What Vitality Blueprint does

Vitality Blueprint, Inc. is a privately held Delaware-incorporated company that provides performance-oriented bloodwork analysis and personalized 13-week optimization protocols for individuals, coaches, and sports organizations. Founded by Dan Garner and Dr. Andy Galpin alongside scientific partners Dr. Tommy Wood and Dr. Ben House, the company sells three annual membership tiers — Upload ($150/year), Standard ($375/year), and Elite ($700/year) — plus one-time equivalents ranging from $200 to $800. Blood draws for full-service plans are facilitated through a network of 2,000+ US lab locations, with mobile phlebotomy available in many areas; the Upload tier (bring-your-own labs) is offered worldwide.

The platform's core technology is a constraint-based analytical model that interprets 85 to 129 biomarkers through performance thresholds rather than clinical disease ranges, identifying a single most-limiting physiological constraint and producing prioritized protocols across training, nutrition, supplementation, and behavioral factors. Supporting products include the Vitality Coach practitioner platform ($49/month individual, $199/month organization, custom enterprise), a Vitality Teams offering for sports organizations, a proprietary Vitality Score and Biological Age metric, a curated 5,000+ study research database, and educational content through the Vitality Unlocked podcast and Performance Encyclopedia.

The company operates a hybrid go-to-market: self-serve direct-to-consumer subscriptions purchased online for individuals, supplemented by sales-assisted demos for coach and enterprise tiers. Geographic reach is primarily US/Canada for full-service plans, with the Upload tier available worldwide (excluding Hawaii for in-lab draws). The company has not disclosed funding rounds, headcount, or revenue; its 5,000+ completed performance cycles and active Black Friday promotional activity indicate ongoing consumer sales, though absolute scale remains undisclosed.

Name

Vitality Blueprint

Legal name

Vitality Blueprint, Inc.

Website

https://vitalityblueprint.com

Company type

Private

Operating status

Operating

Short description

Vitality Blueprint is a privately held US company providing performance-oriented bloodwork analysis and 13-week optimization protocols for individuals, coaches, and sports organizations via a constraint-based analytical model, sold through annual memberships ($150-$700) and a practitioner platform.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Subscription Plans: Annual memberships providing ongoing optimization at exclusive pricing with regular retesting and recalibration. Plans include Upload ($150/year), Standard ($375/year), and Elite ($700/year). Members receive discounted rates on additional bloodwork cycles.
2. One-Time Purchases: Single-cycle purchases for individuals not ready for commitment. Upload ($200), Standard ($425), Elite ($800).
3. Coach Platform Subscriptions: Practitioner platform for coaches to manage client bloodwork and protocols. Individual Coach ($49/month), Organization ($199/month), Enterprise (custom pricing).
4. Enterprise/Team Plans: Custom pricing for sports teams, organizations, and enterprise clients with multiple coach/staff access, custom branding, and workflow integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Vitality Blueprint provides personalized bloodwork analysis and performance optimization plans through a software platform that interprets 85-129 biomarkers using a constraint-based analysis model. Members receive a proprietary Vitality Score, identification of their most limiting physiological constraint, and a personalized 13-week protocol covering training, nutrition, supplementation, and behavioral factors. The platform serves individuals directly, coaches through a dedicated practitioner dashboard, and sports teams and enterprises through custom organizational solutions.

Product overview

Vitality Blueprint is a performance bloodwork and analytics platform offering three core membership tiers (Upload, Standard, Elite) that provide increasingly comprehensive biomarker analysis (up to 129 biomarkers) with constraint-based interpretation and personalized 13-week protocols. The platform is built around a scientific team including Dr. Andy Galpin, Dr. Tommy Wood, Dan Garner, and Dr. Ben House. Supporting offerings include Vitality Coach for practitioners to deliver the system to their clients, Vitality Teams for organizational/athletic team use, and educational content through Vitality Unlocked podcast and Performance Encyclopedia. Key differentiators include performance-oriented reference ranges (not disease-based), constraint identification methodology, and 13 Functional Areas analyzed across 13-week cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitality Upload Subscription-based bloodwork analysis plan that allows users to upload their own existing bloodwork results from any lab and receive Vitality's full constraint-based interpretation, Vitality Score, 13-week performance plan, wearable tracking, and educational content. Does not include bloodwork costs. Priced at $150/year (subscription) or $200 (single purchase); available worldwide.
• Vitality Standard Subscription-based membership providing the full Vitality experience including comprehensive bloodwork at 2,000+ lab locations or via mobile phlebotomy, analysis of 85 biomarkers across 9 Functional Areas and 20+ systemic constraints, a Vitality Score, and a personalized 13-week protocol. Available in US and Canada. Priced at $375/year (subscription) or $425 (single purchase).
• Vitality Elite Subscription-based membership offering the maximum biomarker depth with 129 biomarkers analyzed across 10 Functional Areas and 20+ systemic constraints. Includes the deepest performance panel available, most detailed constraint identification and protocol, and priority access to new features and biomarkers. Available in the US only. Priced at $700/year (subscription) or $800 (single purchase).
• Vitality Coach Platform Practitioner platform enabling fitness coaches, trainers, nutrition coaches, and performance professionals to deliver precision bloodwork analysis to their clients. Includes a dedicated dashboard, client management tools, constraint-based interpretations written to be delivered directly to clients, exclusive practitioner pricing, and end-to-end guidance with dedicated support. Priced at $49/month (Individual), $199/month (Organization), or custom (Enterprise).
• Vitality Teams Organizational solution for sports teams and enterprises providing access for multiple staff, coaches, and administrators with centralized physiological optimization across athlete rosters. Features Vitality Score benchmarking, precision recovery and readiness metrics, custom data and workflow integrations, and custom platform branding. Pricing is custom, sold via direct enterprise sales.
• Vitality Unlocked Podcast Educational weekly podcast hosted by Dan Garner exploring high-performance health research topics with downloadable resources. Episodes cover biomarker science, supplementation strategies, and performance optimization topics. Distributed on YouTube, Spotify, and Apple Podcasts.
• Performance Encyclopedia Educational resource library providing clear explanations of biomarkers, health insights, and practical steps to optimize health and performance. Complements the bloodwork analysis with educational content on topics covered in Vitality protocols.

