Devize

What Devize does

Devize operates an AI-powered no-code platform branded Zite (legal entity Restly, Inc.), enabling teams to describe business applications in natural language and have the platform generate the corresponding apps, workflows, and databases. The product stack is a unified platform with a built-in spreadsheet-like database that scales to tens of millions of records, built-in authentication (magic link, Google OAuth, SSO), granular permissions and roles, custom-domain deployment, and a Marketplace of pre-built templates covering AI Apps, Sites, Internal Tools, Dashboards, and Portals. An Enterprise tier adds SSO, audit logs, and SOC 2 Type II compliance for larger organizations and regulated buyers.

The platform serves a broad horizontal customer base claimed at 100,000+ teams, with named adoption across multiple verticals — Wayfair, The Athletic, Harvard University, Berkley, MakeShip, Domino's (US and France), TrueCar, Bombas, Fairfax County, and Syn.is (Iceland's largest media company, multi-brand deployment). Documented use cases span internal tools, content planning and approvals, CRM extensions, franchise/brand communications, and government application deployment. Customers cite consolidation of internal tool sprawl and the elimination of per-user fees as primary economic drivers.

The go-to-market is hybrid: a product-led growth motion with freemium self-serve sign-up drives top-of-funnel volume, while a separate enterprise sales motion targets larger organizations and government accounts. Revenue is generated through tiered subscription plans with no per-user fees, plus an annual Enterprise licensing tier. No funding rounds, revenue figures, or detailed headcount data are disclosed; the firmographic snapshot reports 1–10 employees in Lehi, Utah, which is inconsistent with the breadth of enterprise adoption described in marketing material and warrants verification.

Name

Devize

Legal name

Restly, Inc.

Website

https://devize.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Devize operates the Zite AI-powered no-code platform, enabling teams to build business apps, workflows, and databases from natural language prompts. It serves a 100,000+ team base across SMB, enterprise, education, and government, monetizing via tiered subscriptions with no per-user fees.

Ownership category

akta.pro rank

Product category

No-code application development platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• No-code app development
• AI workflow automation
• Internal tool building
• Enterprise software platform
• Database application builder

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Tiered subscription model with plans for different team sizes and feature requirements. No per-user fees, offering unlimited users within plans.
2. Enterprise Licensing: Dedicated enterprise tier with advanced security features, SSO, audit logs, and SOC 2 Type II compliance for large organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Devize operates the Zite AI-powered no-code platform that enables teams to build business applications, workflows, and databases by describing requirements in natural language. The platform combines a built-in spreadsheet-like database, integrated authentication and security (SSO, SOC 2 Type II, 256-bit AES encryption), granular permissions, custom-domain deployment, one-click integrations, and a template marketplace, with unlimited users per workspace and no per-user fees.

Product overview

Zite is a unified AI-powered no-code platform that consists of a core AI builder product (Zite) for generating business applications, a built-in database subsystem (Zite Database) for data storage, a template marketplace (Zite Marketplace) for pre-built apps, and an enterprise tier (Zite Enterprise) for advanced security and compliance needs. The platform enables teams to build apps, workflows, and databases through natural language prompts without per-user fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Zite AI-powered no-code platform that builds business applications, workflows, and databases from natural language descriptions; supports built-in authentication, granular permissions, custom-domain deployment, one-click integrations, and unlimited users per workspace.
• Zite Database Built-in database feature providing a spreadsheet-like interface that scales to tens of millions of records, included with the Zite platform.
• Zite Marketplace Template marketplace offering pre-built functional apps across categories including AI Apps, Sites, Internal Tools, Dashboards, and Portals that users can clone, customize with AI, and deploy.
• Zite Enterprise Enterprise tier providing single sign-on (SSO), audit logs, SOC 2 Type II compliance, and advanced access controls targeted at large organizations.

Quantifiable outcome

• Platform serves 100,000+ teams
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle OAuth integration allowing users to sign in with their Google accounts. Listed as a built-in login option alongside magic link and SSO authentication methods.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integration referenced in customer testimonials as a key feature. Enables CRM extension and data connectivity for sales team applications.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• AppSmith: Open-source low-code platform for building internal dashboards, admin panels, and workflows. Direct competitor in the internal-tools category with strong enterprise traction and an open-source distribution model.
• Softr: No-code app builder layered on top of Airtable/Google Sheets for building portals, directories, and internal tools. Overlaps with Zite's internal-tools and portal marketplace categories and competes for similar SMB and mid-market buyers.
• Bubble: Visual no-code platform for building full web applications without code. Overlaps with Zite on app building for non-technical users, though Bubble skews more toward customer-facing apps while Zite emphasizes internal tools.
• Retool: Low-code internal-tools platform aimed at enterprises building admin panels, dashboards, and operations apps. Closest direct competitor to Zite on the 'internal tools for business teams' wedge, with an overlapping enterprise customer profile.
• Glide: No-code platform that turns spreadsheets into apps and internal tools, with a strong PLG motion. Closely comparable to Zite on the 'spreadsheet replacement / internal app' use case and similar target customers (SMBs and operations teams).
• Airtable: Spreadsheet-database hybrid with no-code app and workflow building (Airtable Cobuilder). Directly competes for the same citizen-developer audience and has recently layered generative AI, putting it in close competition with Zite's AI Builder.

Emerging players

• Betty Blocks: No-code enterprise application platform focused on regulated industries and citizen development. Comparable to Zite on the no-code enterprise wedge and competing for similar compliance-sensitive buyers in Europe.

Broad incumbents

• OutSystems: Enterprise low-code platform for mission-critical applications with strong governance and security features. Overlaps with Zite's enterprise positioning but targets larger, more complex development projects.
• Google AppSheet: Google's no-code application development platform with Google Workspace and Gemini AI integration. Competes for citizen-developer internal tools and benefits from native Google account and Sheets integration that Zite also depends on.
• Microsoft Power Apps: Enterprise low-code platform bundled with Microsoft 365 and Dynamics. Competes with Zite for the same internal-app workload but distributes through Microsoft's existing enterprise agreements and Copilot AI integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/devizesoftware
• LinkedInlinkedin.com/company/devize-software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devize