Stormbreak CIO

What Stormbreak CIO does

Stormbreak CIO is a registered charity in England & Wales (charity number 1182771) headquartered in Poole, Dorset, that delivers mentally healthy movement programmes for primary-aged children (4-11). Its core offering consists of short (10-15 minute) video-led movement activities organised around a proprietary "Sunrise Model" of five concepts — Resilience, Self-Care, Relationships, Self-Worth, and Hope & Optimism — and delivered through a digital platform alongside clinician-curated content. The product portfolio includes the free Stormbreak Cloud resource hub, the 12-week Surge whole-school training programme and self-led Surge Light, the Shine Digital Pathways referral tool for emerging mental health needs, the Together programme for foster and kinship carers delivered through local authorities, the Stormbreak Champion peer-to-peer pupil training, and Stormbreak Plus, a premium subscription tier.

The platform is built on standard web infrastructure (stormbreak.org.uk) with embedded YouTube video delivery, Stripe-processed subscription billing, Google Analytics for traffic, and GDPR-compliant UK-based encrypted data storage. Clinical credibility is provided by input from clinical psychologists, CAMHS practitioners, and occupational therapists, and the approach aligns with the NHS iThrive model of care. Revenue is generated through three streams: tiered Stormbreak Plus annual subscriptions priced by organisation size and indexed to RPI, one-time payments for Surge and Surge Light training programmes, and donations via the Fundraising Regulator-registered fundraising operation. Go-to-market combines a product-led freemium entry (free organisation and parent accounts on the website) with a direct enterprise sales motion for the Surge training programme targeting primary schools, and a partnership-led channel for Together through local authorities.

Name

Stormbreak CIO

Legal name

Stormbreak CIO

Website

https://stormbreak.org.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Stormbreak CIO is a UK-registered charity that delivers video-led, movement-based mental health programmes for primary-aged children (4-11) through a digital platform, school training, and family-facing programmes.

Ownership category

akta.pro rank

Product category

Children's Mental Health Services

NAICS

Child and Youth Services (62411), Social Assistance (624), Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

akta.pro secondary industries

Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

Keywords

• Children mental health programmes
• Movement therapy schools
• Primary school wellbeing
• School mental health training
• Digital health education

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Stormbreak Plus Subscriptions: Premium subscription service for schools and organisations providing enhanced content, resources, and programmes including access to Shine pathways, stormbreak Champion peer-to-peer training, and new stormbreak activity cards. Subscriptions are tiered by organisation size with annual billing for 12-month terms.
2. Donations and Fundraising: Registered charity accepting donations from supporters. The organisation is registered with the Fundraising Regulator and adheres to relevant fundraising codes of practice.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stormbreak CIO delivers mentally healthy movement programmes for primary-aged children (4–11) through a digital platform and structured training programmes. The core product is short (10–15 minute), psychologically informed movement activities organised around five mental health concepts (Resilience, Self-Care, Relationships, Self-Worth, Hope & Optimism). Offerings are packaged as school-based professional development (Surge, Surge Light), family programmes (Together), digital referral tools (Shine), a free resource hub (Stormbreak Cloud), and a premium subscription membership (Stormbreak Plus).

Product overview

Stormbreak CIO offers a platform of mental health movement-based programmes for children aged 4-11. The core offering consists of 'stormbreaks' - short movement-based activities developed and delivered by education and children's mental health experts. The product portfolio includes: Stormbreak Cloud (free digital resource hub), Stormbreak Surge and Surge Light (school-based professional development programmes), Stormbreak Shine (digital referral tool with pathways for emerging mental health needs), and Stormbreak Together (family-focused programme). Stormbreak Plus provides a premium subscription layer offering enhanced content, Champion peer-to-peer training, and additional resources. All programmes align with the NHS iThrive model and focus on five key mental health concepts: resilience, relationships, self-care, self-worth, and hope and optimism.

Differentiator

Problem solved

Functional benefit

Brands

• Surge: Whole-school approach to embedding mentally healthy movement for primary schools with professional development programme
• Surge Light
• Shine
• Together
• Stormbreak Plus
• Stormbreak Cloud
• Stormbreak Champion

Products and services

• Stormbreak Surge

Quantifiable outcome

• Children develop skills to recognise, regulate, and express their emotions healthily
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• iMoves (Imoves): UK-based movement and active-learning programme for primary schools, blending physical activity with curriculum and wellbeing outcomes. Closely comparable to Stormbreak in its use of movement as a delivery mechanism for whole-school wellbeing in UK primary settings.
• GoNoodle: Movement-based video activity platform used widely in US and UK primary classrooms to channel physical activity into engagement and wellbeing. Highly comparable as a freemium, video-led movement platform sold to primary schools, with overlapping content categories such as mindfulness and resilience.
• Jigsaw (Jigsaw, The mindful approach): UK-based social-emotional learning (SEL) and PSHE programme for primary and post-primary schools with structured lesson plans and professional development. Comparable as a school-purchased SEL curriculum targeting emotional regulation and mental health outcomes in the same UK primary segment.
• Place2Be: UK children's mental health charity providing counselling and emotional support services directly within primary and secondary schools. Comparable as a school-embedded children's mental health programme competing for the same primary-school contracts and local-authority commissioning budgets as Stormbreak.
• Anna Freud Centre (Mentally Healthy Schools): UK charity operating the Mentally Healthy Schools platform, providing free resources, training, and tools for primary-school staff to support pupils' mental health. Closely comparable to Stormbreak Cloud and Stormbreak Surge as a digital wellbeing resource for primary schools.
• YoungMinds: UK charity focused on children and young people's mental health, providing resources, training, and advocacy aimed at schools, parents, and young people. Comparable as a UK mental-health charity serving similar schools and family audiences, with overlapping mission and donor base.

Broad incumbents

• Place2Be / MindEd / Mind: Mind is one of the UK's largest mental health charities, providing information, training, and services across adults and young people including school-facing resources. Comparable as a broader incumbent offering overlapping training and school-facing mental-health programmes, but operating across all age groups rather than specialising in primary-aged movement-based intervention.

Emerging players

• Headspace for Education: Headspace's education offering delivers mindfulness and mental-health content to schools, including teachers and students, through a digital platform. Comparable as a digital, freemium-to-paid wellbeing platform competing for school budgets, though broader in audience and not focused on movement as the delivery mechanism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/hellostormbreak
• Instagraminstagram.com/hellostormbreak
• LinkedInlinkedin.com/company/stormbreak

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stormbreak CIO