EducationNOW
EducationNOW is a London-based, privately held online tutoring company founded in 2005 that provides live one-to-one Maths and English tuition aligned to the British Curriculum for children aged 5-15, priced from £6.25 per hour and marketed directly to parents in the UK and internationally.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What EducationNOW does
EducationNOW is a London-based private tutoring company founded in 2005 that delivers live, one-to-one online Maths and English tuition to children aged 5 to 15, with content and progression aligned to the British Curriculum from Key Stage 1 through Key Stage 4. The service is positioned as affordable, advertised at £6.25 per hour with a free 2-hour trial lesson, and is delivered via a website-based live tutoring platform (educationnow.co.uk) supplemented by direct phone and email enrollment. The company's stated pedagogical differentiator is a "language of learning" methodology supported by a Maths and English Wiz practice component and targeted exam-preparation modules covering the 11+ Grammar entrance exam, SATs and GCSEs.
The business model is direct-to-consumer usage-based pricing, charging customers per tutoring hour with no subscription packaging visible on the website; customers self-enrol through contact forms, free trial offers or inbound phone/email inquiries handled via UK numbers (+44 1293 543 035 and +44 7951 027 052). Marketing relies on the company website, a Yell.com business directory listing, and word-of-mouth evidenced by named-parent testimonials rather than paid advertising or formal partnership channels. Beyond its UK domestic base, EducationNOW operates a dedicated International Students programme serving learners outside the UK who want British Curriculum-aligned instruction.
EducationNOW discloses no leadership team, no funding history, no institutional investors, no patents, no formal regulatory credentials and no AI or machine-learning capabilities; the operating model rests on its human tutor workforce and a content library tied to the UK national curriculum. The company presents itself as one of the leading live online tuition providers in the UK market with thousands of children served cumulatively, but provides no revenue, headcount or active-customer figures to substantiate scale.
EducationNOW firmographics
Firmographics- Name
- EducationNOW
- Legal name
- EducationNOW
- Website
- https://educationnow.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EducationNOW is a London-based, privately held online tutoring company founded in 2005 that provides live one-to-one Maths and English tuition aligned to the British Curriculum for children aged 5-15, priced from £6.25 per hour and marketed directly to parents in the UK and internationally.
- Ownership category
- akta.pro rank
EducationNOW industry classification
Industry- Product category
- Online Tutoring Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)
- akta.pro secondary industries
- Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Mathematics Tutoring (Arithmetic–Calculus & Beyond) (EDANAAAA), Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD), Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)
Keywords
Where EducationNOW is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EducationNOW business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Tutoring Sessions: Hourly-paid live online tutoring sessions for Maths and English, priced from £6.25 per hour. Customers pay for instructional sessions with professional tutors covering British Curriculum content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Live Online Tutoring from £6.25 per hour |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
EducationNOW product offering
Product offeringCore offering
EducationNOW provides live, teacher-led online tutoring in Mathematics and English for children aged 5-15, structured around the British Curriculum (Key Stages 1-4). Sessions are sold hourly starting from £6.25/hour and cover homework help, revision support, and exam preparation for 11+ Grammar entrance exams, SATs, and GCSEs, with delivery available to UK and international students.
Product overview
EducationNOW operates as a live online tutoring platform offering structured educational programmes for children aged 5 to 15. The core offering consists of Live Online Maths Tutoring and Live Online English Tutoring, both delivered through live teacher support aligned with the British Curriculum. These are supplemented by specialised test preparation modules for 11+ Grammar entrance exams, SATs, and GCSEs. The Primary and Secondary Maths programmes provide age-appropriate learning pathways. Services are accessible internationally, with the company emphasising personalised pacing and targeted support for individual learning needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Online Maths Tutoring Live online mathematics tutoring for primary and secondary school children aligned with the British Curriculum, covering foundational concepts, algebra, statistics, and preparation for SATs and GCSEs.
- Live Online English Tutoring Live online English tutoring aligned with the National Curriculum, focusing on reading, writing, comprehension, and analytical skills, with preparation for 11+ and GCSE exams.
- 11+ Grammar Entrance Exam Preparation Preparation programme for the 11+ Grammar entrance exams, helping students develop the skills needed for success in selective secondary school admissions.
