Rush Truck Centers

Name

Rush Truck Centers

Legal name

Rush Enterprises Inc.

Website

https://rushtruckcenters.com

Company type

Public

Founded year

1965

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Olathe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Truck Sales: New and used truck sales of Class 1-8 commercial vehicles including semi-trucks, vocational trucks, and buses. Includes both retail and fleet sales through dealership network.
2. Parts Sales: All-makes parts sales through e-commerce platform with over 100,000 products in stock. Parts available for pickup at 140+ locations.
3. Service and Maintenance: Complete maintenance and repair solutions including preventive maintenance, emergency repairs, collision repair, mobile service, and same-day Xpress service. ASE-certified technicians.
4. Leasing and Rental: Truck leasing and rental options for customers who prefer not to purchase vehicles outright.
5. Financing Services: Rush Truck Financing provides complete financing solutions including heavy-duty, light- and medium-duty, and fleet credit applications. Also includes insurance products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Rush Truck Centers is the commercial vehicle dealership arm of Rush Enterprises Inc., operating more than 140 locations across the U.S. that sell new and used Class 1-8 trucks, vocational trucks, and buses from multiple OEMs, supported by all-makes parts, full-service repair, collision centers, alternative fuel solutions, and financing/leasing/insurance services.

Product overview

Rush Truck Centers operates as the nation's largest commercial and vocational truck dealer network with over 140 locations across the United States. The company offers a comprehensive one-stop solution for commercial vehicle needs centered around truck and bus sales from multiple OEM brands (Peterbilt, International, Ford, Hino, Isuzu, Blue Arc, Autocar, Blue Bird, Micro Bird, IC Bus, and Collins), supported by extensive parts and service operations. The product portfolio includes new and used Class 1-8 commercial trucks, vocational trucks (refuse, crane, tow, bucket trucks), school and commercial buses, and electric vehicles. Service offerings encompass maintenance and repair with RushCare programs (Customer Support, Complete, Maintenance Plans), telematics solutions via Geotab partnership, collision repair, alternative fuel service for CNG/LNG/EV, and vehicle modification through Custom Vehicle Solutions. Financial services include truck financing, leasing/rental, insurance, and grants assistance. The Ready to Roll program provides bodied-up vocational trucks in stock, while the e-commerce Shop Parts platform offers over 100,000 all-makes parts online.

Differentiator

Problem solved

Functional benefit

Brands

• RushCare: Customer support and service programs including Service Connect, RushCare Complete, maintenance plans, and RushCare Rapid Parts
• Ready to Roll
• Service Connect
• Rig Tough Truck Parts
• Premium Power Parts

