Seremoni

What Seremoni does

Seremoni is a U.S.-based premium seafood company that sells wild-caught American fish under the "Seremoni Grade" quality standard, a designation tied to fish that have been humanely harvested on-vessel using an AI-powered robotics adaptation of the traditional Japanese ikejime technique. The underlying technology is delivered through a core partnership with Shinkei Systems, whose Poseidon robotics platform is retrofitted onto fishing vessels to bleed, chill, and process fish within seconds of being live-caught; the company claims this yields a 93% plate-arrival rate versus roughly 33% for conventionally handled U.S. wild fish. The product portfolio spans six species — Black Cod, Black Sea Bass, Red Snapper, Vermilion Rockfish, Blackgill Rockfish, and Porgy — all sourced from U.S. waters via line- or trap-caught methods.

The company operates a hybrid B2B/B2C model. On the B2B side, Seremoni supplies a roster of Michelin-star and premier fine-dining restaurants, including Eleven Madison Park, Blue Hill at Stone Barns, Daniel, Atelier Crenn, and Atomix; these endorsements function as the primary brand-building asset and are surfaced prominently through chef quotes, earned-media coverage (Forbes, Time Magazine's 2025 Best Inventions, Inc., LA Times, AgFunder News), and a 33-recipe content library. On the B2C side, Seremoni sells direct-to-consumer through FreshDirect for online ordering and local delivery in New York, New Jersey, Connecticut, and Pennsylvania, with additional placement via local grocers surfaced through a store-locator tool. Pricing is not publicly disclosed and operates on one-time wholesale/transactional terms across both channels.

Founded in late 2024 by Saif Najam Khawaja, a former commercial fishing deckhand, Seremoni combines a proprietary technology narrative (Shinkei's AI robotics), a fully traceable boat-to-plate supply chain, and chef-led brand building to position itself as a premium, sustainable alternative in the U.S. seafood market. The company is privately held, US-based, geographically concentrated in the Northeast for D2C distribution, and remains in an early commercialization phase roughly twelve months after founding.

Name

Seremoni

Legal name

Seremoni

Website

https://seremoni.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Seremoni sells premium wild-caught American fish under the Seremoni Grade standard, processed on-vessel using AI-powered robotics (Shinkei Systems' Poseidon) that performs the humane Japanese ikejime technique. It serves Michelin-star restaurants and direct-to-consumer customers via FreshDirect across NY, NJ, CT, and PA.

Ownership category

akta.pro rank

Product category

Premium Sustainable Seafood

NAICS

Seafood Product Preparation and Packaging (311710), Fish and Seafood Retailers (445250), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI)

Keywords

• Premium wild-caught seafood
• Humane ikejime processing
• Sustainable seafood supply
• Traceable boat-to-plate
• AI-powered fish harvesting

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Premium Seafood Sales: Sale of Seremoni Grade premium wild-caught fish to Michelin-star restaurants, premier restaurants, and high-end grocers. Products sold as whole fish or portions.
2. Direct Consumer Sales: Direct-to-consumer online sales through FreshDirect for delivery in NY, NJ, CT, and PA markets.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Seremoni sells premium wild-caught American fish (Black Cod, Black Sea Bass, Red Snapper, Vermilion Rockfish, Blackgill Rockfish, and Porgy) under its Seremoni Grade quality standard. The fish are humanely harvested aboard fishing vessels using an AI-powered robotics system that performs the Japanese ikejime technique within seconds of the catch, then immediately bled and chilled. Seremoni distributes these products to Michelin-star restaurants and premier dining establishments, and to consumers through FreshDirect and high-end local grocers in the Northeast US.

Product overview

Seremoni is a sustainable seafood company offering premium wild-caught American fish under the Seremoni Grade standard. The company operates through two main offerings: (1) AI-powered humane fish processing using the ikejime technique via Shinkei Systems' Poseidon robotics, and (2) direct-to-consumer and restaurant sales of Seremoni Grade fish products including Black Cod, Black Sea Bass, Red Snapper, Vermilion Rockfish, Blackgill Rockfish, and Porgy. The products are sold through retail partners like FreshDirect and served at upscale restaurants including Eleven Madison Park, Blue Hill at Stone Barns, and Atelier Crenn. The company also provides recipes featuring their fish products.

