What gdpr-server-tracking.eu does

Cogny AB operates the gdpr-server-tracking.eu platform, providing GDPR- and Schrems II-compliant hosting for server-side Google Tag Manager containers on dedicated bare metal servers in Germany (Hetzner) and Finland. The Swedish-owned company routes tracking events through EU infrastructure where IP addresses are hashed, cookie IDs filtered, and field-level rules applied with custom salts before data is forwarded to platforms such as Google Analytics 4, Meta Conversion API, Google Ads, and LinkedIn. This architecture is marketed specifically to EU businesses that face legal exposure from rulings by data protection authorities in Austria, France, Italy, Sweden, Denmark, and Norway that have declared US-based analytics tracking illegal under Schrems II.

The business operates as a self-serve SaaS with a product-led growth motion: customers sign up via Google SSO, configure trackers in a no-code dashboard in approximately five minutes, and pay via Stripe. Revenue is generated primarily through tiered monthly subscriptions ranging from €9 (Micro, 400K events) to €599 (Large, 500M events), supplemented by usage-based overage credits (€0.10–€0.12 per credit), professional services, and broader data services across 300+ sources. Pricing is positioned 25% below a comparable Google Cloud setup, 14% below Stape.io, and 69% below Taggrs.io at high volumes, with claims of 40% faster performance due to the absence of a virtualization layer. Named customers include WWF, Bris, Sydved, Epicenter, and Instagrid, all Nordic-domiciled across nonprofit, banking, energy, and tech sectors.

Cogny AB was co-founded by Tom Ström (CEO) and Berner Setterwall (CTO), both prior co-founders of ad tech company Campanja, which was acquired by 24/7.ai in 2015. The company remains privately held and bootstrapped, with no disclosed external funding, parent company, or subsidiaries. Its infrastructure is underpinned by Hetzner, whose data center parks are certified under DIN ISO/IEC 27001.

Name

gdpr-server-tracking.eu

Legal name

Cogny AB

Website

https://gdpr-server-tracking.eu

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Cogny AB (gdpr-server-tracking.eu) hosts server-side Google Tag Manager containers on EU bare metal servers, providing GDPR- and Schrems II-compliant analytics routing for EU businesses needing to replace US-based tracking tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Server-Side Tracking Hosting: Monthly subscription-based hosting for server-side Google Tag Manager containers on bare metal EU infrastructure. Pricing tiers based on event volume (400K to 500M events/month). Includes 1-month free trial for Micro and Small tiers.
2. Usage-based Overage Charges: Additional credits purchased at tier-specific rates when exceeding monthly event capacity. Small: €0.12/credit, Medium: €0.11/credit, Large: €0.10/credit. Overages billed monthly.
3. Professional Services: Consultation and audits of server-side tracking, setup services. Mentioned in Terms as part of Service offerings.
4. Data Services: Data Warehousing, automated data transformation, automated data analytics, and data transfer from 300+ sources mentioned in Terms of Service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cogny AB sells a subscription-based server-side tracking platform that hosts Google Tag Manager server-side containers on dedicated EU bare metal servers in Germany (Hetzner) and Finland. The platform processes, anonymizes (IP hashing, cookie ID filtering with custom salts), and forwards tracking events to analytics and advertising endpoints such as Google Analytics 4, Google Ads Conversion API, Meta Conversion API, and LinkedIn Conversion API. Pricing is tiered by monthly event volume from €9 (400K events) to €599 (500M events), with a 1-month free trial on Micro and Small tiers and usage-based credit overages.

Product overview

GDPR Server-Side Tracking by Cogny is a unified server-side tracking platform that combines sGTM container hosting, data anonymization, and monitoring capabilities on 100% EU bare metal infrastructure. The core product, GDPR Server-Side Tracking, integrates with Google Tag Manager (sGTM) Hosting to process tracking data on dedicated physical servers in Europe before forwarding to analytics platforms like Google Analytics 4, Meta Conversion API, and LinkedIn Conversion API. The platform includes built-in Data Anonymization features (IP anonymization and cookie ID filtering) and a Monitoring Dashboard for real-time traffic and credit usage tracking. Pricing is structured in four tiers (Micro, Small, Medium, Large) based on monthly event volume, with higher tiers offering more capacity for enterprise-level traffic.