Products and services

• Peterbilt Trucks New and used Peterbilt on-highway tractors, vocational trucks, and medium-duty work trucks including Models 589, 579, 567, 520, 548, 537, 536, 535, and 220, plus electric variants (579EV, 567EV, 520EV, 548EV, 537EV, 536EV) sold through 57 full-service Rush Peterbilt dealerships across 12 states.
• International Trucks Sales of International heavy-duty, severe-duty, and medium-duty trucks including the LT Series, HX Series, MV Series, and International eMV Series electric trucks for zero-emission urban applications.
• Ford Commercial Vehicles Sales of Ford light, medium, and heavy-duty commercial trucks and vans including F-250 through F-750 pickups and chassis cabs, Transit vans, E-Series cutaways, and Ford electric vehicles (F-150 Lightning, Mustang Mach-E, E-Transit).
• Hino Trucks Sales of Hino XL Series heavy-duty trucks (XL7, XL8) and L Series medium-duty trucks (L6, L7) featuring Cummins engines for commercial applications.
• Isuzu Trucks Sales of Isuzu Class 3-7 commercial trucks including N-Series diesel and gas trucks and NRR EV electric trucks with low-cab-forward design, including the award-winning Isuzu NRR diesel (Work Truck 2025 Medium-Duty Truck of the Year).
• Blue Arc Electric Vehicles Sales of Blue Arc Class 4 walk-in vans built on purpose-built EV chassis for parcel delivery and commercial applications.
• Autocar Terminal Tractors Sales of Autocar ACTT severe-duty terminal tractors including 4x2 Off Road, 4x2 DOT, 6x4 DOT variants, and E-ACTT electric terminal tractors for yard operations, supported at eight dealership locations.
• Blue Bird Buses Sales of Blue Bird Type A, C, and D school buses including Vision and All American models with options for diesel, gasoline, propane, or electric power, with advanced safety technologies.
• Micro Bird Buses Sales of Micro Bird G5, MB-II, and T-Series Type A school buses, multi-function school activity buses, and multi-purpose vehicles on Ford, Chevy/GMC, or Ford Transit chassis.
• IC Bus Sales of IC Bus CE Series school and commercial buses with diesel or electric powertrain options and the Leave No Student Behind safety system.
• Collins Buses Sales of Collins Type A school buses, daycare buses, multi-purpose activity buses, and Mini MPVs built on Ford, Chevy/GM, or Ford Transit chassis with gasoline or diesel engines and wheelchair accessibility options.
• RushCare Customer Support 24/7 customer support service providing technical support, service scheduling, roadside assistance dispatch, and location finding for commercial vehicle operators, including RushCare Service Concierge for proactive vehicle monitoring and recall management.
• RushCare Maintenance Plans Customized planned maintenance programs designed to minimize breakdowns, simplify repairs, and manage fleet maintenance costs for all makes and models of commercial vehicles.
• Telematics Solutions Fleet telematics solution powered by Geotab providing real-time vehicle monitoring, driving habit analysis, fuel consumption tracking, and DOT/ELD compliance management for commercial fleets.
• RushCare Complete Comprehensive vehicle service and support program offering enhanced coverage and priority service for commercial vehicles to increase uptime and lower operating costs.
• Alternative Fuel Service Service and maintenance for natural gas vehicles (CNG/LNG) and electric vehicles, including fuel system support and infrastructure guidance, performed by 290+ natural gas-certified technicians at dedicated service bays.
• Collision Centers Collision repair services for commercial vehicles to restore vehicles after accidents and damage.
• Ready to Roll Program Program offering bodied-up vocational trucks in stock including refuse trucks, crane trucks, bucket trucks, and mixer trucks, eliminating wait times for upfitting and allowing immediate fleet deployment.
• Custom Vehicle Solutions Specialized division providing engine repowers and alternative fuel system installations, converting vehicles to run on natural gas or other alternative fuels as a qualified system retrofitter (QSR).
• Fleet Sustainability Solutions Consulting service supporting fleet electrification and alternative fuel adoption, including TCO calculations, sustainability compliance, and grant assistance for transitioning fleets to electric and natural gas vehicles.
• Online Parts Shop E-commerce platform for all-makes commercial truck parts with over 100,000 products in stock, featuring enhanced search, mobile-friendly design, credit card payments, and parts specials, with pickup or delivery across 140+ locations.
• Truck Financing Rush Truck Financing service offering complete financing solutions for truck purchases (heavy-duty, light- and medium-duty), plus short-term and extended financing for parts and service, with dedicated fleet credit application.
• Leasing and Rental Truck leasing and rental options through Rush Truck Leasing providing flexible fleet management solutions for commercial vehicle needs.
• Truck Insurance Insurance products through Rush Truck Insurance designed for commercial truck fleets and individual truck owners.
• Grants and Funding Assistance Service assisting customers in identifying and applying for federal, state, and local grants and funding programs for vehicle purchases, including electric vehicle incentives.

Quantifiable outcome

• Elimination of long wait times for upfitting through Ready to Roll bodied-up truck program
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

15 partnerships are on record, tiered core and major.

