Amisol Travel AS

What Amisol Travel AS does

Amisol Travel AS is a privately held Nordic charter tour operator founded in 1992 in Drammen, Norway, and now headquartered in Copenhagen, Denmark (Amisol Travel A/S, CVR 33597436). The company sells package holidays (flight + hotel, plus transfers and add-ons) primarily to Egypt — Sharm el Sheikh, Hurghada, Cairo, and the upcoming Marassi resort on the Alexandria coast — supplemented by Italy (Calabria, Sicily, Amalfi/Naples), Portugal (Madeira), and seasonal ski trips to Andorra. Its core operational model is weekly charter rotations from Copenhagen Kastrup and Billund airports via partner airlines Airseven (Billund) and SAS (Kastrup), with Danish- and Scandinavian-speaking guides at destination provided through its wholly-owned Egyptian subsidiary, Amisol Travel Egypt, which operates offices in Sharm el Sheikh, Hurghada, and Cairo. Over 500,000 Norwegian and Danish guests have travelled with the company since founding, and it carries mandatory Danish travel-industry memberships (Rejsegarantifonden, RID, Pakkerejseankenævnet, REJS under Dansk Erhverv).

The company runs a direct-to-consumer model selling exclusively through its own website (amisol.dk, including an AI-powered natural-language search agent and Tourpaq booking engine), phone contact centre (80 401 402), and email. It does not distribute through third-party OTAs or travel agents. Revenue is generated per-transaction from package holiday sales, with ancillary streams from hotel-only bookings, excursions, seat reservations, travel and energy-surcharge insurance, charter add-on bundles, and last-minute (afbudsrejser) inventory clearance at up to 40% discounts. Pricing is per-person, varies by destination, season, hotel tier, and board option (all-inclusive, half-board, bed & breakfast), with seasonal promotions, early-bird discounts, and travel-fair codes (e.g., MESSE1000).

Since spring 2023, Amisol has been part of the Travelheart Family Group via a minority stake, retaining operational and brand independence. Subsequent moves include the 2023 transition to Scandinavian carriers for ~90% of flights, a new Copenhagen office (Vesterbrogade 149) in September 2023, a relaunched website with AI search in December 2023, and the 2026 launch of Marassi as a luxury Mediterranean-coast Egyptian destination via a partnership with developer Emaar Misr. Active-holiday verticals (yoga, golf, diving, padel, tennis, ski) and group/corporate travel complete the product surface.

Name

Amisol Travel AS

Legal name

Amisol Travel A/S

Website

https://amisol.dk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Amisol Travel AS is a privately held Nordic charter tour operator selling package holidays (flight + hotel) from Copenhagen and Billund primarily to Egypt, with Italy, Portugal, and Andorra as secondary destinations, serving Scandinavian leisure travellers via its own website, contact centre, and owned Egyptian ground operations under the Travelheart Family Group.

Ownership category

akta.pro rank

Product category

Tour Operator & Charter Holiday Packages

NAICS

Tour Operators (561520), Travel Agencies (56151)

SIC

Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

Keywords

• Charter package holidays
• Scandinavian tour operator
• Egypt travel packages
• Leisure travel agency
• Charter flight operator

Headquarters

HQ city

Drammen, Buskerud

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Package Holidays (Charter): Core revenue stream: bundled flight + hotel package holidays sold as charter packages. Sold primarily through direct online sales and contact center. Includes optional add-ons such as charter package (baggage + in-flight meals + transfers), seat reservations, travel insurance, energy insurance, and excursion packages.
2. Hotel-Only Sales: Sale of hotel accommodations without flights, including stays at featured properties in Egypt, Italy, and Portugal.
3. Add-on Services: Ancillary revenue from seat reservations (SAS, Airseven), travel insurance products, energy surcharge insurance, visa facilitation, and transfer packages.
4. Excursions and Activity Packages: Guided excursions and cultural tours sold at destination (e.g., pyramids, Alexandria, Siwa Oasis, diving trips, golf packages) booked through on-ground Amisol guides.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Amisol Travel AS operates as a Scandinavian tour operator that sells bundled package holidays (flight + hotel + transfers) primarily to sun destinations, with Egypt as its flagship product. It runs weekly charter departures from Kastrup (Copenhagen) and Billund year-round via Airseven and SAS, complemented by on-ground Danish/Scandinavian-speaking guides through its Egyptian subsidiary. Holiday types include family resorts, diving, yoga, golf, group tours, round trips, last-minute deals, and add-ons such as insurance and seat reservations.

