AIRYOGA
AIRYOGA is a privately held yoga studio in Zurich, Switzerland, operating since 2005. It serves individual practitioners and aspiring teachers through 20+ weekly classes, Yoga Alliance-certified teacher training programs, workshops, retreats, and a branded mobile booking app.
- Company typePrivate
- Founded2005
- HeadquartersZurich, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AIRYOGA does
AIRYOGA is a privately held yoga studio based in Zurich, Switzerland, operating continuously since 2005 under its founder's leadership. The company delivers in-person yoga classes across four styles (Hatha, Vinyasa, Yin, and Hybrid) with a published schedule of more than 20 courses per week, taught by a named team of 13 instructors. Its main studio is located at Europaallee 22, 8004 Zurich, supplemented by a pop-up presence at BRIDGE within the same district.
The business is built around four revenue streams: (1) recurring class bookings and subscription passes under the new bsport booking platform (which replaced MindBodyOnline at the end of May 2026) and the AIRYOGA-branded mobile app on iOS and Android; (2) Yoga Alliance-registered teacher training at the 200-hour (RYS 200) and 300-hour (RYS 300/500) levels, operated since 2005; (3) specialized workshops and multi-day retreats with visiting teachers; and (4) introductory trial subscriptions (Probeabo). Marketing combines a bilingual website, organic social on Facebook and Instagram, email newsletters, and a 4.5/5 Google Reviews rating as social proof.
The company is run by a small core team of 8 employees alongside its 13-teacher roster, with no disclosed venture or private equity backing. It operates exclusively in Switzerland (Zurich), and revenue is not publicly disclosed. The strategic posture in 2025–2026 is a digital infrastructure upgrade — branded app and the bsport booking migration — combined with premium programming expansion through workshops and retreats.
AIRYOGA firmographics
Firmographics- Name
- AIRYOGA
- Legal name
- AIRYOGA
- Website
- https://airyoga.de
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AIRYOGA is a privately held yoga studio in Zurich, Switzerland, operating since 2005. It serves individual practitioners and aspiring teachers through 20+ weekly classes, Yoga Alliance-certified teacher training programs, workshops, retreats, and a branded mobile booking app.
- Ownership category
- akta.pro rank
AIRYOGA industry classification
Industry- Product category
- Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where AIRYOGA is headquartered
LocationHeadquarters
- HQ city
- Zurich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
AIRYOGA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Yoga Class Bookings: Revenue generated from individual and recurring class bookings through the studio's schedule of over 20 courses per week covering Hatha, Vinyasa, Yin, and Hybrid yoga styles.
- Membership Subscriptions: Various subscription tiers (Probeabo trial, ongoing memberships) providing recurring revenue from regular studio attendees.
- Yoga Teacher Training Programs: 200-hour and 300-hour advanced teacher training programs certified by Yoga Alliance, generating revenue from comprehensive yoga education courses.
- Workshops and Retreats: Specialized workshops (e.g., Mehr als Worte with Mirjam Haymann) and multi-day immersions (e.g., Kraft und Anmut with Barbra Noh) providing additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Trial Subscription (Probeabo) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AIRYOGA product offering
Product offeringCore offering
AIRYOGA operates a physical yoga studio in Zurich, Switzerland, offering in-person yoga classes (Hatha, Vinyasa, Yin, and Hybrid) with over 20 courses per week, complemented by Yoga Alliance-registered 200-hour and 300-hour teacher training programs, specialized workshops, and retreats. The studio is supported by a branded mobile app (iOS and Android) and the bsport online booking and membership management system for class scheduling and subscriptions.
Product overview
AIRYOGA is a leading yoga studio in Zürich, Switzerland with 20 years of experience. The company offers a unified service portfolio centered around in-studio yoga classes (Hatha, Vinyasa, Yin, and Hybrid styles with over 20 courses per week) and digital booking via their branded AIRYOGA Mobile App and the bsport booking platform. Complementing the core classes, AIRYOGA provides professional development through Yoga Alliance-registered teacher training programs (200-hour RYS 200 and 300-hour RYS 300/500), specialized workshops, and retreats. The product ecosystem combines physical studio services with digital infrastructure for class management and member engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga Classes (Hatha, Vinyasa, Yin & Hybrid)
Quantifiable outcome
- Google Reviews rating of 4.5 out of 5.0 demonstrating high customer satisfaction
- +1 more outcomes
Companies that use AIRYOGA
Customer profileSegments3 records
Ideal customer profiles2 records
AIRYOGA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
AIRYOGA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- bsportcoreAIRYOGA transitioned from MindBodyOnline to bsport as their booking and membership management system in May 2026. Bsport provides the technical infrastructure for class scheduling, customer management, and subscription/pass handling through both their website and mobile app.
