Ederra
- Company typePrivate
- Founded2024
- HeadquartersOceanside, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Ederra firmographics
Firmographics- Name
- Ederra
- Legal name
- EDERRA
- Website
- https://ederralyfe.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ederra industry classification
Industry- Product category
- Functional Nutritional Supplements
- NAICS
- Dried and Dehydrated Food Manufacturing (311423)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Encapsulation & Emulsified Delivery Systems (Spray-dried emulsions, Lipid microencapsulation) (AFAJACAL)
- akta.pro secondary industry
- Fresh Herbs & Microgreens Wholesale (AFAIACAC)
Keywords
Where Ederra is headquartered
LocationHeadquarters
- HQ city
- Oceanside
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Ederra business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (D2C): Direct-to-consumer sales of EMPWR+ supplements and LURRA handcrafted cups through the company's e-commerce website with subscription and one-time purchase options. Subscription model provides recurring revenue with 20% discount for autoship customers.
- Wholesale/Retail: Wholesale distribution to organic grocers and wellness facilities including Jimbo's, Frazier Farms, and wellness centers across San Diego County, generating revenue through bulk product orders.
- Brand Collaborations: Revenue from partnerships with food brands that incorporate EMPWR+ into their products, such as Salt + Soil's VITAL VERDE sauce, creating additional product lines with co-branded offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EMPWR+ Starter Kit - 30 day serving with biophotonic jar and frother |
| Subscription | Monthly | EMPWR+ Couple Bundle - 2x 30 day servings |
| Subscription | Monthly | EMPWR+ Refill Pouch |
| Subscription | Monthly | EMPWR+ Jar Only |
| Subscription | Multi-year contract | 4 Month Longevity Pack with Dr. Mark Tager |
| Subscription | Multi-year contract | 12-Month Longevity Pack with Dr. Stefanie Basso |
| Subscription | Monthly | EMPWR+ and LURRA Cup Ritual Bundle |
| One time/ perpetual license | Pay-as-you-go | LURRA Handcrafted Cup |
| One time/ perpetual license | Pay-as-you-go | Ederra Frother |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Ederra product offering
Product offeringCore offering
Ederra manufactures and sells EMPWR+, a farm-to-body functional superfood supplement combining broccoli microgreens, broccoli sprouts, and Lion's Mane mushrooms. The product is processed via same-day harvest-to-freeze-drying technology to preserve bioactive compounds (sulforaphane and erinacines) and packaged in biophotonic Miron violet glass jars. The company also offers a LURRA handcrafted cup line and ETRNL farm-to-skin serum under sub-brands.
Product overview
Ederra offers a unified product portfolio centered on functional superfood nutrition for cognitive longevity and wellness. The core product is EMPWR+, a farm-to-body supplement blend of broccoli microgreens, broccoli sprouts, and Lion's Mane mushrooms, sold in multiple formats (starter kits, refill pouches, bundled longevity packs with consulting services). Accessories include the Ederra Frother and the handcrafted LURRA ceramic cup, which complement the EMPWR+ daily wellness ritual. A parallel sub-brand, ETRNL, extends the inside-out longevity philosophy to topical skincare via a farm-to-skin serum. The portfolio operates as a platform-plus-sub-brand model: the core EMPWR+ ecosystem drives recurring revenue through subscriptions, while ETRNL represents a new product line extension leveraging the same ingredient sourcing and brand positioning.
Differentiator
Problem solved
Functional benefit
Brands
- EMPWR+: Flagship functional superfood supplement containing broccoli microgreens, broccoli sprouts, and Lion's Mane mushrooms for cognitive function and longevity support.
- LURRA
- ETRNL
Products and services
- EMPWR+ Functional Superfood Supplement A daily functional superfood supplement combining broccoli microgreens, broccoli sprouts, and Lion's Mane mushrooms, designed to support cognition, longevity, and whole-body wellness for health-conscious consumers. Available in jar (30-day supply), refill pouch, starter kit, and couple bundle formats.
- LURRA Handcrafted Cup A handcrafted 8oz ceramic cup designed as part of the LURRA ritual line, sold as a standalone accessory for EMPWR+ preparation and consumption.
