Lifestyles Honda

What Lifestyles Honda does

Lifestyles Honda, operating as Lifestyles Recreational Products, is a privately held, independent powersports dealership headquartered in Burlington, Washington, serving the Northwest Washington corridor including Mount Vernon, Sedro-Woolley, and Anacortes. The company is an authorized multi-brand dealer representing Honda (motorcycles, ATVs, side-by-sides, and personal watercraft), Can-Am (ATVs, side-by-sides, Ryker/Spyder three-wheelers, and Pulse/Origin electric motorcycles), Sea-Doo (personal watercraft and Switch pontoon boats), Ski-Doo (snowmobiles), and LYNX (snowmobiles). All BRP brands are part of Bombardier Recreational Products, making the dealership effectively a single-line BRP-and-Honda retail franchise. The business was previously known as Maryotts Honda before the rebrand to its current multi-brand identity.

The dealership operates from a single retail showroom at 1970 Walton Drive, Burlington, claimed to be the largest indoor powersports facility in Washington state. Current inventory totals 257 units (229 new, 28 pre-owned) spanning ATVs, motorcycles, side-by-side utility vehicles, personal watercraft, snowmobiles, and pontoon boats. Vehicle prices range from approximately $3,999 (entry-level used) to $28,999 (premium new), with manufacturer promotional offers layered on top (e.g., $1,500 Honda Bonus Bucks, up to $7,000 Sea-Doo rebates, up to $3,000 Can-Am rebates, and APR financing from 0% to 5.49% for terms up to 180 months through partner financial institutions). Beyond vehicle sales, Lifestyles Honda generates revenue from a parts department (OEM and aftermarket accessories), a service department (maintenance, repair, warranty, recall support, and winterization), financing facilitation (dealer fees on arranged loans), trade-in evaluation, and test ride scheduling. Customer segments are entirely retail — individual recreational and utility users engaged in off-roading, hunting, farming, water sports, and snowmobiling — with no enterprise or fleet contracts evidenced.

The operating model is a traditional sales-led dealership: customers browse inventory online or in-store, schedule test rides, transact in person, and return for service. Marketing is light, relying primarily on the company website (lifestyleshonda.com) and a Facebook page (LifestylesRecreationalProducts), with no evidence of paid acquisition, content marketing, or email campaigns. The business has 12 employees and is independently owned with no disclosed parent company, institutional investors, or PE/VC backing. Revenue is not publicly disclosed.

Name

Lifestyles Honda

Legal name

Lifestyles Honda

Website

https://lifestyleshonda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifestyles Honda (Lifestyles Recreational Products) is an independent multi-brand powersports dealership in Burlington, Washington, selling new and pre-owned Honda, Can-Am, Sea-Doo, Ski-Doo, and LYNX vehicles, parts, and service to recreational and utility consumers in Northwest Washington.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Powersports dealership
• Vehicle sales
• Parts and service
• Consumer financing
• Recreational vehicles

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory/Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned powersports vehicles including ATVs, motorcycles, side-by-sides, personal watercraft, snowmobiles, and boats. Revenue generated from one-time vehicle transactions with MSRP and discounted pricing.
2. Parts Department: Sale of OEM and aftermarket parts and accessories for powersports vehicles.
3. Service Department: Maintenance, repair, and warranty services for powersports vehicles. Includes winterization and routine maintenance services.
4. Financing: Arrangement of financing for vehicle purchases through financial institution partnerships, earning interest income or dealer fees on financed deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lifestyles Honda operates a multi-brand powersports retail dealership selling new and pre-owned motorcycles, ATVs, side-by-side utility vehicles, personal watercraft, pontoon boats, and snowmobiles from Honda, Can-Am, Sea-Doo, Ski-Doo, and LYNX. Revenue is complemented by an OEM parts department, a full-service maintenance and repair facility, consumer financing facilitation, trade-in vehicle evaluation, and test ride scheduling, all conducted from the largest indoor showroom facility in Washington state located in Burlington, WA.

