Stape
Stape provides hosted server-side tagging infrastructure that enables digital agencies and e-commerce businesses to deploy server-side Google Tag Manager and integrate Meta, TikTok, Snapchat, and Google Ads APIs without managing their own cloud. The platform serves a 200,000+ customer base with freemium and $20/month entry pricing.
- Company typePrivate
- Founded2020
- HeadquartersDover, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Stape does
Stape provides hosted server-side tagging infrastructure that lets digital agencies and e-commerce businesses deploy server-side Google Tag Manager (sGTM) containers and connect to advertising platform APIs (Meta Conversions API, TikTok Events API, Snapchat Conversions API, Google Ads, GA4) without standing up their own cloud infrastructure. Its flagship Server GTM Hosting product is positioned as more affordable than Google's own sGTM offering and less complex than AWS-based self-hosting, with built-in security, ad-blocker resistance, and bot/AI-crawler filtering. The platform is supplemented by a portfolio of purpose-built Gateway products (Meta CAPI Gateway, TikTok/Snapchat Event API Gateways, Stape Gateway for GA4 and Google Ads) and the more general Signals Gateway, which routes data from any source to any destination. Supporting developer tooling includes SDKs for iOS, Android, PHP, and Node.js, a REST API, MCP servers for AI agent interaction, a Chrome extension, and a templates library.
The company operates a hybrid product-led growth model: a freemium tier and 7-day free trials feed a self-serve funnel at stape.io, while enterprise contracts route through direct sales for custom SLAs, private clusters, BAA agreements, multi-subdomain deployments, and custom SSL. Subscription plans span Free, Pro ($20/month entry point for paid hosting), Business, Enterprise, and Custom tiers, priced by request volume and feature depth; pay-as-you-go and unlimited options exist for individual Gateways. Revenue streams are predominantly subscription recurring plus managed-services revenue for custom enterprise contracts, with an optional Stape Care maintenance offering layered on top. As of 2025, Stape reports $10 million ARR, a $30 million valuation, approximately 91 employees under CEO Denis Golubovskyi, and a customer base exceeding 200,000, supported by infrastructure of hundreds of servers handling hundreds of millions of requests per day.
Stape is incorporated in Delaware (Stape Inc.) with a regional subsidiary in Tallinn, Estonia (Stape Europe OÜ) to serve EU customers with data-residency-compliant hosting and GDPR-aligned data processing agreements. Strategic infrastructure partners include Cloudflare (CDN) and Scaleway (EU cloud compute), with AWS and GCP available as optional cloud backends for specific Gateways; payment processing runs through Stripe and Paddle. The company is bootstrapped with no disclosed venture financing, maintains ISO 27001, SOC 2 Type II, HIPAA, GDPR, CCPA, and DORA certifications, and excludes the Russian Federation and Belarus from its geographic footprint.
Stape firmographics
Firmographics- Name
- Stape
- Legal name
- Stape Inc.
- Website
- https://stape.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stape provides hosted server-side tagging infrastructure that enables digital agencies and e-commerce businesses to deploy server-side Google Tag Manager and integrate Meta, TikTok, Snapchat, and Google Ads APIs without managing their own cloud. The platform serves a 200,000+ customer base with freemium and $20/month entry pricing.
- Ownership category
- akta.pro rank
Stape industry classification
Industry- Product category
- Server-side tagging infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Developer Portals, SDKs & Documentation Platforms (BPAMADAG)
Keywords
Where Stape is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stape business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Hosting Plans: Monthly and annual subscription plans for server-side tagging hosting services. Plans include Free, Pro, Business, Enterprise, and Custom tiers based on request volume and feature access. Fees are charged on a prepayment basis.
- Gateway Products: Separate product offerings for specific platform integrations (Meta CAPI Gateway, TikTok, Snapchat) with their own pricing tiers including Pay-as-you-go and Unlimited options. All include 7-day free trial periods.
- Stape Care: Optional monthly or annual software maintenance service added on top of existing subscriptions. Covers setup verification, performance improvements, and integration support. Non-refundable.
