corporations in Reeuwijk and surrounding areas (Reeuwijk, Gouda, Waddinxveen catchment).

Go-to-market is direct-to-consumer via the storefront combined with community-led outreach (word-of-mouth, local announcements, newsletter, and the website). Revenue is essentially transactional in-store sales of donated items at fixed unit pricing; pricing is not publicly disclosed. The operating model is structurally low-cost due to volunteer labor and a small physical footprint, which directly supports the foundation's charitable-distribution mandate rather than profit generation. No subsidiaries, funding rounds, or institutional investors have been disclosed, and ownership and control rest entirely with the foundation under its volunteer board.

Name

Kringloopwinkel "De Kring"

Legal name

Stichting Kringloopwinkel "De Kring"

Website

https://kringloopwinkel-reeuwijk.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Kringloopwinkel De Kring is a volunteer-run Dutch nonprofit thrift store founded in 1994 in Reeuwijk. It sells donated second-hand goods and distributes all proceeds to charitable causes, donating over €1.73 million cumulatively across Reeuwijk, Gouda, and Waddinxveen.

Ownership category

akta.pro rank

Headquarters

HQ city

Reeuwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain

Revenue model

1. Sale of Donated Goods: The primary revenue stream comes from selling donated secondhand goods including small furniture, toys, glassware, books, records, CDs, DVDs, paintings, lamps, clothing, and other items. As a nonprofit foundation, all proceeds support charitable donations rather than profit distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Kringloopwinkel "De Kring" sells donated second-hand goods (small furniture, cabinets, chairs, sofas, toys, glassware, dishes, books, records, CDs, DVDs, paintings, lamps, and clothing) at a single physical retail store in Reeuwijk, Netherlands. It also provides a pickup service for donated items and home clearance services in partnership with Stichting Kringloop Gouda. All sales proceeds are distributed as donations to charitable organizations, making the store a nonprofit foundation without profit motive.

Product overview

Kringloopwinkel De Kring is a non-profit charity shop (stichting zonder winstoogmerk) operating as a single retail location offering second-hand goods sales, pickup services for donations, home clearance assistance, and a charitable donation/sponsorship program. The shop was founded in 1994 and has approximately 28-30 volunteers. Core operations include retail sales of donated items (clothing, furniture, toys, books, media, household goods) and distributing proceeds to qualifying charitable organizations. Services include a pickup service for donated items and a home clearance service conducted in partnership with Stichting Kringloop Gouda.

Differentiator

Problem solved

Functional benefit

Products and services

• Tweedehands Goederen Verkoop (Second-hand Goods Sales) Retail sale of donated second-hand goods including small furniture, cabinets, chairs, sofas, toys, glassware, dishes, books, records, CDs, DVDs, paintings, lamps, and clothing. The shop serves as a non-profit foundation promoting reuse to reduce waste and support charitable causes.
• Ophaalservice (Pickup Service) Collection service for donated items from customers in the service area. Customers can schedule a pickup appointment via the website contact form or by phone, providing name, address, phone number, and email for confirmation.
• Woning Ontruimen (Home Clearance) Home clearance service conducted in partnership with Stichting Kringloop Gouda (ANBI foundation). Offers discreet and careful removal of household items for individuals, landlords, real estate agents, notaries, housing associations, and other institutions. Service available in Reeuwijk and surrounding areas, sometimes at no cost subject to conditions.
• Donatie en Sponsoring (Donation and Sponsoring Program) Charitable donation and sponsorship program for foundations, organizations, and associations. Supports causes related to vulnerable populations, human welfare, animal welfare, environment, and nature, both nationally and internationally. Donation amounts range from €50 to €1,000 per recipient per quarter.

Quantifiable outcome

• Total donations exceeding €1.7 million to charitable causes since 1994
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Stichting Kringloop GoudacoreStrategic or Co-development PartnerClose collaboration with Stichting Kringloop Gouda (ANBI foundation) for conducting home clearances. De Kring handles inquiries and coordinates services while Stichting Kringloop Gouda performs the actual clearance work. The partnership enables comprehensive property clearance services for private individuals, landlords, real estate agents, notaries, and housing corporations in Reeuwijk and surrounding areas.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Vinted: Online peer-to-peer secondhand clothing marketplace active across the Netherlands, capturing the apparel segment of the secondhand demand that De Kring serves through its clothing assortment.

Direct peers

• Het Goed: One of the largest charity thrift chains in the Netherlands, operating multiple kringloopwinkel locations selling donated second-hand goods with proceeds supporting social employment and charitable causes — directly comparable to De Kring's nonprofit thrift model at greater scale.
• ReShare (Leger des Heils): ReShare is the Salvation Army's (Leger des Heils) Dutch second-hand retail and textile sorting operation, running charity thrift stores whose proceeds fund social programs — same nonprofit thrift model, same geographic market.
• Emmaus Nederland: Emmaus runs community-based second-hand shops across the Netherlands whose proceeds support social initiatives and vulnerable communities — same charitable thrift concept, similar geographic footprint, similar volunteer/community orientation.
• Dorcas Winkels: Dorcas is a Dutch development and relief organization that operates a network of charity thrift stores in the Netherlands selling donated goods to fund international aid and local social projects — directly comparable nonprofit thrift and donation-distribution model.

Broad incumbents

• Marktplaats: The Netherlands' largest C2C classifieds and secondhand marketplace, owned by Adevinta — competes for the same secondhand consumer demand and donated-goods flow that De Kring captures through its physical store, but at much greater scale and online only.

Regional players

• Kringloop Den Haag: A larger Dutch regional kringloopwinkel operating multiple stores in the Zuid-Holland region, selling donated secondhand goods and supporting charitable causes — directly comparable model in an adjacent Dutch region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kringloopwinkel
• Facebookfacebook.com/KringloopwinkelDeKringReeuwijk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kringloopwinkel "De Kring"