AnalyiSport
AnalyiSport is a Norwich-based online education platform selling CPD-accredited courses in football analysis, built by practitioners from elite clubs. It serves individual learners, working analysts, football clubs, and universities via self-serve e-commerce and B2B partnerships.
- Company typePrivate
- Founded2021
- HeadquartersNorwich, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What AnalyiSport does
AnalyiSport (legal entity: Analyisport Limited) is a Norwich, UK-based online education company founded in 2021 that sells CPD-accredited courses in football (soccer) analysis. Its portfolio is tiered: Level 1 Foundation courses cover introduction to analysis, performance analysis, and recruitment analysis; Level 2 courses and standalone 30-minute modules cover advanced topics such as statistical modelling, Expected Goals (xG) modelling, and key processes in performance analysis. The Level 1 Course Bundle is priced at £120, individual courses at £70-£90, and individual modules at £25-£30, with gift vouchers sold at £25.
The platform is a web-based learning management system delivering interactive content combining text, graphics, audio, animation, and gamification across multiple devices. Courses are built with input from practitioners working at elite clubs and data providers, including Tottenham Hotspur, Newcastle United, Atlanta United, LA Galaxy, Peterborough United, Sportradar, and Sportec Solutions (Bundesliga), giving the catalogue a domain-credentialed flavour. CPD accreditation and awards (Hermes Creative Awards, NYX Awards) function as third-party validation.
Commercially, AnalyiSport runs a product-led growth model with self-serve e-commerce on analyisport.com for individual learners and a small B2B direct-sales motion targeting UK football clubs, associations, and universities (e.g., University of Brescia) for curriculum and professional development integration. The company is privately held with no disclosed external funding, 1-10 employees, and a registered office at 124 Thorpe Road, Norwich. No API, SDK, or app product is offered; revenue is generated entirely through one-time course and voucher purchases.
AnalyiSport firmographics
Firmographics- Name
- AnalyiSport
- Legal name
- Analyisport Limited
- Website
- https://analyisport.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AnalyiSport is a Norwich-based online education platform selling CPD-accredited courses in football analysis, built by practitioners from elite clubs. It serves individual learners, working analysts, football clubs, and universities via self-serve e-commerce and B2B partnerships.
- Ownership category
- akta.pro rank
AnalyiSport industry classification
Industry- Product category
- Sports Analytics Education
- NAICS
- Sports and Recreation Instruction (611620), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)
Keywords
Where AnalyiSport is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AnalyiSport business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Course Sales: Sale of individual online courses and bundled course packages. Courses are sold as one-time purchases with lifetime access. Payment is per 30-minute module or as complete course bundles.
- Gift Vouchers: Gift vouchers sold at fixed denominations (£25) that can be redeemed for any course on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Level 1 Course Bundle |
| One time/ perpetual license | Pay-as-you-go | Level 1 Individual Courses |
| One time/ perpetual license | Pay-as-you-go | Level 2 Individual Courses |
| Unit Pricing | Pay-as-you-go | Level 2 Modules |
| Unit Pricing | Pay-as-you-go | Level 1 Modules |
| Other | Pay-as-you-go | Gift Vouchers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
AnalyiSport product offering
Product offeringCore offering
AnalyiSport operates a web-based e-learning platform that sells CPD-accredited online courses in football (soccer) analysis. Courses are authored by professional analysts working in top leagues (Premier League, WSL, MLS, Serie A, Bundesliga) and delivered as interactive, on-demand modules combining text, graphics, audio, animation, and gamification. Offerings are tiered from Level 1 (foundation) to Level 2 (advanced), sold as individual courses, standalone 30-minute modules, course bundles, or gift vouchers to individual learners, football clubs, universities, and associations.
