Clean Energy

Name

Clean Energy

Legal name

Clean Energy B.V.

Website

https://cleanenergy.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Green Energy Supply (Electricity and Gas)

NAICS

Electric Power Generation, Transmission and Distribution (2211), Natural Gas Distribution (221210)

SIC

Electric, Gas & Sanitary Services (4900), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled) (EUAGABAE)

akta.pro secondary industry

C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE)

Keywords

• Green electricity supply
• Natural gas supply
• CO2 compensation services
• EV charging pass
• Solar panel installation

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Electricity and Gas Supply: Clean Energy supplies 100% green electricity and CO2-compensated natural gas to residential and business customers in the Netherlands. Customers pay a monthly advance based on estimated annual consumption and current tariffs, reconciled annually. Revenue is recurring from monthly subscription-style payments.
2. EV Charging Pass (Recharge): Clean Energy offers the Recharge electric vehicle charging pass in partnership with Fluctis. Customers purchase a key-tag and charging pass for a one-time fee of €10, then pay per charging session without subscription fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Clean Energy B.V. is a Dutch energy supplier that delivers 100% green electricity sourced from European wind and solar generation, together with natural gas whose CO2 emissions are compensated through Verified Carbon Standard certificates and forest preservation projects. The supply is offered to residential households (particulieren), small and medium-sized businesses (MKB), and large business connections (zakelijke grootverbruikers) on either open-ended variable model contracts or fixed-rate contracts ranging from 1 to 5 years, billed via monthly advances with annual reconciliation. The company operates the Mijn Clean Energy customer portal, supports Dutch smart meter (slimme meter) integration via the P1 port, and offers a free supplier-switching service for residential customers.

Product overview

Clean Energy is a Dutch energy supplier offering a portfolio of residential and business energy products anchored by its core supply of 100% green electricity (sourced from European wind and solar) and CO2-compensated natural gas. These core offerings are delivered through the Mijn Clean Energy customer portal for account management. The company extends its green mission through several branded initiatives: the Recharge Laadpas for EV charging access across Europe, the 1-2-Tree Project (Trees for All) and The Forest Project for CO2 compensation via reforestation, Groene Daken for sedum roof installations, and the Boomplantdag educational tree-planting program. Its subsidiary Clean Energy Solutions provides solar panel installation, and it operates the WaterstofWijk Wagenborgen pilot — the first household hydrogen gas supply in the Netherlands. All offerings are distributed directly and through intermediary partners, with the company operating under the Holthausen Group following a 2021 rebranding from Holthausen Clean Energy B.V.

Differentiator

Problem solved

Functional benefit

Brands

• Groen Zakelijk Thuis: Green business at home energy product line for small business customers
• Recharge laadpas
• Mijn Clean Energy

Products and services

• Groene stroom & aardgas (Green Electricity and Gas Supply) Core product: supply of 100% green electricity sourced from European wind and solar generation (sourced from within and outside the Netherlands), plus natural gas with CO2 compensation through Verified Carbon Standard certificates and forest preservation projects. Delivered to Dutch residential households (particulieren), small and medium-sized businesses (MKB / zakelijke kleinverbruikers), and large business connections (zakelijke grootverbruikers) via open-ended variable modelcontracts or fixed-rate contracts (1–5 years), with monthly advance billing and annual settlement against actual consumption.
• Recharge Laadpas (EV Charging Pass) Electric vehicle charging card and key-tag offering Clean Energy customers access to all charging stations in the Netherlands and over 100,000 charging locations across Europe. Customers purchase the pass with a one-time €10 fee (no subscription), then pay per charging session on a usage basis.
• Clean Energy Solutions (Solar Panel Installation) Wholly-owned subsidiary of Clean Energy providing solar panel supply and installation services for residential customers, businesses, sports clubs, and Clean Energy's own employees. The subsidiary installs solar panels as a complementary service to the core energy supply offering.
• Groene Daken (Green Roofs) Service offering through which Clean Energy facilitates sedum green roof installation for residential customers via vetted suppliers, providing water buffering, insulation, biodiversity benefits, and guidance on available subsidies.

