Raising the Bar

What Raising the Bar does

Raising the Bar (legal entity: We Are Raising The Bar) is a US-based, female-founded, fully remote direct-to-consumer company that operates a monthly subscription service delivering curated zero-proof cocktail kits. Founded in 2020 by Abbie Romanul and Devin Romanul after the founder quit drinking and found limited elevated non-alcoholic options, the company positions itself as the first dedicated subscription box for the non-alcoholic beverage category. Each monthly box ships with 10+ servings built around a theme, including non-alcoholic spirits, mixers, garnishes, bar tools, step-by-step recipe cards, and a themed playlist, with 200+ original recipes developed in-house.

Name

Raising the Bar

Legal name

We Are Raising The Bar

Website

https://weareraisingthebar.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Raising the Bar is a US-based DTC subscription company that delivers monthly curated zero-proof cocktail kits with recipes, ingredients, and tools, targeting sober-curious adults, hosts, and gift buyers via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Cocktail Subscription Boxes

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Beverages (2080)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industry

Non-Alcoholic Craft Beverage Bars (Mocktail/Zero-Proof Bars) (THAFAKAF)

Keywords

• Non-alcoholic beverages
• Cocktail subscription boxes
• Zero-proof mixology
• Mocktail kits
• Curated beverage boxes

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Boxes: Monthly recurring revenue from subscription boxes with multiple term options (1, 3, 6, 12 months). Pre-paid subscriptions auto-renew unless canceled. Subscribers receive themed zero-proof cocktail kits with 10+ servings per box.
2. One-Time Box Purchases: Single box purchases available for customers who prefer not to commit to subscriptions. Each box priced at $80 with 10+ servings.
3. Gift Cards: Digital gift cards sold in denominations of $25, $50, $100, $200, $300, or custom amounts for gifting subscriptions or one-time boxes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Raising the Bar operates a monthly themed zero-proof cocktail subscription box containing 10+ servings of curated non-alcoholic spirits, mixers, garnishes, bar tools, and step-by-step recipe cards. Customers can subscribe on 1, 3, 6, or 12 month prepaid terms, buy individual themed boxes or a mystery box, send gift subscriptions or gift cards, and order individual bar accessories. The subscription auto-renews and ships around the 10th of each month within the United States.

Product overview

Raising the Bar operates as a monthly subscription commerce platform offering curated zero-proof cocktail experiences. The core offering is the Monthly Subscription Box—a recurring themed kit delivered monthly containing non-alcoholic spirits, mixers, garnishes, bar tools, and step-by-step recipes for 10+ drinks. Supporting the subscription are one-time themed cocktail kits (Poolside Service, Pink Velvet, Brunch Confessions, The Shrub Club, Witch Sips, Enchanted Garden, Road Tripping) sold individually at $78-$80 each. Additional revenue streams include Mystery Boxes (surprise curated kits), Gift Cards ($25-$300 denominations), Gift Subscriptions (1-12 month prepaid terms), and a Back Bar featuring individual bar tools, garnishes, mixers, and branded merchandise. The company also offers corporate/group gifting programs with custom branding and minimum 40-box orders for fully customized boxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Zero-Proof Cocktail Subscription Box Monthly recurring subscription delivering a themed zero-proof cocktail kit containing 10+ servings, curated non-alcoholic spirits, mixers, garnishes, bar tools, and step-by-step recipe cards. Available in 1, 3, 6, or 12 month prepaid terms with automatic renewal and shipping around the 10th of each month.
• One-Time Zero-Proof Cocktail Kit Individual themed zero-proof cocktail kit available as a single purchase (no subscription required) containing ingredients for 3 recipes and 10+ servings, priced at $80.
• Poolside Service Zero-Proof Cocktail Kit July 2026 themed box built for poolside and golden-hour hangs, featuring bitter citrus, bright bubbles, roasted espresso notes, and ready-to-drink zero-proof cocktails. Includes recipes for Late Checkout, Night Swim, and two RTD options.
• Pink Velvet Zero-Proof Cocktail Kit June 2026 returning fan-favorite themed box featuring tart raspberry, bright citrus, bittersweet grapefruit, and delicate floral notes, including Fluère Raspberry Blend, Aplós Ume Spritz, Hella Grapefruit Bitters & Soda, and Sip Solo syrups, with recipes Pink Slip, Pillow Talk, and Ume Spritz.
• Brunch Confessions Zero-Proof Cocktail Kit April 2026 brunch-themed box reimagining Bloody Mary, Mimosa, and Spritz classics as zero-proof cocktails, featuring Damrak Virgin 0.0, Blind Tiger Sidecar Mimosa, Pentire Coastal Spritz, and Charleston Bloody Mary Mix, with recipes Dish the Deets, No Regrets, and Coastal Spritz.
• The Shrub Club Zero-Proof Cocktail Kit March 2026 box celebrating shrubs as a zero-proof ingredient, featuring Hella Refreshers Yuzu Yuzu, Portland Syrups Grapefruit Tonic, Tait Farm Ginger Lemon Shrub, and Recess Ginger Lime Mule, with recipes Out of Office and Hella Zesty.
• Witch Sips Zero-Proof Cocktail Kit November 2025 Wicked-inspired themed box featuring Tilden Lacewing or Kin Euphorics Matchatini (subscriber choice), Devil's Foot Cosmo collaboration, Dappled Tonic Floral Tonic, and Siponey Roots, with recipes Defying Gravity, Shiz Fizz, and Popular.
• Mystery Zero-Proof Cocktail Kit Surprise curated zero-proof cocktail kit containing ingredients for 2 recipes, 2 RTD cocktails, 1 cocktail tool, and a recipe card, valued at $80+ in product. Available individually or free with 3+ month subscription.
• Gift Subscription Prepaid subscription gifted to a recipient for 1, 3, 6, or 12 months, including themed monthly boxes, a free mystery box on 3+ month gifts, and recipient-managed subscription account.
• Gift Card Digital gift cards available in $25, $50, $100, $200, $300, or custom amounts, deliverable via email or printable for gifting subscriptions or one-time boxes.
• Corporate and Group Gifting Program Corporate gifting program for client gifts, employee appreciation, and events with no minimum order on standard products and a 40-box minimum for fully customized boxes, coordinated via the partnerships team.

