4+ NUTRITION

What 4+ NUTRITION does

4+ NUTRITION, legally International Sport Nutrition S.r.l. (società unipersonale), is an Italian sports nutrition company founded in 2004 and headquartered in Padova. It develops, manufactures, and sells a branded portfolio of sports supplements including whey protein variants (ISOβ+, WHEYβ+, HYDROβ+, MICELLAR CASEINβ+), plant and fermented proteins (PROTEIN PLANTβ+, PROMYCOβ+), clear-format protein drinks (CLEAR ISOLATE+), endurance products (FUEL+ 45 CHO gel, SPEED+ caffeinated gel, HYDRA MATCH+, ELECTROLYTE 5+, MGK+ Liquid), weight management (LIPOCUT+), and accessories such as bars, creatine, amino acids, and spreadable creams. All protein products incorporate the proprietary PROBIOS MATRIX, a blend of nucleotides (5'-monophosphate including guanosine, inosine, adenosine) and probiotic strains (Bacillus subtilis natto and Bacillus coagulans) marketed as improving protein absorption by up to 30% and supporting immune function during intense training. Products are Made in Italy under full in-house supply chain control and priced between €8 and €95 per SKU.

The company operates a direct-to-consumer model built on a Shopify storefront offered in Italian, French, German, and English, supported by a physical retail store in Padova and an authorized reseller program covering specialty supplement stores, pharmacies, para pharmacies, and gyms. Free shipping is offered on orders over €50 within Italy, with 24/48-hour domestic fulfillment. It maintains official partnerships with multiple Italian professional sports teams (A.C. Padova, Venezia FC, Genoa CFC, Hellas Verona, Frosinone, US Cremonese, Cittadella, Zebre Rugby, Verona Volley) and with Perform Sport Medical Center, which serve as marketing and credibility anchors rather than disclosed B2B supply contracts.

The company is privately held with no disclosed external funding, no parent company, and no subsidiaries. The team consists of 8 employees, indicating a founder-operated scale. Revenue, ARR, and unit volumes are not publicly disclosed. The go-to-market is primarily consumer-led DTC with a parallel B2B reseller channel, addressing amateur and professional athletes across team sports, endurance disciplines, bodybuilding, and increasingly plant-based and weight management segments.

Name

4+ NUTRITION

Legal name

International Sport Nutrition S.R.L.

Website

https://4plusnutrition.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

4+ NUTRITION is an Italian sports nutrition manufacturer (International Sport Nutrition S.r.l., founded 2004, Padova) that sells a branded whey, plant, and endurance supplement portfolio featuring the proprietary PROBIOS MATRIX nucleotide-probiotic blend, distributed via DTC e-commerce, a Padova retail store, and a reseller network to amateur and professional athletes.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sports nutrition supplements
• Whey protein supplements
• Energy gels hydration
• Protein isolate powder
• Athletic recovery supplements

Headquarters

HQ city

Padova

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their own e-commerce website (4plusnutrition.com) selling sports nutrition supplements. Customers purchase products online with various payment methods including credit card, bank transfer, and PayPal.
2. Wholesale/Reseller: Selling products in bulk to resellers including specialty supplement stores, pharmacies, para pharmacies, and gyms through their 'Become a Reseller' program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

4+ NUTRITION manufactures and sells a full range of Italian-made sports nutrition supplements under its own brand, including whey protein isolates/concentrates/hydrolysates/casein, plant-based proteins, mass gainers, energy gels, electrolyte and hydration drinks, mineral ampoules, and weight-management tablets. Products are sold direct-to-consumer via its own Shopify e-commerce platform and physical store in Padova, and through authorized resellers (supplement stores, pharmacies, para-pharmacies, gyms). The entire protein range is built around its proprietary PROBIOS MATRIX technology combining nucleotides and probiotic strains for enhanced protein absorption.