- Custom Solutions: Custom contracts and solutions for enterprise customers including custom SLAs, BAA agreements for healthcare, multiple subdomains, custom SSL, and tailored infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Personal Plan |
| Subscription | Monthly | Pro, Business, Enterprise tiers |
| Subscription | Monthly | Meta Conversions API Gateway |
| Subscription | Monthly | TikTok/Snapchat/Stape Gateways |
| Subscription | Monthly | Stape Care |
| Subscription | Multi-year contract | Custom Enterprise Solutions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Stape product offering
Product offeringCore offering
Stape provides a server-side tagging and tracking infrastructure platform centered on Server GTM Hosting, enabling digital agencies and businesses to deploy and manage Google Tag Manager server-side containers without managing their own cloud infrastructure. The platform is supplemented by purpose-built Gateway products (Meta Conversions API, TikTok Events API, Snapchat Conversions API, Stape Gateway for GA4/Google Ads, and Signals Gateway) that route first-party data to advertising and analytics platforms, bypassing ad blockers, browser limitations, and the deprecation of third-party cookies. Supporting developer tools include SDKs, MCP servers, a REST API, and add-ons like Stape Store and Stape Care.
Product overview
Stape is a server-side tagging and tracking infrastructure company offering a unified platform centered on Server GTM Hosting, supplemented by a portfolio of purpose-built Gateway products for individual ad platforms (Meta Conversions API Gateway, TikTok Events API Gateway, Snapchat Conversions API Gateway, Stape Gateway for GA4/Google Ads) and the more versatile Signals Gateway for multi-destination data routing. The core hosting product and all Gateways share a common infrastructure layer that Stape manages, providing first-party data collection, ad blocker resistance, and compliance with privacy regulations. Supporting the platform are developer-facing tools including SDKs (iOS, Android, PHP, Node.js), MCP servers for AI integration, a REST API, and various productivity utilities (GTM Templates, Chrome Extension, Tracking Checker, Setup Assistant, ROAS Calculator). Stape Care is a paid maintenance add-on, and Stape Academy provides free online certification training. Pricing is anchored by a free tier (Personal plan) with paid plans starting at $20/month, and all products share a unified web dashboard at app.stape.io.
Differentiator
Problem solved
Functional benefit
Brands
- Server GTM Hosting: Server-side tagging hosting for Google Tag Manager containers.
- Meta Conversions API Gateway
- Signals Gateway
- Stape Gateway
- TikTok Events API Gateway
- Snapchat Conversions API Gateway
- Stape Store
- Stape Care
- Stape Academy
Products and services
- Server GTM Hosting
- Signals Gateway Data streaming gateway that connects any data source to any destination, extending beyond Meta to support multi-platform data routing, designed to save time and resources while improving ad performance through better data quality.
- Meta Conversions API Gateway Purpose-built gateway for Meta Conversions API integration that provides smart integration with Meta advertising platform to improve event match quality and recover conversions lost to tracking restrictions.
- Stape Gateway Pre-configured gateway for server-side Google Analytics 4 and Google Ads tracking, including ready-to-use web GA4 and Google Ads tracking configurations for quick deployment.
- TikTok Events API Gateway Gateway for quick TikTok Events API integration, enabling server-side event tracking for TikTok advertising campaigns.
- Snapchat Conversions API Gateway Gateway for easy Snapchat Conversions API integration, enabling server-side event tracking for Snapchat advertising campaigns.
- European Server GTM Hosting Server GTM Hosting variant hosted on European infrastructure, providing data residency within the EU for GDPR compliance.
- Stape Care Optional software maintenance service including server-side tracking setup verification, performance improvement suggestions, and integration with marketing and analytics platforms.
- Stape API REST API enabling developers to programmatically manage server-side tracking containers, configure integrations, and automate tracking workflows.
- Stape Academy Free online training platform offering courses on server-side tagging covering Server GTM configuration, GA4 setup, Google Ads server-side tracking, and social network API integrations, with certification upon course completion.
- GTM Templates Pre-built GTM templates and solutions library for common server-side tracking use cases.
Quantifiable outcome
- 37% ROAS increase and 20% CPA reduction
- +7 more outcomes
Companies that use Stape
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Stape technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature11 records
Stape partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Scaleway S.A.S.coreCloud computing and web hosting provider for server Google Tag Manager hosting infrastructure. Located in France. Primary infrastructure partner for EU operations.
- Cloudflare, Inc.coreCDN provider for Stape Global CDN, Meta CAPI Gateway, TikTok eAPI Gateway, and Snap CAPI Gateway. Used when CDN is enabled. Located in USA.
- Google Cloud PlatformsupportingOptional cloud computing and web hosting for Meta CAPI Gateway. Located in USA.
- Amazon Web ServicessupportingOptional cloud infrastructure for TikTok eAPI Gateway and Snap CAPI Gateway. Located in USA.
- Stripe, Inc.corePayment processing service for processing financial transactions. Located in USA.
- Paddle.com Market Ltd.coreAlternative payment processing service for subscription billing. Located in United Kingdom.
- BrevosupportingEmail marketing automation service. Located in France.
