Nick The Greek

What Nick The Greek does

Nick The Greek is a Greek Mediterranean fast-casual restaurant chain operating on an asset-light franchise model. The brand serves authentic Greek street food — gyros, souvlaki, falafel, salads, bowls, and traditional desserts such as baklava and loukoumades — to individual diners seeking quick, flavorful meals with vegetarian, vegan, and gluten-free options. As of May 2026, the chain has scaled to 100+ locations across eight or more U.S. states (California, Arizona, Nevada, Tennessee, Texas, Missouri, Kansas, Utah), growing from 70 units in February 2024 via multi-unit franchise development deals. The corporate parent, NTG, LLC, operates alongside its franchising affiliate NTG Franchising, LLC, both domiciled in San Jose, California.

The underlying technology stack is a standard restaurant digital commerce platform rather than a proprietary AI or software product. It comprises a custom iOS/Android mobile app for online ordering and a web-based ordering system (nickthegreek.orderexperience.net), loyalty rewards via the Nick The Greek Rewards program ($1 = 1 point, redeemable for free food), Paytronix-powered payment processing and gift card management, Google Maps Platform APIs for the store locator, social login via Facebook and Twitter, and integration with DoorDash, UberEats, and Grubhub for third-party delivery. A dedicated catering platform (orders.nickthegreek.com) supports packaged group orders (Athenian, Spartan, Olympus packages and Gyro Box). No AI/ML capabilities, patents, or proprietary models are disclosed.

Revenue mechanics are spread across four streams: in-store and digital food and beverage sales at franchise locations, catering services for events of 10+, franchise fees and royalties from multi-unit development agreements via NTG Franchising, LLC, and a loyalty-driven recurring customer engagement layer. Pricing is transaction-based with menu items varying by location and is not publicly disclosed. The customer base is horizontal — general consumers and catering/event customers — with no enterprise or named-account concentration. The company is privately held with no disclosed external funding rounds, ownership changes, or M&A activity in the available sources.

Name

Nick The Greek

Legal name

NTG, LLC

Website

https://nickthegreek.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Nick The Greek is a privately held Greek Mediterranean fast-casual restaurant franchise operating 100+ locations across eight or more U.S. states, serving individual diners and catering customers with authentic gyros, souvlaki, salads, and bowls via dine-in, mobile app, and third-party delivery.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Greek street food
• Fast casual dining
• Mediterranean restaurant
• Restaurant franchise
• Catering services

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales: Core revenue from sale of Greek street food items including gyros, souvlaki, falafel, salads, bowls, plates, and sides through dine-in, takeout, and delivery channels
2. Catering Services: Bulk catering orders for events and parties including packaged deals (Athenian, Spartan, Olympus packages) and individual dish trays
3. Franchise Fees: Revenue from franchising operations through NTG Franchising, LLC, with multi-unit development agreements for expansion
4. Loyalty Program Membership: Points accumulation system driving repeat purchases and customer retention through rewards redemption

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Nick The Greek operates a fast-casual restaurant chain serving authentic Greek street food including gyros, souvlaki, falafel, salads, bowls, plates, and traditional Greek desserts. The company runs primarily through a franchise model with 100+ locations across multiple U.S. states, supported by online ordering, a mobile app with loyalty rewards, third-party delivery integration, and catering services for events and parties.

Product overview

Nick The Greek is a Greek Mediterranean fast-casual restaurant chain operating on a franchise model. The company offers a unified product experience centered on authentic Greek street food including gyros, souvlaki, falafel, salads, and Greek desserts. The core offerings include both individual menu items (Bowls, Burgers, Desserts, Fries, Gyros, Plates, Salads, Sides) and catering services with packaged deals (Athenian, Spartan, and Olympus Packages, plus Gyro Box). The technology product suite consists of a mobile app (available on iOS and Android) integrated with a loyalty rewards program (Nick The Greek Rewards) where customers earn points per dollar spent, an online ordering system accessible via web and app, a nutrition calculator tool, and gift card products. The company operates over 100 locations across multiple U.S. states, with ongoing expansion through franchising.