- Yoga AlliancecoreSince 2005, AIRYOGA has been a registered Yoga Alliance school at both RYS 200-hour and RYS 500-hour levels, enabling them to certify yoga teachers under the global Yoga Alliance standard.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AIRYOGA competitors and assessment
Company assessmentBroad incumbents
- Aspria: Premium European health, wellness, and fitness club group with locations in Switzerland (including Zurich area). Comparable to AIRYOGA in offering wellness/yoga within a premium Swiss setting, though Aspria's yoga offering is part of a broader fitness/wellness portfolio rather than a dedicated yoga studio.
- Holmes Place: Premium international fitness and wellness club operator with a Swiss presence. Comparable to AIRYOGA in serving the same Swiss urban premium-wellness segment, but offers yoga within a broader fitness club portfolio rather than as a specialist studio.
Direct peers
- YogaWorks: Multi-location yoga studio chain offering diverse class formats, memberships, and teacher training. Comparable to AIRYOGA in combining drop-in/subscription class revenue with structured teacher training programs in a studio setting.
- Jivamukti Yoga: Global yoga brand with multiple branded studios and a signature 200/300-hour teacher training program. Comparable to AIRYOGA in operating physical studios, running Yoga Alliance-registered teacher trainings, and building community-led yoga ecosystems.
- CorePower Yoga: Large yoga studio chain operating multiple class styles (including heated/Hatha/Vinyasa) with subscription memberships and a teacher training program. Comparable to AIRYOGA in class-format diversity, subscription revenue model, and structured teacher certification offerings.
- Pure Yoga: Premium urban yoga studio group with diverse class styles, memberships, and Yoga Alliance teacher training. Comparable to AIRYOGA as a premium-positioned, multi-style studio with structured teacher training and a community-driven model.
Emerging players
- Alo Moves: Premium yoga and wellness streaming platform offering on-demand classes across multiple styles including Hatha, Vinyasa, and Yin. Comparable to AIRYOGA in targeting premium yoga practitioners across overlapping class formats, though delivered digitally rather than via a Zurich studio.
- YogaEasy: DACH-region online yoga and meditation streaming platform with subscription and on-demand classes. Comparable to AIRYOGA as a yoga content/wellness offering competing for the same Swiss/German-speaking practitioner audience, but through digital delivery rather than a physical studio.
- Glo: Global online yoga, meditation, and Pilates streaming platform with class variety across styles including Hatha, Vinyasa, and Yin. Comparable to AIRYOGA in covering the same yoga styles and practitioner use cases, but purely through digital delivery.
Regional players
- Spirit Yoga: Berlin-based yoga studio group with multiple locations, diverse class styles, and Yoga Alliance teacher training. Comparable to AIRYOGA as a European (DACH) yoga studio operator with a similar multi-style class schedule, teacher training program, and community-led positioning — though serving Germany rather than Switzerland.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AIRYOGA social profiles
Digital presenceAIRYOGA compliance and trust
Trust signalCompliance2 records
AIRYOGA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIRYOGA leadership team
Management profileNumber of profiles
AIRYOGA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIRYOGA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIRYOGA
What does AIRYOGA do?
AIRYOGA operates a physical yoga studio in Zurich, Switzerland, offering in-person yoga classes (Hatha, Vinyasa, Yin, and Hybrid) with over 20 courses per week, complemented by Yoga Alliance-registered 200-hour and 300-hour teacher training programs, specialized workshops, and retreats. The studio is supported by a branded mobile app (iOS and Android) and the bsport online booking and membership management system for class scheduling and subscriptions.
Is AIRYOGA a public or private company?
AIRYOGA is a private company. It is classified as unknown and is currently operating.
When was AIRYOGA founded?
AIRYOGA was founded in 2005. It employs 1 to 10 people.
Where is AIRYOGA based?
AIRYOGA is headquartered in Zurich, Switzerland, in the Europe region.
How does AIRYOGA make money?
Four revenue lines are on record. Yoga Class Bookings are the primary driver. The others are membership Subscriptions, yoga Teacher Training Programs and workshops and Retreats.
Who are AIRYOGA's main competitors?
Broad incumbents on record are Aspria and Holmes Place. Direct peers are YogaWorks, Jivamukti Yoga, CorePower Yoga and Pure Yoga. Emerging players are Alo Moves, YogaEasy and Glo. Spirit Yoga is listed as a regional player.
Does AIRYOGA have an API?
No public API is recorded for AIRYOGA.
What industry is AIRYOGA in?
AIRYOGA's product category is Yoga Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training. Its NAICS code is 71394 and its SIC code is 7997.