Differentiator

Problem solved

Functional benefit

Brands

• Seremoni Grade: A quality standard and philosophy for premium fish - humanely harvested within moments of being taken out of the water using an advanced form of ike jime

Products and services

• Seremoni Grade Black Cod Premium wild-caught Black Cod (Sablefish) processed using the AI-powered ikejime technique; described as buttery, velvety, and succulent, and supplied to Michelin-star restaurants such as Blue Hill at Stone Barns and via FreshDirect and partner grocers in the Northeast US.
• Seremoni Grade Black Sea Bass Wild-caught Black Sea Bass with mild, sweet, firm flesh, sold under the Seremoni Grade quality standard to fine-dining restaurants and through FreshDirect and high-end grocers.
• Seremoni Grade Red Snapper Wild-caught Red Snapper with firm, nutty, sweet flesh, offered as a Seremoni Grade product to premium restaurants and retail customers.
• Seremoni Grade Vermilion Rockfish Wild-caught Vermilion Rockfish with flaky, mild, sweet flesh, sold under the Seremoni Grade quality standard to restaurants and consumers.
• Seremoni Grade Porgy Wild-caught Porgy with buttery, velvety, succulent flesh, sold under the Seremoni Grade standard to fine-dining and premium retail customers.
• Seremoni Grade Blackgill Rockfish Wild-caught Blackgill Rockfish with velvety, subtle, delicate flesh, sold under the Seremoni Grade standard to restaurants and consumers.

Quantifiable outcome

• 93% of fish harvested make it to the plate vs. industry average of 33%
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Shinkei SystemscoreTechnology or Integration · 10 January 2025Shinkei Systems powers the Seremoni brand with AI-powered robotics technology. Shinkei's Poseidon system is retrofitted onto fishing vessels to enable humane ikejime fish processing. The company provides the core technology platform that enables Seremoni's differentiated seafood processing.
• FreshDirectcoreChannel Partner/ Reseller/ DistributorFreshDirect is the primary e-commerce platform for Seremoni direct-to-consumer sales, handling online ordering and local delivery in NY, NJ, CT, and PA markets.
• Jacobsen Salt Co.minorGTM or Marketing PartnerJacobsen Salt Co. products (Rosemary Salt, Lemon Zest Salt, Pure Italian Fine Sea Salt) are featured in Seremoni recipes, creating cross-promotion and culinary context for the fish products.
• HEYDOHminorGTM or Marketing PartnerHEYDOH Silky Soy Sauce featured in Seremoni steamed black cod recipe, creating recipe-based product pairing.
• Dumpling DaughterminorGTM or Marketing PartnerDumpling Daughter's Ginger Soy sauce featured in vermilion rockfish crudo recipe, showcasing culinary partnership with another food brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Shinkei Systems: AI-robotics technology partner that supplies Seremoni's on-board ikejime processing platform (Poseidon). Not a commercial competitor — Seremoni's brand actually runs on Shinkei's hardware — but the closest comparable for the underlying automation technology.
• Ocean Wise: Conservation/seafood-sustainability organization that runs the Ocean Wise Seafood program for vetted sustainable seafood. Not a direct competitor, but a relevant ecosystem player: Ocean Wise-style third-party endorsement is the type of partner Seremoni could leverage to certify and scale its traceability claims.

Direct peers

• Wild Alaskan Company: Subscription D2C brand for premium wild-caught Alaskan seafood, emphasizing sustainability and traceability. Highly comparable on consumer-facing sustainability messaging, though focused on a single region and species mix.
• Vital Choice: Long-running premium sustainable seafood D2C retailer focused on wild-caught Alaskan and Pacific fish. Comparable on quality, sustainability narrative, and D2C distribution model, though broader in species and without Seremoni's chef/restaurant channel.
• Sea to Table: Premium wild-caught American seafood brand selling directly to consumers and to top restaurants. Closely mirrors Seremoni's boat-to-plate premium positioning and dual B2B/B2C GTM, but without a proprietary on-board robotics platform.
• Browne Trading Company: Premium seafood wholesaler supplying high-end restaurants with sustainably sourced product. Comparable on the fine-dining B2B channel and quality-first philosophy, though a traditional distributor rather than a vertically integrated brand.
• Sitka Salmon Shares: Community-supported fishery model selling sustainably caught Alaskan seafood direct to consumers. Comparable on premium wild-seafood positioning, transparency, and D2C delivery, but with a different community/co-op distribution structure.

Broad incumbents

• Clearwater Seafoods: Large premium sustainable seafood company (now under Premium Brands) with vertically integrated wild-harvest and aquaculture operations across multiple species. Comparable on premium/sustainable positioning, but at vastly greater scale and with a broader portfolio.
• Fulton Fish Market: Long-established NYC-based seafood market and distributor supplying restaurants and retailers across the Northeast. Broad incumbent competing for the same fine-dining customers, but offers a much wider product range without a humane-processing technology differentiator.
• Pacific Seafood: Major U.S. vertically integrated seafood company harvesting, processing, and distributing wild-caught and farmed seafood across foodservice and retail. Broad incumbent with overlapping product categories and restaurant customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/seremonifish
• LinkedInlinkedin.com/company/seremoni

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seremoni