Product overview

4+ NUTRITION is an Italian sports nutrition company (International Sport Nutrition S.R.L.) founded in 2004, offering a comprehensive range of sports supplements designed to support athletes throughout their training phases (pre, intra, post, and anytime). The portfolio centers on protein supplements including ISOβ+ (whey protein isolate), WHEYβ+ (whey protein concentrate), HYDROβ+ (hydrolyzed whey protein), MICELLAR CASEINβ+ (micellar casein), PROMYCOβ+ (fermented plant protein with mushroom mycelia), and PROTEIN PLANTβ+ (plant protein blend); energy and endurance products such as FUEL+ 45 CHO (45g carbohydrate gel), SPEED+ (caffeine/theanine energy gel), HYDRA MATCH+ (carbohydrate-electrolyte drink), and ELECTROLYTE 5+ (effervescent electrolytes); weight management supplements like LIPOCUT+; and mineral supplements including MGK+ Liquid (magnesium/potassium citrate with Goji). All protein products feature the proprietary PROBIOS MATRIX technology combining nucleotides and probiotic strains (Bacillus subtilis and Bacillus coagulans). The company offers products across multiple sports categories (football, tennis/padel, rugby, basketball, CrossFit, running, swimming, cycling) and fitness objectives (muscle mass, performance, recovery, weight management). Additional categories include amino acids, creatine, bars, vitamins/minerals, antioxidants/omega-3, and food supplements like spreadable creams and breakfast items.

Differentiator

Problem solved

Functional benefit

Products and services

• CLEAR ISOLATE+ Clear-format whey protein isolate drink designed for rapid post-workout recovery; sold in multiple fruit-tea flavors at €45.00 per unit.
• ISOβ+ High-concentration whey protein isolate powder with added nucleotides and probiotics (PROBIOS MATRIX) for enhanced protein absorption and post-workout recovery; starting at €74.99.
• WHEYβ+ Whey protein concentrate powder enriched with PROBIOS MATRIX nucleotides and probiotics for muscle support and recovery; starting at €59.99.
• HYDROβ+ Pre-hydrolyzed whey protein powder for rapid amino acid supply post-workout, enriched with PROBIOS MATRIX; starting at €79.99.
• PROMYCOβ+ Fermented plant-protein (rice, pea, mushroom mycelia) supplement for athletes seeking a non-dairy protein source, fortified with nucleotides and probiotics.
• PROTEIN PLANTβ+ Vegan plant-protein blend (pea, rice, potato, hemp, quinoa) with added amino acids and PROBIOS MATRIX; priced at €39.99.
• XXXLβ+ Mass gainer combining carbohydrates (Palatinose) and proteins for muscle mass and maintenance, enriched with PROBIOS MATRIX; €95.00 for 2.4 kg.
• MICELLAR CASEINβ+ Slow-release micellar casein protein powder for anti-catabolic support during prolonged fasting (e.g., overnight), enriched with PROBIOS MATRIX; €60.00.
• FUEL+ 45 CHO Energy gel delivering 45 g of carbohydrates per serving in an optimized maltodextrin-to-fructose ratio for endurance performance; €72.00 for box of 24 sachets (€3.00 each).
• SPEED+ Fast-acting energy gel with 50 mg caffeine and 100 mg theanine synergy to reduce perceived exertion and deliver immediate energy for physical performance.
• HYDRA MATCH+ Sports drink in sachet form with carbohydrates, electrolytes, and vitamins for hydration and energy during prolonged training; €30.00 for 20 sachets.
• ELECTROLYTE 5+ Sugar-free effervescent electrolyte supplement (sodium, chloride, magnesium, potassium, calcium) for optimal hydration; €8.00 for 20 effervescent tablets.
• MGK+ Liquid Liquid magnesium and potassium citrate supplement in drinkable ampoules with Goji juice to prevent fatigue, cramps, and oxidative stress from intense activity; €40.00 for 20 ampoules.
• LIPOCUT+ Weight-management supplement combining Berberine, Pomegranate, Curcumin, Guarana, Green Tea, and Black Pepper to support metabolism and body weight control; €25.00 for 30 tablets.

