The Crane Center

Name

The Crane Center

Legal name

The Crane Center LLC

Website

https://thecranecenterllc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Destin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Consultation and Treatment Services: Direct patient payments for psychiatric evaluations, primary care visits, therapy sessions, and specialized treatments including ketamine therapy, IV hydration, and aesthetic procedures.
2. Cash-Pay Healthcare Model: Practice operates as cash-only with patients paying at time of service. Does not accept health insurance, eliminating claims processing and enabling more flexible visit schedules and treatment options.
3. Aesthetic and Wellness Procedures: Revenue from cosmetic procedures including Botox, dermal fillers, and aesthetic treatments offered at the women's health and aesthetics division.
4. Medical Marijuana Referrals: Florida-licensed recommendations for medical cannabis following state regulations when appropriate for patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Crane Center is a multi-specialty, cash-pay medical practice providing behavioral health (psychiatric evaluations, therapy, medication management), ketamine-assisted psychotherapy, primary care, women's health/gynecology, aesthetic injectables, IV hydration, NAD+ injections, bio-identical hormone replacement, medical weight loss with GLP-1 agonists, medical marijuana referrals, and DOT physicals across two Florida Emerald Coast locations. The practice serves individual patients on a direct, fee-for-service basis without insurance billing.

Product overview

The Crane Center is a multi-specialty healthcare practice operating two Florida locations (Destin and Panama City Beach/Inlet Beach) that offers an integrated platform of behavioral health, primary care, and aesthetic services. The core offerings include behavioral health services (individual therapy, psychiatric care, and medication management) and ketamine therapy for treatment-resistant mental health conditions. Primary care is provided alongside specialty services including women's health/gyn, aesthetic injectables (Botox, dermal fillers), IV hydration therapy, NAD+ injections, bio-identical hormone replacement therapy, medical weight loss, medical marijuana referrals, and DOT physicals. The practice also provides specialized first responder support services. This is a cash-only practice that does not accept health insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Health Services Comprehensive mental health services including individual therapy, cognitive behavioral therapy, anger management, OCD treatment, and psychiatric medication management for conditions such as depression, anxiety, PTSD, bipolar disorder, and personality disorders. Designed for adults and adolescents in the Florida Emerald Coast.
• Ketamine Therapy FDA-supported ketamine treatment for treatment-resistant depression, acute suicidal ideation, PTSD, chronic pain, addiction, bipolar disorder, and anxiety, delivered via nasal spray or intramuscular injection as part of ketamine-assisted psychotherapy (KAP). Targets patients whose conditions have not responded to traditional therapies.
• Primary Care Family medicine services including routine exams, screenings, cold and flu management, pediatric care for ages 5 and older, same-day appointments, COVID-19 testing, vaccinations, bloodwork, and DOT physicals. Designed for families and individuals across the Emerald Coast region.
• Women's Health & Gynecology Gynecological services including annual well-woman exams, breast exams, pelvic exams, Pap smears, STD testing, birth control, and treatment for conditions such as PCOS, UTIs, and menstrual irregularities. Offered to women in the Emerald Coast region.
• Aesthetic Services Cosmetic treatments including Botox, Dysport, Jeuveau, and Letybo neurotoxin injectables; dermal fillers (Juvederm, Restylane, RHA Collection); chin and jawline filler; and Russian lip filler techniques. Targets adults seeking non-surgical aesthetic enhancements.
• IV Hydration Therapy Intravenous therapy delivering fluids, electrolytes, vitamins, and minerals directly into the bloodstream. Offerings include Pure Hydration ($80), Migraine Mix ($150), Myers Cocktail (contact for pricing), and Hangover Cure ($170). Designed for adults seeking rapid hydration, migraine relief, and recovery support.
• NAD+ Injections Therapeutic nicotinamide adenine dinucleotide injections designed to boost cellular energy production, support DNA repair, improve brain function, and promote anti-aging benefits such as improved memory and faster workout recovery. Targets adults seeking wellness and longevity support.
• Bio-Identical Hormone Replacement Therapy (BHRT) Personalized hormone therapy using plant-derived, chemically identical hormones to manage symptoms of perimenopause, menopause, and hormonal imbalances. Available in creams, pellets, patches, and capsules. Targets women with hormonal decline and related symptoms.
• Medical Weight Loss Program Clinically supervised weight management program incorporating GLP-1 receptor agonists such as semaglutide (Wegovy, Ozempic), nutritional support, physical activity planning, behavioral coaching, and supplement recommendations. Marketed as achieving 10–15% or more total body weight loss in many patients. Targets adults seeking physician-supervised weight loss.
• Medical Marijuana Referrals Florida-licensed medical cannabis recommendations following state laws and regulations for qualified patients, including new cards, new patient consultations, and follow-up care. Targets Florida residents seeking medical cannabis certification.
• First Responder Support Specialized mental health and medical care designed for law enforcement, firefighters, EMTs, wilderness first responders, and other emergency personnel experiencing trauma, PTSD, anxiety, depression, and occupational stress. Includes trauma therapy, PTSD treatment, crisis intervention, and ongoing counseling tailored to high-stress occupations.
• DOT Medical Exam Department of Transportation physical examination for commercial motor vehicle drivers, including vision testing, blood pressure assessment, and certification valid for up to 24 months. Priced at $50–$300 depending on circumstances; not covered by medical insurance. Targets CDL holders and commercial vehicle operators.

