HABITAR IMÓVEIS

What HABITAR IMÓVEIS does

HABITAR IMÓVEIS (legal entity: Habitar Negócios Imobiliários LTDA) is a privately-held Brazilian real estate brokerage headquartered in Canoas, Rio Grande do Sul. Founded in 2001 and operating for 24 years, the firm employs 23 people and is led by Gestor Mário Elias Fontoura da Silva (Creci 15822) and Gerente de Equipe Sergio Marlon Aires Vargas (Creci 083604). It serves individual residential property buyers and sellers, with a secondary focus on land investors and small developers, across Canoas and adjacent municipalities (Santa Rita, Cachoeirinha, Porto Alegre, Triunfo, Bom Princípio).

The company's core product is a website-based property listing and search platform (habitarimoveis.com) hosting 322 active listings, supported by two WhatsApp Business lines for direct agent contact, plus Instagram and Facebook channels for top-of-funnel marketing. The platform supports filtering by city, neighborhood, property type, price range, bedrooms, bathrooms, suites, parking, and area, and lists both resale inventory and new-launch developments including PORTO CANOAS, Porto Leon, PUERTO MADERO, and THE GARDEN. Property prices span from approximately R$180,000 (entry-level apartments) to over R$2.8 million (luxury homes). The technology stack is a standard web listing platform (Next.js-based frontend, CDN-hosted imagery) with no API, mobile app, AI features, or disclosed proprietary technology.

HABITAR IMÓVEIS generates revenue entirely through transaction commissions on completed property sales, with no subscription, recurring, or ancillary revenue streams disclosed. Distribution is direct-to-consumer via licensed Creci-registered agents managing individual listings, with sales occurring through WhatsApp messaging, website inquiries, and in-person office consultations at the Canoas headquarters. The firm has no external investors, no funding history, no subsidiaries, no M&A activity, and operates as an independent local brokerage.

Name

HABITAR IMÓVEIS

Legal name

Habitar Negócios Imobiliários LTDA

Website

https://habitarimoveis.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

HABITAR IMÓVEIS is a privately-held, 23-employee real estate brokerage in Canoas, Rio Grande do Sul, Brazil, operating for 24 years. It serves residential buyers and sellers across Canoas and four adjacent municipalities via a website listing platform, WhatsApp, and Creci-licensed agents, earning commissions on property transactions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate
• Property brokerage
• Real estate listings
• Property sales
• Real estate agency

Headquarters

HQ city

Canoas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: HABITAR IMÓVEIS generates revenue through commission fees on completed property sales transactions. The company acts as a broker between property sellers and buyers, earning a percentage of the transaction value. Properties listed range from R$180,000 (apartments) to over R$2.8 million (luxury homes).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HABITAR IMÓVEIS operates a traditional real estate brokerage in Canoas, Rio Grande do Sul, Brazil, brokering residential and commercial property sales including apartments, houses (Casa), two-story townhouses (Sobrado), and land parcels (Terreno) across Canoas and surrounding municipalities. The brokerage combines a digital property listings platform with advanced search filters and direct licensed-agent engagement via WhatsApp and in-person office consultations.

Product overview

HABITAR IMÓVEIS operates as a real estate brokerage and property listing platform based in Canoas, Rio Grande do Sul, Brazil. The company offers a digital platform for browsing and purchasing residential properties including apartments, houses (Casa), townhouses (Sobrado), and land parcels. The platform features multiple named developments including PORTO CANOAS, Porto Leon, PUERTO MADERO, and THE GARDEN. The company has been operating for 24 years and serves multiple cities including Canoas, Santa Rita, Cachoeirinha, Porto Alegre, and Triunfo. Core services include property search with advanced filtering, direct agent contact via WhatsApp, and sales of new developments (Lançamentos) and furnished properties (Mobiliado).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Brokerage
• Commercial Property Brokerage
• PORTO CANOAS
• Porto Leon
• PUERTO MADERO
• THE GARDEN

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves4 records

Emerging players

• QuintoAndar: Brazilian tech-enabled real estate platform focused on rentals and sales in major metros. Comparable as a digital-first alternative that connects buyers/sellers and licensees, putting pressure on traditional brokerages like Habitar.
• Loft: Brazilian tech-enabled real estate brokerage focused on used-home transactions in major metros. Comparable as a digitally native brokerage serving buyers and sellers, representing a competitive risk to traditional players like Habitar.
• Proprietário Direto: Brazilian online platform connecting property owners directly with buyers without intermediaries. Comparable to Habitar as a residential property sales channel, representing a disintermediation threat to traditional commission-based brokerages.

Direct peers

• Auxiliadora Predial: One of the oldest traditional real estate brokerages in Rio Grande do Sul, operating a network of offices across the state. Directly comparable to Habitar as a regional RS-based brokerage serving residential clients with licensed agents (Corretores).
• Lopes Premium Real Estate: Brazil's largest traditional residential real estate brokerage, offering sales and rental services across multiple states. Comparable to Habitar as a commission-based brokerage serving residential buyers and sellers, but at vastly greater national scale.

Others

• Viva Real: Major Brazilian real estate listings portal owned by QuintoAndar. Comparable to Habitar through its role as an aggregator channel where buyers discover properties, often listing the same inventory brokers like Habitar publish.
• OLX Imóveis: Classifieds portal with a dedicated real estate vertical in Brazil. Tangentially comparable as an alternative listings channel where individual sellers list properties, competing for buyer attention with traditional brokerages like Habitar.
• ZAP Imóveis: Brazil's leading real estate listings portal aggregating properties from thousands of brokerages including Habitar. Indirectly comparable as a property-discovery platform competing for buyer attention in the same listings market Habitar lists on.

Broad incumbents

• Cyrela Brazil Realty: Major Brazilian real estate developer with associated brokerage and sales operations for new launches. Comparable to Habitar through its involvement in selling new residential developments and apartments across multiple metros.

Regional players

• Embraed Empreendimentos: Brazilian real estate developer with brokerage operations concentrated in southern Brazil, including high-end residential launches. Comparable to Habitar through its involvement selling new developments and apartments in the southern Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/habitarimoveiscanoas
• Instagraminstagram.com/habitarcanoas
• LinkedInlinkedin.com/company/habitar-im%C3%B3veis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HABITAR IMÓVEIS