Superdist
Superdist SARL is an authorized IT hardware wholesale distributor in Antananarivo, Madagascar, importing laptops, servers, networking, printers and consumer devices from HP, HPE, Lenovo, Cisco and 15+ other OEMs and selling to a 350+ partner network of resellers, system integrators and retailers across the Indian Ocean region.
- Company typePrivate
- Founded2021
- HeadquartersAntananarivo, Madagascar
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Superdist does
Superdist SARL is a Madagascar-licensed IT hardware wholesale distributor headquartered in Antananarivo, established in 2021 as a subsidiary of Lebanon-based Unidist Company and an associate of ENL Commercial (Mauritius, listed on the Mauritius Stock Exchange). The company imports and resells a broad portfolio of enterprise and consumer IT hardware — laptops, desktops, servers, storage, networking gear, printers, smartphones, tablets, thin clients, monitors, scanners, software licenses and compatible consumables — sourced under authorized distribution agreements with global OEMs including HP Inc, HPE, Lenovo, Acer, ASUS, Microsoft, Cisco, IBM, Oracle, NetApp, Samsung, D-Link, Aruba, Supermicro, Huawei Enterprise, Epson, Motorola, ViewSonic and others.
Its commercial model is classic B2B wholesale distribution: products flow to a network of 350+ business partners — value-added resellers, system integrators, corporate resellers and consumer electronics / IT retailers — across Madagascar and the wider Indian Ocean region. Pricing is quote-based and not publicly disclosed; channel onboarding runs through a formal reseller enrollment program requiring legal documentation and business registration. The company supplements hardware resale with authorized after-sales service for HP, Lenovo and Acer products, warranty upliftment and Care Pack extensions, delivered from a service center in the Filatex zone of Antananarivo and via in-house HPE and Cisco certified engineers.
Customer-facing infrastructure consists of a Magento-based e-commerce storefront (superdist.mg) providing catalog browsing, advanced brand and SKU search, and a reseller account login, alongside outbound channels of newsletter/email marketing and active partner recruitment. There is no public or partner-facing API, no proprietary software product, and no AI/ML component in the technology stack — the operating model is fundamentally logistics-, credit- and relationship-driven rather than software-driven. Superdist positions itself as the localized distribution arm of the multi-country Unidist Group for the Madagascar and Indian Ocean territory.
Superdist firmographics
Firmographics- Name
- Superdist
- Legal name
- Superdist Sarl
- Website
- https://superdist.mg
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superdist SARL is an authorized IT hardware wholesale distributor in Antananarivo, Madagascar, importing laptops, servers, networking, printers and consumer devices from HP, HPE, Lenovo, Cisco and 15+ other OEMs and selling to a 350+ partner network of resellers, system integrators and retailers across the Indian Ocean region.
- Ownership category
- akta.pro rank
Superdist industry classification
Industry- Product category
- IT Hardware Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)
- akta.pro secondary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where Superdist is headquartered
LocationHeadquarters
- HQ city
- Antananarivo
- HQ country
- Madagascar
Offices1 record
Markets served
Superdist business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- IT Hardware Wholesale Distribution: Import and sale of broad range of IT hardware products including computers, laptops, servers, networking equipment, smartphones, printers, and accessories to a network of business partners. Revenue generated through wholesale pricing to resellers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Superdist product offering
Product offeringCore offering
Superdist Sarl is an authorized wholesale distributor of IT hardware in Madagascar, importing and reselling laptops, desktops, servers, networking equipment, smartphones, tablets, printers, scanners, and storage products from manufacturers including HP, HPE, Lenovo, Acer, ASUS, Cisco, Huawei, D-Link, Aruba, and others. The company sells to a network of 350+ business partners — value-added resellers, system integrators, corporate resellers, and IT retailers — and provides authorized after-sales service and Care Pack warranty upliftment for HP, Lenovo, and Acer products across Madagascar and the Indian Ocean region.
Product overview
Superdist is a wholesale distributor of information technology products operating in Madagascar, serving as a subsidiary of Unidist Group (Lebanon) and associate company of ENL Commercial (Mauritius). The company operates aMagento-based e-commerce platform offering a broad portfolio of IT hardware products across 16 product categories including laptops, desktops, servers, smartphones, tablets, printers, networking equipment, storage solutions, and compatible consumables. The product portfolio spans major enterprise and consumer technology brands including HP Inc., HPE, Lenovo, Acer, ASUS, Motorola, Aruba (HPE), Cisco, Huawei Enterprise, D-Link, EPSON, Samsung, Microsoft, Logitech, ViewSonic, Calidad, and xFusion. Superdist distributes these products to a network of over 350 business partners including value-added resellers, system integrators, corporate resellers, and IT retailers across Madagascar and the Indian Ocean region. The company also provides authorized after-sales service for HP, Lenovo, and Acer products, along with warranty upliftment services and extended Care Pack offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- HP Inc. Laptops and Desktops Authorized wholesale distribution of HP Inc. notebook and desktop computers to resellers in Madagascar, covering HP 250, 440, 450, and 460 series laptops and HP 200, 290, and 400 series desktops.