Quantifiable outcome

• GLP-1 medications can result in 10-15% or more total body weight loss in many patients
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MDVIPminorOthersDr. Eric Goldberg and Dr. Tim Tuel are affiliated with MDVIP, a network of primary care physicians focused on preventive care and personalized medicine. MDVIP-affiliated physicians maintain smaller patient panels to allow more time with each patient.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Largest online counseling platform offering individual, couples, and teen therapy. Overlaps with Crane Center's licensed mental health counselor services but operates at national scale via telehealth rather than local clinics.
• Talkspace: Online therapy and psychiatry platform with subscription pricing. Comparable to Crane Center's counseling and psychiatric medication management offerings via a virtual-only delivery model.
• One Medical (Amazon): Membership-based primary care practice with integrated digital health and behavioral health services. Comparable to Crane Center's primary care plus behavioral health integration, but at vastly larger scale and with insurance billing.
• MDVIP: Network of concierge primary care physicians practicing personalized, insurance-free medicine. Crane Center physicians are already MDVIP-affiliated, making MDVIP a directly relevant peer in care model and patient experience.
• Hims & Hers Health: Direct-to-consumer telehealth platform offering mental health, weight loss (GLP-1s), women's health, and aesthetic services. Comparable to Crane Center's bundled wellness-and-primary-care approach, but with national reach and subscription economics.

Direct peers

• Cerebral: Mental health platform offering therapy, psychiatry, and weight management on a subscription basis. Comparable to Crane Center's combined behavioral-health-plus-weight-loss model, though delivered virtually rather than in-person.
• Klarisana: Ketamine treatment center specializing in PTSD, depression, and chronic pain. Directly comparable to Crane Center's ketamine therapy service in clinical protocol and patient population.
• Joyous: Telehealth ketamine therapy provider for treatment-resistant depression and anxiety. Comparable to Crane Center's ketamine service line via a lower-cost, scalable delivery model targeting similar indications.
• Field Trip Health: Specialty clinic chain offering ketamine-assisted psychotherapy and integrative mental health services. Directly comparable to The Crane Center's KAP offering in protocol, patient profile, and treatment focus.
• Mindbloom: Direct-to-consumer ketamine-assisted therapy provider offering in-home and clinic-based treatment for depression, anxiety, and PTSD. Comparable to The Crane Center's KAP service line in modality and target patient population, though at much larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-crane-center-destin

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Crane Center