- Ederra Frother A stainless steel frother designed for mixing EMPWR+ supplement powder, sold as a standalone preparation accessory.
- ETRNL Healthy-Aging Serum A farm-to-skin healthy-aging serum launched under the ETRNL sub-brand, extending Ederra's farm-to-body ingredient philosophy into topical skincare.
Quantifiable outcome
- 95% of surveyed customers had increased daily energy after 30 days of usage
- +7 more outcomes
Companies that use Ederra
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Ederra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ederra partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Cepham (Dr. Anand Swaroop)coreEDERRA signed a Letter of Intent with Cepham for strategic manufacturing and production partnership to support the functional superfood product line including flagship EMPWR+. Cepham would provide production and operational support to help EDERRA scale manufacturing in phases, strengthen sourcing and packaging execution, and accelerate product innovation. EDERRA is pursuing an asset-light scaling strategy rather than building manufacturing infrastructure internally.
- Fox Point FarmscoreHyper-local artisanal farm in Encinitas, CA providing greenhouse-grown broccoli microgreens using organic methods. Hand-sewn and harvested for highest quality microgreens. Healthy, biodiverse soil for farm-to-community nourishment. One of EDERRA's primary ingredient sources within 50 miles of manufacturing.
- Fresh OriginscoreLocated in San Marcos, CA with 20+ years of growing experience. Provides enhanced flavor profiles, improved nutritional density, best-in-class shelf life, and exceptional growing climate through greenhouse growing. Source of broccoli microgreens for EMPWR+.
- Om Mushrooms SuperfoodcoreLocated in Vista, CA. Utilizes a whole mushroom approach with no toxins, heavy metals, or pesticides. BRCGS AA rated indoor farm. Provides Lion's Mane mushrooms for EMPWR+ cognitive support.
- Salt + Soil Organic Meal DeliverycoreWomen-owned San Diego-based culinary service. Created VITAL VERDE, the first-ever superfood longevity sauce infused with EMPWR+ to support vitality, brain health, and longevity. Crafted with fresh local greens and science-backed nutrition.
- Gardenparty Cocktail ShrubsminorCollaboration to create Functional Cocktail Shrub with EMPWR+. Brings powerful antioxidants and brain-boosting compounds to mocktails and cocktails.
- Little Acai CartminorSan Diego-based acai bowl purveyor. Collaboration to offer Cognitive Functional Acai Bowls by adding scoops of EMPWR+ to premium antioxidant-rich acai bowls, elevating with broccoli microgreens, sprouts, and Lion's Mane mushrooms.
- Bodega MarketminorEMPWR+ jars on shelves plus EMPOWERED BEETS juice collaboration designed to deliver powerful antioxidants and cognitive boost to support customer longevity.
- Dr. Stefanie BassocoreBoard Certified Functional Nutrition Practitioner with PhD in Holistic Nutrition. Collaborates on cognitive functional nutrition strategies, longevity-focused food experiences, functional juices and smoothies, cognitive nutrition protocols, and evidence-based supplementation strategies. Also offers 12-month longevity program and 60-minute consultation with EDERRA subscribers.
- Dr. Mark TagerminorLongevity science leader and author of 'Feed Your Skin Right'. Partners on 4-month longevity pack offering signed book and longevity booklet to support skin health and beauty through integrative/functional medicine approaches.
- Tatum VeddercoreRegistered Dietitian and Certified Personal Trainer. Collaborates on longevity mocktail recipes featuring EMPWR+ with adaptogens and antioxidants. Offers 6-week Longevity Diet Program exclusively for EDERRA subscribers focusing on anti-inflammatory, brain-supportive nutrition.
- Dr. Gloria RodriguezcoreDirector of Education at EDERRA with PhD in Science Education. Wellness Architect and Coach designing personalized wellness strategies bridging mind, body, and emotions. Provides longevity education and community wellness workshops.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ederra competitors and assessment
Company assessmentDirect peers
- Four Sigmatic: Four Sigmatic built its brand on functional mushroom-based products (including Lion's Mane) sold through D2C, retail, and coffee/beverage partnerships. It is one of the closest direct competitors given shared use of Lion's Mane for cognitive positioning.
