Dialog

What Dialog does

Dialog is a Paris- and Barcelona-headquartered AI startup, founded in 2022, that builds autonomous shopping agents for e-commerce brands. The platform encodes a brand's identity (voice and tone), responsibility (guardrails, escalation rules, policies), and sales expertise (recommendation logic, product knowledge, sequencing) into an AI agent deployed on the brand's own website and inside major general-purpose LLMs (ChatGPT, Gemini, Claude, Perplexity). It serves 300+ brands across beauty, luggage, automotive, wine/spirits, luxury, and supplements, with named enterprise customers including Oh My Cream, Shiseido, MG Motor, Delsey Paris, Gerard Bertrand, and St Dupont.

The core technology uses a Retrieval-Augmented Generation (RAG) architecture across 10+ LLMs to deliver hallucination-resistant, brand-consistent product recommendations, and operates across text and image modalities. The product surface is modular: AI Personal Shopper (guided discovery via Q&A or photo upload), AI PDP Assistant (on-page real-time Q&A), Smart Reengagement (Klaviyo-integrated AI-generated email/SMS follow-ups), Conversation Insights (analytics from real customer conversations), and the Agentic Commerce platform (developer mode with API triggers, custom rules, and multi-agent orchestration by country/catalog/persona). Reported customer outcomes include a 3x conversion uplift measurable in five days, a +25% average order value lift, and 20% of site visitors engaging in Dialog conversations.

Dialog operates a SaaS subscription model with quote-based, non-publicly-disclosed pricing, supported by a hybrid go-to-market that combines self-serve product-led growth (14-day free trial, ~30-minute Shopify setup, Shopify App Store listing) with enterprise field sales (book-a-demo motion). Reported scale includes 1M+ conversations processed, 300+ brands, and a team of 11-50 employees. The company has raised a total of $4.4M in seed funding (November 2025) led by Galion.exe, with participation from Hexa, Kima Ventures, and Weaving Group.

Name

Dialog

Legal name

Dialog

Website

https://askdialog.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Dialog is a Paris- and Barcelona-based AI startup building autonomous shopping agents for e-commerce brands. Its platform encodes brand identity, expertise, and guardrails into agents deployed on-brand-site and inside ChatGPT, Gemini, Claude, and Perplexity, serving 300+ brands across beauty, automotive, luxury, and luggage.

Ownership category

akta.pro rank

Product category

Conversational Commerce / AI Shopping Assistant

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Social Customer Service & Conversational Sales Platforms (CRAFANAL), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• AI shopping assistant
• Conversational commerce
• Agentic commerce platform
• E-commerce conversion software
• Product recommendation engine

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: AI shopping agent platform sold as subscription to e-commerce brands. Free 14-day trial with self-serve onboarding. Platform generates measurable 3x conversion uplift driving customer retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dialog provides an AI shopping agent platform that encodes a brand's identity, responsibility (guardrails, policies), and sales expertise into an autonomous AI agent deployed on the brand's e-commerce site and inside major AI assistants (ChatGPT, Gemini, Claude, Perplexity). The platform powers personalized product discovery, on-product-page Q&A, AI-generated email/SMS re-engagement, and conversation analytics, with measurable outcomes of 3x conversion uplift and +25% average order value. It is sold as a SaaS subscription to e-commerce brands via Shopify App Store self-serve, free trial, and enterprise demos.

Product overview

Dialog is a unified AI-commerce platform consisting of a core Dialog AI agent and four integrated modules. The core Dialog platform encodes brand identity, expertise, and rules into an AI agent deployed on e-commerce sites and inside AI assistants (ChatGPT, Gemini, Claude, Perplexity). This core agent powers all modules: AI Personal Shopper (guided product discovery via conversation and photo), AI PDP Assistant (on-page real-time Q&A and recommendations), Smart Reengagement (AI-driven email/SMS follow-ups with Klaviyo integration), and Conversation Insights (analytics from customer conversations). The Agentic Commerce architecture provides the underlying platform with developer controls for advanced customization. Brands achieve 3x conversion uplift, 25% higher average order value, and 20% visitor engagement rate.