Quantifiable outcome

• 100,000+ boxes shipped representing over 1 million non-alcoholic cocktails enjoyed
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Beckett's Inc.coreStrategic or Co-development Partner · 6 January 2026Canadian non-alcoholic beverage company Beckett's partnered with Raising the Bar for a multi-channel Dry January campaign. The partnership includes a subscription service component where Raising the Bar features Beckett's award-winning non-alcoholic spirits and canned cocktails, with the campaign spanning major retailers including Total Wine & More, Walmart.com, and Amazon.com.
• Devil's Foot Beverage Co.coreStrategic or Co-development PartnerCollaborated with Raising the Bar to develop a custom zero-proof Cosmopolitan (Cosmo) called OZmopolitan, featured in the Witch Sips box. The product was developed specifically for Raising the Bar's themed box experience.
• TildencoreStrategic or Co-development PartnerFeatured Tilden's Lacewing spirit in the Witch Sips box as an alternative to Kin Euphorics Matchatini. Tilden is a zero-proof spirit brand creating herbaceous, balanced cocktail options.
• 300+ Zero-Proof BrandscoreGTM or Marketing PartnerTrusted by hundreds of zero-proof brands from emerging startups to category leaders. Brands partner with Raising the Bar for discovery, trial, engagement, and insights. Partners include Yes Cocktail Co., Sèchey, SOLZI, Little Saints, Hella Cocktail Co., Fluère, Aplós, Craftmix, Sip Solo, Pentire, Damrak, and many more.
• Brand Partnerships ProgramcoreStrategic or Co-development PartnerBrand partnership program offering discovery through curated zero-proof experiences, helping brands connect with engaged community of intentional drinkers. Raising the Bar handles curation, recipe development, content, creator storytelling, fulfillment, community engagement, and post-box insights.
• Julia Halina HadasminorGTM or Marketing PartnerAuthor Julia Halina Hadas partnered with Raising the Bar for her upcoming cocktail recipe book Mystical Mocktails as part of Beckett's Dry January campaign influencer partnerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Firstleaf: Firstleaf is a personalized wine subscription that curates bottles based on taste preferences and ships monthly. It competes with RTB only loosely on category, but is highly comparable as a DTC subscription retailer using curated boxes and tiered billing.
• Winc: Winc is a direct-to-consumer wine subscription club delivering curated bottles monthly. RTB mirrors Winc's subscription commerce and curation model but for the non-alcoholic cocktail category, serving analogous consumer use cases (discovery, gifting, at-home ritual).
• The Zero Proof: The Zero Proof is an online media and retail platform covering non-alcoholic beer, wine and spirits. It shares RTB's content-led, discovery-driven approach to the NA category, though its distribution is more retail/editorial than subscription.
• Shaker & Spoon: Shaker & Spoon is a cocktail subscription box delivering recipes, syrups, bitters and garnishes monthly. It is the closest direct peer to RTB in cocktail-kit format, only differing in that its cocktails are alcoholic while RTB's are zero-proof.
• Cocktail Courier: Cocktail Courier is a cocktail-of-the-month subscription that ships pre-measured ingredients and recipes. It is structurally identical to RTB in product kit, pricing cadence and audience, differing only in alcoholic vs zero-proof formulation.
• Boisson: Boisson is a non-alcoholic beverage retailer offering curated NA wines, spirits and mixers online and in retail locations. It targets the same sober-curious consumer with a curation and discovery focus, making it a direct non-alcoholic category peer.

Others

• Craftmix: Craftmix is a non-alcoholic cocktail mix brand and an RTB brand partner. It is a peer as an enabler/supplier in the NA cocktail ecosystem, supplying mixers that are co-distributed through RTB's subscription boxes rather than directly competing.

Emerging players

• Aplós: Aplós is a non-alcoholic hemp-infused spirit brand and an RTB brand partner. It is comparable because its distribution is also DTC-led and targets the same mindful-drinking consumer, although it is a brand-side peer rather than a subscription operator.
• Hella Cocktail Co. Hella Cocktail Co. is a non-alcoholic bitters and mixer brand featured in RTB boxes. It is comparable as a growing NA brand built on cocktail mixology use cases, often cited together with RTB in sober-curious retail and gifting contexts.
• Pentire: Pentire is a non-alcoholic botanical spirit brand sold DTC and through retail. It is an RTB brand partner and comparable as an emerging NA brand scaling on subscription and content-driven marketing to the sober-curious consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC03gctpRtOQ4Mkj0JsYloPg/featured
• Facebookfacebook.com/weareraisingthebar1
• Instagraminstagram.com/weareraisingthebar
• TikToktiktok.com/@weareraisingthebar
• LinkedInlinkedin.com/company/78014440

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raising the Bar