Austral

What Austral does

Austral (legal entity AUSTRAL COMUNICAÇÃO E TECNOLOGIA LTDA, CNPJ 13.199.889/0001-20) is a privately held Brazilian digital marketing, sales, and customer service consultancy founded in 2011 and headquartered in São Paulo at Av. Brig. Faria Lima, 2369, Jardim Paulistano. The firm serves primarily small and medium-sized businesses (PMEs) across Brazil, structuring their commercial operations across three integrated fronts: Marketing (demand generation), Sales (CRM and pipeline management), and Customer Service & AI (conversational automation). Austral's go-to-market is anchored by a free 30-minute diagnostic ("Diagnóstico Austral") that maps prospect maturity in people, processes, and technology, converting qualified leads into structured consulting engagements delivered remotely by a distributed team.

The company's core technology stack is built around the RD Station ecosystem — RD Station Marketing, RD Station CRM, and RD Conversas — where Austral holds Platinum Partner status for 2025. It also maintains certified Google Partner and Meta Partner designations, signaling certified proficiency in Google Ads and Meta Ads execution. Service delivery is organized around the proprietary "Método Austral," a four-step methodology (Diagnosis, Implementation, Execution, Follow-up) that codifies how Austral maps bottlenecks, configures tooling, executes campaigns and pipelines, and runs review rituals for continuous improvement. Supporting assets include an educational blog, an A-Z glossary of marketing/sales/customer service terminology, and three free eBooks covering inbound marketing, paid media, and WhatsApp Business.

Austral generates revenue through professional services engagements — consulting, platform implementation, and managed execution — with pricing scoped per engagement rather than published. The firm claims to have served more than 600 clients over its 15-year history and is founder-led (Andress Bento, Founder), with no disclosed external funding, parent company, or institutional investors. The operating model is remote-first with team members distributed across Brazil, and the company is actively operating with current website activity observed into 2026.

Name

Austral

Legal name

AUSTRAL COMUNICAÇÃO E TECNOLOGIA LTDA

Website

https://austral.media

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Austral is a Brazilian digital marketing, sales, and customer service consultancy serving SMBs. Founded in 2011, it implements the RD Station ecosystem and its proprietary 4-step Método Austral to structure commercial operations for over 600 clients across Brazil.

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Digital marketing consulting
• Marketing automation services
• CRM implementation consulting
• Sales process structuring
• Conversational AI services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Consulting Services: Austral provides consulting services for marketing, sales, and customer service integration. They structure commercial processes, implement marketing automation tools (RD Station CRM, Marketing, Conversas), and provide ongoing execution and optimization services. Revenue comes from professional services engagements with small and medium businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

Austral is a Brazilian consulting firm that helps small and medium businesses (PMEs) structure predictable revenue growth by integrating marketing, sales, and customer service operations. The firm implements and operates the RD Station ecosystem (RD Station Marketing, RD Station CRM, and RD Conversas) on behalf of clients, delivering managed services across demand generation, sales process structuring with CRM, and AI-powered customer service. Their work is anchored by a proprietary 4-step methodology (Diagnosis, Implementation, Execution, Follow-up) that converts improvised operations into systematic, measurable growth.

Product overview

Austral is a digital marketing and sales consultancy for small and medium businesses, operating as a services company rather than a software platform. The core offering spans three integrated fronts — Marketing Services, Sales Services, and Customer Service & AI — delivered through managed services that include strategy, implementation, and ongoing execution. Austral implements and operates the RD Station ecosystem (RD Station Marketing, RD Station CRM, and RD Conversas) on behalf of clients, supplemented by free diagnostic assessments, educational eBooks (covering Inbound Marketing, Paid Media, and WhatsApp Business), and a content blog. The three core services are designed to work together: Marketing generates demand, Sales converts with predictability using CRM, and Customer Service & AI uses conversational AI agents to retain and delight clients, forming a connected growth system.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services

Quantifiable outcome

• Transformed chaotic organizational scenario into clear and predictable system for 4Medic

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• RD StationcoreTechnology or IntegrationAustral is a certified partner specializing in RD Station ecosystem implementation, including RD Marketing, RD Station CRM, RD Conversas, and AI solutions. They use RD Station as their primary technology platform for client implementations and have been recognized as finalists for the Limitless 2025 Award from RD Station.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TOTVS: TOTVS is the largest Brazilian enterprise software company, offering ERP, CRM, and HR suites across SMB through enterprise segments. It is a broad incumbent whose CRM and customer-experience offerings overlap with Austral's RD Station-based sales and atendimento practice at the upper end of the PME segment.
• Conta Azul: Conta Azul is a Brazilian SaaS platform serving SMBs with management, financial, and sales automation tools. While primarily a software vendor, it competes for the same PME digital-transformation wallet and offers adjacent CRM/automation capabilities that overlap with Austral's RD Station-based implementations.
• Locaweb: Locaweb is a Brazilian digital services provider offering hosting, e-commerce, and SMB-oriented digital marketing/email tools. Its SMB digital-marketing products and bundling overlap with portions of Austral's stack and compete for the same Brazilian PME buyer.
• CI&T: CI&T is a large Brazilian digital transformation and technology consultancy delivering strategy, design, and engineering across marketing and CRM modernization. It overlaps with Austral's CRM/sales-process structuring services but at enterprise scale and across a much broader technology portfolio.
• Pipefy: Pipefy is a workflow and process automation platform aimed at SMB and mid-market customers in Brazil and Latin America. It competes with Austral's CRM/process structuring value proposition by offering a no-code platform that some prospects may use in lieu of consulting-led implementations.

Regional players

• Olist: Olist is a Brazilian SMB enablement platform helping small businesses sell across marketplaces with integrated logistics and tooling. It targets the same PME digital-transformation buyer as Austral, though focused on commerce rather than marketing/CRM structuring.

Direct peers

• Rock Content: Rock Content is a Brazilian content marketing and inbound marketing specialist serving mid-market and enterprise clients with strategy, content production, and marketing services. It competes with Austral for the same Brazilian SMB/mid-market marketing-services wallet, with overlapping inbound methodology and RD-style content offerings.
• RD Station (Resultados Digitais): RD Station is Austral's primary technology platform and ecosystem anchor; it also directly serves Brazilian SMBs with marketing automation, CRM, and conversational AI. As the vendor whose tools Austral implements, RD Station is the most direct comparability anchor for capability, customer base, and go-to-market motion.

Emerging players

• mLabs: mLabs is a Brazilian social-media management and analytics platform used by SMBs and agencies to manage brand presence on Instagram, Facebook, and LinkedIn. It overlaps with Austral's social-media and content marketing services from a tooling perspective.
• Leadster: Leadster is a Brazilian conversational marketing and chatbot platform focused on lead capture and qualification for SMB websites. It intersects with Austral's atendimento/AI practice by offering AI-driven conversational automation that competes with RD Conversas-based implementations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/austral.digital
• LinkedInlinkedin.com/company/austral-digital
• Instagraminstagram.com/austral.digital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austral