CloudX
CloudX is an AI-native mobile supply-side platform founded in 2025 by former MoPub founders, offering unified SDKs, a TEE-verified auction, and a hosted MCP server to mobile app publishers and seven premium demand bidders.
- Company typePrivate
- Founded2025
- HeadquartersAspen, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CloudX does
CloudX is a private, U.S.-incorporated mobile supply-side platform (legal name: CloudExchange Inc., dba CloudX) founded in late 2025 by former MoPub founders Jim Payne (CEO) and Dan Sack (President). The company operates an AI-native programmatic SSP for mobile app publishers, providing real-time bidding and intelligent mediation across a single TEE-verified auction in which SDK and non-SDK demand compete on identical fee terms. Headquartered in Aspen with 11–50 employees, CloudX raised approximately $30.15M in November 2025 led by Addition and reached general availability on February 4, 2026, four months after its initial alpha release.
The platform's core product surface spans unified monetization SDKs (Android, iOS, Unity, React Native, Flutter), a web-based Dashboard, a public REST API, a Homebrew-installable CLI, and a hosted Model Context Protocol (MCP) server that exposes reporting and documentation tools to ChatGPT, Claude Code, Cursor, and Codex. Seven premium demand partners — Meta, Unity, Liftoff, Magnite, InMobi, Mintegral, and Moloco — were live at GA alongside flagship publisher partnerships with Scopely and 52 Entertainment. Differentiated technical components include a layered AI agent system that automates SDK integration and compliance, embedded Claude Opus 4.5 for conversational setup, TEE-verified auction mechanics, a Trusted Arbiter that arbitrates against Unity LevelPlay and PubMatic OpenWrap bid streams, and a Monetization-as-Code configuration paradigm with version control, A/B testing, and frequency caps.
CloudX monetizes through a uniform take rate on ad transactions through its programmatic SSP — pricing is not publicly disclosed. The go-to-market combines a product-led-growth motion (self-serve signup, SDK distribution through standard developer package channels, public docs and GitHub presence) with named flagship publisher partnerships and channel partnerships such as the Fast Track Group agreement covering Singapore and broader APAC. Built-in compliance support spans GDPR, CCPA, IAB TCF 2.0, GPP, and US Privacy, and certifications in privacy and data protection are reflected across SDK releases.
CloudX firmographics
Firmographics- Name
- CloudX
- Legal name
- CloudExchange Inc.
- Website
- https://cloudx.io
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CloudX is an AI-native mobile supply-side platform founded in 2025 by former MoPub founders, offering unified SDKs, a TEE-verified auction, and a hosted MCP server to mobile app publishers and seven premium demand bidders.
- Ownership category
- akta.pro rank
CloudX industry classification
Industry- Product category
- Mobile Supply-Side Platform (SSP)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Load Balancing & Application Delivery (ADC, Global Load Balancing) (HDABAGAF)
Keywords
Where CloudX is headquartered
LocationHeadquarters
- HQ city
- Aspen
- HQ country
- United States
- HQ region
- North America
Markets served
CloudX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Auction Take Rate: CloudX charges a take rate on ad transactions through its programmatic mobile SSP; SDK bidders and non-SDK omnichannel programmatic buyers compete in the same auction at the same take rate. Implied transaction-fee revenue model typical of SSPs.
- AI Agents and MCP Tooling (Indirect Value Driver): While not a direct revenue stream, CloudX provides a hosted MCP server and CLI tooling that drives adoption and platform usage, supporting the underlying take-rate monetization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Uniform take rate across SDK and non-SDK bidders in the same auction |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
CloudX product offering
Product offeringCore offering
CloudX operates a full programmatic supply-side platform (SSP) for mobile, enabling publishers to monetize in-app ad inventory through a unified, TEE-verified auction that connects them with seven premium demand partners (Meta, Unity, Liftoff, Magnite, InMobi, Mintegral, and Moloco). The platform layers autonomous AI agents over the stack to automate SDK integration, configuration, and observability, and supports both SDK and non-SDK omnichannel programmatic bidders under a uniform take rate.
