Breathe Cambridge

What Breathe Cambridge does

Breathe Cambridge is a heated yoga and boutique fitness studio based at 30 JFK Street in Harvard Square, Cambridge, Massachusetts. Reopened in Fall 2020, it serves local residents, Harvard-affiliated students, and visitors through a class lineup built around Hot 26 (Bikram-style) yoga, Inferno Hot Pilates, BREATHE Strength, Vinyasa, Yin Yoga, and Sound Healing. Operations are run by a small team of approximately six employees led by Studio Managers Andy and Lucas, with periodic pop-up locations supplementing the flagship site and supporting seasonal demand.

The studio operates on a direct-to-consumer, class-based revenue model. Pricing tiers include $32 drop-in classes, $175–$275 monthly unlimited memberships, $1,850–$2,000 annual plans, a $5 Community Hot Yoga accessible tier, and student semester packages, supplemented by annual retreats in Costa Rica, India, and Vermont and Barkan Method teacher training programs. Booking, scheduling, and payments are handled through MindBody, a third-party SaaS platform, and the public website is built on Squarespace; there is no proprietary technology stack or in-house software development.

Breathe Cambridge is an independent, privately held business with no disclosed funding rounds, institutional investors, or M&A activity. Its strategic positioning emphasizes an inclusive, community-oriented wellness experience — reinforced by a Karma Team volunteer structure, local partnerships such as its collaboration with The Charles Hotel, and ongoing retreat and teacher-training extensions — rather than scaled multi-site expansion. Distribution is concentrated in Cambridge, MA, with light geographic and experiential expansion via retreats and pop-ups.

Name

Breathe Cambridge

Legal name

BREATHE Cambridge

Website

https://breathecambridge.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Breathe Cambridge operates a heated yoga and boutique fitness studio at 30 JFK Street in Harvard Square, Cambridge, MA, offering Hot 26, hot Pilates, strength, vinyasa, yin, and sound healing classes to local residents, students, and visitors on a membership and drop-in basis.

Ownership category

akta.pro rank

Product category

Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG), Sound Meditation & Sound Bath Sessions (HSADAJAD), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)

Keywords

• Hot yoga classes
• Fitness studio memberships
• Hot pilates classes
• Hot HIIT training
• Wellness retreats

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Drop-in Classes: Single class drop-in sales at $32 per class, includes free mat and mat towel rental.
2. Class Packages: Multi-class packs (5, 10, 20 classes) with varying validity periods from 2-6 months.
3. Subscription Memberships: Monthly unlimited memberships ranging from $175-$275/month with varying amenities (mat rental, towel rental, buddy passes). Annual unlimited plans at $1,850-$2,000/year.
4. Introductory Offers: Time-limited unlimited class passes for new customers only: $40 for 10 days, $85 for 30 days, $350 for 90 days.
5. Summer Pass: Seasonal unlimited pass at $199 for unlimited classes through August 31, 2026.
6. Student Plans: Student semester unlimited plans ranging from $560-$840 for 4 months, available to students under 26 with valid ID.
7. Gift Cards: Digital gift cards available in preset amounts or custom values for gifting.
8. Sound Healing Services: One-on-one sound healing sessions with certified practitioner Jason Felitto, booked via Calendly.
9. Towel and Equipment Rental: Towel rental at $4/pair, yoga mat towels available for purchase at $20.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Breathe Cambridge is a heated fitness studio in Harvard Square, Cambridge offering daily in-studio Hot Yoga (Hot 26 Bikram, Power Flow Vinyasa), Hot Pilates (Inferno Hot Pilates), and Hot HIIT (BREATHE Strength) classes, alongside Yin Yoga, sound healing sessions, themed workshops, and destination retreats. Revenue is generated through drop-in classes, multi-class packs, recurring monthly and annual memberships, introductory offers, student semester plans, gift cards, and workshop/retreat fees. Classes are 45-90 minutes, run in rooms heated to 105°F with 40% humidity for hot formats, and are bookable through the MindBody platform or as walk-ins.

