MOJO Sports

What MOJO Sports does

MOJO Sports (legal entity MVPU Inc.) is a mobile-first youth sports coaching platform founded in February 2021 by former Disney executive Ben Sherwood and Reed Shaffner, headquartered in Santa Monica, California. The company provides a freemium iOS and Android application that delivers expert-backed instructional video content, one-touch practice planning tools, age- and skill-appropriate curricula, team management features (scheduling, attendance, messaging), and a FanZone module for game scoring, live streaming, and highlight capture. The core product targets parent coaches, volunteer coaches, and youth sports families across soccer, basketball, baseball, softball, and flag football, while a parallel B2B2C motion serves youth sports organizations, state associations, and national leagues as "Official Grassroots Coaching Partners."

The platform monetizes through a freemium mobile app supplemented by a $19.99 MOJO+ premium subscription that unlocks unlimited practices per week, expanded content, and an Ask-A-Coach feature with 24-hour access to experienced coaches. A portion of MOJO+ proceeds from specific state partnerships supports youth teams in need. Distribution is driven by state youth soccer association partnerships (15+ named states), national sports league deals (MLB, MLS, NBA, NFL FLAG, FC Barcelona, US Youth Soccer), the iOS and Google Play app stores, and — following the December 2023 acquisition by TeamSnap (a Waud Capital portfolio company) — TeamSnap's B2B platform serving 19,000+ clubs and leagues. MOJO also incorporates proprietary AI for member onboarding personalization and claims an expert content library featuring Olympic champions and professional athletes.

Pre-acquisition, the company reported 25,000+ organizations, 250,000–5,000,000+ families reached, a 4.8+ App Store rating, and 97% administrator-reported success metrics. MOJO was venture-backed by Alpha Edison, Ironfire Ventures, LionTree, UTA Ventures, WISE Ventures, and WndrCo, with celebrity strategic investors including Russell Wilson, Kevin Durant (via Thirty Five Ventures), and Tom Werner (Fenway Sports Group). The company operated with 11–50 employees, had never publicly disclosed revenue, and as of December 2023 operates as a TeamSnap company integrated into a broader sports-management platform.

Name

MOJO Sports

Legal name

MVPU INC.

Website

https://mojo.sport

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

MOJO Sports is a mobile-first youth sports coaching platform that delivers expert-backed video content, practice planning, team management, and game-day FanZone tools to parent coaches, families, and youth sports organizations across soccer, basketball, baseball, softball, and flag football, monetizing via a freemium app with a $19.99 MOJO+ premium subscription.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching Software

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

Keywords

• Youth sports coaching
• Mobile coaching platform
• Practice planning software
• Team management app
• Sports content library

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Freemium Mobile App: Free app tier provides basic coaching content, practice planning for one team with one practice per week, and team management tools including scheduling, attendance tracking, and messaging. This serves as the primary customer acquisition channel.
2. MOJO+ Premium Subscription: Premium subscription at $19.99 providing unlimited practices per week, additional content, and Ask-A-Coach feature for 24-hour access to experienced MOJO coaches. A portion of MOJO+ proceeds from certain states go to support teams and clubs in need.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

MOJO Sports provides a mobile-first youth sports coaching platform delivered through iOS and Android apps that combines expert-backed instructional video content from professional athletes and major sports leagues, AI-personalized practice planning, team management tools (scheduling, attendance tracking, messaging), and FanZone game scoring/live streaming/highlight capture. The product is offered as a free app with a $19.99/month MOJO+ premium subscription that unlocks unlimited practices and 24-hour access to live coaches via Ask-A-Coach.

Product overview

MOJO Sports is a unified youth sports coaching platform that combines the core MOJO App with premium subscription tiers. The core platform provides mobile-based practice planning with instructional videos, team management tools (scheduling, attendance, messaging), and the FanZone feature for game scoring and highlight sharing. The premium MOJO+ add-on unlocks unlimited practices and Ask-A-Coach access. The platform serves coaches, parents, and youth sports organizations across soccer, basketball, baseball, softball, and flag football.

Differentiator

Problem solved

Functional benefit

Products and services

• MOJO Mobile Coaching App Mobile coaching application for youth sports that provides practice planning tools, team management features (scheduling, attendance tracking, messaging), and world-class instructional video content from professional sports organizations including FC Barcelona, MLB, MLS, NBA, and NFL FLAG. Available on iOS and Android platforms for free with an optional MOJO+ premium subscription.

