Mxxn
Mxxn is a California-based brand producing hemp-infused, non-alcoholic THC spirit alternatives in gin, tequila, bourbon, and rum styles. The company sells direct-to-consumer online and through 50+ dispensaries nationwide via subscriptions and one-time purchases.
- Company typePrivate
- Founded-
- HeadquartersMill Valley, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mxxn does
Mxxn is a privately held, California-incorporated consumer beverage company (MXXN, Inc.) that produces hemp-infused, non-alcoholic THC spirit alternatives designed as 1:1 replacements for traditional gin, tequila, bourbon, and rum in cocktails. The product line currently includes four 750mL SKUs (London Dry, Jalisco Agave, Kentucky Oak, Barbados Blanco), each containing 100mg THC with a standardized 4mg-per-1oz serving, plus a 2oz variety pack, 60mL samplers, and subscription variants. The underlying technology is a proprietary hemp-infused emulsion formulated for cocktail applications, delivering a 15-30 minute onset designed to mimic the sessionability of alcohol.
The company sells through three parallel channels: direct-to-consumer e-commerce shipping nationwide under the 2018 Farm Bill for hemp-derived products, California cannabis-derived THC delivery operated through KCE Global Solutions Inc (d/b/a Ginger Commerce) under MAUCRSA licensing, and placement at 50+ dispensary retail locations across 14+ states. Pricing is anchored at $69.99 per 750mL bottle on a one-time basis and $59.99 on a subscription (with bi-weekly to quarterly cadences), supported by lower-priced samplers and variety packs as conversion tools.
Mxxn is led by an alcohol-industry veteran founder and operates with a 1-10 person team from its Mill Valley, California headquarters. The company emphasizes content marketing through a recipe library, social media, earned media coverage in mainstream outlets, and a wholesale inquiry channel for bars, restaurants, and distributors. No institutional funding rounds, parent company, or M&A activity are disclosed in available sources, indicating the company has grown primarily through operating revenue and founder-led execution.
Mxxn firmographics
Firmographics- Name
- Mxxn
- Legal name
- MXXN, Inc.
- Website
- https://enjoymxxn.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mxxn is a California-based brand producing hemp-infused, non-alcoholic THC spirit alternatives in gin, tequila, bourbon, and rum styles. The company sells direct-to-consumer online and through 50+ dispensaries nationwide via subscriptions and one-time purchases.
- Ownership category
- akta.pro rank
Mxxn industry classification
Industry- Product category
- Cannabis-Infused Non-Alcoholic Spirits
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
Keywords
Where Mxxn is headquartered
LocationHeadquarters
- HQ city
- Mill Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mxxn business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Direct Product Sales: One-time purchases of 750mL bottles and variety packs through the e-commerce website. Products include London Dry, Jalisco Agave, Kentucky Oak, and Barbados Blanco essences at $69.99 per bottle.
- Subscription Service: Recurring subscription model offering $10 discount per order ($59.99 vs $69.99) with free shipping, pause/cancel flexibility, and VIP access to new products. Billing options include bi-weekly, monthly, bi-monthly, and quarterly cadence.
- Retail/Sampler Sales: 60mL sampler bottles at $9.99 for trial purposes, sold alongside full-size products in retail locations and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 750mL Bottles - Single Purchase |
| Subscription | Monthly | 750mL Bottles - Subscription |
| Unit Pricing | Pay-as-you-go | Variety Pack |
| Unit Pricing | Pay-as-you-go | 60mL Samplers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Mxxn product offering
Product offeringCore offering
MXXN manufactures and sells non-alcoholic, hemp-infused spirit alternatives designed as 1:1 replacements for traditional gin, tequila, bourbon, and rum in cocktails. Each 750mL bottle contains 100mg of standardized THC delivered through a proprietary emulsion that produces a rapid 15-30 minute onset similar to alcohol. The company sells direct-to-consumer online, through licensed California delivery, and via 50+ dispensary retail locations across multiple U.S. states.
Product overview
Mxxn is a hemp-infused, non-alcoholic spirits brand offering a portfolio of four 750mL flavored essence bottles (Barbados Blanco rum alternative, Jalisco Agave tequila alternative, London Dry gin alternative, and Kentucky Oak bourbon alternative), each containing 100mg THC with approximately 4mg per 1oz serving. The product line also includes a Variety Pack of 2oz samples, subscription options for all four main products, and 60mL sampler bottles. All products are designed as 1:1 replacements for traditional spirits in cocktails, delivering a psychoactive 'glow' effect through THC emulsification without alcohol content.
