TechNation

What TechNation does

TechNation is a digital-first B2B media publication and monthly magazine serving the Healthcare Technology Management (HTM) industry. It delivers editorial content, technical education, and professional development resources to over 12,000 medical equipment service professionals, including biomedical engineers, HTM specialists, imaging technicians, and clinical IT personnel working across U.S. healthcare facilities. Operated as a media brand within MD Publishing, TechNation distributes content through its website (1technation.com), email newsletters, and active social channels on Facebook, LinkedIn, YouTube, Twitter, and Instagram.

The core product is the monthly TechNation Magazine, supported by an ecosystem of media properties including Webinar Wednesday (a recurring CE-accredited webinar series), TechNation.TV on YouTube, white papers, an annual Buyers Guide and Buyers Guide Directory, the HTM Jobs job board, and podcast programming (notably the "Girls on Fire" series). Through parent MD Publishing, TechNation is integrated with industry events including MD Expo conferences, HTM Mixer regional gatherings (Arizona, Northwest), and maintains booth presence at AAMI eXchange (booths 704 and 706 at the 2026 event). Revenue is generated from magazine subscriptions, advertising from HTM vendors, recurring webinar sponsorships (GE HealthCare, TRIMEDX, Rigel Medical and others), event participation, and merchandise sales.

TechNation positions itself as an information hub addressing regulatory compliance (FDA, CMS, Joint Commission), technology advancements, career development, and professional networking for the HTM community. Recent content initiatives have emphasized emerging themes including AI agents in clinical engineering, the Right to Repair advocacy movement, and cybersecurity. The publication operates from the United States and primarily serves the North American HTM market.

Name

TechNation

Legal name

TechNation

Website

https://1technation.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TechNation is a B2B media brand and monthly magazine serving 12,000+ healthcare technology management professionals with editorial content, CE-accredited webinars, podcasts, and industry events through parent company MD Publishing.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (513120)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Trade media publishing
• Healthcare technology management
• Medical equipment professionals
• B2B industry magazine
• Professional education webinars

Headquarters

HQ city

Tyrone, Georgia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: The primary revenue stream comes from magazine subscriptions and advertising from vendors serving the HTM industry. Additional revenue is generated through webinar sponsorships, event participation, and digital content offerings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TechNation is a monthly B2B trade magazine and digital media brand serving healthcare technology management (HTM), biomedical, imaging, and clinical IT professionals. Its core offering is editorial content covering industry news, regulatory updates, technical education, and professional spotlights, distributed via print magazine, website, email newsletters, webinars (Webinar Wednesday), white papers, buyers guide, and a job board (HTM Jobs). The publication is owned by MD Publishing and reaches over 12,000 medical equipment service professionals in the United States.

Product overview

TechNation is a media and publication company offering a comprehensive suite of products for healthcare technology management (HTM) professionals. The core product is TechNation Magazine, a monthly publication serving over 12,000 medical equipment service professionals in biomedical, HTM, imaging, and IT fields. Supporting the magazine, TechNation offers educational webinars (Webinar Wednesday), white papers, an annual Buyers Guide, and the HTM Jobs board. The company also produces video content through TechNation.TV and podcasts including the 'Girls on Fire' series. Through its parent company MD Publishing, TechNation also organizes industry events including MD Expo conferences and HTM Mixer regional events. The publication features editorial content across sections including Spotlight (profiles), The Bench (technical content), Expert Advice, and Breakroom (entertainment).

Differentiator

Problem solved

Functional benefit

Brands

• TechNation.TV: YouTube channel for TechNation video content and webinars.

Products and services

• TechNation Magazine The primary monthly magazine and ultimate resource guide for over 12,000 medical equipment service professionals. Diverse editorial and information helps biomedical, HTM, imaging, and I.T. professionals keep their finger on the pulse of the healthcare technology community, helping advance their careers and further their profession.
• HTM Jobs

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

One partnership is on record.

• MD PublishingcoreOthersTechNation is owned and operated by MD Publishing, its parent company. MD Publishing organizes industry events including MD Expo and HTM Mixer conferences, and publishes TechNation magazine and digital content.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• MD+DI (Medical Device and Diagnostic Industry): MD+DI is a B2B media brand covering medical device and diagnostic design, manufacturing, and regulation, with overlapping readership among medical equipment engineers and HTM-adjacent professionals. Comparable B2B trade media business model with advertising, sponsored content, and events.
• 24x7 Magazine: 24x7 Magazine is a long-running trade publication dedicated to biomedical equipment technicians, clinical engineers, and HTM professionals — a directly comparable B2B media brand serving the same audience as TechNation with similar editorial, CE, and event offerings.
• Healthcare Purchasing News: Healthcare Purchasing News is a trade publication serving healthcare supply chain, biomedical, and equipment procurement professionals, with overlapping audience and similar B2B advertising/sponsorship economics to TechNation.
• Medical Design & Outsourcing: Medical Design & Outsourcing is a B2B trade publication covering medical device engineering and manufacturing, with a comparable B2B media model (sponsored content, newsletters, directories) and audience overlap with TechNation's medical equipment readership.

Emerging players

• Health Facilities Management (ASHE/HFMA): Health Facilities Management is a trade publication for healthcare facility operations leaders, overlapping with TechNation's coverage of clinical engineering, equipment maintenance, and HTM-adjacent operations.
• DOTmed: DOTmed operates an online medical equipment marketplace alongside industry news and a used-equipment directory, intersecting with TechNation's audience of HTM and biomedical equipment professionals on the buyer/seller side.
• MassDevice: MassDevice is a digital-first medtech news brand covering medical device manufacturers and suppliers, with overlapping advertising ecosystem and a subset of HTM/biomed readers comparable to TechNation's audience.
• MedTech Dive: MedTech Dive is a digital B2B newsletter and news service covering medical device and HTM-relevant industries, with comparable B2B subscription/advertising economics and audience overlap on the medtech side.

Others

• HCB News (Healthcare Business News): HCB News covers the business side of hospitals and healthcare systems, including capital equipment and operations; it is thematically adjacent to TechNation with partial audience overlap among hospital biomedical and clinical engineering leaders.

Broad incumbents

• AAMI (Association for the Advancement of Medical Instrumentation): AAMI is the leading professional association for HTM and medical instrumentation, publishing standards, running AAMI eXchange (where TechNation exhibits), and offering education and certification — a broader incumbent with overlapping content, accreditation, and event functions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TechNationMag
• YouTubeyoutube.com/channel/UCNQJHjr_5j8rEBiWm4r438Q
• Facebookfacebook.com/TechNationMag
• LinkedInlinkedin.com/company/iamtechnation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TechNation