SuperBee By BeeConscious Co.

What SuperBee By BeeConscious Co. does

SuperBee By BeeConscious Co. is a B Corp-certified social enterprise headquartered in Hang Dong, Chiang Mai, Thailand, that designs and hand-manufactures beeswax food wraps and a broader portfolio of plastic-free home goods. Founded in 2016 by Antoinette Jackson, the company produces reusable beeswax wraps from GOTS-certified organic cotton coated with locally sourced beeswax (sourced from beekeepers within a 10–50 km radius of the factory), organic coconut oil, and tree resin. It has since extended into adjacent household categories — Hexawash magnesium-based laundry substitute (300+ washes per pouch), Wool Dryer Balls (New Zealand sheep's wool, 1,000-load lifespan), Dentos plant-derived chewable toothpaste tabs, and kitchen/bath accessories — all handmade by artisans in northern Thailand under a female-empowerment employment model.

The company's product technology relies on natural-material formulation and certifications rather than proprietary chemistry or software. Beeswax wraps are produced in six sizes with up to two-year shelf life and home-compostable end-of-life. Hexawash uses magnesium pellets in a GOTS-certified organic cotton pouch to raise wash-water pH to ~10.5 and biodegrades at end of life. Dentos combines sorbitol, mannitol, sodium coco-sulfate, magnesium stearate, spearmint oil, silicon dioxide, menthol, and cellulose gum. The company holds a dense credential stack — B Corp, GOTS, FDA, ISO 9001, GMP, Halal, Cruelty-Free, Vegan, and food-safe certification — that anchors credibility across EU, US, and Scandinavian consumer markets.

Revenue is generated through three channels: direct-to-consumer e-commerce via superbee.me with regional storefronts in Europe (superbee-europe.com) and Australia (superbee-australia.com.au); a wholesale program serving 100+ retail partners globally with a US$200 minimum order, margins up to 64%, and free shipping above US$2,000; and a three-tier private label/OEM program for brand partners. Unit pricing spans US$7.99 (small Dentos pack) to US$57.99 (Eco Laundry Kit bundle). The company donates 3% of every sale to animal care and operates with 11–50 employees.

Name

SuperBee By BeeConscious Co.

Legal name

BeeConscious Co., Ltd.

Website

https://superbee.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperBee By BeeConscious Co. is a B Corp-certified social enterprise that manufactures handmade beeswax wraps and plastic-free home goods in northern Thailand, selling direct-to-consumer globally, to 100+ wholesale partners, and via private label programs.

Ownership category

akta.pro rank

Product category

Sustainable Home Goods

NAICS

Apiculture (11291)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Beeswax Production & Processing (AFAEAHAB)

akta.pro secondary industries

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI), Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Beeswax food wraps
• Plastic-free home goods
• Zero-waste laundry products
• Eco-friendly oral care
• Sustainable kitchen accessories

Headquarters

HQ city

Hang Dong

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: SuperBee sells its full range of eco-products directly to consumers through its primary e-commerce storefront (superbee.me), offering international shipping with free delivery above US$100. The company also ships from regional warehouses in Australia and Europe for faster local delivery.
2. Wholesale B2B Sales: SuperBee distributes its products through a network of over 100 wholesale partners globally (USA, UK, EU, and worldwide). The wholesale program offers margins up to 64%, with a minimum order of US$200. Free shipping is provided for orders exceeding US$2,000. Products are also available through dedicated wholesale and private label portals.
3. Private Label and Customization: SuperBee offers three private label/customization tiers: Full Customization (custom fabric designs, custom packaging, full brand control), SuperBee Customization (custom fabric designs with SuperBee packaging and logo stickers), and Collaboration (SuperBee products with custom logo stamps and stickers). This OEM/whitelabel model generates revenue from brand partners seeking to white-label eco-products.
4. 3% Donation Revenue Sharing: 3% of every sale is donated to animal care, creating a social impact revenue-sharing element that reinforces brand values and differentiates the company as a social enterprise.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SuperBee manufactures and sells handmade beeswax food wraps and a full ecosystem of plastic-free home goods — including beeswax-coated wraps and bags (multiple sizes), Hexawash magnesium laundry detergent substitute, Dentos toothpaste tabs, wool dryer balls, bamboo toothbrushes, dental floss, loofah scrubbers, mesh produce bags, glass straws, coconut bowls, and beeswax DIY bars. The company sells direct-to-consumer via superbee.me and regional storefronts, distributes wholesale to 100+ global retail partners, and offers three tiers of private label/OEM customization for brand partners.