Differentiator
Problem solved
Functional benefit
Products and services
- CloudX SSP Platform A full programmatic supply-side platform (SSP) for mobile that connects publishers to seven premium demand partners through a single TEE-verified auction, with publisher-controlled monetization, AI-agent automation, and a uniform take rate applied across SDK and non-SDK bidders. Intended for mobile publishers seeking to monetize in-app ad inventory with transparency and full auction observability.
- CloudX SDKs (Android, iOS, Unity, React Native, Flutter) Unified ad monetization SDKs available for Android (Kotlin/Java, API 21+), iOS (Swift/Objective-C, iOS 12+), Unity, React Native, and Flutter (BETA), supporting Banner, MREC, Interstitial, Rewarded, and Native ad formats with built-in privacy compliance for GDPR, CCPA, IAB TCF 2.0, GPP, and US Privacy. Designed for mobile developers integrating CloudX monetization into their apps.
- CloudX Dashboard Web-based management console at app.cloudx.io for managing inventory (apps and ad units), line items (with priority, price floors, targeting, tags), bidders, ad units, A/B testing, frequency caps, account and team management, and reporting visualization. Used by publisher-side operators to configure and optimize CloudX monetization.
- CloudX Public API Public REST API at https://provisioning.cloudx.io/api/v1 for programmatic access to reporting metrics, auction inspection, and account configuration reads and writes. Authenticates with CloudX API keys as bearer tokens, scoped by permissions (reports:read, auctions:read, configuration:read, configuration:write) and documented via an interactive OpenAPI reference. Built for engineering teams integrating CloudX reporting and automation into CI/CD and custom workflows.
- CloudX CLI Command-line interface (installable via Homebrew: brew install cloudx) that mirrors the dashboard's reporting, auction inspection, and configuration read/write capabilities in the terminal. Supports CLOUDX_API_KEY authentication for CI/CD, JSON and CSV output, auction list/show/rounds/bids commands, config show/validate/edit/publish/history, and report dashboard/apps/ad-units/breakdown/export with hourly or daily granularity. Built for developer and DevOps workflows.
- CloudX MCP Server Hosted Model Context Protocol server at https://provisioning.cloudx.io/mcp for AI-native reporting and documentation search. Plugs into ChatGPT (via the CloudX ChatGPT app), Claude Code, Cursor, and Codex, and exposes tools including GetReportDashboard, GetReportBidders, GetReportApps, GetReportAdUnits, GetReportExport, and SearchDocs. Designed for publishers and operators who want natural-language access to CloudX reporting data and product documentation.
- CloudX Trusted Arbiter A bid arbitration product that compares CloudX bids with supported third-party bids from Unity LevelPlay and PubMatic OpenWrap and selects the winning platform through CloudX arbitration, falling back to the highest comparable USD bid when the arbiter service is unavailable. Designed for publishers already running Unity LevelPlay or PubMatic mediation who want to evaluate CloudX without abandoning their existing mediation stack.
Quantifiable outcome
- ~90% reduction in publisher integration time via AI agents; production-ready code in minutes
- +2 more outcomes
Companies that use CloudX
Customer profileNamed customers2 records
Ideal customer profiles1 record
CloudX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature7 records
CloudX partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and secondary.
- ScopelyflagshipLong-term publisher partnership commitment announced at CloudX GA on Feb 4, 2026. Scopely brings mobile gaming inventory to the CloudX marketplace; Sen Sun (SVP Marketing Tech, Data Analytics & Advertising) provided launch quote.
- 52 EntertainmentflagshipLong-term publisher partnership commitment announced at CloudX GA on Feb 4, 2026. CMO Vincent Tessier cited AI-driven supply-side infrastructure as the next frontier of mobile advertising.
- Meta (Meta Audience Network)coreMeta is one of seven bidders integrated into the CloudX verified auction since GA. Supported via CloudXMetaAdapter with bidder tokens collected internally by CloudX.
- Unity AdscoreUnity Ads is one of seven bidders in the CloudX verified auction; Unity also partnered on the buy side via CloudXUnityAdsAdapter (Bidding). Unity's LevelPlay mediation is separately supported via Trusted Arbiter.
