700-Apps.com
700-APPS is a privately held Amman-based technology and design company that operates eight SaaS platforms covering marketing, ecommerce, home services, HR, payments, invoicing, document integrity, and pricing optimization, while also delivering custom software, mobile, and digital marketing services to organizations in Jordan and the region.
- Company typePrivate
- Founded2019
- HeadquartersAmman, Jordan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What 700-Apps.com does
700-APPS is a privately held technology and design company founded in 2019 and headquartered in Amman, Jordan, that operates a portfolio of eight SaaS platforms alongside professional services. The product portfolio spans marketing engagement (Socialito), Jordan ecommerce marketplace (EJO), home services booking (KEMO), HR/human experience management (700HXM), banking payment infrastructure (700Pay Nexus), invoicing and payment links (PayLink), AI-powered document integrity (700 Verity AI), and AI-driven price optimization (PriceIQ). The company also delivers software development, mobile applications, digital marketing, AI implementation, and security/compliance consulting under a unified full-lifecycle model covering discovery, design, build, and operate.
The underlying technology relies on standard SaaS architecture with REST APIs, webhooks, RBAC, MFA, audit logs, and encrypted transit/storage, integrating with regional payment rails (HyperPay, CliQ), ERP, CRM, ecommerce platforms, and data warehouses. AI is applied in two productized ways — AI-writing probability detection and similarity analysis in Verity AI, and machine-learning-driven pricing optimization with rule-based guardrails in PriceIQ — plus AI-assisted internal delivery practices across requirements, UX, content, code review, and testing with human oversight. Security and compliance practices align with OWASP, NIST, ISO 27001, PCI DSS, GDPR, and Jordan's Personal Data Protection Law No. 24 of 2023.
The company generates revenue through three streams: SaaS subscriptions (PriceIQ tiers at 149, 399, and 950 JOD/month; Socialito freemium with paid plans), professional services (custom software development, mobile apps, digital marketing, AI and security consulting), and marketplace commissions via EJO. Go-to-market is hybrid: enterprise field sales with "Request Demo" CTAs for larger engagements, and self-serve PLG paths for select platforms, with mobile apps distributed through Google Play and Apple App Store. All pricing is quoted in Jordanian Dinar, indicating that the primary market is Jordan with stated intent to expand across the broader region.
700-Apps.com firmographics
Firmographics- Name
- 700-Apps.com
- Legal name
- 700-APPS
- Website
- https://700-apps.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 700-APPS is a privately held Amman-based technology and design company that operates eight SaaS platforms covering marketing, ecommerce, home services, HR, payments, invoicing, document integrity, and pricing optimization, while also delivering custom software, mobile, and digital marketing services to organizations in Jordan and the region.
- Ownership category
- akta.pro rank
700-Apps.com industry classification
Industry- Product category
- Enterprise Software Platforms
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where 700-Apps.com is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices1 record
Markets served
700-Apps.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: The company operates 8 SaaS product platforms with subscription-based pricing. PriceIQ offers three tiers: Starter (149 JOD/month), Growth (399 JOD/month), and Enterprise (950 JOD/month). Socialito offers a 15-day free trial with subscription plans in JOD.
- Professional Services: Software development, mobile application development, digital marketing services, AI implementation, security and compliance consulting. Services include Socialito setup, content and design, channel integration, and ongoing campaign management.
- Ecommerce Marketplace: EJO marketplace facilitates online shopping and selling in Jordan with seller registration, product listings, and secure checkout flows, supporting merchant digital presence and scalability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Up to 5,000 products, 2,000 optimization runs/month |
| Subscription | Monthly | Growth - Up to 50,000 products, 20,000 runs/month |
| Subscription | Monthly | Enterprise - Large catalogs by contract |
| Freemium | Monthly | Socialito platform with 15-day free trial |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
700-Apps.com product offering
Product offeringCore offering
700-APPS builds, sells, and operates 8 proprietary SaaS platforms (Socialito for multi-channel marketing conversations, EJO for ecommerce marketplace, KEMO for home services booking, 700HXM for HR/HXM, 700Pay Nexus for banking payments, PayLink for invoicing and payment links, 700 Verity AI for document integrity, and PriceIQ for AI-driven pricing optimization). Alongside the product portfolio, the company delivers professional services including custom software development, mobile application development, digital marketing campaigns, and AI implementation, all under an integrated discovery-design-build-operate delivery model with AI-assisted tooling and expert human oversight.