- Zendesk, Inc.supportingCustomer support SaaS platform for helpdesk and support ticket management. Located in USA.
- Intercom, Inc.supportingCustomer support SaaS for live chat and customer communication. Located in USA.
- PipedrivesupportingCRM platform for customer relationship management. Located in USA.
- Sendgrid (Twilio Inc.)supportingEmail delivery automation service. Located in USA.
- EntrisupportingDNS records management service. Located in USA.
- LinkedIn CorporationsupportingEmbedded integration providing access to certain Stape services within LinkedIn's interface. Subject to LinkedIn's technical and commercial requirements.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Stape competitors and assessment
Company assessmentDirect peers
- mParticle: Customer Data Platform focused on server-side data ingestion, identity resolution, and forwarding to ad/marketing platforms — overlapping heavily with Stape's gateway portfolio.
- Rudderstack: Warehouse-native CDP with strong server-side event streaming and CAPI-style integrations to Meta, Google, and other ad destinations — directly competitive in the server-side tracking category.
- Segment (Twilio): Customer Data Platform offering server-side event collection, routing, and integration with ad platforms — the same core job-to-be-done as Stape, but positioned for enterprise CDP use cases.
- Tealium: Enterprise tag management and CDP that supports server-side tagging flows and ad-platform integrations — comparable in offering but skewed toward larger enterprise customers.
- Ensighten: Enterprise tag management platform with privacy and consent-management emphasis, supporting server-side tag delivery to major ad ecosystems — directly comparable in enterprise tier.
Broad incumbents
- Google Tag Manager: The free tag management platform that Stape's hosting layer is purpose-built to extend — competing via a different monetization model (native free vs. hosted infrastructure SaaS).
- Adobe Experience Platform (Adobe Launch): Adobe's tag management and data orchestration layer inside the Adobe Experience Cloud — overlaps with Stape's hosting and gateway products but as part of a much broader enterprise marketing suite.
Emerging players
- Jentik: Marketing analytics and server-side tracking specialist targeting agencies and SMB advertisers — partial overlap with Stape's primary customer segment.
- Piwik PRO: Privacy-first web analytics platform with server-side tracking capabilities and EU data residency — an emerging alternative targeting the same regulated, cookieless future.
Others
- Scaleway: European cloud infrastructure provider and Stape's primary EU hosting partner — adjacent rather than competitive, but relevant because it controls underlying capacity Stape resells into the EU market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Stape social profiles
Digital presenceStape compliance and trust
Trust signalCompliance6 records
Stape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stape leadership team
Management profileNumber of profiles
Profiles2 records
Stape funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stape
What does Stape do?
Stape provides a server-side tagging and tracking infrastructure platform centered on Server GTM Hosting, enabling digital agencies and businesses to deploy and manage Google Tag Manager server-side containers without managing their own cloud infrastructure. The platform is supplemented by purpose-built Gateway products (Meta Conversions API, TikTok Events API, Snapchat Conversions API, Stape Gateway for GA4/Google Ads, and Signals Gateway) that route first-party data to advertising and analytics platforms, bypassing ad blockers, browser limitations, and the deprecation of third-party cookies. Supporting developer tools include SDKs, MCP servers, a REST API, and add-ons like Stape Store and Stape Care.
Is Stape a public or private company?
Stape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stape founded?
Stape was founded in 2020. It employs 101 to 250 people.
Where is Stape based?
Stape is headquartered in Dover, United States, in the North America region.
How does Stape make money?
Four revenue lines are on record. Subscription Hosting Plans are the primary driver. The others are gateway Products, stape Care and custom Solutions.
Who are Stape's main competitors?
Direct peers on record are mParticle, Rudderstack, Segment (Twilio), Tealium and Ensighten. Broad incumbents are Google Tag Manager and Adobe Experience Platform (Adobe Launch). Emerging players are Jentik and Piwik PRO. Scaleway is listed as an others.
Does Stape have an API?
Yes. Stape offers a public API for developers to integrate and automate server-side tracking operations. Multiple SDKs are available covering major programming languages: iOS SDK, Android SDK, PHP SDK, and Node.js SDK. Additionally, Stape provides MCP (Model Context Protocol) servers for GTM, GA4, and its own platform, enabling AI systems to interact with Stape's tracking infrastructure. Developer documentation is at stape.io/solutions/api.
What industry is Stape in?
Stape's product category is Server-side tagging infrastructure. Its primary akta.pro industry code is BPAMADAG, Developer Portals, SDKs & Documentation Platforms. Its NAICS code is 5182 and its SIC code is 7372.