- Lenovo Laptops and Desktops Authorized wholesale distribution of Lenovo ThinkPad, ThinkBook, IdeaPad, ThinkCentre, and V series computers, including business laptops with Intel Core and AMD Ryzen processors.
- Acer Laptops and Desktops Authorized wholesale distribution of Acer Aspire, Extensa, TravelMate, and Veriton series laptops and desktops through the Superdist network in Madagascar.
- ASUS Laptops and Desktops Authorized wholesale distribution of ASUS laptop and desktop computers, including ExpertBook business laptops and ASUS all-in-one and tower desktops.
- HPE ProLiant Servers and Server Accessories Authorized wholesale distribution of Hewlett Packard Enterprise ProLiant, ML, and DL series servers and server accessories including Intel Xeon processors, memory modules, storage drives, power supplies, network adapters, and rack mount kits.
- Motorola Smartphones Authorized wholesale distribution of Motorola smartphones, including the Moto G series (E13, G04s, G14, G53, G54, G35) and Motorola Edge 40 Neo 5G, targeted at consumer electronics retailers in Madagascar.
- HP and Epson Printers Authorized wholesale distribution of HP and EPSON printers to resellers and IT retailers in Madagascar.
- Networking Equipment (Aruba, D-Link, Cisco, Huawei) Authorized wholesale distribution of networking products including Aruba wireless access points and switches, D-Link switches and network cables, Cisco networking equipment, and Huawei enterprise networking solutions for system integrators and corporate resellers.
- EPSON Scanners Authorized wholesale distribution of EPSON scanners including the V392 and WorkForce DS-1630 document scanners to resellers in Madagascar.
- Tablets (Lenovo, MT6878) Authorized wholesale distribution of Lenovo tablets (TB-8505X, TB-X505X, TB-7306X, TB-328, TB-330) and MT6878 branded tablets to resellers and consumer electronics retailers.
- Storage Solutions (HP Enterprise, Huawei) Authorized wholesale distribution of storage products including HP Enterprise hard disk drives (SAS, SATA), SSDs, and Huawei storage solutions targeted at system integrators and enterprise resellers.
- Calidad Compatible Toner Cartridges Wholesale distribution of Calidad compatible toner cartridges for HP printers, covering models including HP 26A, 30A, 37A, 55X, 59A, 78A, 83A, 87A, 89A, 130A, 203A, 205A, 207A, and 410A series.
- PC Monitors (HP) Wholesale distribution of PC monitors and displays including HP P22v and S3 Pro series monitors, sold bundled with desktop computers or separately to resellers.
- Warranty and Care Pack Services Extended warranty and Care Pack upliftment services for HP and Lenovo computers, including 3-year return-to-depot, next-business-day onsite, and premium onsite support options, sold to resellers and end customers.
- ViewSonic Displays and Projectors Wholesale distribution of ViewSonic monitors, projectors, and ViewBoard interactive displays to resellers and corporate customers.
- Thin Clients Wholesale distribution of thin client devices sold to resellers for enterprise desktop virtualization deployments.
- Projectors (HP, Epson, ViewSonic) Wholesale distribution of projectors from HP, Epson, and ViewSonic, including interactive ViewBoard displays, to resellers and corporate customers.
Companies that use Superdist
Customer profileSegments4 records
Ideal customer profiles3 records
Superdist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superdist partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and major.
- Unidist Company (Lebanon)coreSuperdist is a subsidiary company of Unidist Company (Lebanon). The parent company Unidist Group has presence in approximately 50 countries of Africa, Middle East, DOM/TOM and Indian Ocean islands.
- ENL Commercial (Mauritius)coreSuperdist is an associate company of ENL Commercial (Mauritius). ENL Commercial is one of the clusters of ENL Group, listed on the Mauritius Stock Exchange.
- HP InccoreAuthorized distribution partner and authorized service partner for HP Inc products including laptops, desktops, printers, and accessories.
- HP Enterprise (HPE)coreAuthorized distribution partner and authorized service partner for HPE products including servers, networking equipment, and enterprise solutions.
- LenovocoreAuthorized distribution partner and authorized service partner for Lenovo products including ThinkPad laptops, ThinkCentre desktops, servers, and tablets.
- AcercoreAuthorized distribution partner and authorized service partner for Acer products including laptops and desktops.
- MicrosoftmajorAuthorized distribution partner for Microsoft products and licenses.
- CiscomajorAuthorized distribution partner for Cisco networking products and solutions.