- Care/of: Care/of is a personalized vitamin and supplement subscription brand with a strong D2C presence and retail distribution. It overlaps with EDERRA in clean-label, transparent-supply-chain supplements sold through autoship to health-conscious consumers.
- Ritual: Ritual is a premium DTC supplement brand focused on traceable, clean-label ingredients and subscription-based delivery. Its emphasis on ingredient transparency and clinical-grade positioning overlaps with EDERRA's farm-to-body narrative.
- Cymbiotika: Cymbiotika is a premium wellness brand offering liposomal supplements and functional nutrition products in the same high-AOV, subscription-driven D2C model. Its positioning around advanced delivery formats parallels EDERRA's freeze-drying and biophotonic packaging claims.
- Needed: Needed is a practitioner-formulated nutrition brand offering supplements and protein powders targeted at fertility, pregnancy, and longevity. It shares EDERRA's premium positioning, practitioner endorsement model, and bundle-based subscription pricing.
- AG1 (Athletic Greens): AG1 is the category-leading daily greens supplement sold via D2C subscription with similar positioning around comprehensive nutritional coverage in a single serving. It competes head-to-head with EMPWR+ in the premium greens powder segment for the same health-conscious consumer.
- Supergreen Tonik: Supergreen Tonik is a greens superfood supplement sold via D2C subscription, competing in the same 'greens powder' category as EMPWR+ with similar claims around energy, focus, and immunity from concentrated plant-based ingredients.
- Bloom Nutrition: Bloom Nutrition is a fast-growing greens and superfood supplement brand sold primarily via D2C subscription and major retail. Its core greens-and-superfoods powder targets the same health-conscious female consumer as EDERRA's wellness and longevity-focused buyers.
- MUD/WTR: MUD/WTR is a functional coffee alternative built on mushrooms and adaptogens, positioned around focus, energy, and longevity without stimulants. Its mushroom-forward functional beverage positioning overlaps directly with EDERRA's Lion's Mane-based cognitive claims.
Emerging players
- Sakara Life: Sakara Life is a plant-based functional nutrition and meal delivery brand serving affluent wellness consumers with culinary-driven offerings. Its emphasis on functional ingredients and chef partnerships overlaps with EDERRA's functional dining partner strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ederra social profiles
Digital presenceEderra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ederra leadership team
Management profileNumber of profiles
Profiles10 records
Ederra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ederra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ederra
What does Ederra do?
Ederra manufactures and sells EMPWR+, a farm-to-body functional superfood supplement combining broccoli microgreens, broccoli sprouts, and Lion's Mane mushrooms. The product is processed via same-day harvest-to-freeze-drying technology to preserve bioactive compounds (sulforaphane and erinacines) and packaged in biophotonic Miron violet glass jars. The company also offers a LURRA handcrafted cup line and ETRNL farm-to-skin serum under sub-brands.
Is Ederra a public or private company?
Ederra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ederra founded?
Ederra was founded in 2024. It employs 11 to 50 people.
Where is Ederra based?
Ederra is headquartered in Oceanside, United States, in the North America region.
How does Ederra make money?
Three revenue lines are on record. Product Sales (D2C) is the primary driver. The others are wholesale/Retail and brand Collaborations.
Who are Ederra's main competitors?
Direct peers on record are Four Sigmatic, Care/of, Ritual, Cymbiotika, Needed, AG1 (Athletic Greens), Supergreen Tonik, Bloom Nutrition and MUD/WTR. Sakara Life is listed as an emerging player.
Does Ederra have an API?
No public API is recorded for Ederra.
What industry is Ederra in?
Ederra's product category is Functional Nutritional Supplements. Its primary akta.pro industry code is AFAJACAL, Encapsulation & Emulsified Delivery Systems (Spray-dried emulsions, Lipid microencapsulation), with a secondary code of AFAIACAC, Fresh Herbs & Microgreens Wholesale. Its NAICS code is 311423 and its SIC code is 2030.