Differentiator

Problem solved

Functional benefit

Products and services

• Nick The Greek Mobile App Mobile application for iOS and Android enabling online ordering, loyalty rewards, push notifications, geolocation services, and account management for Nick The Greek restaurant customers.
• Online Ordering System Web-based ordering platform for takeout and delivery, accessible via website and mobile app with location-based store selection.
• Catering Service Full-service catering for events of 10 or more, offering various packages and individual dishes for parties and corporate events.
• Athenian Package Catering package option featuring Greek street food selections for group events.
• Spartan Package Catering package option featuring generous portions of Greek street food for group events.
• Olympus Package Premium catering package featuring a variety of Greek street food offerings for group events.
• Gyro Box Individual portable gyro meal box suitable for catering and grab-and-go orders.
• Gift Cards Digital eGift cards and physical gift cards available for purchase and balance checking.
• Pistachio Cream Dubai Chocolate Frozen Yogurt Limited-time frozen yogurt dessert item featuring Pistachio Cream and Dubai Chocolate flavors.
• Mediterranean Steak Bowl First-ever Mediterranean Steak Bowl menu item featuring fine-dining pedigree steak with Mediterranean flavors.
• Dubai Chocolate Desserts Frozen viral chocolate desserts featuring Dubai Chocolate inspired items.

Quantifiable outcome

• 100 locations systemwide achieved May 2026
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Nick The Greek menu items for delivery through DoorDash platform
• UberEatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Nick The Greek menu items for delivery through UberEats platform
• GrubhubminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Nick The Greek menu items for delivery through Grubhub platform
• PaytronixcoreTechnology or IntegrationPayment processing and gift card management system provider. Handles all payment data storage including debit/credit card information and gift card processing

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zoës Kitchen: Mediterranean fast-casual chain (now under CAVA) historically serving kabobs, salads, and pita wraps. Highly comparable menu and occasion set to NTG and a useful proxy for multi-unit Mediterranean performance benchmarks.
• The Halal Guys: Ethnic street-food fast-casual franchise built on platters, gyros, and bowls with a similar authentic-ethnic positioning to NTG. Useful comparable for franchise-led scale-up of an ethnic street-food concept in the US.
• Pita Mediterranean Street Food: Fast-casual Mediterranean franchise serving pitas, bowls, salads, and Greek staples. Comparable franchise model, menu, and price point to NTG, often competing in the same white-space markets.
• CAVA: Public Mediterranean fast-casual chain with a similar menu format (bowls, pitas, salads) and DTO/loyalty model. CAVA is the category leader and the most direct comparable for NTG's positioning, AUVs, and unit-growth trajectory.
• Taziki's Mediterranean Cafe: Greek/Mediterranean fast-casual franchise offering gyros, souvlaki, salads, and bowls. Operates a comparable franchise model and menu architecture to NTG, targeting similar dine-in and catering occasions.
• Garbanzo Mediterranean Fresh: Mediterranean fast-casual franchise with a build-your-own bowl/pita format. Closely comparable unit economics, franchise structure, and target customer to NTG, and a direct competitor in shared markets.

Broad incumbents

• Wingstop: High-growth franchised limited-service restaurant chain with strong digital ordering (~60%+ digital sales) and a comparable unit-growth trajectory. Useful benchmark for franchise-led AUV and unit-economics expansion patterns relevant to NTG.
• Chipotle Mexican Grill: Category-defining fast-casual chain with a build-your-own bowl format, mobile app, and loyalty program. Comparable to NTG on limited-service restaurant operating model and digital ordering maturity, though materially larger scale.

Emerging players

• Chicken Guy!: Fast-casual chicken-tenders concept by Guy Fieri operating on a franchise/licensed model with a digital-first ordering experience. Comparable to NTG in restaurant format, franchise structure, and limited-service execution, though in a different cuisine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nickthegreeksj
• Instagraminstagram.com/nickthegreek/?hl=en
• LinkedInlinkedin.com/company/nickthegreek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nick The Greek