- SATs and GCSEs Preparation Comprehensive revision and exam preparation services for SATs and GCSEs in English and Mathematics.
- International Students Programme British Curriculum-based live online tutoring services available internationally for students outside the UK who want access to British-style education and qualifications.
Quantifiable outcome
- Thousands of children have benefited from tutoring
- +1 more outcomes
Companies that use EducationNOW
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
EducationNOW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
EducationNOW partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
EducationNOW competitors and assessment
Company assessmentBroad incumbents
- Varsity Tutors: Varsity Tutors is a large US-based online tutoring and test prep platform covering K-12 subjects and standardized exams, offering a broadly similar live online tutoring model though at much larger scale and different primary geography.
- Tutor Doctor: Tutor Doctor is a global tutoring franchise offering in-person and online one-to-one tutoring across subjects and levels, with UK operations providing maths and English support comparable to EducationNOW's offerings.
- Explore Learning: Explore Learning is a UK-based tutoring company operating physical centres with online tutoring options, covering Maths and English aligned with the National Curriculum for ages 4-14, overlapping with EducationNOW's core subjects.
- Kip McGrath: Kip McGrath is a global tutoring franchise specializing in English and maths for primary and secondary students, with a strong UK presence and curriculum-aligned programmes, comparable to EducationNOW's subject focus.
- Kumon: Kumon is a global after-school maths and English programme with a franchise centre model, addressing foundational skill development for school-age children, overlapping with EducationNOW's primary Maths and English tutoring focus.
Emerging players
- Brainly: Brainly is a global online learning platform combining peer Q&A with AI and expert tutoring for K-12 homework help, overlapping with EducationNOW's homework help and revision use cases, though it is more digital and community-driven.
Direct peers
- MyTutor: MyTutor is a UK online tutoring platform offering one-to-one sessions for GCSE, A-Level, and 11+ preparation, directly competing with EducationNOW's live online tutoring and test prep offerings in the British Curriculum.
- Preply: Preply is a global online tutoring marketplace offering one-to-one live tutoring across subjects including maths and English, with a similar pay-as-you-go pricing model and direct-to-consumer acquisition approach.
- Tutorful: Tutorful is a UK-based online tutoring marketplace connecting students with vetted tutors for K-12 and beyond, with very similar subject coverage (Maths, English) and a comparable direct-to-consumer model targeting parents.
- Third Space Learning: Third Space Learning provides live online maths tutoring for UK primary and secondary schools, with a strong focus on curriculum-aligned content and SATs/GCSE preparation, making it a direct competitor in K-12 maths tutoring.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
EducationNOW social profiles
Digital presenceEducationNOW financial estimates
Financial estimateRevenue estimate
Valuation estimate
EducationNOW leadership team
Management profileNumber of profiles
EducationNOW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EducationNOW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EducationNOW
What does EducationNOW do?
EducationNOW provides live, teacher-led online tutoring in Mathematics and English for children aged 5-15, structured around the British Curriculum (Key Stages 1-4). Sessions are sold hourly starting from £6.25/hour and cover homework help, revision support, and exam preparation for 11+ Grammar entrance exams, SATs, and GCSEs, with delivery available to UK and international students.
Is EducationNOW a public or private company?
EducationNOW is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EducationNOW founded?
EducationNOW was founded in 2005. It employs 1 to 10 people.
Where is EducationNOW based?
EducationNOW is headquartered in London, United Kingdom, in the Europe region.
How does EducationNOW make money?
One revenue line is on record: online Tutoring Sessions.
Who are EducationNOW's main competitors?
Broad incumbents on record are Varsity Tutors, Tutor Doctor, Explore Learning, Kip McGrath and Kumon. Brainly is listed as an emerging player. Direct peers are MyTutor, Preply, Tutorful and Third Space Learning.
Does EducationNOW have an API?
No public API is recorded for EducationNOW.
What industry is EducationNOW in?
EducationNOW's product category is Online Tutoring Services. Its primary akta.pro industry code is EDAJALAA, Academic Tutoring Services (Subject-Specific & General), with a secondary code of EDAJADAI, Virtual Test Prep & Online Supplemental Instruction (K–12). Its NAICS code is 611691 and its SIC code is 8200.