- Liftoff (Vungle)coreLiftoff (Vungle) is one of seven bidders in the CloudX verified auction; integrated via CloudXVungleAdapter supporting Banner, MREC, Interstitial, Rewarded, and Native on iOS and Android.
- MagnitecoreMagnite is one of seven bidders in the CloudX verified auction; integrated via CloudXMagniteAdapter on iOS (with waterfall integration) and the Magnite Android adapter.
- InMobicoreInMobi is one of seven bidders in the CloudX verified auction; integrated via CloudXInMobiAdapter. Kunal Nagpal (CBO, InMobi Advertising) provided a launch quote.
- MintegralcoreMintegral is one of seven bidders in the CloudX verified auction; integrated via CloudXMintegralAdapter supporting Banner, Interstitial, and Rewarded. Phoena Pang (VP, Americas and Global Partnerships, Mintegral) provided launch quote.
- MolococoreMoloco is one of seven bidders in the CloudX verified auction; integrated via CloudXMolocoAdapter on iOS backed by MolocoSDKiOS ~> 4.6.0. Yoni Markovizky (Global Head of Supply, Moloco) provided launch quote.
- Fast Track GroupsecondaryStrategic partnership announced December 11, 2025 to expand celebrity and influencer amplification for brands across Asia Pacific, initially focused on Singapore, combining celebrity influence with content creator engagement for brand exposure.
- Unity LevelPlaycoreUnity LevelPlay is supported as a third-party bid input for CloudX Trusted Arbiter, enabling publishers to compare CloudX bids with LevelPlay bid metadata (adNetwork, revenue, precision) and select the winning platform.
- PubMatic (OpenWrap)corePubMatic OpenWrap is supported as a third-party bid input for CloudX Trusted Arbiter, accepting PubMatic bid price, partner name, and optional extras to compare with CloudX and LevelPlay bids.
- Digital Turbine (Fyber Marketplace)secondaryDigital Turbine integration via CloudXDigitalTurbineAdapter backed by Fyber_Marketplace_SDK >= 8.4.0 < 9.0, supporting Banner, MREC, Interstitial, Rewarded, and Native on iOS.
- Google Waterfall (Google Mobile Ads SDK / AdMob)secondaryGoogle Waterfall integration via CloudXGoogleWaterfallAdapter backed by Google-Mobile-Ads-SDK 12.14.0, supporting Banner and MREC on iOS; requires GADApplicationIdentifier in Info.plist.
- Pangle (ByteDance)secondaryPangle (ByteDance) integration via CloudXPangleAdapter backed by Ads-Global ~> 7.9.0, supporting Banner/MREC, Interstitial, and Rewarded on iOS and Android.
- Verve (HyBid)secondaryVerve integration via CloudXVerveAdapter backed by HyBid 3.8.0, supporting Banner, MREC, Interstitial, Rewarded, and Native on iOS.
- Anthropic (Claude Opus 4.5)coreCloudX embeds Anthropic's Claude Opus 4.5 model directly into the platform to enable conversational publisher setup and full observability into auction bids, outcomes, and performance.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
CloudX competitors and assessment
Company assessmentDirect peers
- InMobi: InMobi operates a mobile-first omnichannel ad exchange and is one of CloudX's launch bidders. InMobi's exchange and SSP capabilities are directly comparable in mobile supply-side programmatic.
- Magnite: Magnite is the largest independent omnichannel SSP, integrated into the CloudX verified auction as one of seven bidders. Its mobile app SSP offering directly overlaps with CloudX's core product.
- AppLovin: AppLovin operates the MAX mediation platform and AppDiscovery UA network for mobile app publishers, the most direct incumbent to CloudX's mobile SSP. CloudX is publicly characterized as a competitive threat to AppLovin's adtech business (~$187.75B market cap).
- ironSource (Unity): ironSource (now part of Unity) operates a mobile ad mediation and monetization platform directly comparable to CloudX's SSP, including bidding integrations and supply-side tools for app developers.