- IBMmajorAuthorized distribution partner for IBM enterprise products and solutions.
- OraclemajorAuthorized distribution partner for Oracle products and solutions.
- NetAppmajorAuthorized distribution partner for NetApp storage products.
- SupermicromajorAuthorized distribution partner for Supermicro server and storage solutions.
- SamsungmajorAuthorized distribution partner for Samsung products including smartphones and displays.
- D-LinkmajorAuthorized distribution partner for D-Link networking products including routers, switches, and network accessories.
- Aruba (HPE Networking)majorAuthorized distribution partner for Aruba networking products and wireless solutions.
- Huawei EnterprisemajorAuthorized distribution partner for Huawei enterprise products and solutions.
- EpsonmajorAuthorized distribution partner for Epson printers, projectors, and imaging products.
- ASUSmajorAuthorized distribution partner for ASUS products including laptops, desktops, and components.
- MotorolamajorAuthorized distribution partner for Motorola smartphones.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Superdist competitors and assessment
Company assessmentBroad incumbents
- Exclusive Networks: Global cybersecurity and infrastructure-focused value distributor with growing Africa presence. Comparable in its specialized distribution model for vendors that Superdist also represents (e.g., Forcepoint, Aruba, Cisco).
- Redington: Global IT distribution major with strong emerging-markets presence (Africa, Middle East, India). Distributes overlapping tier-1 vendor portfolios and represents the larger-scale competitive ceiling that Superdist operates under.
- Ingram Micro: World's largest IT distributor, with established Africa operations. Represents the global incumbent that vendor principals may increasingly route volume through, putting pressure on sub-scale regional distributors like Superdist.
Regional players
- Mitsumi Distribution: IT and consumer electronics distributor active across the Middle East and Africa, distributing similar tier-1 brands. Comparable in channel model and product breadth though with a different geographic center of gravity.
- Rectron: South Africa-focused IT distributor carrying comparable brand portfolios (HP, Lenovo, Acer, Samsung, Epson). Comparable in product breadth and reseller-channel orientation, though geographically weighted to South Africa.
Direct peers
- Tarsus Distribution: Sub-Saharan IT distribution group distributing enterprise hardware, networking, and print solutions. Highly similar in terms of authorized brand portfolio, reseller focus, and B2B wholesale economics.
- Axiz: African IT distribution and value-added services group covering hardware, software, and enterprise solutions. Operates a similar B2B wholesale model targeting resellers and integrators across Sub-Saharan Africa.
- Hiperdist: Parent-group-aligned IT value distributor covering the Middle East, Africa, and Indian Ocean. Superdist's own staff email domain (hiperdist.com) and group structure make Hiperdist the closest functional peer and direct parent-group counterpart.
- Pinnacle Africa: One of the largest IT distributors in Africa, distributing similar brands (HP, Lenovo, Cisco, Acer, etc.) to a large VAR and integrator network. Direct overlap in vendor portfolio and customer segment.
- Comztek: Pan-African IT distribution specialist authorized for tier-1 brands, operating a similar reseller-channel model across multiple African markets. Highly comparable in business model, vendor mix, and go-to-market to Superdist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Superdist social profiles
Digital presenceSuperdist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superdist leadership team
Management profileNumber of profiles
Profiles15 records
Superdist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superdist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superdist
What does Superdist do?
Superdist Sarl is an authorized wholesale distributor of IT hardware in Madagascar, importing and reselling laptops, desktops, servers, networking equipment, smartphones, tablets, printers, scanners, and storage products from manufacturers including HP, HPE, Lenovo, Acer, ASUS, Cisco, Huawei, D-Link, Aruba, and others. The company sells to a network of 350+ business partners — value-added resellers, system integrators, corporate resellers, and IT retailers — and provides authorized after-sales service and Care Pack warranty upliftment for HP, Lenovo, and Acer products across Madagascar and the Indian Ocean region.
Is Superdist a public or private company?
Superdist is a private company. It is classified as corporate owned and is currently operating.
When was Superdist founded?
Superdist was founded in 2021. It employs 11 to 50 people.
Where is Superdist based?
Superdist is headquartered in Antananarivo, Madagascar.
How does Superdist make money?
One revenue line is on record: IT Hardware Wholesale Distribution.
Who are Superdist's main competitors?
Broad incumbents on record are Exclusive Networks, Redington and Ingram Micro. Regional players are Mitsumi Distribution and Rectron. Direct peers are Tarsus Distribution, Axiz, Hiperdist, Pinnacle Africa and Comztek.
Does Superdist have an API?
No public API is recorded for Superdist.
What industry is Superdist in?
Superdist's product category is IT Hardware Distribution. Its primary akta.pro industry code is BPAEAOAG, IT Procurement & Sourcing Services (Hardware/Software), with a secondary code of BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 423430 and its SIC code is 5045.