Kayan Wellness Festival

What Kayan Wellness Festival does

Kayan Wellness Festival is an annual in-person wellness event held on Fahid Island, Abu Dhabi, UAE, organized in partnership with the Department of Culture and Tourism Abu Dhabi (DCT) and event operator LINKVIVA, with venue support from Aldar. The three-day festival brings together global wellness speakers, practitioners, healers, and attendees across a multi-zone campus that includes The Mind (talks and panels), The Soul (breathwork, sound healing, meditation, cacao ceremonies), The Body (movement, ice baths, recovery), The Heart (live music and sound journeys), the Longevity Hub (science-driven health exhibits), the Kids' Hideout (family programming), the Premium Lounge (VIP hospitality), and the Feel Good Market (curated F&B and retail).

The business model combines consumer ticket sales (standard and premium passes), vendor and exhibitor fees (retail kiosks, F&B vendors, Longevity Hub exhibits), and multi-tier sponsorship packages (Premium Partner, Sustainability Partner, Festival Partners), with named partners including Kilo.Energy, lululemon, MissJCafe, Mahawa, and Al Masaood. Distribution is direct-to-consumer via the festival's website, supported by a digital marketing stack across Instagram, YouTube, Facebook, TikTok, LinkedIn, and email. The inaugural edition ran in January 2025 after the April 2024 launch was postponed due to regional floods, drawing 11,500+ visitors; the second edition (6-8 February 2026) expanded to 15,000+ attendees, 40+ speakers, and 100+ sessions, and won the 'Best Festival in the Middle East 2025' and 'Best Festival of the Year' awards.

The company is privately organized with no publicly disclosed funding, revenue, or ownership structure. There is no disclosed AI, software, or proprietary technology layer; the offering is fundamentally an experiential event product rather than a technology platform.

Name

Kayan Wellness Festival

Legal name

Kayan Wellness Festival

Website

https://kayanwellnessfestival.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Kayan Wellness Festival is an annual three-day experiential wellness event on Fahid Island, Abu Dhabi, serving individual wellness enthusiasts, families, and global speakers through curated Mind, Body, Soul, Heart, and Longevity zones, monetized via ticket passes, vendor fees, and tiered sponsorships.

Ownership category

akta.pro rank

Product category

Wellness Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)

Keywords

• Wellness festival
• Mindfulness events
• Holistic wellness
• Live event experiences
• Community wellness gatherings

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Festival Passes and Tickets: Revenue is generated from selling tickets/passes to attend the three-day wellness festival. Multiple pass tiers exist including standard passes and premium lounge access for premium pass holders.
2. Vendor and Exhibitor Fees: Revenue streams include fees from retail and F&B kiosk bookings, exhibitors in the Longevity Hub, and brand activation/sponsorship opportunities.
3. Sponsorship and Brand Partnerships: Partnership tiers include Premium Partner, Sustainability Partner, and Festival Partners, providing brand visibility and activation opportunities at the event.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kayan Wellness Festival is an annual three-day wellness festival held on Fahid Island, Abu Dhabi, offering immersive experiences across themed zones covering Mind (talks and panels), Soul (breathwork, sound healing, meditation, cacao ceremonies), Body (movement, ice baths, recovery), Heart (live music and community gatherings), the Longevity Hub (science-driven health), Kids' Hideout (family workshops), Premium Lounge (VIP hospitality), and the Feel Good Market (conscious F&B and retail). Attendees purchase festival passes to access global speakers, practitioners, and teachers delivering 100+ sessions.

Product overview

Kayan Wellness Festival is a single unified wellness event product offering a multi-zone festival experience on Fahid Island, Abu Dhabi. The festival operates as an integrated three-day event combining The Mind (talks and panels), The Soul (meditative practices), The Body (physical activities), The Heart (live music), the Longevity Hub (science-driven health), Kids' Hideout (family activities), Premium Lounge (VIP hospitality), and The Feel Good Market (retail and F&B). Visitors purchase festival passes to access these interconnected zones across the event dates.

Differentiator

Problem solved

Functional benefit

Products and services

• Kayan Wellness Festival Annual three-day immersive wellness festival held on Fahid Island, Abu Dhabi, featuring themed zones for Mind, Soul, Body, Heart, the Longevity Hub, Kids' Hideout, Premium Lounge, and the Feel Good Market, with global speakers, practitioners, sound healing, breathwork, meditation, yoga, ice baths, recovery sessions, cacao ceremonies, and live music performances.

