Dixon's Distilled Spirits

What Dixon's Distilled Spirits does

Dixon's Distilled Spirits is a privately held craft distillery headquartered in Guelph, Ontario, founded in 2013 by husband-and-wife team Jeremie (JD) and Vicky Dixon as the first craft distillery in the city. The company produces a multi-category premium spirits portfolio using Ontario-grown corn and 100% Canadian grains and water, with a proprietary production process centered on 18-time distillation (versus an industry average of 3–5 times) and 30-hour carbon filtering to deliver a differentiated smoothness profile. The product range spans gin (Wicked Original, Wicked Citrus, Wicked Blueberry, Wicked Raspberry, Wicked Licorice), vodka (Silvercreek and flavored variants including Flaming Caesar, Blood Orange, Peach Mango), Canadian rye and maple whisky (Trickle Down), tequila (Robyn De Plateado), ready-to-drink coolers, bitters, food products (BBQ sauce, mustard), gift sets, and branded merchandise, supported by distillery tours, tastings, an on-site bar menu, and private event hosting.

The business operates a hybrid go-to-market model combining direct-to-consumer sales (on-site distillery shop plus e-commerce with free local delivery in Guelph on orders over $50), third-party delivery partnerships (SkipTheDishes, Uber Eats, DoorDash) for the Kitchener-Waterloo/Guelph region, and wholesale distribution through the Liquor Control Board of Ontario (LCBO) retail network. Pricing is per-unit across all SKUs (200ml bottles from $12.95, 750ml spirits from $33.95–$54.95, RTD coolers $3.11–$3.50 per 473ml can, gift sets $29.95–$59.95). The company is founder-owned, bootstrapped with no disclosed institutional capital or parent entity, and is operated by a 7-person team. Award validation includes the 2017 World Gin Awards (Wicked Citrus Gin — Canada's Best Contemporary Gin) and 2018 World Drinks Awards (Flaming Caesar Vodka, Wicked Citrus Gin, Wicked Licorice Gin).

Revenue mechanics are diversified across spirit sales, on-site experiential revenue (tours, tastings, bar menu, private events), and ancillary merchandise/food products, with the LCBO channel providing the primary provincial reach. Marketing is executed through the company website (with extensive cocktail recipe content), Instagram, Facebook, email newsletter, and on-site events including tasting events and cooking classes. The company has publicly positioned itself as a 100% Canadian-sourced, family-run craft producer, a narrative reinforced in 2025 in response to US trade tariffs. Operational expansion signals include a previously reported consideration of doubling distillery footprint and adding on-site cocktail service, alongside continued product-line extension into tequila and RTD formats.

Name

Dixon's Distilled Spirits

Legal name

Dixon's Distilled Spirits

Website

https://dixonsdistilledspirits.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Dixon's Distilled Spirits is a founder-owned craft distillery in Guelph, Ontario, producing premium Canadian gin, vodka, whisky, tequila, and RTD coolers via an 18-time distillation process, sold direct-to-consumer, through delivery platforms, and via LCBO retail.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Craft distilling
• Premium spirits
• Small-batch gin
• Ready-to-drink coolers
• Canadian whisky

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Spirit Sales: Direct sales of premium craft spirits to consumers through the distillery's on-site shop and e-commerce website, including gin, vodka, whisky, tequila, coolers, and bitters in various sizes (50ml, 200ml, 750ml).
2. Tastings and Tours: Revenue from guided distillery tours and tasting experiences, including one-hour experiences with in-depth production look, tasting, and shopping time. Booked on Saturdays and select Sundays.
3. Event Hosting: Revenue from hosting private events at the distillery, including after-hours bookings for group outings, occasions, tours, tasting and cocktails.
4. Retail Accessories: Sales of merchandise including glassware, lanyards, gift cards, and food products like BBQ sauce and mustard.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dixon's Distilled Spirits is a craft distillery that manufactures and sells premium small-batch Canadian spirits, including gin, vodka, rye whisky, tequila, and ready-to-drink coolers, along with artisanal bitters and ancillary products. The company distributes its spirits through its own distillery shop and e-commerce site, third-party delivery platforms, and the LCBO retail network across Ontario, and supplements product sales with on-site tours, tastings, and private events at its Guelph, Ontario facility.