Product overview

Lifestyles Honda is a multi-brand powersports dealership offering a comprehensive portfolio of new and pre-owned powersports vehicles. The dealership serves as an authorized dealer for Honda, Can-Am, Sea-Doo, Ski-Doo, and LYNX, supplemented by pre-owned inventory from other manufacturers including Harley-Davidson, Kawasaki, KTM, Triumph, CFMOTO, Polaris, and Lowe. The product offering centers on recreational vehicles including motorcycles, ATVs, side-by-side utility vehicles (SxS), personal watercraft (PWCs), pontoon boats, and snowmobiles. The business model combines vehicle sales with complementary services including parts sales, full-service maintenance and repair, consumer financing facilitation, trade-in evaluation, and test ride scheduling. The dealership is positioned as a one-stop powersports destination serving the Northwest Washington region.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Powersports Vehicles Full new lineup of Honda motorcycles, ATVs, side-by-side utility vehicles, and personal watercraft available for purchase, including FourTrax Foreman, FourTrax Rancher, and Pioneer models, with access to Honda Bonus Bucks promotions and OEM warranty service.
• Can-Am Powersports Vehicles Complete range of new Can-Am vehicles including Outlander and Renegade ATVs, Defender, Commander, and Maverick side-by-sides, Spyder and Ryker three-wheeled motorcycles, Canyon adventure vehicles, and the Pulse and Origin electric motorcycles, with access to BRP promotional offers.
• Sea-Doo Watercraft and Boats New Sea-Doo personal watercraft (PWCs), Switch pontoon boats, and related water sports equipment available for sale, with access to extensive promotional rebates up to $7,000 and 0% APR financing offers.
• Ski-Doo Snowmobiles New Ski-Doo snowmobiles across trail, mountain, and sport segments, including Summit, Freeride, MXZ, and Expedition series, providing a full lineup for Northwest Washington winter recreation.
• LYNX Snowmobiles New LYNX snowmobile lineup including BoonDocker and other models, offering an alternative brand within the BRP snowmobile family for Pacific Northwest customers.
• Pre-Owned Powersports Vehicles Certified and non-certified pre-owned powersports vehicles and equipment including motorcycles, ATVs, snowmobiles, and boats from manufacturers such as Harley-Davidson, Kawasaki, KTM, Triumph, CFMOTO, Polaris, and Lowe, priced based on condition and market value.
• OEM and Aftermarket Parts Sale of genuine OEM parts for all major brands carried by the dealership, as well as aftermarket parts and accessories for powersports vehicles.
• Service and Repair Full-service maintenance and repair facility for powersports vehicles, including warranty and recall look-up services, winterization, and routine maintenance for powersports customers.
• Consumer Financing Facilitation Arrangement of financing for new and pre-owned vehicle purchases through partnerships with financial institutions, offering promotional APR rates from 0% to 5.49% for terms up to 180 months.
• Trade-In Evaluation Free trade-in value assessment for customers applying existing vehicles as credit toward new purchases.
• Test Ride Scheduling Scheduling of test rides on in-stock vehicles, allowing customers to evaluate motorcycles, ATVs, side-by-sides, and other units before purchasing.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda powersports dealer offering Honda motorcycles, ATVs, utility vehicles, and watercraft. Access to Honda OEM promotions, parts, warranty service, and manufacturer support.
• Can-Am (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Can-Am dealer for ATVs, side-by-side vehicles (Commander, Defender, Maverick series), motorcycles (Ryker, Spyder, Canyon), and electric motorcycles (Pulse, Origin). Access to BRP promotions and financing offers.
• Sea-Doo (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Sea-Doo dealer for personal watercraft and Switch pontoon boats. Extensive promotional offers including rebates up to $7,000 and financing rates from 0% APR.
• Ski-Doo (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Ski-Doo dealer for snowmobiles including Summit, Freeride, MXZ, and Expedition series. Provides full lineup of snowmobile products for Northwest Washington winter recreation.
• LYNX (BRP)minorChannel Partner/ Reseller/ DistributorAuthorized LYNX dealer for snowmobiles, offering an alternative brand in the BRP snowmobile lineup for customers in the Pacific Northwest region.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RevZilla: Large online retailer of powersports parts, accessories, and gear owned by Comoto Holdings. Comparable as a competitor that captures parts and accessories demand online, threatening the dealer's parts department revenue and customer relationship.
• BRP (Bombardier Recreational Products): Manufacturer of Can-Am, Sea-Doo, Ski-Doo, and LYNX — all of which Lifestyles Honda is authorized to sell. Comparable as the upstream OEM whose products, promotions, and financing offers drive the dealer's revenue and customer acquisition.
• American Honda Motor Co. Manufacturer of Honda motorcycles, ATVs, side-by-sides, and other powersports vehicles sold at Lifestyles Honda. Comparable as the marquee OEM whose products, bonus bucks, and HondaCare programs are central to the dealership's identity and revenue.
• Polaris Inc. Major powersports manufacturer of Indian Motorcycle, Slingshot, RZR, Ranger, and snowmobiles. Comparable as a competing OEM whose products Lifestyles Honda may or may not carry, and as a representative of the broader franchised powersports ecosystem.

Direct peers

• Mountain Motorsports: Multi-state multi-brand powersports dealership chain selling Honda, Yamaha, Kawasaki, Can-Am, Sea-Doo, and other powersports brands with full parts and service operations. Comparable as a multi-brand full-service dealership operating at greater scale across multiple geographies.
• RideNow Powersports: One of the largest multi-brand powersports dealer groups in the U.S., operating multiple locations across multiple states with Honda, Can-Am, Sea-Doo, Polaris, and other major brands. Directly comparable as a multi-brand full-service powersports dealership with the same authorized OEM mix.
• ProCaliber Powersports: Multi-location Pacific Northwest powersports dealer carrying Honda, Yamaha, Kawasaki, Can-Am, and other major brands with in-house parts, service, and financing. Highly comparable as a regional multi-brand full-service dealership operating in an adjacent PNW market.
• RIDE Powersports: Multi-brand powersports dealership offering Honda, Can-Am, Sea-Doo, and other major brands with full-service parts and repair. Directly comparable as a multi-brand full-service dealership with similar OEM manufacturer relationships.

Regional players

• Westside Motorsports: Pacific Northwest powersports dealer in Oregon offering multiple brands with parts and service. Comparable as a multi-brand full-service dealership in the same Pacific Northwest region, though operating in a different sub-market.

Others

• Cycle Gear: National retailer of motorcycle and powersports gear, helmets, and accessories with physical storefronts. Comparable as an adjacent participant that competes for the dealer's accessories and gear revenue, though it does not sell vehicles or provide service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LifestylesRecreationalProducts
• LinkedInlinkedin.com/company/lifestyles-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestyles Honda