Quantifiable outcome

• 97% of administrators say MOJO makes their organization more successful
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

33 partnerships are on record, tiered core and minor.

• TeamSnapcoreStrategic or Co-development Partner · 1 December 2023TeamSnap acquired MOJO Sports in December 2023. MOJO is now a TeamSnap company, with distribution through TeamSnap's B2B2C platform serving more than 19,000 clubs and leagues.
• RCX SportscoreStrategic or Co-development Partner · 16 March 2023Partnership to supercharge NFL FLAG Football content and distribution.
• Major League SoccercoreStrategic or Co-development Partner · 16 August 2022Partnership to provide world-class soccer coaching to U.S. families through MOJO platform.
• SOCCER.COMminorChannel Partner/ Reseller/ Distributor · 12 July 2022Strategic partnership to advance youth soccer through combined platform offerings.
• US Youth SoccercoreStrategic or Co-development Partner · 6 June 2022National Grassroots Curriculum launched through MOJO Sports platform for US Youth Soccer member organizations.
• Pony Baseball and SoftballcoreStrategic or Co-development Partner · 10 March 2022Partnership to bring MOJO's coaching magic to Pony Baseball and Softball organizations.
• Indiana SoccercoreStrategic or Co-development Partner · 8 March 2022Partnership to join forces with Indiana Soccer for youth coaching support.
• American Amateur Baseball CongresscoreStrategic or Co-development Partner · 2 March 2022Partnership to provide coaching content to American Amateur Baseball Congress members.
• Idaho Youth Soccer AssociationcoreStrategic or Co-development Partner · 23 February 2022Partnership to empower coaches and bring MOJO magic to Idaho youth soccer.
• Connecticut Junior Soccer AssociationcoreStrategic or Co-development Partner · 18 February 2022Partnership to bring MOJO magic to Connecticut youth soccer.
• The Aspen InstitutecoreStrategic or Co-development Partner · 28 September 2021Partnership with Aspen Institute's Sports & Society Program to elevate youth sports through MOJO platform.
• NFL FLAGcoreStrategic or Co-development Partner · 16 August 2021Partnership to make coaching flag football easy, stress-free and fun for grassroots coaches.
• Jr. NBAcoreStrategic or Co-development Partner · 16 August 2021Comprehensive basketball coaching resources partnership with Jr. NBA program.
• FC BarcelonacoreStrategic or Co-development Partner · 16 August 2021Partnership with FC Barcelona Studios for soccer coaching content from the renowned club.
• Utah Youth Soccer AssociationcoreStrategic or Co-development Partner · 12 August 2021Partnership to empower coaches and bring MOJO to Utah youth soccer.
• Mississippi Soccer AssociationcoreStrategic or Co-development Partner · 4 August 2021Partnership to empower coaches and bring MOJO magic to Mississippi.
• Oregon Youth SoccercoreStrategic or Co-development Partner · 7 July 2021Partnership to empower coaches and bring MOJO magic to Oregon.
• Positive Coaching AlliancecoreStrategic or Co-development Partner · 14 June 2021Partnership to empower coaches on and off the field with MOJO's digital platform.
• SAY SoccercoreStrategic or Co-development Partner · 11 May 2021Partnership to bring magic back to recreation soccer across the United States as leading recreation soccer organization.
• New Mexico Youth Soccer AssociationcoreStrategic or Co-development Partner · 28 April 2021Official Grassroots Coaching Partner serving nearly 24,000 registered players, coaches, and administrators.
• Arizona Soccer AssociationcoreStrategic or Co-development Partner · 6 April 2021Official Grassroots Coaching Partner empowering coaches and bringing family fun to Arizona youth soccer.
• North Carolina Youth SoccercoreStrategic or Co-development Partner · 1 April 2021Official Grassroots Coaching Partner serving nearly 60,000 players across the Tar Heel State.
• Massachusetts Youth SoccercoreStrategic or Co-development Partner · 31 March 2021First-in-the-nation partnership as Official Grassroots Coaching App serving 140,000 players and 25,000 coaches and volunteers.
• New Jersey Youth SoccercoreStrategic or Co-development Partner · 30 March 2021Partnership serving over 100,000 players to support grassroots coaches with MOJO platform.
• West Virginia Soccer AssociationcoreStrategic or Co-development Partner · 8 March 2021Official Grassroots Coaching Partner serving 18,000 grassroots players with proceeds supporting West Virginia teams.
• Cal NorthcoreStrategic or Co-development Partner · 1 March 2021First-in-the-nation partnership with California Youth Soccer Association serving 130,000 youth soccer players in Northern California.
• Louisiana Soccer AssociationcoreStrategic or Co-development Partner · 9 February 2021First-in-the-nation partnership establishing MOJO as Official Grassroots Coaching Partner. Louisiana Soccer Association coaches and parents access MOJO app with proceeds from MOJO+ subscriptions supporting teams in need.
• Tennessee State Soccer AssociationcoreStrategic or Co-development Partner · 9 February 2021Official Grassroots Coaching Partner partnership with access for 3,000 coaches and proceeds supporting Tennessee teams in need.
• Alabama Soccer AssociationcoreStrategic or Co-development Partner · 9 February 2021Official Grassroots Coaching Partner reaching 900 youth coaches and 15,000 players with proceeds supporting Alabama teams.
• South Texas Youth Soccer AssociationcoreStrategic or Co-development Partner · 9 February 2021Official Grassroots Coaching Partner serving 55,000 grassroots players with proceeds supporting Texas teams.
• Georgia SoccercoreStrategic or Co-development Partner · 9 February 2021Official Grassroots Coaching Partner serving 20,000 grassroots players across Georgia.
• Major League BaseballcoreStrategic or Co-development Partner · 8 February 2021MOJO became Trusted Grassroots Coaching App of Major League Baseball with content and endorsement for baseball and softball coaching.
• Babe Ruth LeaguecoreStrategic or Co-development Partner · 8 February 2021Partnership to bring coaching content to more than one million youth baseball and softball players.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TeamSnap: Team management platform that acquired MOJO in December 2023 and now distributes MOJO content to its 19,000+ clubs and leagues. Closest direct peer because it operates in the same youth sports team-management and scheduling space MOJO serves, and is now the parent/sister product.
• LeagueApps: Youth and adult sports league management platform offering registration, scheduling, communication, and payment tools to sports organizations. Direct peer because it targets the same youth sports organization buyer with team-and-league operations software that overlaps MOJO's team management features.
• GameChanger: Live game scoring, video streaming, and team management app widely used in youth and high school sports. Comparable because it overlaps MOJO's FanZone (scoring, streaming, highlights) and serves the same parent-coach and family audience.
• Playmetrics: Club and league management platform for youth soccer organizations, offering registration, scheduling, and communication tools. Direct peer in the youth soccer operations layer where MOJO also has its deepest state-association partnership footprint.

