AmeriTurf
- Company typePrivate
- Founded-
- HeadquartersItaly, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AmeriTurf does
AmeriTurf is a U.S. specialty distributor of turf management products serving golf course superintendents, sports turf managers, sod producers, landscape care operators, and nursery/greenhouse operators. Headquartered in Italy, Texas, the company operates through a coast-to-coast network of agronomically trained independent sales representatives covering 14 states and serving more than 2,000 customer accounts.
The company's product offering combines proprietary branded formulations with multi-supplier distribution. Proprietary SKUs such as Backbone (carbon-based soil nutrient management), MultiPath and NutriPath (surfactant-based water management), Component M, CalciPath, and the Component CaB/CL line are built on carbon-enhanced fertility, chelated micronutrients, and surfactant chemistries designed to improve nutrient uptake, water infiltration, and soil biology. Alongside these branded products, AmeriTurf distributes fertilizers, pesticides, herbicides, growth regulators, surfactants, and spray equipment from more than 20 manufacturers including Albaugh, FMC, Nufarm, Aquatrols, Grigg Bros., and Performance Nutrition.
AmeriTurf monetizes through a value-added distribution model with enterprise-style field sales: regional reps provide customized agronomic programs and product recommendations rather than transactional fulfillment. Pricing is not publicly disclosed and is delivered via custom quotes per account. The company was acquired by W.S. Connelly in March 2025 and continues to operate under the AmeriTurf brand as a division of the larger green-industry platform. As of the latest available data the company has 27 employees and has not disclosed revenue, funding, or external investment.
AmeriTurf firmographics
Firmographics- Name
- AmeriTurf
- Legal name
- AmeriTurf
- Website
- https://ameriturf.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AmeriTurf industry classification
Industry- Product category
- Specialty Turf Management Distribution
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer (Mixing Only) Manufacturing (325314)
- SIC
- Agricultural Services (700), Agricultural Chemicals (2870)
- akta.pro primary industry
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
- akta.pro secondary industries
- Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM), Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Turf Management (Sports Fields, Golf Courses) (BPABADAC), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)
Keywords
Where AmeriTurf is headquartered
LocationHeadquarters
- HQ city
- Italy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AmeriTurf business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Turf Product Distribution: AmeriTurf distributes a comprehensive range of turf management products including fertilizers, pesticides, herbicides, surfactants, growth regulators, and spray equipment. Products are sourced from multiple manufacturer suppliers and sold through a network of regional sales representatives to golf courses, sports fields, and sod producers. The company acts as an intermediary distributor offering agronomic expertise alongside product sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AmeriTurf product offering
Product offeringCore offering
AmeriTurf distributes specialty turf management products, including its proprietary branded fertilizers, water management surfactants, and tank additive colorants, to professional turfgrass managers at golf courses, sports fields, sod farms, landscape care operations, and nursery/greenhouse facilities across 14 states. The company pairs product supply with in-house agronomic expertise and a regional sales representative network that delivers customized fertility and turf care programs tailored to each customer's needs and budget.
Product overview
AmeriTurf is a turfgrass growth and maintenance solutions provider offering a comprehensive portfolio of fertilizers, pesticides, herbicides, and control products distributed across the U.S. The product line includes branded formulations (Backbone, Component M, MultiPath, NutriPath, P-Release, CalciPath, Component CaB, Component CL) alongside products from 20+ supplier partners (Albaugh, American Plant Food, Aquatrols, DCM, FMC, Green Industries, Nufarm, Quali-Pro, Redox Turf, STS Turf, and others). Product categories span Fertilizers, Fungicides, Herbicides, Insecticides, Surfactants, Water Management, Soil Management, Growth Regulators, and Equipment. AmeriTurf serves golf courses, sports turf managers, sod producers, and landscape operators across 14 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Backbone
Quantifiable outcome
- AmeriTurf is the preferred vendor for over 2,000 golf courses and sports fields in the U.S.