Product overview
700-APPS is a product and service company offering a portfolio of 8 distinct SaaS platforms alongside professional services. The product ecosystem spans marketing engagement (Socialito), ecommerce (EJO), home services booking (KEMO JO), HR and human experience management (700HXM), banking payments (700Pay Nexus), invoicing (PayLink), document integrity with AI detection (700 Verity AI), and AI-powered pricing optimization (PriceIQ). Socialito serves as the flagship marketing platform connecting customer conversations across WhatsApp and social channels, while 700Pay Nexus provides enterprise banking payment infrastructure. The platforms share common threads of AI integration, compliance controls, and operational workflows, with shared infrastructure for payments (HyperPay, CliQ), integrations (REST APIs, webhooks), and security standards.
Differentiator
Problem solved
Functional benefit
Brands
- Socialito: Unified marketing platform for WhatsApp, social, and website chat that connects marketing campaigns with sales and support teams.
- EJO
- KEMO
- 700HXM
- 700Pay Nexus
- PayLink
- 700 Verity AI
- PriceIQ
Products and services
- Socialito Flagship unified marketing and conversation platform that connects WhatsApp, social channels (Instagram, Facebook, Messenger), and website chat into a single inbox for marketing, sales, and support teams. Includes multi-channel marketing campaigns, team routing, templates, response-time reporting, and conversion tracking. Offered with a 15-day free trial and subscription plans in JOD.
- EJO Jordan ecommerce marketplace for online shopping and selling with mobile apps (Google Play, Apple App Store), seller management tools, PCI DSS-aligned secure checkout, reviews, and purchase policies connecting Jordan-based merchants with shoppers.
- KEMO JO Home services booking platform connecting customers with trusted providers for cleaning, maintenance, repair, moving, beauty, and emergency services in Jordan. Includes customer app, provider dashboard, booking management, technician management, and service area controls.
- 700HXM Human experience management platform for HR operations including employee data, attendance, leave, payroll inputs, performance, and talent processes, with bilingual Arabic/English support and configurable people operations workflows.
- 700Pay Nexus Banking payment platform for POS, NFC, merchant acquiring, card management, risk controls, compliance, APIs, and digital banking channels targeting financial institutions. Includes merchant onboarding, transaction flows, settlement, reconciliation, fraud monitoring, and KYC workflows with PCI-aligned infrastructure.
- PayLink Professional invoice and secure payment link solution with HyperPay integration and live payment tracking from a unified workspace, enabling businesses to issue invoices and accept payments via shared links.
- 700 Verity AI Document integrity workspace for AI-writing probability detection, plagiarism evidence, similarity reports, revision history, and review team workflows. Supports private workspaces with billing in JOD including HyperPay and CliQ payment support, and add-on integration with Copyleaks and Turnitin for plagiarism detection.
- PriceIQ AI price optimization platform combining pricing rules, machine learning, competitor monitoring, revenue and margin simulation, and business approval workflows. Offers three subscription tiers — Starter (149 JOD/month), Growth (399 JOD/month), and Enterprise (950 JOD/month) — with tenant isolation, RBAC, MFA, audit logs, and encrypted transport/storage.
- Software Development and Digital Marketing Services Custom software development, mobile application development, digital marketing campaign management (campaigns, content, design, WhatsApp marketing, reporting), and AI implementation services delivered alongside the SaaS product portfolio under a discovery-design-build-operate model with AI-assisted tooling and expert human oversight.