Broad incumbents

• SportsEngine: End-to-end youth sports management platform owned by NBC Sports, providing registration, scheduling, communication, and website tools for leagues and clubs. Comparable as a broad incumbent serving the same youth sports organizations that MOJO targets with coaching content.
• Stack Sports: Suite of youth sports technology brands including SportsEngine competitors (e.g., Affinity Sports, Blue Sombrero) serving national governing bodies and clubs. Comparable as a broad incumbent operating across the same youth sports organization ecosystem MOJO addresses via its partnership channel.
• Hudl: Leading youth, high school, and collegiate sports video and analytics platform owned by Agile Sports Technologies. Comparable as a broad incumbent in coaching video and performance tools serving the same parent-coach and team market MOJO targets.

Emerging players

• SkillShark: Mobile evaluation and coaching app for youth sports tournaments and tryouts, providing player assessments and reporting. Emerging player with partial overlap in the youth-sports coaching tool category, focused on evaluation use cases adjacent to MOJO's practice-planning use case.
• Veo Technologies: AI-powered automated sports camera and video analysis platform used by amateur and youth clubs. Emerging player that overlaps MOJO's FanZone capture-and-share use case with a hardware-plus-software model aimed at the same youth sports market.

Others

• Positive Coaching Alliance: Nonprofit focused on developing positive coaches through workshops and resources. Listed as a MOJO partner; comparable as an ecosystem participant addressing the same coaching-quality mission but as a non-commercial training provider rather than a software platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yougotmojo
• YouTubeyoutube.com/channel/UCY6jYOza3nOOfUzadS2T3AA
• Facebookfacebook.com/yougotmojo
• LinkedInlinkedin.com/company/mojosports
• Instagraminstagram.com/yougotmojo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOJO Sports