Quantifiable outcome

• 5,000+ performance cycles completed demonstrating model effectiveness
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Openloop Healthcare Partners, PCminorOthersThird-party telehealth provider offering video-conferencing and telephonic consultations. Vitality does not provide telehealth services; consultations are solely provided by independent licensed clinicians through this partner.
• JunctionminorOthersAffiliate of Openloop Healthcare Partners providing telehealth consultations. Services include video-conferencing, telephonic, and asynchronous technology for health consultations.
• Reliant.MD Medical AssociatesminorOthersMultiple affiliated medical practices (California, Colorado, New Jersey, Wisconsin) providing telehealth consultations as part of the third-party clinician network.
• MECNB Physician ServicesminorOthersMultiple affiliated physician services (California, Colorado, New Jersey, Wisconsin) providing telehealth consultations as part of the third-party clinician network.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Function Health: Function Health provides comprehensive annual blood biomarker testing with physician-reviewed results, serving a similar premium consumer audience to Vitality. Both emphasize deep lab panels (100+ biomarkers) and personalized interpretation over basic clinical reporting.
• WellnessFX: WellnessFX delivers blood testing packages with online results review and personalized recommendations, overlapping directly with Vitality's bloodwork interpretation and protocol delivery. Both serve performance and wellness-oriented consumer segments.
• InsideTracker: InsideTracker offers blood biomarker analysis with personalized health and performance recommendations, directly competing with Vitality Blueprint's core offering. Both target health-conscious and performance-focused consumers with annual testing cycles and protocol delivery.
• Wild Health: Wild Health offers precision medicine combining bloodwork, genomics, and lifestyle protocols for performance and longevity. Comparable to Vitality in its biomarker-driven, protocol-led approach with physician oversight.

Emerging players

• Fountain Life: Fountain Life provides advanced diagnostic testing combined with longevity-focused health optimization programs. Comparable to Vitality in its premium, data-driven approach to performance and health, with a stronger clinical and longevity framing.
• Levels Health: Levels focuses on continuous glucose monitoring and metabolic health analytics, intersecting with Vitality in metabolic biomarker interpretation and performance optimization. Different modality (CGM vs. blood panel) but same target consumer and goal of metabolic performance improvement.
• Viome: Viome provides gut microbiome and blood-based health analysis with personalized nutrition recommendations. Partial overlap with Vitality in biomarker-driven personalization and direct-to-consumer subscription model.
• Lifeforce: Lifeforce delivers at-home hormone and biomarker testing with personalized optimization protocols including supplements and telehealth. Overlaps with Vitality in biomarker-driven performance protocols and direct-to-consumer subscription model.

Broad incumbents

• Thorne: Thorne is a major supplements and at-home health testing brand with broader consumer reach and product portfolio. Overlaps with Vitality in the supplements/protocol recommendations derived from biomarker analysis, but operates as a broader wellness incumbent.
• Human Longevity Inc. Human Longevity Inc. offers comprehensive health intelligence including whole-genome sequencing, full-body MRI, and advanced blood panels. Comparable in delivering deep diagnostic data with personalized interpretation, but at the premium longevity/clinical end rather than performance sport focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vitality_BP
• YouTubeyoutube.com/@Vitality-Blueprint
• Facebookfacebook.com/people/Vitality-Blueprint/61554392881698
• LinkedInlinkedin.com/company/vitality-blueprint/posts/?feedView=all
• Instagraminstagram.com/vitality_blueprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitality Blueprint