Product overview

Dixon’s Distilled Spirits is a craft distillery in Guelph, Ontario, producing a multi-category portfolio of premium Canadian spirits and related products. The core offering spans gin (Wicked Original Gin, Wicked Citrus Gin, Wicked Blueberry Gin, Wicked Raspberry Gin, Wicked Licorice Gin), vodka (Silvercreek Vodka, Blood Orange Vodka, Flaming Caesar Vodka, Peach Mango Vodka), whisky (Trickle Down Rye Whisky 6 Year, Trickle Down Maple Whisky), and tequila (Robyn De Plateado). Adjacent categories include ready-to-drink coolers (Gin Fusion Mule, Vodka Fusion, Raspberry Blood Orange Fusion, Yuzu Iced Tea Vodka Fusion), bar ingredients (Wicked Aromatic, Berry, and Orange Bitters), food products (BBQ Sauce, Whisky Mustard), gift sets (7pack 50mL, Mix N’ Go Pack, Wicked Advent Calendar, 4pack 200mL), merchandise (Lanyard, Glasses), and experiential services (Tours & Tastings, Dixon’s Bar Menu). Products are distributed online direct-to-consumer, via food delivery platforms (SkipTheDishes, Uber Eats, DoorDash), and at LCBO retail locations. The distillery was founded in 2013 and uses 18-times distillation with 30-hour carbon filtering.

Differentiator

Problem solved

Functional benefit

Brands

• Wicked Gin: Premium gin line including Wicked Original Gin, Wicked Citrus Gin, Wicked Blueberry Gin, Wicked Raspberry Gin, and Wicked Licorice Gin.
• Silvercreek Vodka
• Trickle Down Whisky

Quantifiable outcome

• Wicked Citrus Gin voted Canada's best contemporary gin at 2017 World Gin Awards
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SkipTheDishesminorChannel Partner/ Reseller/ DistributorThird-party food and beverage delivery platform partnership enabling local delivery of Dixon's products to customers in the Kitchener-Waterloo/Guelph area through the SkipTheDishes app.
• Uber EatsminorChannel Partner/ Reseller/ DistributorDelivery platform partnership allowing customers to order Dixon's spirits for delivery through the Uber Eats application in the local Guelph area.
• DoorDashminorChannel Partner/ Reseller/ DistributorRestaurant and retail delivery partnership enabling Dixon's products to be delivered to local customers through the DoorDash platform.
• LCBO (Liquor Control Board of Ontario)coreChannel Partner/ Reseller/ DistributorPrimary retail distribution partner providing access to government-run liquor stores across Ontario, enabling broad consumer reach throughout the province for all Dixon's spirit products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• North of 7 Distillery: Ottawa-area craft distillery producing gin, vodka, and whisky. Similar size, Ontario focus, and craft-positioning with tasting room operations.
• Eau Claire Distillery: Turner Valley, Alberta craft distillery producing gin, vodka, and whisky using local grains. Comparable craft distilling model with award-winning products and tasting room experiences.
• Dillon's Distillery: Small-batch craft distillery in St. Catharines, Ontario producing gin, vodka, whisky, and liqueurs from local grains. Closest direct peer in the Ontario craft distilling space with similar product breadth and LCBO distribution.
• Spirit of York Distillery Co. Toronto-based craft distillery producing vodka, gin, and rye with a focus on local ingredients and an on-site tasting room/bar. Comparable in size, craft positioning, and LCBO presence.
• Georgian Bay Spirit Co. Collingwood, Ontario craft distillery producing vodka, gin, and whisky. Directly comparable craft distilling model with Ontario LCBO distribution and award-winning portfolio.
• Last Mountain Distillery: Saskatchewan-based craft distillery producing premium spirits from locally-sourced grain. Comparable small-batch craft model with provincial liquor board distribution.

Broad incumbents

• Corby Spirit and Wine Limited: Major Canadian spirits marketer and distributor (portfolio includes JP Wiser's, Lot No. 40, Ungava). Represents the broad incumbent competing for the same LCBO shelf space with vastly greater resources.

Emerging players

• Beaker & Wand Distillery: Ontario craft distillery producing small-batch gin and spirits with a focus on mixers and cocktail culture. Comparable emerging craft brand with LCBO presence and DTC focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DixonDistilledSpirits
• Instagraminstagram.com/dixonsdistilledspirits
• LinkedInlinkedin.com/company/dixon's-distilled-spirits

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dixon's Distilled Spirits