ARCHER'S CHOICE MEDIA, INC.

What ARCHER'S CHOICE MEDIA, INC. does

Content King Media, Inc., operating under the parent entity Archer's Choice Media, Inc., is a privately held, US-based niche media production company focused exclusively on hunting and outdoor lifestyle content. The company produces two parallel television brands — The Choice (featuring creators Ralph and Vicki) and Archer's Choice (featuring creators RJ and Aubrey) — distributed via television broadcast or streaming partnerships to a primary audience of hunting and outdoor recreation enthusiasts. Beyond broadcast, the company extends its content surface through two owned blogs (Beyond The B-Roll and Our Choice), social media profiles maintained by each creator pair, and the Content Kingdom email newsletter used to retain and re-engage the audience.

The company's underlying technology stack is not proprietary; the public-facing site is built on Squarespace, content is distributed via standard television and social channels, and the e-commerce storefront (thechoice.shop) is operated as a separate commerce property under The Choice brand. No AI/ML capabilities, patents, or proprietary software products are disclosed in the source material. The team is small — approximately 8 employees — and headquartered in Trinidad, Colorado, with a mailing presence tied to Lanark, Illinois.

Revenue mechanics combine television production and content licensing (licensing/royalties), enterprise brand partnerships exemplified by SPYPOINT (a trail camera and hunting technology manufacturer), and direct-to-consumer merchandise sales through thechoice.shop. The go-to-market motion is community-led: the company builds affinity through authentic content creator partnerships with outdoor personalities rather than scripted programming, then monetizes that audience via sponsorship integrations and branded merchandise. The company is privately held, has not raised institutional funding, and operates with no disclosed parent company, subsidiaries, or material M&A activity.

Name

ARCHER'S CHOICE MEDIA, INC.

Legal name

CONTENT KING MEDIA, INC.

Website

https://archerschoicemedia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Content King Media, Inc. (Archer's Choice Media, Inc.) produces niche hunting and outdoor television content — The Choice and Archer's Choice — distributed to hunting enthusiasts, monetized via TV licensing, brand partnerships (e.g., SPYPOINT), and branded merchandise through thechoice.shop.

Ownership category

akta.pro rank

Product category

Outdoor Television Production

NAICS

Sporting Goods Retailers (45911), Retail Trade (44-45)

SIC

Services-Amusement & Recreation Services (7900), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Hunt, Fish & Shooting Sports Distribution (CRAOAJAC), Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD)

Keywords

• Hunting television productions
• Outdoor lifestyle content
• Media content production
• Brand partnership marketing
• Outdoor merchandise sales

Headquarters

HQ city

Trinidad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Television Production and Content Licensing: Production of television programs (The Choice, Archer's Choice) focused on hunting and outdoor content, distributed through television and potentially syndication or licensing arrangements.
2. E-commerce / Merchandise Sales: Operation of an e-commerce storefront (thechoice.shop) selling merchandise related to their television productions and content creators.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Content King Media produces hunting and outdoor television content through two flagship shows—The Choice (featuring creators Ralph and Vicki) and Archer's Choice (featuring creators RJ and Aubrey)—distributed via television and digital channels. The productions are supported by editorial blogs and a direct-to-consumer e-commerce merchandise store (thechoice.shop), with revenue derived from content licensing/sponsorship and branded merchandise sales.

Product overview

Content King Media operates a portfolio of television productions and digital content platforms. The core offerings include two television shows: "The Choice" (featuring Ralph and Vicki) and "Archer's Choice" (featuring RJ and Aubrey), both focused on hunting and outdoor lifestyle content. These are complemented by two blog properties—"Beyond The B-Roll Blog" for behind-the-scenes industry content and "Our Choice" for company news. The company also operates an e-commerce store (thechoice.shop) for merchandise. All content is distributed through the Content King Media brand umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• The Choice: Television production featuring Ralph and Vicki as content creators focused on outdoor and hunting content.
• Archer's Choice
• Beyond The B-Roll Blog
• Our Choice Blog

Products and services

• The Choice

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SPYPOINTcoreGTM or Marketing PartnerSPYPOINT, a manufacturer of trail cameras and hunting technology, has an active marketing partnership with Content King Media. SPYPOINT's Senior Director of Brand Marketing provided a testimonial describing the relationship as grounded in trust, shared values, friendship, and dedication to the hunting community. The partnership enables SPYPOINT to reach the engaged hunting audience through authentic content integration.

Recent moves4 records

Expansion highlights3 records

Emerging players

• onX Hunt: Hunting-specific mapping and land-ownership app with growing media and brand-partnership capabilities. Comparable as an emerging player building hunting-community content and brand integrations.
• HuntStand: Digital hunting map and planning tool with community content features. Comparable as a hunting-focused tech/media player intersecting with the same audience and sponsor category.

Direct peers

• MeatEater: Founded by Steven Rinella, MeatEater is a hunting and outdoor media brand producing TV shows, podcasts, books, and D2C merchandise — directly comparable to Content King Media's dual-show, creator-led hunting content and merchandise model.
• GoHUNT: A hunting-focused media and e-commerce platform offering content, gear retail, and an Insider research tier. Comparable to Content King Media in combining hunting content creation with D2C commerce.

Others

• Bass Pro Shops: Largest U.S. outdoor and hunting retail brand with owned media and TV properties (e.g., Cabela's, Outdoor World). Comparable as both a potential enterprise sponsor and adjacent merchandising benchmark for hunting/outdoor D2C.
• YETI Holdings: Premium outdoor and hunting consumer brand with significant content marketing and creator partnerships. Comparable as a brand-side counterpart that buys authentic hunting-community content and sponsorships.

Broad incumbents

• Sportsman Channel: Cable TV network focused on hunting, shooting, and fishing programming. Comparable as a hunting-niche TV distribution incumbent competing for the same audience and sponsor pool.
• Outdoor Life: Outdoor recreation and hunting media brand producing editorial and video content. Comparable as a broader incumbent competing for the same hunting enthusiast audience.
• Outdoor Channel: A national cable network dedicated to hunting, fishing, and outdoor programming. Comparable as the broader incumbent distribution platform for the same hunting-content category Content King Media produces for.
• Field & Stream: Long-running hunting and outdoor media brand producing editorial, video, and licensing content. Comparable as a heritage hunting media brand operating in the same content and audience category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/archer's-choice-media-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARCHER'S CHOICE MEDIA, INC.