Quantifiable outcome

• Improved protein absorption and utilization through PROBIOS MATRIX nucleotide and probiotic combination
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• CittadellacoreGTM or Marketing PartnerOfficial partner of Cittadella football club. 4+ Nutrition provides sports nutrition supplements to support the team's athletic performance and recovery needs.
• A.C. PadovacoreGTM or Marketing PartnerOfficial partner of A.C. Padova football club. 4+ Nutrition provides sports nutrition supplements to support team performance and recovery.
• Venezia FCcoreGTM or Marketing PartnerOfficial partner of Venezia FC football club in Serie B. 4+ Nutrition supplies sports nutrition products for the team's training and competition needs.
• Genoa CFCcoreGTM or Marketing PartnerOfficial partner of Genoa CFC football club. 4+ Nutrition provides team with sports nutrition supplements for performance support.
• Hellas VeronacoreGTM or Marketing PartnerOfficial partner of Hellas Verona football club. 4+ Nutrition supplies supplements for the team's athletic performance needs.
• FrosinonecoreGTM or Marketing PartnerOfficial partner of Frosinone football club. 4+ Nutrition provides sports nutrition products for team support.
• US CremonesecoreGTM or Marketing PartnerOfficial partner of US Cremonese football club. 4+ Nutrition supplies sports nutrition supplements for the team's needs.
• Zebre RugbycoreGTM or Marketing PartnerOfficial partner of Zebre Rugby, the Italian professional rugby union team. 4+ Nutrition provides supplements for the team's physical demands.
• Verona VolleycoreGTM or Marketing PartnerOfficial partner of Verona Volley professional volleyball team. 4+ Nutrition provides sports nutrition supplements for team performance.
• Perform Sport Medical CenterminorStrategic or Co-development PartnerOfficial partner Perform Sport Medical Center, a sports medicine facility that integrates 4+ Nutrition products in athlete rehabilitation and recovery programs.
• Specialty Supplement RetailerscoreChannel Partner/ Reseller/ DistributorProgram for specialty supplement stores to become authorized resellers of 4+ Nutrition products. Offers exclusive product lines, certified raw materials, and scientific formulation support.
• Pharmacies and Para pharmaciescoreChannel Partner/ Reseller/ DistributorProgram for pharmacies and para pharmacies to become authorized resellers. Offers quality-certified products made in Italy with exclusive formulations.
• Gyms and Fitness CenterscoreChannel Partner/ Reseller/ DistributorProgram for gyms and fitness centers to become resellers of 4+ Nutrition products to their members. Offers athlete-tested formulations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Olimp Sport Nutrition: Polish sports nutrition brand with broad product portfolio spanning proteins, amino acids, creatine, and supplements, distributed across Europe. Comparable mid-market peer competing for the same European athlete and gym channel.
• Prozis: Portuguese sports nutrition and supplement brand selling protein powders, energy products, and accessories via DTC and reseller networks across Europe. Comparable in vertically integrated approach and SKU breadth.
• MyProtein: UK-based global sports nutrition brand owned by THG, offering whey proteins, BCAAs, creatine, and supplements via DTC e-commerce. Directly comparable in product mix and online-first distribution model.
• MuscleTech: Established North American sports nutrition brand offering protein powders, pre-workouts, and performance supplements. Comparable in targeting serious athletes and bodybuilding/strength-training segments.
• Bulk Powders: UK sports nutrition brand offering protein powders, amino acids, and performance supplements through DTC and bulk channels. Similar e-commerce-led positioning and broad sports nutrition assortment.
• NAMEDSPORT: Italian sports nutrition company producing protein supplements, energy bars, and recovery products with strong presence in pharmacies and sports retail. Direct Italian-market peer with overlapping team-sponsorship and pharmacy channel strategies.
• BiotechUSA: Hungarian sports nutrition brand offering proteins, amino acids, creatine, and supplements via DTC and reseller channels across Europe. Comparable mid-sized European peer with similar channel mix.
• EthicSport: Italian sports nutrition brand specializing in protein supplements, creatine, amino acids, and recovery products. Direct domestic peer competing for the same Italian amateur/professional athlete customer base.

Regional players

• Enervit: Italian sports nutrition and functional food company focused on energy gels, bars, and recovery products with strong Italian and European pharmacy/retail distribution. Comparable Italian-anchored positioning in endurance and team-sport nutrition.

Broad incumbents

• Optimum Nutrition (ON): Global incumbent sports nutrition brand (Gold Standard 100% Whey) with mass-market distribution across gyms, specialty retail, and online. Comparable product portfolio and athlete-targeted positioning, but vastly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/4plusnutritionsupplements
• Facebookfacebook.com/4PlusNutrition
• LinkedInlinkedin.com/company/4-nutrition
• Instagraminstagram.com/4plusnutrition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4+ NUTRITION