Quantifiable outcome

• 11,500+ visitors attended the 2025 festival
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Department of Culture and Tourism Abu Dhabi (DCT)coreStrategic or Co-development PartnerGovernment tourism authority that co-created and supports the Kayan Wellness Festival. Provides institutional backing, venue coordination on Fahid Island, and alignment with Abu Dhabi's cultural tourism initiatives. Kayan draws from the rich cultural roots of Abu Dhabi, weaving together the ancient and the modern.
• LINKVIVAcoreStrategic or Co-development PartnerEvent organizer and strategic partner that created Kayan in harmony with DCT. LINKVIVA is responsible for the vision and execution of the festival, bringing together global speakers, thought leaders, practitioners, and wellness seekers into one extraordinary community.
• AldarflagshipStrategic or Co-development PartnerHosted Kayan Wellness Festival on the stunning shores of Fahid Island. Aldar's beautiful venue set the stage for mindfulness, movement, and meaningful experiences, making every moment unforgettable. Thanked publicly for providing the exceptional location.
• Kilo.EnergyflagshipStrategic or Co-development PartnerSustainability Partner for Kayan Wellness Festival. Powered the first large-scale event running entirely on clean energy. With the help of solar panels, Kilo.Energy helped create a fully sustainable space for everyone to experience Kayan. Energised. Sustainable. Unforgettable.
• lululemonminorGTM or Marketing PartnerFestival Partner listed among supporting brands. Branded as 'lululemon Empowered By' partnership.
• MissJCafeminorGTM or Marketing PartnerFestival Partner that brought thoughtfully crafted, healthy treats to the Premium Lounge, nourishing moments made with care. MissJCafé provided healthy food and beverage offerings for premium pass holders.
• MahawaminorGTM or Marketing PartnerFestival Partner logo listed on the website partner section.
• Al Masaood Equipment RentalminorGTM or Marketing PartnerFestival Partner logo listed on the website partner section.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Dubai Fitness Challenge: A Dubai-government-backed, citywide fitness and wellness initiative with mass community participation. Operates in the same MENA market with overlapping sponsors and audience, and competes for regional wellness partnership dollars.

Others

• Burning Man: Burning Man is a large-scale temporary community event with self-organized programming and a premium participatory brand. It is comparable as an event-format and community-building benchmark rather than direct competition.
• Hay Festival: Hay Festival is a globally recognized multi-day festival of ideas and literature with speaker-led programming and ticketed passes. While content-focused rather than wellness, its operational format and audience-development mechanics are comparable.

Broad incumbents

• Goop: Goop is a broad wellness lifestyle brand that runs in-person summits, retreats, and activations serving affluent wellness-seeking consumers. It overlaps with Kayan's premium audience and brand-development path rather than its core festival product.
• Global Wellness Summit: The Global Wellness Summit is the leading annual gathering for the multi-trillion-dollar wellness industry, convening brand executives, thought leaders, and policy makers. Kayan's Longevity Hub draws on a similar industry-aggregation model.

Direct peers

• Spirit Festival Australia: Spirit Festival is a multi-day yoga, music, and wellness gathering in Australia with a global speaker lineup. Comparable to Kayan in scale, format, and target demographic.
• Wanderlust: Wanderlust operates a global series of multi-day wellness festivals combining yoga, meditation, music, and speaker programming. Its 108 Monkeys media arm and per-market festival model directly parallel Kayan's structure and audience.
• BaliSpirit Festival: BaliSpirit is a long-running international yoga, dance, and music festival in Bali. Its blend of holistic modalities, global speakers, and immersive multi-day format is closely comparable to Kayan's Mind/Body/Soul/Heart structure.
• Wellfest: Wellfest is Ireland's largest wellness festival, offering talks, yoga, meditation, and fitness over a multi-day weekend. Its single-market annual event model with tiered tickets and sponsorships is a direct comparison to Kayan.
• Soul Circus: Soul Circus is a UK wellness festival combining yoga, breathwork, sound healing, and live music. Its modality mix and immersive weekend positioning map directly onto Kayan's product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kayanfestival
• Facebookfacebook.com/kayanfestival
• LinkedInlinkedin.com/company/kayan-wellness-festival
• Instagraminstagram.com/kayanfestival
• TikToktiktok.com/@kayanfestival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kayan Wellness Festival