Product overview

BREATHE Cambridge is a heated yoga and fitness studio in Harvard Square offering a multi-format class portfolio centered around hot yoga and Pilates. The core offerings include Hot 26 (Bikram method), Inferno Hot Pilates, BREATHE Strength, Power Vinyasa Flow, and Yin Yoga classes. The studio extends its services through sound healing sessions with practitioner Jason Felitto, destination retreats (Costa Rica, India, Vermont), and themed workshops. Class scheduling and bookings are managed through the MindBody platform, with various membership tiers and class packs available. The studio positions itself as an accessible, community-focused fitness destination with both in-studio classes and pop-up events at partner locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot 26 (Bikram Yoga) A 75- or 90-minute traditional Bikram Yoga class featuring a 26-posture series performed in a room heated to 105°F with 40% humidity, offered to individuals seeking a structured heated yoga practice.
• Inferno Hot Pilates A 60-minute, high-intensity, low-impact Pilates-based class using bodyweight in a heated room to strengthen and tone the body, designed for adults wanting a heated, low-impact workout.
• BREATHE Strength (Hot HIIT) A 45-minute high-intensity interval training class performed in a heated room using bodyweight and hand weights, aimed at adults seeking efficient, heated full-body strength conditioning.
• Breathe POWER FLOW (Vinyasa Yoga) An energetic Vinyasa-style yoga class in which students fluidly transition between poses while syncing breath with movement, taught in a heated environment for adults wanting a flow-based heated practice.
• $5 Community Hot Yoga (All-levels Vinyasa) An all-levels affordable community Vinyasa class blending breathwork, meditation, and vinyasa-inspired movement, priced at a $5 drop-in rate to broaden access.
• BREATHE SLOW + RESTORE (Yin Yoga) A Yin-style yoga class in a non-heated room with poses held for extended periods, paired with guided meditation, intended for adults and recovery-focused practitioners needing deep connective-tissue work and stress relief.
• Sound Healing Sessions One-on-one sound healing sessions and group sound bath experiences using crystal singing bowls, Himalayan bowls, chimes, and gongs, offered to individuals seeking deep relaxation and wellness.
• BREATHE RESTORE & Sound Healing A combined 60-minute Sunday session offering guided mindfulness meditation, an immersive sound bath, and gentle Yin Yoga, targeted at individuals seeking a weekly restorative practice.
• Wellness Retreats Multi-day destination retreats — including Costa Rica Hot Yoga, Yoga Awakening in India, Women's Summer Weekend Retreat, and Women's Fall Reset Retreat in Vermont — that combine yoga, breathwork, and wellness programming for individual travelers and small groups.
• Workshops and Specialty Classes Themed workshops and specialty classes — including Hot26 Posture Clinic, breathwork workshops, drum medicine, partner yoga, and themed events like Glow Rave and Pride Pilates — for students seeking targeted training.
• Digital Gift Cards Digital gift cards sold in preset amounts ($25-$200) or custom values through the MindBody platform, redeemable by recipients for classes and services at Breathe Cambridge.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• The Charles HotelminorGTM or Marketing Partner · 10 July 2024The Charles Hotel partners with BREATHE Cambridge for their Summer 2024 Exercise the Mind and Body Fitness Series. BREATHE provides complimentary Pilates and Vinyasa pop-up classes at the hotel location every Wednesday and Saturday. This partnership provides BREATHE with visibility to hotel guests and the local Cambridge community.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• The Class by Taryn Toomey: Boutique fitness concept blending movement, breathwork, and sound/cathartic release. Comparable on premium positioning, breathwork and sound healing adjacencies, and experience-driven community marketing.

Direct peers

• Y7 Studio: Multi-location hot yoga studio chain known for hip-hop-influenced heated Vinyasa classes. Closely comparable on heated-room format, instructor-driven brand, and premium pricing tiers in dense urban markets.
• Sky Ting Yoga: Boutique yoga studio with a strong brand identity, community events, teacher training, and retreats. Highly comparable on community-driven marketing, retreat business, and teacher training programs.
• Hot 8 Yoga: Multi-city heated yoga chain offering Power, Hot 26 (Bikram), Inferno Hot Pilates, and HIIT classes. Highly comparable format and class portfolio, including the same Inferno Hot Pilates method BREATHE uses.
• Pure Yoga: Premium urban yoga studio operator with multiple class styles including hot yoga and Pilates. Comparable on premium pricing tiers, multi-format class portfolio, and city-center real estate positioning.

Regional players

• bkr Yoga (Cambridge): Local Cambridge yoga studio offering a mix of heated and non-heated classes. Same Cambridge micro-market and similar community-driven positioning, providing a direct local benchmark for BREATHE.
• Boston Athletic Club / Cambridge Athletic Club: Established Boston/Cambridge fitness clubs offering group fitness, yoga, Pilates, and personal training. Comparable on Cambridge/Boston member demographics and group-instruction-led model, though not heated-yoga-specialized.

Broad incumbents

• CorePower Yoga: Largest US hot yoga and boutique fitness chain with heated yoga, HIIT, and Pilates classes. Directly comparable core offering (heated yoga + Pilates) but at national scale with an owned technology platform, contrasting BREATHE's single-location, MindBody-dependent model.
• Life Time Fitness: National premium fitness operator with yoga, Pilates, HIIT, spa, and recovery. Relevant incumbent benchmark for BREATHE's expansion ambitions into multi-format wellness (sound healing, recovery, retreats) under one brand.
• Exhale (operated by Life Time): Boutique fitness + spa operator now under Life Time, offering heated yoga, barre, cardio, and recovery/wellness services. Comparable in blending heated yoga with adjacent wellness (sound baths, spa, recovery) — relevant benchmark for BREATHE's sound-healing and retreat extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/breathecambridge
• Instagraminstagram.com/breathecambridge
• LinkedInlinkedin.com/company/breathe-cambridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe Cambridge