- +1 more outcomes
Companies that use AmeriTurf
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
AmeriTurf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AmeriTurf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- W.S. ConnellycoreW.S. Connelly, a leader in professional turf and erosion control industries founded in the 1950s, acquired AmeriTurf in March 2025. This strategic move unites two industry leaders, combining resources and expertise. AmeriTurf continues to operate under its own brand while joining the W.S. Connelly family of divisions. The partnership strengthens innovation capabilities and expands reach across golf, sports turf, and landscape sectors.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
AmeriTurf competitors and assessment
Company assessmentEmerging players
- LebanonTurf: Manufacturer of specialty fertilizers, grass seed, and soil products for golf, sports, and lawn care markets. Functions as both a competitor (proprietary branded products) and a potential supplier to AmeriTurf's portfolio.
Broad incumbents
- WinField United: Agricultural input distribution and retail network owned by Land O'Lakes, distributing fertilizers, crop protection, and seed. Adjacent peer with comparable agrichemical distribution model to golf and professional turf customers.
- Simplot Partners: Distribution arm of the J.R. Simplot Company selling fertilizers, crop protection, and turf products to golf, sports, and agriculture customers. Overlaps with AmeriTurf on turf nutrition and specialty fertilizer distribution at larger scale.
- Helena Agri-Enterprises: National distributor of crop protection, fertilizer, and specialty turf inputs. Comparable to AmeriTurf in distributing agronomic products to professional turf managers, with overlap in proprietary and third-party agrichemical brands.
- SiteOne Landscape Supply: The largest U.S. distributor of landscape supplies, irrigation, and turf products to golf, sports, and landscape professionals. Comparable to AmeriTurf in serving golf course superintendents and sports turf managers, but at national scale with a much broader catalog.
- Wilbur-Ellis: Diversified agricultural inputs and specialty distribution business serving turf, ornamental, and crop customers. Comparable to AmeriTurf in turf and specialty fertilizer distribution with a broader agricultural footprint.
Direct peers
- Harrell's: Specialty distributor of turf and ornamental chemicals, fertilizers, and seed serving golf courses, sports turf, and lawn care operators. Competes with AmeriTurf on branded agrichemical distribution and direct sales-rep coverage of golf superintendents.
- Target Specialty Products: Distributor of pest control, turf, and ornamental products across the western U.S. Direct overlap with AmeriTurf in fertilizers, pesticides, and surfactants sold to professional turf and landscape customers.
- Ewing Outdoor Supply: Specialty distributor of irrigation, turf, and landscape products serving golf, sports, and landscape professionals across the western and southern U.S. Direct competitor to AmeriTurf in product categories, customer segments, and territory overlap.
Others
- Nufarm Americas: Manufacturer of crop protection and turf chemicals sold through U.S. distribution partners including AmeriTurf. Listed as a peer because supplier relationships define channel economics; represents both a product source and a competitive threat if it pushes direct-to-customer channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AmeriTurf social profiles
Digital presenceAmeriTurf financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmeriTurf leadership team
Management profileNumber of profiles
Profiles4 records
AmeriTurf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmeriTurf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmeriTurf
What does AmeriTurf do?
AmeriTurf distributes specialty turf management products, including its proprietary branded fertilizers, water management surfactants, and tank additive colorants, to professional turfgrass managers at golf courses, sports fields, sod farms, landscape care operations, and nursery/greenhouse facilities across 14 states. The company pairs product supply with in-house agronomic expertise and a regional sales representative network that delivers customized fertility and turf care programs tailored to each customer's needs and budget.
Is AmeriTurf a public or private company?
AmeriTurf is a private company. It is classified as corporate owned and is currently operating.
When was AmeriTurf founded?
AmeriTurf was founded in -1. It employs 11 to 50 people.
Where is AmeriTurf based?
AmeriTurf is headquartered in Italy, United States, in the North America region.
How does AmeriTurf make money?
One revenue line is on record: turf Product Distribution.
Who are AmeriTurf's main competitors?
LebanonTurf is listed as an emerging player. Broad incumbents are WinField United, Simplot Partners, Helena Agri-Enterprises, SiteOne Landscape Supply and Wilbur-Ellis. Direct peers are Harrell's, Target Specialty Products and Ewing Outdoor Supply. Nufarm Americas is listed as an others.
Does AmeriTurf have an API?
No public API is recorded for AmeriTurf.
What industry is AmeriTurf in?
AmeriTurf's product category is Specialty Turf Management Distribution. Its primary akta.pro industry code is IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control), with a secondary code of AFABACAM, Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping). Its NAICS code is 3253 and its SIC code is 700.