- Moloco: Moloco operates a mobile programmatic DSP and is one of the seven bidders in the CloudX verified auction. Moloco's MCM and Retail Media offerings are a comparable AI-driven, programmatic-first monetization stack to CloudX's SSP.
- PubMatic: PubMatic operates an omnichannel programmatic SSP with OpenWrap header bidding for mobile app publishers, and is a CloudX Trusted Arbiter partner. It is directly comparable as a supply-side programmatic platform.
- Unity Technologies (Unity Ads / LevelPlay): Unity Ads and the LevelPlay mediation stack are direct peers in mobile gaming supply-side monetization, and Unity is both a CloudX bidder and a CloudX arbiter partner. Unity AdTech Vector grew +53% in Q4'25, underscoring the competitive intensity.
- Digital Turbine (Fyber): Digital Turbine's Fyber Marketplace is a mobile SSP and mediation platform, and is a CloudX integration partner via the CloudXDigitalTurbineAdapter. It competes in the same mobile app supply-side marketplace as CloudX.
- Chartboost: Chartboost is a mobile ad monetization and mediation platform focused on gaming publishers, directly comparable to CloudX in supply-side mobile SSP functionality.
Broad incumbents
- Google AdMob: Google AdMob is the dominant mobile ad monetization platform and a default mediation layer for many publishers. CloudX exposes a Google Waterfall adapter, indicating both partnership and competitive overlap with AdMob as a broad incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CloudX social profiles
Digital presenceCloudX compliance and trust
Trust signalCompliance2 records
CloudX financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudX leadership team
Management profileNumber of profiles
Profiles1 record
CloudX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudX
What does CloudX do?
CloudX operates a full programmatic supply-side platform (SSP) for mobile, enabling publishers to monetize in-app ad inventory through a unified, TEE-verified auction that connects them with seven premium demand partners (Meta, Unity, Liftoff, Magnite, InMobi, Mintegral, and Moloco). The platform layers autonomous AI agents over the stack to automate SDK integration, configuration, and observability, and supports both SDK and non-SDK omnichannel programmatic bidders under a uniform take rate.
Is CloudX a public or private company?
CloudX is a private company. It is classified as venture growth investor backed and is currently operating.
When was CloudX founded?
CloudX was founded in 2025. It employs 11 to 50 people.
Where is CloudX based?
CloudX is headquartered in Aspen, United States, in the North America region.
How does CloudX make money?
Two revenue lines are on record. Auction Take Rate is the primary driver. The others are AI Agents and MCP Tooling (Indirect Value Driver).
Who are CloudX's main competitors?
Direct peers on record are InMobi, Magnite, AppLovin, ironSource (Unity), Moloco, PubMatic, Unity Technologies (Unity Ads / LevelPlay), Digital Turbine (Fyber) and Chartboost. Google AdMob is listed as a broad incumbent.
Does CloudX have an API?
Yes. Public REST API for programmatic access to reporting, auction inspection, and account configuration data (read and write). Authentication uses CloudX API keys as bearer tokens, created and managed in Settings > API Keys. Base URL: https://provisioning.cloudx.io/api/v1. Documentation is generated from a live OpenAPI schema with an interactive reference. Endpoints include authentication (/auth/status), configuration reads (GET /config/show, /config/validate, /config/history) and writes (POST /config/edit, POST /config/publish), reporting (/report/* including dashboard, bidders, apps, ad-units, export), and auction inspection (/auction/* including auctions, rounds, bids, ILRD). Permissions are scoped via reports:read, auctions:read, configuration:read, and configuration:write. A CloudX CLI (installable via Homebrew: brew install cloudx) provides terminal access to the same reporting, auction inspection, and configuration read/write capabilities. Developer documentation is at docs.cloudx.io/en/api.
What industry is CloudX in?
CloudX's product category is Mobile Supply-Side Platform (SSP). Its primary akta.pro industry code is HDABAGAF, Load Balancing & Application Delivery (ADC, Global Load Balancing). Its NAICS code is 5182 and its SIC code is 7373.