TRIBE
TRIBE is a privately held creator marketing platform founded in 2015 in Melbourne that connects brands and agencies with 70,000+ opt-in social media creators for paid influencer campaigns, UGC licensing, employee-generated content, and paid media amplification across TikTok, Instagram, Pinterest, Snapchat, and YouTube.
- Company typePrivate
- Founded2015
- HeadquartersSouth Melbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What TRIBE does
TRIBE is a privately held creator marketing platform founded in 2015 in Melbourne, Australia, that connects brands and agencies with a community of more than 70,000 opt-in social media creators for paid influencer campaigns, premium user-generated content (UGC) licensing, employee-generated content, and paid media amplification. The platform operates as a two-sided marketplace: brands use a desktop Campaign Builder to set briefs, approve content, manage legal and payments, and access real-time performance analytics; creators discover and submit campaigns through iOS and Android mobile apps.
The underlying technology stack combines cloud-based SaaS for the Campaign Builder, native mobile applications for creators, and direct first-party API integrations with TikTok, Instagram, Pinterest, and now YouTube (the latter via invite-only access to YouTube's Creator Partnerships API). Named proprietary components include BrandMatch AI for creator-to-campaign matching and a Sentiment Analysis tool for content evaluation. TRIBE is an official TikTok Marketing Partner and Facebook Marketing Partner, with offices in Melbourne, Sydney, London, and New York, and named enterprise clients including Mars, Unilever, McDonald's, NBC, Adobe, Lego, IKEA, and Spotify.
TRIBE generates revenue through five streams: transaction-based platform fees on influencer campaigns, rights/licensing fees for content-only UGC, managed-service fees from TRIBE Plus, media buying revenue from TRIBE Media, and custom enterprise EGC engagements via TRIBE Unlocked. The company has raised approximately $12.25M across three funding rounds (2015–2019), has no public listing or disclosed parent company, and operates without subsequent major venture rounds, suggesting a self-funded growth profile.
TRIBE firmographics
Firmographics- Name
- TRIBE
- Legal name
- TRIBE
- Website
- https://tribegroup.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TRIBE is a privately held creator marketing platform founded in 2015 in Melbourne that connects brands and agencies with 70,000+ opt-in social media creators for paid influencer campaigns, UGC licensing, employee-generated content, and paid media amplification across TikTok, Instagram, Pinterest, Snapchat, and YouTube.
- Ownership category
- akta.pro rank
TRIBE industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Buying Agencies (541830), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
Keywords
Where TRIBE is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
TRIBE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Influencer Marketing Campaigns (Post Fees): Brands pay creators a Post Fee for publishing sponsored content to the creator's social channels. TRIBE facilitates the transaction, taking a platform fee. Creators set their own rates; brands approve and pay through the platform.
- Content-Only Campaigns (Rights Fees): Brands license original content created by creators for use in their own marketing materials. TRIBE charges a Rights Fee for content licensing and handles IP assignment from creator to brand.
- TRIBE Plus (Managed Services): Premium managed services including dedicated Customer Success team, onboarding, training, campaign strategy, creator vetting, content moderation, and performance benchmarking. Sold as additional service packages.
- TRIBE Media (Media Buying): Amplification service where brands can boost approved creator content through paid media channels using TRIBE's media buying capabilities.
- TRIBE Unlocked (Employee-Generated Content): Scalable EGC solution for brands to engage employees as content creators, with separate licensing and service arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Platform Access - Self-serve |
| Hybrid | Multi-year contract | TRIBE Plus - Managed Services |
| Other | Pay-as-you-go | Creator Earnings |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
TRIBE product offering
Product offeringCore offering
TRIBE operates a cloud-based SaaS influencer marketing platform that connects brands and agencies with a community of 70,000+ opt-in content creators. The platform supports campaign creation, creator matching, content approvals, licensing/rights management, payments, and real-time performance measurement across TikTok, Instagram, Snapchat, Pinterest, and YouTube. Revenue is generated through transaction-based Post Fees, content licensing Rights Fees, managed services (TRIBE Plus), paid media amplification (TRIBE Media), and an employee-generated content solution (TRIBE Unlocked).
Product overview
TRIBE is a creator marketing platform — not a database — that combines software technology with managed services to help brands build, manage and measure influencer and creator campaigns. The core platform provides campaign building, creator community access (70,000+ opt-in creators), content approvals, legal management, and real-time analytics across TikTok, Instagram, Snapchat and Pinterest. It is extended by three named modules: TRIBE Plus (dedicated Customer Success managed services), TRIBE Unlocked (employee-generated content solution), and TRIBE Media (paid media amplification). The TRIBE Influencer App serves creators, while the Campaign Builder serves brands and agencies. TRIBE also recently added YouTube creator partnership capabilities (announced March 2026).
Differentiator
Problem solved
Functional benefit
Brands
- TRIBE Plus: Managed services offering for brands requiring additional support and expertise in creator marketing campaigns
- TRIBE Unlocked
- TRIBE Media
- TRIBE YouTube Partnership
Products and services
- TRIBE Platform Cloud-based SaaS creator marketing platform that connects brands and agencies with 70,000+ opt-in social media creators, enabling campaign creation, creator discovery, content approvals, rights management, payment processing, and real-time analytics across TikTok, Instagram, Snapchat and Pinterest.
- TRIBE Plus Premium managed services offering providing a dedicated Customer Success team for onboarding, objective setting, campaign management, creator vetting, tailored account planning, and business reviews for brands requiring hands-on support.
- TRIBE Unlocked Custom-built Employee-Generated Content (EGC) solution enabling brands and retailers to scale employee-created content for use in marketing channels, with separate licensing and service arrangements.