Differentiator

Problem solved

Functional benefit

Brands

• GDPR Server Tracking: Server-side tracking solution hosted on EU bare metal infrastructure, providing GDPR and Schrems II compliant data processing

Products and services

• GDPR Server-Side Tracking

Quantifiable outcome

• 40% faster page load performance compared to cloud-based server-side tracking
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Google Tag ManagercoreTechnology or IntegrationNative integration with Google Tag Manager server-side (sGTM). Customers create server-side containers in GTM and host them on Cogny infrastructure. Supports all standard sGTM tags including GA4, Facebook Conversions API, TikTok, LinkedIn, and more.
• Google Analytics 4coreTechnology or IntegrationFull integration with Google Analytics 4 server-side. Cogny provides option to store GA4 data on European servers. Data deleted after 14 months per GDPR compliance.
• Meta (Facebook) Conversion APIcoreTechnology or IntegrationFacebook/Meta Conversion API integration through server-side GTM. Enables compliant tracking despite EU rulings against Meta Pixel.
• Google Ads Conversion APIcoreTechnology or IntegrationGoogle Ads Conversion API integration through server-side container. Enables conversion tracking while maintaining GDPR compliance.
• LinkedIn Conversion APIcoreTechnology or IntegrationLinkedIn Conversion API integration for server-side tracking of advertising conversions.
• HetznercoreTechnology or IntegrationInfrastructure provider for bare metal server hosting. Hetzner data centers in Germany provide physical server facilities. Hetzner is certified in accordance with DIN ISO/IEC 27001 for information security across all data center parks.
• StripecoreTechnology or IntegrationPayment processing provider for subscription billing. Supports credit card, bank transfer, and other payment methods per country. Billing managed through Stripe portal.
• Google Workspace (SSO)coreTechnology or IntegrationGoogle Account Single Sign-On (SSO) for authentication. Users can sign in with any email address through Google accounts.
• GrowthHackers.seminorGTM or Marketing PartnerRecommended tool for modern marketers. Data-driven marketing agency offering strategic guidance and execution help for data-driven marketing campaigns, conversion measurement, and experimentation.
• AgentMindshare.comminorGTM or Marketing PartnerRecommended AI-agent visibility platform built by Cogny team. Monitors how AI agents perceive brand and provides daily insights, sentiment scores, and BigQuery export capability.
• VibeMarketing.ninjaminorGTM or Marketing PartnerRecommended AI-powered social media management platform. Helps create and publish content across X, LinkedIn, YouTube with AI-optimized posting schedules and multi-platform management.
• Snurra.aiminorGTM or Marketing PartnerRecommended AI automation platform for content creation and workflow automation. Uses AI coding agents for prompt-based workflow configuration.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matomo: Open-source privacy-focused web analytics with EU-hosted cloud option. Serves the same EU compliance use case as Cogny, though primarily as an analytics destination rather than a server-side GTM host.
• Plausible Analytics: Privacy-focused web analytics platform emphasizing EU data residency and GDPR compliance by default. Competes for the same EU customers seeking privacy-first analytics, though without server-side tag management.
• Piwik PRO: EU-based privacy-focused analytics platform offering EU-hosted web analytics with consent management. Targets the same GDPR-sensitive European customer base and competes for the same compliance-driven buyers.
• Simple Analytics: EU-based (Netherlands) privacy-first analytics alternative. Targets the same EU privacy-conscious customer segment with GDPR-compliant web analytics, sitting in the broader competitive set for GDPR-friendly tracking solutions.
• Stape.io: Server-side GTM hosting provider with comparable product offering (sGTM container hosting, EU/global data center options, GDPR positioning). Most direct competitor, used as Cogny's primary pricing benchmark (14% pricing gap cited).
• Taggrs.io: Server-side tracking platform referenced in Cogny's pricing comparison study (cited as 69% more expensive than Cogny for 10M+ requests/month). Direct competitor in the same niche targeting GDPR-conscious marketers.

Broad incumbents

• Amazon Web Services: Cloud infrastructure provider used as an alternative host for server-side GTM containers, particularly by enterprise customers with existing AWS commitments. Not specialized in tag management but offers scale and EU regions that compete with bare-metal providers.
• Segment (Twilio): Customer data platform with tag routing and server-side event collection capabilities. Broader CDP scope than Cogny but addresses the same enterprise pain point of consolidating event flows for analytics and marketing tools.
• Google Cloud Platform: Cloud infrastructure provider commonly used as the DIY alternative for self-hosted server-side GTM. Google's own sGTM tier is free; customers typically pay only for compute/storage. Cogny's 25% cost claim is benchmarked against this option.
• Tealium: Enterprise customer data platform and tag management vendor. Operates broadly across tag management, CDP, and API orchestration with overlapping server-side capabilities but as part of a much wider enterprise portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/tomstromify

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gdpr-server-tracking.eu