Product overview
AnalyiSport is an online educational platform offering CPD-accredited football analysis courses created by expert analysts from professional clubs. The portfolio follows a tiered structure: Level 1 Foundation courses (Introduction to Analysis, Foundation in Performance Analysis, Foundation in Recruitment Analysis) provide entry-level knowledge; Level 2 courses and modules (Understanding Data, Key Processes in Performance Analysis, Creating Data Profiles, Statistical Analysis, Statistical Modelling, Modelling xG) offer intermediate and advanced skills; all consolidated in the Level 1 Course Bundle at £120. The platform targets players, beginners, students, early-career analysts, experienced professionals, and organizations including clubs, universities, and associations. Courses are delivered as 30-minute standalone modules, available on demand via browser, combining text, graphics, animation, and interactive exercises. The company also offers gift vouchers and has won awards including Hermes Creative Awards and NYX Awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Level 1 Course Bundle
Quantifiable outcome
- CPD points awarded on course completion
- +1 more outcomes
Companies that use AnalyiSport
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
AnalyiSport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AnalyiSport partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered notable.
- FIFAnotableExpert Jake Toyer has worked as a tournament football analyst for FIFA, providing content and industry expertise
- Sports InteractivenotableExpert Jake Toyer serves as Researcher for Sports Interactive, connecting game development with real-world football analysis
- PlayermakernotableExpert Erik Marquis previously served as Technical Director at Playermaker, helping clubs use their boot-mounted wearable technology
Scale indicators2 records
Recent moves6 records
Expansion highlights2 records
AnalyiSport competitors and assessment
Company assessmentDirect peers
- StatsBomb: Football data and analytics provider that also publishes research, blog content, and educational material on football analysis, overlapping AnalyiSport on the analyst-training niche but operating primarily as a data provider rather than a course platform.
- The Coaches' Voice: Football analysis media platform featuring tactical breakdowns, video explainers, and interviews with top coaches and analysts; targets the same audience of aspiring football analysts through educational content similar to AnalyiSport's modules.
Broad incumbents
- Hudl: Dominant sports video analysis platform serving clubs at every level with integrated tooling, video, and professional development resources; a broader incumbent that intersects AnalyiSport on football team training and analyst education.
- Sportradar: Global sports data and content provider whose analysts contribute to AnalyiSport; it represents the broader, well-capitalized incumbent in football data and analytics that could expand into education.
- Catapult Sports: Sports performance technology provider that sells athlete tracking and analysis solutions to elite clubs and federations; it operates in the same sports analytics space with educational and certification content targeting performance staff.
- Wyscout: Football scouting and video analysis platform widely used by professional clubs; offers training resources and is referenced in AnalyiSport's recruitment analysis course, making it both a content partner and a broader incumbent in football analysis tooling.
Emerging players
- Tifo Football: YouTube-first educational channel producing football analysis explainers and tactical videos for fans and aspiring analysts; competes with AnalyiSport for the attention of beginners learning football analysis, though distributed for free rather than via paid courses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AnalyiSport social profiles
Digital presenceAnalyiSport financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnalyiSport leadership team
Management profileNumber of profiles
Profiles1 record
AnalyiSport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnalyiSport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnalyiSport
What does AnalyiSport do?
AnalyiSport operates a web-based e-learning platform that sells CPD-accredited online courses in football (soccer) analysis. Courses are authored by professional analysts working in top leagues (Premier League, WSL, MLS, Serie A, Bundesliga) and delivered as interactive, on-demand modules combining text, graphics, audio, animation, and gamification. Offerings are tiered from Level 1 (foundation) to Level 2 (advanced), sold as individual courses, standalone 30-minute modules, course bundles, or gift vouchers to individual learners, football clubs, universities, and associations.
Is AnalyiSport a public or private company?
AnalyiSport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AnalyiSport founded?
AnalyiSport was founded in 2021. It employs 1 to 10 people.
Where is AnalyiSport based?
AnalyiSport is headquartered in Norwich, United Kingdom, in the Europe region.
How does AnalyiSport make money?
Two revenue lines are on record. Course Sales are the primary driver. The others are gift Vouchers.
Who are AnalyiSport's main competitors?
Direct peers on record are StatsBomb and The Coaches' Voice. Broad incumbents are Hudl, Sportradar, Catapult Sports and Wyscout. Tifo Football is listed as an emerging player.
Does AnalyiSport have an API?
No public API is recorded for AnalyiSport.
What industry is AnalyiSport in?
AnalyiSport's product category is Sports Analytics Education. Its primary akta.pro industry code is MPACALAA, Creator Course Marketplaces (Multi-Instructor Catalogs), with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 611620 and its SIC code is 8200.