Netccentric
Xamble Group Limited (formerly Netccentric, ASX: XGL) is a Singapore-based digital ecosystem company that connects brands with 20,000+ creators and influencers across Malaysia, Singapore, and Taiwan, offering influencer marketing, live commerce, affiliate, performance, and Web3 membership services.
- Company typePublic
- Founded2006
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Netccentric does
Netccentric, now operating as Xamble Group Limited (ASX: XGL), is a publicly listed Southeast Asian digital ecosystem company founded in 2006 and headquartered in Singapore. Following a corporate rebranding, the company offers an integrated platform connecting brands, creators, and consumers across Malaysia, Singapore, and Taiwan. The product portfolio spans a Creator Community platform for influencer-brand collaborations, a Web3-based Membership Platform for loyalty and rewards, a Live Commerce platform, a Merchandise Marketplace, and service pillars in Influencer Marketing, Digital Marketing, Performance Marketing, and Affiliate Marketing. The company claims a community of 20,000+ KOLs and influencers, 2,000+ brand clients, and reach to 20M+ consumers, with 18+ years of operational history.
The company's technology architecture combines creator community tooling, Web3 membership and digital asset infrastructure, live commerce enablement, and affiliate/performance marketing workflows into a single ecosystem. A core distribution partnership with Lazada (announced Dec 2025) extends creator commerce into the Lazada e-commerce marketplace, with 7-Eleven cited as a flagship customer. Revenue is generated through a mix of professional services fees for influencer campaigns, transaction/commission-based revenue from affiliate and merchandise activities, subscription or platform fees for live commerce and membership, and outcome-based performance marketing fees. Pricing is not publicly disclosed and is handled via custom sales engagement.
The company is led by Executive Chairman Encik (Ganesh) Bangah, operates with 51-100 employees, and maintains offices in Singapore and Kuala Lumpur. It is publicly listed on the Australian Securities Exchange under ticker XGL, previously NCL. The go-to-market motion is community-led, leveraging the established creator network to attract brand demand, while the integrated platform approach is positioned to capture multiple revenue streams across the brand-creator-consumer value chain.
Netccentric firmographics
Firmographics- Name
- Netccentric
- Legal name
- Xamble Group Limited
- Website
- https://netccentric.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Xamble Group Limited (formerly Netccentric, ASX: XGL) is a Singapore-based digital ecosystem company that connects brands with 20,000+ creators and influencers across Malaysia, Singapore, and Taiwan, offering influencer marketing, live commerce, affiliate, performance, and Web3 membership services.
- Ownership category
- akta.pro rank
Netccentric industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
- akta.pro secondary industry
- In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
Keywords
Where Netccentric is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Netccentric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Influencer Marketing Services: Provides brands with idea-driven solutions leveraging on influencers to create inspiring and compelling content, generating revenue through service fees and campaign management charges
- Affiliate and Commission-based Marketing: Platform for brands to manage commission-based campaigns with affiliates and creators earning commission by driving sales and engagement
- Live Commerce Platform Fees: Revenue generated from live commerce platform services empowering brands to launch live commerce
- Merchandise Marketplace: Platform for influencers to monetize through merchandising
- Performance Marketing: Performance-based marketing services driven by results
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Netccentric product offering
Product offeringCore offering
Xamble Group (formerly Netccentric) operates an integrated digital ecosystem that connects brands with a community of influencers, KOLs, and content creators for marketing and commerce purposes. The company sells influencer marketing, digital marketing, performance marketing, and affiliate marketing services alongside technology platforms for creator community engagement, Web3 membership/loyalty, live commerce, and merchandise. It serves 2,000+ brands across Malaysia, Singapore, and Taiwan with reach to 20 million+ consumers via 20,000+ creators.
Product overview
Xamble Group Limited (formerly Netccentric Limited) operates a unified platform-plus-ecosystem architecture offering multiple integrated digital marketing and commerce solutions. The portfolio centers on Creator Community, a platform connecting influencers with brands, complemented by a Web3 Membership Platform for loyalty and rewards, Live Commerce capabilities, a Merchandise Marketplace, and the core service pillars of Influencer Marketing, Digital Marketing, Performance Marketing, and Affiliate Marketing. The ecosystem serves brands, creators, and consumers across Malaysia, Singapore, and Taiwan, with a community of 20,000+ KOLs/influencers reaching over 20 million consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Creator Community: Platform for influencers to connect with brands, collaborate, create and improve their earnings
- Membership Platform
- Live Commerce
- Merchandise Marketplace
- Influencer Marketing
- Digital Marketing
- Performance Marketing
- Affiliate Marketing
Products and services
- Creator Community Platform for influencers and content creators to connect with brands, collaborate, create content, and grow their earnings within the integrated digital ecosystem.
