GCors CRM

Customer Relationship Management (CRM) Softwaregcors.com

GCors CRM is a cloud-based CRM platform built by Serbian company DESHODES DOO, serving SMBs in Serbia and the region with sales, marketing, ticketing, e-invoicing, and AI-assisted workflows. It differentiates through native Serbian-language support, integration with the local eFaktura tax system, and pricing well below global CRM incumbents.

Company typePrivate
Founded2012
HeadquartersZemun
Headcount11–50
GTM typeB2B
OfferingSoftware

What GCors CRM does

GCors CRM is a cloud-based customer relationship management (CRM) platform developed and operated by the Serbian private limited company DESHODES DOO, headquartered in Zemun, Serbia. Founded in 2012 as an on-premise software vendor, the company pivoted to a cloud-delivery SaaS model in June 2018 and has since modernized its technology stack through three successive Angular platform rebuilds (2021, 2023, 2025) and the launch of native iOS and Android mobile applications in 2026. The platform comprises a core web application, a self-service client portal at my.gcors.com, and a three-tier knowledge base, with sixteen documented modules spanning partner management, sales pipeline, marketing campaigns, ticketing, live chat, calendar, email client, reporting, and workflow automation. Differentiating technical components include native integration with Serbia's mandatory eFaktura (SEF) electronic invoicing system and electronic fiscal receipts, a bidirectional integration with Pantheon ERP, eight pre-built integrations (Mailchimp, Brevo, Telegram, Viber, WhatsApp, BulkGate SMS, Microsoft Teams), a public API included in all plans, and an AI layer for in-CRM content generation and data analysis.

GCors CRM firmographics

Firmographics

Name: GCors CRM
Legal name: DESHODES
Website: https://gcors.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: GCors CRM is a cloud-based CRM platform built by Serbian company DESHODES DOO, serving SMBs in Serbia and the region with sales, marketing, ticketing, e-invoicing, and AI-assisted workflows. It differentiates through native Serbian-language support, integration with the local eFaktura tax system, and pricing well below global CRM incumbents.
Ownership category
akta.pro rank

GCors CRM industry classification

Industry

Product category: Customer Relationship Management (CRM) Software
NAICS: Custom Computer Programming Services (541511)
SIC: Services-Management Services (8741)
akta.pro primary industry: Customer Success & Account Management CRM (HDAEAFAD)
akta.pro secondary industries: Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

Cloud CRM software
Sales pipeline management
Marketing automation platform
Customer support ticketing
Electronic invoicing integration

Where GCors CRM is headquartered

Location

Headquarters

HQ city: Zemun

Offices1 record

Markets served

GCors CRM business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

SaaS Subscription - Per User: Monthly or annual subscription based on number of users, tiered pricing with volume discounts (more users = lower per-user price)

Pricing tiers

Model	Billing	Price
Per seat	Annual	Starter: 5-10 users, €30/user/month or €30/year
Per seat	Annual	Small Business: 11-50 users, €25/user/month
Per seat	Annual	Enterprise: 51+ users, €20/user/month

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

GCors CRM product offering

Product offering

Core offering

GCors CRM is a cloud-based customer relationship management platform for small and medium businesses, offering partner management, sales pipeline, marketing campaigns, ticketing, live chat, calendar, email, activities, reporting, workflow automation, and AI assistance. It is distinguished by native Serbian eFaktura (SEF) electronic invoicing, electronic fiscal receipts, and Pantheon ERP integration, with full Serbian-language support and per-seat subscription pricing from €20-30 per user per month.

Product overview

GCors CRM is a single unified cloud-based CRM platform designed for small and medium businesses in Serbia, offering all-in-one functionality including partner management, sales pipeline, marketing campaigns, ticketing, live chat, calendar, email integration, reporting, workflow automation, and AI capabilities. The platform comprises a core web application (with mobile apps for iOS and Android), a client portal (my.gcors.com) for subscription and invoice management, and integrated modules for sales, marketing, support, and operations. Key integrated services include AI for content generation and data analysis, eFaktura (electronic invoicing via SEF), electronic fiscal receipts, and a knowledge base system with three levels (internal, client portal, public). The platform offers a Starter plan (up to 10 users at €30/month), Small Business (11-50 users at €25/month), and Enterprise (51+ users at €20/month).