- TRIBE Media Media buying service that amplifies approved creator content through paid media placements, enabling brands to extend the reach and performance of creator-led campaigns.
- TRIBE YouTube Partnership YouTube creator marketing integration enabling brands to run campaigns with YouTube creators and access detailed audience data through YouTube's Creator Partnerships API for campaign decision-making.
- TRIBE Influencer App Mobile application available on iOS App Store and Google Play for content creators to discover campaigns, submit content, manage approvals, and receive payments from brand collaborations.
Quantifiable outcome
- Reached 9.8 million followers in single Galaxy campaign (271 creator posts)
- +8 more outcomes
Companies that use TRIBE
Customer profileNamed customers31 records
Segments3 records
Ideal customer profiles3 records
TRIBE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
TRIBE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- YouTubecoreTRIBE is among the first beneficiaries of YouTube's expanded Creator Partnerships API access, announced at the 2026 YouTube NewFronts. This enables select third-party influencer marketing platforms to integrate detailed audience data for campaign management and decision-making. The rollout is invite-only.
- TikTokcoreOfficial TikTok Marketing Partner status. Direct API integration for publishing posts, accessing analytics, and running Spark Ads campaigns. Enables real-time performance data and content amplification capabilities.
- Meta (Facebook/Instagram)coreFacebook Marketing Partner status. Platform integration with Instagram for creator content publishing, branded content ads, and product tagging capabilities.
- PinterestcoreIntegration with Pinterest for creator campaigns. Supports Pinterest Paid Partnership tool for branded content on the platform.
- SnapchatcorePlatform support for Snapchat creator marketing campaigns, enabling brands to run influencer programs across this social channel.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
TRIBE competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform serving brands and agencies with creator discovery, campaign management, analytics, and measurement. Closest direct competitor to TRIBE, with overlapping platform-plus-managed-services positioning and co-beneficiary status of YouTube's Creator Partnerships API.
- Captiv8: Influencer marketing platform offering creator discovery, content workflow, and analytics for enterprise brands. Directly comparable to TRIBE in marketplace-plus-managed-services hybrid model.
- Upfluence: Influencer marketing software combining a creator database, campaign management, e-commerce integration, and analytics. Directly comparable to TRIBE in serving mid-market and enterprise brands with self-serve platform and services.
- Grin: Creator marketing platform focused on e-commerce and DTC brands, offering creator discovery, relationship management, and ROI measurement. Comparable to TRIBE in platform-plus-services model and enterprise brand customer base, particularly in retail/CPG verticals.
- NeoReach: Influencer marketing platform and managed services provider serving enterprise brands with creator campaigns and analytics. Comparable to TRIBE in offering a hybrid platform-plus-services model with similar enterprise customer profile.
- IZEA: Publicly traded influencer marketing platform connecting brands with creators through sponsored content and managed campaigns. Comparable to TRIBE in creator marketplace model, though historically more agency-led in delivery.
- Aspire (formerly AspireIQ): Creator marketing platform offering end-to-end campaign management, creator marketplace access, and analytics for enterprise brands. Directly comparable to TRIBE in serving global brands with self-serve and managed services hybrid model.
- Traackr: Enterprise influencer marketing platform specializing in creator discovery, relationship management, and performance measurement. Comparable to TRIBE in serving global brands with platform-based workflows and analytics-driven optimization.
- Influencer (formerly Buzzoole): Global influencer marketing platform with AI-driven creator matching and campaign management. Comparable to TRIBE in serving enterprise brands internationally with platform-based campaign workflows.
- Klear (Meltwater): Influencer marketing platform acquired by Meltwater, offering creator discovery, campaign analytics, and social listening. Comparable to TRIBE in enterprise brand focus and platform-plus-services positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TRIBE social profiles
Digital presenceTRIBE financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRIBE leadership team
Management profileNumber of profiles
Profiles1 record
TRIBE funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRIBE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRIBE
What does TRIBE do?
TRIBE operates a cloud-based SaaS influencer marketing platform that connects brands and agencies with a community of 70,000+ opt-in content creators. The platform supports campaign creation, creator matching, content approvals, licensing/rights management, payments, and real-time performance measurement across TikTok, Instagram, Snapchat, Pinterest, and YouTube. Revenue is generated through transaction-based Post Fees, content licensing Rights Fees, managed services (TRIBE Plus), paid media amplification (TRIBE Media), and an employee-generated content solution (TRIBE Unlocked).
Is TRIBE a public or private company?
TRIBE is a private company. It is classified as venture growth investor backed and is currently operating.
When was TRIBE founded?
TRIBE was founded in 2015. It employs 101 to 250 people.
Where is TRIBE based?
TRIBE is headquartered in South Melbourne, Australia, in the Oceania region.
How does TRIBE make money?
Five revenue lines are on record. Influencer Marketing Campaigns (Post Fees) is the primary driver. The others are content-Only Campaigns (Rights Fees), TRIBE Plus (Managed Services), TRIBE Media (Media Buying) and TRIBE Unlocked (Employee-Generated Content).
Who are TRIBE's main competitors?
Direct peers on record are CreatorIQ, Captiv8, Upfluence, Grin, NeoReach, IZEA, Aspire (formerly AspireIQ), Traackr, Influencer (formerly Buzzoole) and Klear (Meltwater).
Does TRIBE have an API?
No public API is recorded for TRIBE.
What industry is TRIBE in?
TRIBE's product category is Influencer Marketing Platform. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms. Its NAICS code is 51621 and its SIC code is 7310.