Quantifiable outcome

• 66,000 kg of CO2 absorbed annually through protected forest
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Stichting Robur / Het Limburgs LandschapminorStrategic or Co-development Partner · 1 November 2023Clean Energy became an official donor of Stichting Robur and donated a forest to 'Het Limburgs Landschap' (Limburgs Landschap foundation). The donation supports the preservation of Dutch nature, specifically the Heldense Bossen (Heldense Forests) in the Netherlands, to protect biodiversity and CO2 absorption locally.
• Tijdelijk Noodfonds Energie consortiumminorOthers · 1 February 2023Clean Energy contributed to the Tijdelijk Noodfonds Energie (Temporary Energy Emergency Fund), an initiative by Eneco, Essent, Greenchoice, Vattenfall, NSR, and SchuldenlabNL with government support. The fund helps vulnerable households pay energy bills during the 2022-2023 energy crisis.
• BuyWorldminorStrategic or Co-development Partner · 1 July 2021BuyWorld is an ideal foundation aiming to keep the Earth green and habitable for plants, animals, and humans. Clean Energy partnered with BuyWorld to protect 3,000 m² of earth by purchasing land and letting nature take its course. Clean Energy gave each customer 5 m² of land as a gift, demonstrating a unique green customer engagement initiative.
• WaterstofWijk Wagenborgen consortium partnersminorStrategic or Co-development Partner · 1 July 2021Clean Energy became the energy supplier of the WaterstofWijk Wagenborgen hydrogen pilot project, the first hydrogen gas supplier in the Netherlands. Partners include Groninger Huis (housing), Enexis (coordination), Energiewacht (insulation, solar panels), Intergas (hybrid heat pumps), Baas BV (hydrogen pipelines), and Eelshuis Energie (hydrogen production). 32 of 41 approached residents are participating.
• The Forest ProjectcoreStrategic or Co-development PartnerClean Energy and The Forest Project have a green collaboration for the future of the Netherlands. Clean Energy joined the select group of 'Forest Founders'. Together with customers, Clean Energy ensures that over 13,000 m² of forest is protected, biodiversity is maintained, and the forest absorbs 66,000 kg of CO2 annually. The protected forest is located in the municipality of Helden, Limburg.
• Trees for AllcoreStrategic or Co-development PartnerClean Energy works with Trees for All foundation to plant trees in the Netherlands and Uganda through the 1-2 Tree Project. Trees are sustainably managed. In 2021, Clean Energy and its customers compensated 55.56 tonnes of CO2 through this partnership. Trees for All projects are managed for 50 years.
• FluctiscoreTechnology or IntegrationFluctis provides the charging infrastructure and network access for Clean Energy's Recharge EV charging pass. The Recharge pass gives Clean Energy customers access to all charging stations in the Netherlands and over 100,000 places across Europe.
• CIRE (Stichting Integriteit en Transparantie Energieadvies)coreChannel Partner/ Reseller/ DistributorClean Energy joined CIRE to increase transparency in the intermediary sales of energy contracts. CIRE is an initiative of energy suppliers and distribution platforms to promote integrity and transparency. All intermediary partners must register with CIRE and comply with its code of conduct.
• DyconminorImplementation/ SI/ Consulting PartnerDycon designed and developed the Clean Energy website (cleanenergy.nl). Clean Energy and Dycon collaborated on the BuyWorld earth protection action, where Dycon helped double the protected area from 1,500 m² to 3,000 m².
• Clean Energy SolutionsminorOthersClean Energy Solutions is a subsidiary company that installs solar panels for customers. Referenced on the Clean Energy website under green initiatives and in the context of energy-saving tips. Clean Energy directs customers interested in solar panels to Clean Energy Solutions.

Scale indicators7 records

Recent moves5 records

Direct peers

• Qurrent: Qurrent is a Dutch green energy supplier serving households with renewable electricity. Closely comparable to Clean Energy on Dutch-only green retail positioning, although it has experienced financial and operational difficulties in recent years — a useful precedent for the regulatory/distressed-supplier risks Clean Energy also faces.
• Vandebron: Vandebron is a Dutch green energy supplier (now owned by EDF) that pioneered local-producer-to-consumer green supply in the Netherlands. Closely comparable to Clean Energy on Dutch-only retail green supply with strong sustainability branding and direct-to-consumer motion.
• Greenchoice: Greenchoice is one of the largest Dutch green-only energy suppliers, selling 100% renewable electricity and biogas directly to households and SMBs. Directly comparable to Clean Energy on green-only positioning, Dutch retail focus, and similar sustainability messaging.
• Pure Energie: Pure Energie is a Dutch energy supplier that delivers 100% green electricity and CO2-compensated gas to households and SMBs. Nearly identical value proposition to Clean Energy (green-only, no premium, Dutch retail) and a head-to-head competitor for the same environmentally-conscious household segment.
• Frank Energie: Frank Energie is a Dutch green energy supplier (acquired by TotalEnergies) offering transparent, fixed-rate green electricity and gas to households and small business. Comparable to Clean Energy on Dutch green retail, transparent pricing, and direct digital signup model.
• HEM (Hollandse Energie Maatschappij): HEM was a Dutch retail energy supplier that lost its ACM delivery license in late 2024, leading to its customer portfolio being acquired by Clean Energy. Directly comparable as a same-segment Dutch retail supplier; its collapse also illustrates the regulatory/license risk in this market.

Broad incumbents

• Vattenfall (Netherlands): Vattenfall is a major European utility with a significant Dutch retail energy business serving households and businesses with mixed green/conventional supply. Comparable to Clean Energy as a competitor in Dutch retail supply, but at substantially greater scale and with broader portfolio.
• Essent: Essent is one of the largest Dutch retail energy suppliers (part of E.ON), offering electricity and gas to households and businesses. A broad incumbent competing for the same Dutch residential and SMB customers as Clean Energy, with much larger marketing and operational scale.
• Eneco: Eneco is one of the largest Dutch energy utilities, supplying electricity and gas (including green options) to residential, SMB, and business customers. A broad incumbent competitor with materially greater scale, marketing budget, and product breadth than Clean Energy, though less focused on the green-only niche.

Others

• Stedin (grid operator context): Stedin is a Dutch regional grid operator (DSO) responsible for electricity and gas network infrastructure in the Randstad. While not a retail competitor, Stedin sits in the same Dutch energy ecosystem as Clean Energy and shapes the regulatory/market context in which Clean Energy operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clean-energy-bv
• Instagraminstagram.com/clean.energy.bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Energy