SmileOn Dental
SmileOn Dental is a privately held, multi-specialty family dental practice in Ottawa's Findlay Creek neighborhood, serving families, seniors, and CDCP-eligible patients with general, cosmetic, sedation, surgical, and orthodontic care under a fee-for-service model.
- Company typePrivate
- Founded2020
- HeadquartersOttawa, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What SmileOn Dental does
SmileOn Dental is a privately held, direct-to-consumer dental practice founded in January 2020 and operating from a single clinic at 111 Shuttleworth Dr. unit 1, Findlay Creek, Gloucester, Ontario, in the Ottawa metropolitan area. The practice delivers comprehensive family, pediatric, preventive, restorative, cosmetic, sedation, emergency, and specialty dental services — including oral surgery, endodontics, orthodontics, periodontics, prosthodontics, TMJ therapy, and Invisalign — under a multi-specialist bilingual (English and French) clinical team led operationally by Director of Operations Mario Ladani.
The business is built on a fee-for-service professional services revenue model that follows the Ontario Dental Association's annual fee guide. SmileOn accepts direct payment, direct-bills more than 50 insurance providers (Sun Life, Manulife, Great West Life, Blue Cross, and student plans from Carleton University, University of Ottawa, and Algonquin College), participates as a registered provider in the federally administered Canadian Dental Care Plan (CDCP), and offers PayBright third-party installment financing for larger treatment plans. Patient acquisition runs through online appointment booking, phone, walk-ins, insurance referrals, social channels (Facebook, Instagram, LinkedIn), a Google Reviews presence, an educational blog, and local SEO.
The practice operates as a founder-owned independent clinic with no disclosed parent company, institutional investors, funding rounds, patents, regulatory actions, or M&A activity. Reported firmographic headcount of 251–500 is notably large for a single clinic and is likely an aggregation that includes clinical and administrative staff; no financial disclosure is available, and revenue is not publicly reported. Technology is positioned as modern dental equipment supporting diagnosis and treatment rather than any proprietary software or AI platform, and there is no public app, API, or SDK offering.
SmileOn Dental firmographics
Firmographics- Name
- SmileOn Dental
- Legal name
- SmileOn Dental
- Website
- https://smileon.ca
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SmileOn Dental is a privately held, multi-specialty family dental practice in Ottawa's Findlay Creek neighborhood, serving families, seniors, and CDCP-eligible patients with general, cosmetic, sedation, surgical, and orthodontic care under a fee-for-service model.
- Ownership category
- akta.pro rank
SmileOn Dental industry classification
Industry- Product category
- General Dentistry
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Geriatric & Special Needs General Dentistry (HLABAAAH)
Keywords
Where SmileOn Dental is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
SmileOn Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental services revenue: Fee-for-service dental care revenue generated from patient visits for general, preventive, restorative, and cosmetic dental services. Accepts direct payments, dental insurance assignments, and offers third-party financing through PayBright for larger treatment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance-covered dental services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SmileOn Dental product offering
Product offeringCore offering
SmileOn Dental is a comprehensive family dental practice in Findlay Creek, Gloucester (Ottawa), Ontario that delivers in-person dental care across general, preventive, restorative, cosmetic, sedation, orthodontic, and surgical categories. The practice serves patients of all ages with a multilingual team (English and French), accepts insurance from over 50 providers, and offers third-party financing through PayBright and Canadian Dental Care Plan (CDCP) coverage for eligible patients.
Product overview
SmileOn Dental is a comprehensive family dental practice offering a full range of dental services through a unified practice model. The core service portfolio includes general dentistry categories (Family & Pediatric Dentistry, Preventive Care, Restorative Care), cosmetic services (Cosmetic Dentistry with treatments like whitening and veneers), specialty services (Oral Surgery, Endodontics, Orthodontics, Periodontics, Prosthodontics, TMJ Therapy), and sedation options for anxious patients. The practice also offers Invisalign clear aligner treatment and participates in the Canadian Dental Care Plan (CDCP) government program. Payment flexibility is provided through PayBright financing options.