Companies that use 700-Apps.com
Customer profileSegments7 records
Ideal customer profiles7 records
700-Apps.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature8 records
700-Apps.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HyperPaycoreHyperPay serves as the payment processing integration for 700 Verity AI's billing system. The integration supports JOD pricing with 16% sales tax, invoice PDFs, and secure checkout flows. Also used for 700 PayLink invoice and payment link services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
700-Apps.com competitors and assessment
Company assessmentRegional players
- OpenSooq: Regional classifieds and marketplace platform serving the Levant including Jordan. Comparable to 700-APPS's EJO ecommerce marketplace and KEMO services marketplace as a Jordan-focused commerce platform.
- Mawared (Regional HRIS): MENA-focused HR and payroll software provider. Comparable to 700-APPS's 700HXM in regional HR localization, Arabic language support, and local payroll integrations.
Emerging players
- HyperPay: Regional payment gateway serving MENA merchants. Comparable to 700Pay Nexus and PayLink; notably, HyperPay is also 700-APPS's core payment integration partner, making them both partner and adjacent competitor.
Broad incumbents
- Intercom: Global leader in customer conversation and messaging platform. Directly comparable to 700-APPS's Socialito, which unifies WhatsApp, social channels, and website chat into a sales/support inbox.
- Turnitin: Plagiarism and similarity detection platform widely used in academia and content review. Directly comparable to 700-APPS's Verity AI (notable: Verity AI also integrates with Turnitin and Copyleaks as add-ons).
- Careem: MENA super-app for services, payments, and deliveries. Comparable as a multi-vertical regional platform; specifically overlaps with KEMO's home services booking marketplace positioning in Jordan.
- HubSpot: Suite of marketing, sales, and CRM tools including marketing automation and conversation routing. Comparable to Socialito and 700-APPS's broader digital marketing services.
Direct peers
- BambooHR: Cloud HR and employee management platform covering attendance, leave, performance, and employee data. Closest comparable to 700-APPS's 700HXM platform for HR operations in SMEs.
- Competera: AI pricing platform for enterprise retail with ML-based recommendations and elasticity simulation. Direct peer to PriceIQ, which similarly combines pricing rules, competitor monitoring, and ML-driven optimization.
- Wiser: AI-driven retail price optimization and competitor monitoring platform. Most direct comparable to 700-APPS's PriceIQ, which offers pricing rules, ML-driven recommendations, competitor monitoring, and approval workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
700-Apps.com social profiles
Digital presence700-Apps.com compliance and trust
Trust signalCompliance7 records
700-Apps.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
700-Apps.com leadership team
Management profileNumber of profiles
700-Apps.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
700-Apps.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 700-Apps.com
What does 700-Apps.com do?
700-APPS builds, sells, and operates 8 proprietary SaaS platforms (Socialito for multi-channel marketing conversations, EJO for ecommerce marketplace, KEMO for home services booking, 700HXM for HR/HXM, 700Pay Nexus for banking payments, PayLink for invoicing and payment links, 700 Verity AI for document integrity, and PriceIQ for AI-driven pricing optimization). Alongside the product portfolio, the company delivers professional services including custom software development, mobile application development, digital marketing campaigns, and AI implementation, all under an integrated discovery-design-build-operate delivery model with AI-assisted tooling and expert human oversight.
Is 700-Apps.com a public or private company?
700-Apps.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 700-Apps.com founded?
700-Apps.com was founded in 2019. It employs 1 to 10 people.
Where is 700-Apps.com based?
700-Apps.com is headquartered in Amman, Jordan, in the Middle East region.
How does 700-Apps.com make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are professional Services and ecommerce Marketplace.
Who are 700-Apps.com's main competitors?
Regional players on record are OpenSooq and Mawared (Regional HRIS). HyperPay is listed as an emerging player. Broad incumbents are Intercom, Turnitin, Careem and HubSpot. Direct peers are BambooHR, Competera and Wiser.
Does 700-Apps.com have an API?
Yes. 700Pay Nexus offers Open APIs for integration with Core Banking systems, payment switches, card processors, CRM, ERP, data warehouses, webhooks, and partner ecosystem. PriceIQ provides REST API and Webhooks for data import/export and integration with ecommerce platforms, ERP, and CRM systems. Developer documentation is at 700pay.700-apps.com.
What industry is 700-Apps.com in?
700-Apps.com's product category is Enterprise Software Platforms. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.