Product overview

SuperBee By BeeConscious Co. is a family business and certified B Corporation offering handmade eco-friendly products as alternatives to single-use plastics. The core product line centers on beeswax wraps (including the Essentials Beeswax Wraps 5 Pack, Beeginner Set, Breadwrap XXL, Beeswax Wrap Roll, and Waxed Food Bags Set) made from GOTS-certified organic cotton coated with beeswax, coconut oil, and tree resin. The oral care portfolio includes Dentos Eco Toothpaste Tabs (available in 14 to 500-tab packs with reusable metal tin packaging) and complementary products like Bamboo Toothbrushes, Eco Dental Floss, and the Oral Care Eco-Travel Kit. Laundry solutions feature Hexawash Organic Laundry Detergent Substitute (300+ wash magnesium-based pouch in organic cotton) and Wool Dryer Balls (reducing drying time by 30%, lasting 1,000 loads), available individually or bundled in the Eco Laundry Kit and Travel Laundry Kit. The broader eco product range includes Kitchen Loofah Scrubbers, Eco Kitchen Roll, Coconut Bowls, Glass Straws (Eco Suckers), Mesh Produce Bags, and Shower Loofah Body Scrubbers. Products are handmade by artisans in northern Thailand with locally sourced, ethically certified ingredients. The company also offers wholesale and private label/customization options for business partners.

Differentiator

Problem solved

Functional benefit

Brands

• Dentos: Eco-friendly toothpaste tabs brand offering fluoride-free, vegan oral care products in spearmint flavor.
• Hexawash
• Wool Dryer Balls

Products and services

• Essentials Beeswax Wraps 5 Pack

Quantifiable outcome

• 3,665,000+ plastic parts avoided through customer use
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered regional and core.

• superbee-europe.comregionalChannel Partner/ Reseller/ DistributorRegional e-commerce partner storefront serving European customers. Offers reduced import taxes and faster delivery from a regional European warehouse. Redirects from superbee.me.
• superbee-australia.com.auregionalChannel Partner/ Reseller/ DistributorRegional e-commerce partner storefront serving Australian customers. Offers reduced import taxes and faster delivery from a regional Australian warehouse. Redirects from superbee.me.
• 100+ Wholesale Partners (Global)coreChannel Partner/ Reseller/ DistributorSuperBee has established wholesale partnerships with over 100 companies across the USA, UK, European Union, and worldwide. Wholesale partners resell SuperBee products in physical stores, market stalls, and own websites. Partners benefit from margins up to 64%, free shipping above US$2,000, and access to marketing materials including product photography, shelf talkers, and samples.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Blueland: Tablet-based, plastic-free cleaning and laundry brand with strong DTC and retail presence. Competes with SuperBee on the laundry, kitchen, and bathroom categories with similar sustainability positioning.
• Tru Earth: Plastic-free laundry product brand using strips/tabs format. Competes with SuperBee's Hexawash in the same eco-conscious laundry category but uses a different delivery mechanism.
• LastObject: Reusable and zero-waste alternatives including cotton rounds, swabs, and similar household items. Overlaps with SuperBee's add-on product range (cotton rounds, dental floss, body scrubs).

Others

• Package Free Shop: Zero-waste retailer selling reusable household essentials. Functions as both a potential SuperBee wholesale partner and a competitive ecosystem hub for similar eco brands.
• EarthHero: Curated online marketplace for sustainable goods that competes with SuperBee as a destination and is also a potential wholesale partner—relevant for both competitive and channel-overlap reasons.

Direct peers

• Bee's Wrap: Founded the modern beeswax food wrap category and sells reusable beeswax cotton wraps as a direct plastic-wrap alternative. Closest comparable to SuperBee in core product, target buyer (eco-conscious consumers), and GOTS-style organic positioning.
• Abeego: Beeswax wrap pioneer offering reusable beeswax-coated cotton wraps in multiple sizes. Direct overlap with SuperBee's core beeswax wrap line, similar sustainability framing, and comparable retail/wholesale distribution.
• Bite: Bite's toothpaste bits compete head-to-head with SuperBee's Dentos tabs in the zero-waste oral care category, with comparable ingredients (plant-derived, fluoride-free) and packaging (reusable tin).
• The Beeswax Wrap Co. (UK): UK-based reusable beeswax wrap specialist competing in the same European wholesale and DTC channels SuperBee serves through its regional partner storefront.
• Etee: Canadian eco-brand producing reusable food wraps, dryer balls, and other plastic-free home goods. Closely mirrors SuperBee's multi-category zero-waste product portfolio and DTC-plus-wholesale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/superbeewaxwraps
• LinkedInlinkedin.com/company/beeconscious-co-ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperBee By BeeConscious Co.