Product overview

Amisol Travel AS operates as a Nordic-owned travel agency and tour operator offering charter package holidays primarily to sunny destinations. The core product is comprehensive package holidays (pakkerejser) that bundle flights, hotels, and often transfers with Danish/Scandinavian-speaking guides. The company specializes in Egypt as its primary destination with year-round operations, supplemented by Italy (Calabria, Sicily, Amalfi Coast), Portugal (Madeira), and seasonal ski trips to Andorra. Key product lines include standard package holidays, active holidays (diving, yoga, golf, padel, tennis), guided round trips, group travel, and custom-tailored itineraries. The company operates its own booking platform (amisol.dk) and booking system, with physical presence across Denmark, Norway, and Egypt. In 2023, Amisol joined the Travelheart Family Group and launched a new website with AI-powered search capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Package Holidays (Pakkerejser) Complete travel packages including flights, accommodation, and often transfers to destinations in Egypt (Sharm el Sheikh, Hurghada, Cairo, Marassi), Italy (Sicily, Calabria, Amalfi), and Madeira, with All-Inclusive, half-board, and bed & breakfast options. Sold to individual Scandinavian families, couples, and small groups.
• Charter Flights Direct charter flights from Kastrup (Copenhagen) and Billund airports to Egypt via partner airlines Airseven (Billund) and SAS (Copenhagen). Includes optional Charter Package add-on with 20kg luggage, in-flight meals, and airport transfers.
• Hotel Bookings Standalone hotel-only bookings across multiple categories including family hotels, adult-only hotels, 5-star luxury, beachfront, and apartment hotels in Egypt, Italy, and Portugal.
• Round Trips (Rundrejser) Multi-destination guided tours including Egypt and Jordan combinations, cultural trips, and adventure tours with Scandinavian-speaking guides.
• Active Holidays (Diving, Yoga, Golf, Padel, Tennis) Activity-focused travel packages including diving trips (beach, boat, liveaboard, dive courses in Hurghada and Sharm el Sheikh), yoga retreats led by Monica, golf trips at Marassi and Capo Vaticano, and padel/tennis packages. Includes dedicated training calendar.
• Group Trips (Grupperejser) Customised group travel bookings for families, friends, companies, schools, and associations, with personal guidance and itinerary planning for trips to Egypt, Italy, and Portugal.
• Custom/Tailored Trips Personalised travel planning service with Middle East expert Khalid to create custom itineraries with preferred stops and pacing for individual travellers and groups.
• Last-Minute Deals (Afbudsrejser) Heavily discounted last-minute package holidays to Egypt, Italy, and Portugal with savings up to 40% off regular prices, targeted at flexible price-sensitive travellers.
• Marassi Resort Packages
• Travel Insurance Add-on Travel insurance and cancellation insurance products offered as optional add-ons in partnership with Gouda insurance, bundled into package holiday purchases.
• Energy Insurance (Energisikring)

Quantifiable outcome

• 31+ years of continuous operation as a Scandinavian travel operator
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Travelheart Family GroupminorStrategic or Co-development Partner · 1 April 2023In spring 2023, a minority stake in Amisol Travel was sold to Travelheart Family Group in Denmark. The acquisition was motivated by the desire to join a larger organisation, drive growth, gain access to additional destination offerings, and benefit from the resources and network of a larger travel group. Amisol retained its brand and operational independence.
• AirsevencoreTechnology or IntegrationAirseven (a Danish airline) operates the majority of Amisol's weekly charter departures from Billund to Sharm el Sheikh and Hurghada from October 2023 onwards. A key operational partner enabling Amisol's core charter model.
• SAS (Scandinavian Airlines)coreTechnology or IntegrationSAS operates all Amisol's charter flights from Kastrup (Copenhagen) to Sharm el Sheikh and Hurghada from October 2023. As of October 2023, at least 90% of Amisol's departures use Danish or Scandinavian airlines.
• Emaar MisrminorStrategic or Co-development PartnerEmaar Misr is the developer of the Marassi resort on Egypt's North Coast (Alexandria Coast). Amisol Travel partnered with Emaar Misr to offer package holidays to Marassi as a new destination for Scandinavian sun seekers. Marassi is Emaar Misr's flagship Mediterranean destination.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Bravo Tours: Danish-owned charter tour operator specializing in package holidays to Greece, Spain, Turkey, and Egypt. Comparable mid-size Nordic charter operator with similar GTM (direct-to-consumer website, charter flights, family/hotel tiering). Direct overlap on Egypt destination and Scandinavian family customer segment.
• Ving (Vingresor): One of the largest Nordic charter operators, part of Ving Group (Norwegian parent). Competes head-to-head with Amisol on charter packages to Egypt, Italy, and Portugal, with similar charter flights, All-Inclusive offerings, and Nordic-language on-ground service. Closest direct competitor in the Scandinavian charter niche.
• Apollo Rejser: Danish charter and tour operator offering package holidays to Egypt, Greece, Spain, and other sun destinations. Direct competitor with similar product positioning (charter + hotel, family-oriented, last-minute deals) and overlapping customer base of Scandinavian families seeking affordable sun holidays.
• Star Tour: Danish charter operator (part of Ving Group) offering package holidays to a wide range of destinations. Direct competitor on Egypt charter packages and similar Scandinavian family demographic, with broader geographic diversification across Mediterranean destinations.
• Beach Tours: Danish charter operator (formerly Stena Line's travel division) focused on beach holidays to Egypt, Turkey, and the Mediterranean. Smaller-scale direct competitor with similar product positioning, family-oriented customer base, and charter + hotel bundling model.
• Detur: Danish charter and tour operator with strong Egypt positioning — direct competitor to Amisol on the Sharm el Sheikh and Hurghada charter routes. Comparable mid-size Nordic charter operator with similar product line (charter + hotel, family packages, last-minute deals) and Scandinavian-language ground services.

Emerging players

• Sembo: Online travel agency (part of Nordic travel group) offering package holidays and dynamic packaging across Scandinavia. Adjacent competitor — not a charter specialist but increasingly competes with Amisol on flight+hotel packages to Egypt and similar destinations through OTA-style digital booking, with lower operational overhead.

Broad incumbents

• TUI Denmark: Danish arm of TUI Group, the largest European charter operator. Directly competes with Amisol on package holidays to Egypt, Italy, and Portugal, with much broader scale, more destinations, and integrated airline capacity (TUI fly). Comparable on product (charter + hotel packages) and target customer (Scandinavian leisure travelers), but operates as a broad incumbent with a far larger portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amisol-travel-danmark

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amisol Travel AS