Differentiator
Problem solved
Functional benefit
Products and services
- Jalisco Agave Hemp-infused, non-alcoholic tequila alternative with notes of sweet agave, oak, vanilla, and hints of flint and salt; sold as a 750mL bottle containing 100mg THC with 4mg per 1oz serving for cocktail mixing.
- London Dry Hemp-infused, non-alcoholic gin alternative with floral aromas and refreshing citrus, juniper, and cucumber notes; sold as a 750mL bottle containing 100mg THC with 4mg per 1oz serving for cocktail mixing.
- Kentucky Oak
Quantifiable outcome
- Quick 15-30 minute onset time
- +3 more outcomes
Companies that use Mxxn
Customer profileSegments3 records
Ideal customer profiles2 records
Mxxn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mxxn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KCE Global Solutions Inc (d/b/a Ginger Commerce)coreDelivery partner operating cannabis product delivery for MXXN in California. Handles fulfillment and logistics for California-specific cannabis-derived THC products. Pickup also available at MAUCRSA-licensed cannabis retailers.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mxxn competitors and assessment
Company assessmentEmerging players
- Aplós: Aplós produces non-alcoholic, hemp-infused spirits with CBD. Comparable to MXXN on the hemp-infused, non-alcoholic spirit format and cocktail-replacement positioning, though without THC.
- Ghia: Ghia is a non-alcoholic aperitif brand with botanical profiles designed for cocktail mixing. Comparable to MXXN on the alcohol-alternative positioning and aesthetic-driven, premium DTC branding, though without THC.
- Recess: Recess produces CBD and hemp-infused sparkling beverages marketed as calming alternatives. Comparable to MXXN on the cannabis-beverage category and alcohol-replacement use case, though Recess uses CBD rather than THC.
- Kin Euphorics: Kin Euphorics makes non-alcoholic adaptogenic beverages positioned as mindful alternatives to alcohol. Comparable to MXXN on the alcohol-replacement occasion and wellness framing, without THC.
- De Soi: De Soi produces non-alcoholic, adaptogen-infused sparkling aperitifs. Comparable to MXXN on the non-alcoholic spirits alternative category, premium positioning, and cocktail occasion, without THC.
- Three Spirit Drinks: Three Spirit Drinks produces functional, plant-based non-alcoholic spirits designed for cocktail mixing. Comparable to MXXN's non-alcoholic positioning and bartender-focused branding, but without THC content.
Direct peers
- Cann: Cann produces low-dose THC-infused social tonics marketed as cocktail alternatives. Directly comparable to MXXN on cannabis-infused beverage positioning, social-drinking occasion, and DTC-first distribution model.
- Artet: Artet makes non-alcoholic, all-natural aperitifs and spritz with optional cannabis-infused versions. Closely aligned with MXXN on the spirit-style product format and cocktail occasion, though Artet also sells non-cannabis SKUs.
- Wunder (formerly Sublime): Wunder offers cannabis-infused sparkling beverages positioned as alcohol alternatives. Comparable to MXXN on low-dose THC, sessionable format, and target use case of replacing traditional cocktails.
Broad incumbents
- Lagunitas Hi-Fi Hops: Lagunitas Hi-Fi Hops is a Heineken/AB InBev-backed cannabis-infused sparkling water line. Comparable to MXXN on the cannabis beverage category, but backed by a major incumbent with much broader distribution and capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mxxn social profiles
Digital presenceMxxn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mxxn leadership team
Management profileNumber of profiles
Mxxn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mxxn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mxxn
What does Mxxn do?
MXXN manufactures and sells non-alcoholic, hemp-infused spirit alternatives designed as 1:1 replacements for traditional gin, tequila, bourbon, and rum in cocktails. Each 750mL bottle contains 100mg of standardized THC delivered through a proprietary emulsion that produces a rapid 15-30 minute onset similar to alcohol. The company sells direct-to-consumer online, through licensed California delivery, and via 50+ dispensary retail locations across multiple U.S. states.
Is Mxxn a public or private company?
Mxxn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mxxn founded?
Mxxn was founded in -1. It employs 1 to 10 people.
Where is Mxxn based?
Mxxn is headquartered in Mill Valley, United States, in the North America region.
How does Mxxn make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Service and retail/Sampler Sales.
Who are Mxxn's main competitors?
Emerging players on record are Aplós, Ghia, Recess, Kin Euphorics, De Soi and Three Spirit Drinks. Direct peers are Cann, Artet and Wunder (formerly Sublime). Lagunitas Hi-Fi Hops is listed as a broad incumbent.
Does Mxxn have an API?
No public API is recorded for Mxxn.
What industry is Mxxn in?
Mxxn's product category is Cannabis-Infused Non-Alcoholic Spirits. Its primary akta.pro industry code is AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production. Its NAICS code is 3121 and its SIC code is 2080.