Differentiator

Problem solved

Functional benefit

Brands

• AI Personal Shopper: AI-driven product recommendation solution that guides shoppers from any page to the right product through personalized questions or photo analysis
• AI PDP Assistant
• Smart Reengagement
• Conversation Insights

Products and services

• Dialog AI Shopping Agent Platform Core SaaS platform that encodes a brand's identity, responsibility, and sales expertise into an autonomous AI agent deployed on the brand's e-commerce site and inside ChatGPT, Gemini, Claude, and Perplexity. Drives 3x conversion uplift by predicting shopper needs, comparing options, recommending products, and guiding the full purchase journey. Sold as a subscription to e-commerce brands via Shopify App Store, free trial, and enterprise demos.
• AI Personal Shopper Module that replaces traditional product quizzes with dynamic AI-guided selling conversations. Engages shoppers from any page through personalized questions or photo upload, recommends the right product, and triggers tailored email and SMS follow-ups. Targets e-commerce brands seeking guided product discovery.
• AI PDP Assistant On-product-page AI assistant that answers visitor questions 24/7, explains product differences, recommends the right product, helps shoppers find the perfect fit, and supports automated cross-sell to lift average order value. Designed for e-commerce brands selling high-consideration products.
• Smart Reengagement Re-engagement module that captures shopper intent, hesitations, and contact details during conversations and triggers AI-generated personalized email and SMS follow-ups via Klaviyo. Sends rich 0-party conversation data into CRM for smarter segmentation and conversion campaigns.
• Conversation Insights Analytics module that builds detailed customer personas and surfaces real-time product, content, and marketing opportunities from actual on-site conversations. Provides feedback on trends, identifies product gaps, and refines campaign messaging based on shopper intent.
• Agentic Commerce Underlying platform architecture and developer product for building and deploying AI brand agents across the web and inside LLMs. Includes developer mode for advanced teams with external API calls, custom rules, multi-agent support by country/catalog/persona, and webhook triggers. Sells the platform-level capabilities that distinguish Dialog from generic AI assistants.

Quantifiable outcome

• 3x conversion lift
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• KlaviyocoreTechnology or IntegrationIntegration with Klaviyo marketing platform enables Dialog to send rich conversation data (shopper wants, objections, buying intent) directly into CRM. Powers AI-generated personalized email and SMS follow-ups that drive conversion through customer re-engagement campaigns.
• ShopifycoreTechnology or IntegrationNative Shopify integration enables 30-minute setup for Shopify and Shopify Plus merchants. Dialog AI Shopping Assistant available on Shopify App Store. Plug-and-play deployment on product pages with seamless embedding.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lily AI: Lily AI offers AI-driven product attributes and recommendations for retail and e-commerce, focused on fashion, beauty, and home. It competes in Dialog's strongest verticals with a similar 'product expertise encoding' value proposition.
• Nosto: Nosto offers personalization, product recommendations, and AI-driven content for online retailers, overlapping with Dialog's AI Personal Shopper and Smart Reengagement modules across similar DTC and enterprise brand customers.
• Vue.ai: Vue.ai provides AI-powered personalization, visual search, and merchandising for retail and e-commerce brands, serving many of the same enterprise fashion and beauty customers as Dialog.
• Algolia Recommend: Algolia's AI Recommend product provides AI-driven product recommendations and personalization for e-commerce sites. It targets the same conversion-optimization use cases as Dialog's recommendation and PDP assistant modules.
• Constructor: Constructor provides AI-powered product discovery, search, and recommendations for e-commerce brands. It overlaps directly with Dialog's AI Personal Shopper and AI PDP Assistant modules as an alternative solution for online retailers seeking AI-driven conversion uplift.
• Klevu: Klevu provides AI-powered on-site search, merchandising, and product recommendations for e-commerce merchants. It directly competes with Dialog's discovery and PDP use cases across Shopify and other platforms.

Broad incumbents

• Coveo: Coveo provides AI-powered search, recommendations, and generative experiences for commerce and enterprise customers. It overlaps with Dialog's RAG-based, multi-LLM agentic commerce architecture at the enterprise tier.
• Shopify Magic / Shopify Sidekick: Shopify's native AI features (Magic, Sidekick) provide AI assistance to merchants on the same platform Dialog integrates with. As Shopify expands native shopping assistants, it directly competes with Dialog's on-site AI PDP Assistant and Personal Shopper modules for the same merchants.
• Bloomreach: Bloomreach is an established digital experience and personalization platform for e-commerce, offering AI-driven search, merchandising, and content. It competes with Dialog's full commerce-AI stack for mid-market and enterprise online retailers.

Emerging players

• Syte: Syte provides visual AI and product discovery for e-commerce, including photo-based recommendations. It overlaps with Dialog's photo-upload capability in AI Personal Shopper, particularly in fashion and home.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/askdialog

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dialog