Differentiator

Problem solved

Functional benefit

Products and services

GCors CRM Cloud Platform Cloud-based CRM platform for small and medium businesses covering partner management, sales pipeline, marketing campaigns, ticketing, live chat, calendar, email, activities, reporting, workflow automation, AI assistance, eFaktura, and electronic fiscal receipts.
GCors CRM Mobile App (iOS) Native iOS application providing full GCors CRM functionality on iPhone and iPad for field sales and on-the-go access.
GCors CRM Mobile App (Android) Native Android application providing full GCors CRM functionality on Android smartphones and tablets for field sales and on-the-go access.
GCors Client Portal Self-service online portal for clients to manage their subscription, invoices, orders, and support tickets in one secure place.

Quantifiable outcome

30% increase in sales for companies using GCors CRM
+5 more outcomes

Companies that use GCors CRM

Customer profile

Named customers1 record

Segments8 records

Ideal customer profiles1 record

GCors CRM technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature8 records

GCors CRM partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Pantheon ERPcoreTechnology or IntegrationFull-featured ERP system providing complete information support for companies across all industries. Integration enables automatic synchronization of partner data, invoices and orders between GCors CRM and Pantheon ERP.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

GCors CRM competitors and assessment

Company assessment

Broad incumbents

Salesforce: Salesforce is the global enterprise CRM leader, named explicitly as a comparison target by GCors. While serving predominantly enterprise customers at significantly higher price points, its SMB/mid-market tiers and growing AI features compete for the same upgrade-path customers GCors targets.
HubSpot: HubSpot is a broad CRM/marketing/sales platform with a strong free-tier and SMB wedge; while its portfolio is much wider, its CRM product directly overlaps with GCors on sales pipeline, marketing automation, and ticketing. It is a featured competitor in GCors' comparison content.

Direct peers

Pipedrive: Pipedrive is a sales-focused CRM built for SMBs and small teams, with a pipeline-centric UX and per-seat pricing. Like GCors, it targets non-enterprise customers with affordable subscription plans and emphasizes ease of use, making it a direct SMB CRM peer.
Apptivo: Apptivo is an SMB-focused CRM suite bundling sales, marketing, invoicing and support at low per-user pricing, targeting the same underserved SMB segment that GCors serves. It is comparable in breadth of modules and price-point positioning.
Freshsales (Freshworks): Freshsales is an SMB-focused sales CRM with built-in phone, email, chat and AI capabilities at per-seat pricing similar to GCors' tiered model. It competes in the same affordable SMB segment and offers similar sales pipeline + marketing automation functionality.
Bitrix24: Bitrix24 is a European-origin CRM/collaboration suite with multi-language support (including Serbian/Croatian) and per-seat pricing for SMBs. Like GCors, it bundles CRM, tasks, communication, and workflow automation for small teams in CEE/SEE markets.
Creatio: Creatio is a CRM/low-code platform with strong vertical CRM suites and EU presence, competing for mid-market and SMB customers with workflow automation and no-code tools. It overlaps with GCors on verticalization and process automation narratives for SMB and industry-specific deployments.
Zoho CRM: Zoho CRM offers an affordable, broad-feature CRM for SMBs and mid-market customers globally, with tiered per-user pricing that competes directly on cost. It is one of the comparison-page targets on GCors' own website, signaling head-to-head overlap in the SMB CRM segment.
SugarCRM: SugarCRM is a sales/CRM platform with editions for SMB and mid-market, often emphasizing customization and integrations. It is a comparable peer in the SMB CRM category where configuration, integrations, and per-seat pricing drive buying decisions.
Vtiger CRM: Vtiger is an open-source/SaaS CRM that targets SMBs globally with affordable per-user pricing and modules covering sales, support, marketing and invoicing. It has regional editions and competes for the same price-sensitive SMB segment as GCors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

GCors CRM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GCors CRM leadership team

Management profile

Number of profiles

Profiles4 records

GCors CRM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GCors CRM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GCors CRM

What does GCors CRM do?

Is GCors CRM a public or private company?

GCors CRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was GCors CRM founded?

GCors CRM was founded in 2012. It employs 11 to 50 people.

Where is GCors CRM based?

GCors CRM is headquartered in Zemun.

How does GCors CRM make money?

One revenue line is on record: saaS Subscription - Per User.

Who are GCors CRM's main competitors?

Broad incumbents on record are Salesforce and HubSpot. Direct peers are Pipedrive, Apptivo, Freshsales (Freshworks), Bitrix24, Creatio, Zoho CRM, SugarCRM and Vtiger CRM.

Does GCors CRM have an API?

Yes. API access is available to all users. GCors offers full API documentation for integrating with other tools. The API enables custom integrations with external systems. API is included in all plans without additional cost.

What industry is GCors CRM in?

GCors CRM's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAD, Customer Success & Account Management CRM, with a secondary code of HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites). Its NAICS code is 541511 and its SIC code is 8741.