• PACCAR (Peterbilt)coreTechnology or IntegrationPACCAR is the parent company of Peterbilt, one of the leading commercial truck manufacturers. Rush Truck Centers operates 57 Peterbilt dealerships and 73 certified Peterbilt service locations (55 Platinum Service Centers) across 12 states.
• International (Navistar)coreTechnology or IntegrationInternational is a major commercial truck manufacturer. Rush Truck Centers offers the complete International truck lineup including the LT Series, HX Series, and MV Series.
• Ford Motor CompanycoreTechnology or IntegrationFord is a key brand partner offering light, medium, and heavy-duty commercial trucks and vans including F-250 through F-750, Transit, and E-Series through the Rush Truck Centers network.
• HinomajorTechnology or IntegrationHino Trucks, a subsidiary of Toyota, offers medium and heavy-duty trucks through the XL Series and L Series. Available through Rush Truck Centers dealerships.
• IsuzumajorTechnology or IntegrationIsuzu offers a complete lineup of Class 3-7 commercial trucks including N-Series diesel and gas trucks. Rush Truck Centers is the authorized dealer for Isuzu products.
• Blue Arc (Blue Bird subsidiary)majorTechnology or IntegrationBlue Arc is a subsidiary of Blue Bird offering Class 4 electric walk-in vans. Rush Truck Centers offers Blue Arc electric vehicles as part of their EV lineup.
• AutocarmajorTechnology or IntegrationAutocar specializes in severe-duty terminal tractors (ACTT) for yard operations. Rush Truck Centers offers full-service sales, parts and service support for Autocar ACTT at eight select dealership locations.
• Blue BirdcoreTechnology or IntegrationBlue Bird is a leading school bus manufacturer offering Type A, C, and D school buses with diesel, gasoline, propane, or electric power. Available in Texas through Rush Bus Centers.
• Micro BirdmajorTechnology or IntegrationMicro Bird, a Blue Bird company, offers Type A school buses and commercial buses. Known for quality, safety, and durability for over 50 years.
• IC BusmajorTechnology or IntegrationIC Bus offers CE Series school and commercial buses with diesel or electric powertrains. Available in Arkansas, Georgia, Kansas, Idaho, Ohio, and Utah.
• CollinsmajorTechnology or IntegrationCollins builds Type A school buses and multi-purpose vehicles known for strength and safety. Available in Ohio, Texas, and Utah.
• GeotabmajorTechnology or IntegrationGeotab is the leading provider of commercial telematics. Rush Truck Centers partners with Geotab to offer advanced solutions for remote diagnostics, fleet monitoring, and ELD compliance.
• Cummins Clean Fuel TechnologiesmajorStrategic or Co-development PartnerJoint venture between Cummins and Rush Enterprises producing CNG fuel systems for Class 6-8 natural gas vehicles. CCFT offers integrated fuel system solutions with back of cab, front of body, side mount, roof mount, and tailgate mount configurations.
• CumminscoreTechnology or IntegrationCummins is the only manufacturer of dedicated commercial natural gas engines in the industry, offering X15N, ISX12N, L9N, and B6.7N engines. Also provides diesel and alternative fuel engines for commercial vehicles sold through Rush Truck Centers.
• Custom Vehicle SolutionsmajorImplementation/ SI/ Consulting PartnerQualified system retrofitter (QSR) for converting engines to natural gas and alternative fuel system installations. Helps customers retrofit existing vehicles with alternative fuel capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RWC International: RWC International is an International/Navistar and other OEM commercial truck dealer network operating across the Western U.S. with full parts and service capabilities. Comparable to Rush on International franchise representation and dealership economics.
• Premier Truck Group: Premier Truck Group operates a network of commercial truck dealerships across the U.S., selling new and used trucks from major OEMs alongside parts, service, and leasing. It competes head-to-head with Rush in regional dealership markets and fleet accounts.
• Wallwork Truck Centers: Wallwork is a large Peterbilt and Freightliner dealer group with multiple locations across the upper Midwest and Western U.S. offering full sales, parts, and service. Directly comparable to Rush in multi-brand commercial dealership operations.
• Performance Truck: Performance Truck is a commercial vehicle dealer group with locations across the U.S. selling Volvo, Mack, and other brands with integrated parts and service. Directly comparable to Rush on multi-brand commercial dealership operations.
• MHC Kenworth: MHC is one of the largest Kenworth dealerships and the second-largest Peterbilt dealer in North America, with full-service sales, parts, and leasing operations. It is a direct competitor to Rush on Peterbilt, Kenworth, and other franchises.
• Papé Group: Papé operates a large regional commercial truck and material handling dealership network in the Western U.S. It is a direct competitor in commercial vehicle sales, parts, and service across overlapping geographies.
• SelecTrucks of America: SelecTrucks is Daimler Truck's franchised used commercial vehicle retail network with locations across the U.S. It is comparable as a complementary used-truck and related retail channel competing for the same fleet and owner-operator customers.
• Velocity Vehicle Group: Velocity Vehicle Group is one of the largest commercial truck dealership groups in North America, operating Daimler Truck and other brand dealerships with full sales, parts, and service operations. It is a direct competitor to Rush Truck Centers in multi-brand commercial vehicle retail at scale.

Broad incumbents

• PACCAR Inc: PACCAR is the parent of Peterbilt and Kenworth, the two largest heavy-duty truck brands in North America, and operates an OEM-direct financial services arm. It is the upstream OEM and capital source for a significant portion of Rush's new vehicle franchise revenue.
• Daimler Truck North America: Daimler Truck North America owns Freightliner and Western Star, and operates its own dealer network plus the SelecTrucks used-truck retail channel. It is both a competing OEM channel and an indirect competitive context for Rush's franchise relationships and dealership economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rushtruckcenter
• YouTubeyoutube.com/user/RushEnterprises
• Facebookfacebook.com/rushtruckcenters
• LinkedInlinkedin.com/company/rushtruckkc
• Instagraminstagram.com/rush_truck_centers

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rush Truck Centers