- Membership Platform Web3-based membership platform offering loyalty programs, rewards, and digital asset capabilities for community engagement across the creator ecosystem.
- Live Commerce Platform that enables brands and businesses to launch and manage live commerce journeys with real-time shopping experiences.
- Merchandise Marketplace Marketplace platform that enables influencers to monetize their audience through branded merchandise sales.
- Influencer Marketing Service offering that provides brands with idea-driven marketing solutions leveraging influencers to create inspiring and compelling content.
- Digital Marketing Service offering that helps businesses attain marketing and sales goals through digital channels, including campaign strategy and execution.
- Performance Marketing Performance-based marketing services focused on measurable outcomes and ROI for brand campaigns.
- Affiliate Marketing Platform that enables brands to discover and partner with affiliates, manage commission-based campaigns, and lets creators earn commission by driving sales and engagement.
Companies that use Netccentric
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Netccentric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Netccentric partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LazadacoreXamble integrates with Lazada to scale regional creator commerce. This integration enables the platform to connect creators with Lazada's e-commerce ecosystem, allowing influencers to drive sales and engagement through the marketplace while leveraging Xamble's creator management tools.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Netccentric competitors and assessment
Company assessmentDirect peers
- IZEA: Publicly listed influencer marketing technology platform; comparable as an end-to-end creator marketing SaaS provider serving brand customers.
- TRIBE: Australia-headquartered influencer marketing marketplace with SEA presence; comparable as a creator marketplace serving enterprise brands with campaign-based workflows.
- CreatorIQ: Enterprise influencer marketing platform serving global brands; comparable in SaaS-style creator management tooling and enterprise brand customer base.
- Upfluence: Influencer marketing platform combining creator discovery, affiliate, and analytics; comparable in affiliate/performance functionality and brand-side tooling.
- Grin: Creator marketing platform focused on affiliate and commerce workflows; comparable in performance-based creator commerce and brand/creator collaboration tooling.
- Gushcloud International: Asia-based influencer marketing agency and talent management company; comparable as a SEA-focused creator marketing service provider targeting brand campaigns.
- AnyMind Group: Asia-headquartered creator economy and marketing platform offering influencer marketing, commerce, and publisher monetization across SEA and broader APAC — directly comparable in product breadth and target customers.
- Aspire: Singapore-based influencer marketing and creator commerce platform serving brands across APAC; directly comparable in creator marketplace model and brand customer base.
- Involve Asia: SEA-focused affiliate and creator marketing platform connecting brands with publishers/influencers; highly comparable given the affiliate/performance model and Southeast Asia footprint.
- Vamp: APAC-focused influencer marketing and content platform connecting brands with creators; comparable in target customers (brands) and influencer-led campaign model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Netccentric social profiles
Digital presenceNetccentric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netccentric leadership team
Management profileNumber of profiles
Profiles1 record
Netccentric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netccentric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netccentric
What does Netccentric do?
Xamble Group (formerly Netccentric) operates an integrated digital ecosystem that connects brands with a community of influencers, KOLs, and content creators for marketing and commerce purposes. The company sells influencer marketing, digital marketing, performance marketing, and affiliate marketing services alongside technology platforms for creator community engagement, Web3 membership/loyalty, live commerce, and merchandise. It serves 2,000+ brands across Malaysia, Singapore, and Taiwan with reach to 20 million+ consumers via 20,000+ creators.
Is Netccentric a public or private company?
Netccentric is a public company. It is classified as public and is currently operating.
When was Netccentric founded?
Netccentric was founded in 2006. It employs 51 to 100 people.
Where is Netccentric based?
Netccentric is headquartered in Singapore, Singapore, in the Asia region.
How does Netccentric make money?
Five revenue lines are on record. Influencer Marketing Services are the primary driver. The others are affiliate and Commission-based Marketing, live Commerce Platform Fees, merchandise Marketplace and performance Marketing.
Who are Netccentric's main competitors?
Direct peers on record are IZEA, TRIBE, CreatorIQ, Upfluence, Grin, Gushcloud International, AnyMind Group, Aspire, Involve Asia and Vamp.
Does Netccentric have an API?
No public API is recorded for Netccentric.
What industry is Netccentric in?
Netccentric's product category is Influencer Marketing Platform. Its primary akta.pro industry code is BPAMAKAF, Metaverse & Social Virtual Worlds, with a secondary code of FSAPAGAE, In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries). Its NAICS code is 516210 and its SIC code is 8600.