Differentiator
Problem solved
Functional benefit
Products and services
- Family and Pediatric Dentistry
Companies that use SmileOn Dental
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
SmileOn Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SmileOn Dental partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Canadian Dental Care Plan (CDCP) - Government of CanadacoreSmileOn Dental is a participating provider in the Canadian Dental Care Plan (CDCP), a federally funded program administered by Sun Life. The CDCP covers eligible Canadians including seniors (65+), children under 18, adults with disabilities, and adults without private dental coverage. Services covered include exams, cleanings, fillings, extractions, dentures, and more.
- PayBrightminorPayBright third-party financing is offered for treatments not fully covered by insurance. Allows patients to spread payments into manageable installments for larger treatment plans.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
SmileOn Dental competitors and assessment
Company assessmentBroad incumbents
- Great Expressions Dental Centers: US DSO operating multi-specialty dental offices with general, cosmetic, endodontic, orthodontic, and periodontic services. Broad incumbent with a comparable multi-specialty family-dentistry value proposition and insurance-direct model.
- Aspen Dental: US DSO with a large branded network of multi-specialty dental practices offering general, cosmetic, oral surgery, and prosthetic services. Broad incumbent comparable to SmileOn's walk-in, emergency, and insurance-direct-billing patient acquisition model.
- Smile Brands: Large US-based dental support organization (Aspen Dental, ClearChoice, SmileDirectClub affiliations) offering general, specialty, and cosmetic dentistry. Broad incumbent with comparable multi-specialty service mix and DSO-style operating model.
- Pacific Dental Services: US DSO supporting general and specialty dental practices with modern technology platforms and integrated specialty services. Broad incumbent with comparable multi-specialty in-house model and investment in modern dental technology.
- MB2 Dental: US dental partnership organization supporting affiliated practices with general, orthodontic, and specialty services. Broad incumbent comparable to SmileOn in offering doctor-led multi-specialty practice models.
- Heartland Dental: One of the largest US dental support organizations, providing non-clinical support to affiliated practices offering general, cosmetic, and specialty dentistry. Broad incumbent that mirrors SmileOn's multi-specialty in-house approach at much greater scale.
Direct peers
- Affinity Dental Management: Canadian dental management group supporting multi-location dental practices, with a service mix that overlaps SmileOn's general, cosmetic, and specialty offerings. Direct peer for benchmarking on multi-site expansion strategy.
- 123Dentist: Canadian dentist-founded network supporting general and specialty dental practices across multiple provinces. Direct peer in the Canadian multi-location family and specialty dental space, with comparable service breadth and CDCP/insurance integration.
- Altima Dental: Canadian dental group operating family, cosmetic, and specialty practices across Ontario and other provinces. Direct peer serving similar patient segments with comparable general, cosmetic, and specialty services including orthodontics and oral surgery.
- dentalcorp: Canada's largest dental support organization, providing practice management services to a network of general and specialty dental clinics. Direct competitor in the Canadian multi-specialty family dentistry segment with overlapping services, CDCP participation, and insurance-billing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmileOn Dental social profiles
Digital presenceSmileOn Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmileOn Dental leadership team
Management profileNumber of profiles
Profiles1 record
SmileOn Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmileOn Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmileOn Dental
What does SmileOn Dental do?
SmileOn Dental is a comprehensive family dental practice in Findlay Creek, Gloucester (Ottawa), Ontario that delivers in-person dental care across general, preventive, restorative, cosmetic, sedation, orthodontic, and surgical categories. The practice serves patients of all ages with a multilingual team (English and French), accepts insurance from over 50 providers, and offers third-party financing through PayBright and Canadian Dental Care Plan (CDCP) coverage for eligible patients.
Is SmileOn Dental a public or private company?
SmileOn Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmileOn Dental founded?
SmileOn Dental was founded in 2020. It employs 251 to 500 people.
Where is SmileOn Dental based?
SmileOn Dental is headquartered in Ottawa, Canada, in the North America region.
How does SmileOn Dental make money?
One revenue line is on record: dental services revenue.
Who are SmileOn Dental's main competitors?
Broad incumbents on record are Great Expressions Dental Centers, Aspen Dental, Smile Brands, Pacific Dental Services, MB2 Dental and Heartland Dental. Direct peers are Affinity Dental Management, 123Dentist, Altima Dental and dentalcorp.
Does SmileOn Dental have an API?
No public API is recorded for SmileOn Dental.
What industry is SmileOn Dental in?
SmileOn Dental's product category is General Dentistry. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding). Its NAICS code is 621210 and its SIC code is 8000.